VP/Regional/Director of Sales by sediffley


									                                           SCOTT E. DIFFLEY
                                         13675 W. Maple Ridge Road
Ph: (414) 427-1308                          New Berlin, WI 53151                             sediffley@aol.com

                                        Open to relocation and/or travel

                                            CAREER SUMMARY
Executive with outstanding communication, interpersonal skills and relationship-building ability. Experience in
business-to-business, business-to-consumer, and service and products organizations. A successful track record in
growing new business units, introducing new revenue streams, and preparing employees for growth and
succession. Creative problem solver whose strategic and analytical abilities drive revenue, profit, and
performance improvements.

Goal-driven leader, who targets, wins and grows key accounts; opens new markets; and delivers exceptional
  Grew market share from zero to 32%+, unseating entrenched competition.
  Led startup region from zero to $22+ million annual revenue; achieved profitability in 1st year.
  Division showed 12 consecutive years of increased revenue growth.
  Added $3 million new annual revenue with corporate accounts including Harley-Davidson, Kohl's and
     Bank One.

Innovative thinker, team builder and mentor who communicates vision and leads organizations to top
  Improved client satisfaction rating 30% in 12 months, outpacing industry average by 15%.
  Built customer-focused sales and service teams; mentored 20+ entry-level employees to senior management

Strategist who understands key business drivers and positions organizations for sustainable growth.
  Won preferred-provider status with 9 of the top 10 insurance companies through B2B technology
  Cut expenses $125K per year (30%) and secured desirable location by negotiating favorable tenancy
  Added profitable new business line, which grew to 19% of total revenue, while lowering direct expenses.

Change Catalyst with well-rounded management style used to create common vision and forges positive
   Improved morale among 79 fulltime employees, which led to a 20% increase in employee retention.
   Enhanced local brand recognition through targeted site improvements and facility relocations.

                              EDUCATION, AWARDS AND COMMITTEES
       Bachelor of Science, (BS), Business Administration (emphasis in Marketing & Public Relations)
                                        Valparaiso University, 1988

                       President's Award  Heisman Award  Award of Excellence

                          Chair - Employee Development and Diversity Committees
                                    Member - Founding Values Committee
                     Board of Directors/Advisors - WCYHA, United Way of Milwaukee
Scott E. Diffley                                                                                           Page 2

                                        PROFESSIONAL EXPERIENCE

CLASSIFIED VENTURES – CHICAGO, IL                                                          12/2008 - 12/2009
Classified Ventures operates three leading businesses in the online classified advertising space:
Apartments.com, Cars.com, and HomeGain.com. CV also works with its affiliate partner, HomeFinder.com, to
provide online real estate listings.
Regional Sales Manager – Cars.com- Wisconsin, Iowa
Assumed a leadership role in driving revenue and sales growth by developing, coaching, and guiding a sales
team to attain goals in the automotive industry selling online advertising.

          Increased revenues in the first year by 18% through new business and up sell business in a year in
           which the industry has lost 40% of its total revenues.
          Transitioned the customer base from our wholesale partner to a direct market customer thereby
           improving profitability
          Increased the Dealership customer base by 77 new customers in 2009 (Aug „09)
          Cultivated one salesperson who has achieved the Presidents Club level (Top 10% of Performers)

ATI OF WISCONSIN - Milwaukee & Madison, WI                                              2005 - 2008
A startup company focused on opening and developing AAMCO Transmission franchisees in the state of

Vice-President of Operations – Wisconsin
Responsible for the development and implementation of a strategic plan that included property acquisition for
new locations, business development of new geographic markets, and complete responsibility for the
operational side of the business.

          Drove revenues in first year to $700K through successful business development in a new territory.
          Developed strategic partnerships with local existing automotive shops to handle the outsourcing of all
           transmission related repairs.
          Both locations were awarded the “Top Performer Award” for customer satisfaction in first year.

ENTERPRISE RENT-A-CAR, Milwaukee, WI & Chicago, IL                                                  1989 - 2004
A privately owned international rental car company with $7 billion in annual revenues and 53,000 employees
that has established itself as the industry leader in the replacement/ home city rental car market.

Group Manager – Milwaukee, WI („02–„04)
Led the development and implementation of the strategic plans relating to the growth, profitability, and
direction of the organization. Identify additional revenue opportunities and develop strategy to capture new
revenue streams. Create and implement distinctive strategies to sustain competitive advantage and differentiate
the organization from its competitors.
        Spearheaded entry into corporate marketplace; adding $3 million new annual revenue.
        Expanded operations to on-site Airport market, which led to 12% fleet growth, $2.5 million in new
         revenue, and increased profits of $500,000.
        Launched technology initiative that lowered business partner‟s severity expense by 10-15%, which
         resulted in increased market share and revenue growth while providing strategic competitive advantages
         in the marketplace.

To top