AdvErtising rAtEs 2009 by chenshu


									Specifications                                                            proof And tEArshEEt dElivEry
                                                                          all ads will be proofed for errors by our staff. advertisers may request
                                                                          that a proof be faxed or delivered to their place of business for ads
                                                                                                                                                      Boz EmA n d Ai ly C h ro n iCl E
Page & COluMn MeaSureMenTS
               bROadsheet & Classified display ads
                                                                          larger than 5 column inches. Smaller ads will be proofed by our staff or
                                                                          available for proof at the Chronicle office. We’ll gladly deliver or mail
                                                                          tearsheets of your ad to you. We do our best to produce ads according
                                                                          to advertiser specifications.
                                                                                                                                                      AdvErtising rAtEs 2009
                  picas      inches                  picas    inches
  1 column        9p4        1.553"    4 column      39p3      6.546"
  2 column        19p3       3.217"    5 column      49p3      8.21"      photogrAphy
                                                                          Photography used exclusively in the Chronicle is free of charge within
  3 column        29p3       4.88"     6 column      59p3      9.875"
                                                                          the city. Photos outside of bozeman market area are $10.00 each
                                                                          and 40¢ per mile. Please allow one or two extra days before regular
                                tablOid ads                               advertising deadlines to allow for scheduling and production of photos.

                                                                          Advertising Guidelines
                                    picas               inches
     1/6 page horz.              28p6 x 18p8         4.75 x 3.12”
     1/6 page vert.              18p8 x 28p9         3.1 x 4.78”                                                                                                                                                                                                                               Effective January, 2009
                                                                          The following are the basic guidelines for advertising placed in the
     1/3 page horz.              58p x 18p8          9.667 x 3.12”
     1/3 page vert.              18p8 x 58p2         3.1 x 9.69”
                                                                          Chronicle. Please refer to your advertising contract or invoice for          The Bozeman Daily Chronicle –Your Partner For Success!                                    We want to do more than just sell you
                                                                          complete terms and conditions.                                               advertising space. Our purpose is to help your business get results. This rate card will help you maximize your investment in advertising.
     1/3 square                  28p6 x 38p6         4.75 x 6.41”
     2/3 page horz.              58p x 38p6          9.667 x 6.41”        poliCiEs & proCEdurEs
     2/3 page vert.
     Full Page
                                 38p4 x 58p2
                                 58p x 58p2
                                                     6.39 x 9.69”
                                                     9.667 x 9.69”        eleCTrOniC aD baCkuP                                                        Rates                                                                            The MOre YOu buY, The leSS iT COSTS
                                                                          advertising agencies and individuals are responsible for maintaining        aD Size iS MeaSureD bY COluMn inCheS
                                                                                                                                                                                                                                       rates are priced by the column inch. You can increase your total
                                    picas               inches            back-up copies of electronic ads submitted to the Chronicle. The            number of columns X height in inches = total column inches                       advertising space and lower your column inch rate by taking
                                                                          Chronicle only backs up ads created in-house.                               2 columns x 5” = 10 col.”
     1/8 page horz.              28p6 x 14p          4.75 x 2.34”                                                                                                                                                                      advantage of contracts and discounts for frequency and size.
     1/8 page vert.              13p9 x 28p9         2.29 x 4.78”
                                                                          bROkeRed adveRtising
     quarter page                28p6 x 28p9         4.75 x 4.78”         advertising contracts and rates are for individual advertisers. persons
     1/2 page horz.              58p x 28p9          9.667 x 4.78”        or agencies cannot purchase a volume contract for display space or
     1/2 page vert.              28p6 x 58p2         4.75 x 9.69”         preprints and resell it to multiple advertisers.                                                                                               dOllaR vOlume               daily display Rate        sunday display         pRe-pRint
     Full Page                   58p x 58p2          9.667 x 9.69”
                                                                                                                                                      Retail & Classified                                                Of COntRaCt                 (mOn–sat)                 Rate                   disCOunt
                                                                          CreDiT, billing anD PaYMenTS                                                display Rates 6 columns to a page
(8 points between columns)                                                Terms are payment with submission of copy, unless credit has been                                                                              $1200 - $2399                      $16.41                  $17.23                 2%
                                                                          approved in advance. We will accept payment with viSa or Mastercard         Open Rate                                                          $2400 - $3499                      $15.06                  $15.81                 2%
ads over 18.5 inches in depth charged for 20.5 inches                     while credit is being established. advertising purchased on credit is
                                                                          due and payable the 10th of each month following publication. all           Daily (Mon-Sat) $17.53 per column inch                             $3500 - $4999                      $14.88                  $15.58                 2%
                                                                          personal, political, charitable and going-out-of-business advertisements
                                                                                                                                                      Sunday          $18.35 per column inch                             $5000 - $7499                      $14.58                  $15.36                 3%
Free Services                                                             require payment in advance. all out of state advertisers shall be cash-
                                                                          with-copy, unless credit has been approved.                                 For Thanksgiving Day, Sunday rates apply
                                                                                                                                                                                                                         $7500 - $9,999
                                                                                                                                                                                                                         $10,000 – $15,499
The ServiCeS belOW are MaDe available aT nO exTra Charge TO
CuSTOMerS PlaCing aDverTiSing in The ChrOniCle.                           TaxeS any new taxes required by law will be added to existing rates.                                                                           $15,500 - $22,499                  $13.45                  $14.36                 5%
                                                                          Changing Or rejeCTing COPY                                                  annual DOllar vOluMe COnTraCTS                                     $22,500 - $32,499                  $13.37                  $14.00                 6%
lAyout & Copywriting AssistAnCE                                           On occasion, it may be necessary or appropriate for the newspaper, in                                                                          $32,500 - $44,999                  $13.03                  $13.71                 7%
The Chronicle will assist advertisers with layout and copywriting ideas   its discretion, to change or reject advertising copy, with or without the   all dollars spent with the bozeman Daily Chronicle
                                                                                                                                                      count toward annual dollar volume contract. The table
                                                                                                                                                                                                                         $45,000 - $59,999                  $12.74                  $13.37                 9%
as well as speculative layouts and theme development for ads running      advertiser’s approval. The newspaper has the right to place the designa-
in the Chronicle. electronic clip art services are also available.        tion “advertisement” above any advertisement.                               below shows the dollar amount required to fulfill each             $60,000 - $77,999                  $12.30                  $12.90                 11%
                                                                                                                                                      contract level as well as the corresponding per column             $78,000 - $99,999                  $11.81                  $12.38                 13%
                                                                                                                                                      inch rates and the discount given on the insertion charge
Co-op AdvErtising sErviCE                                                 Our PleDge TO reaDerS
                                                                                                                                                      of any pre-print. rates are billed to the nearest half inch        $100,000 - $124,999                $11.31                  $11.87                 15%
We subscribe to adMall Co-op service and can identify co-op programs      The bozeman Daily Chronicle recognizes and respects the difference
                                                                          between independently produced news and editorial content and pages
                                                                                                                                                      and the minimum ad size is one column inch. brokered               $125,000 and above                 $10.92                  $11.47                 17%
and actual dollars available. Co-op can help you plan larger or more
                                                                                                                                                      advertising is not accepted.
frequent ads for your best selling products. We process the claims. You   offered for sale. Consequently, the newspaper's editors and reporters
simply mail them in to collect your co-op dollars.                        operate independent of any commercial considerations. no assign-                                                                             agencies: all rates shown on rate card are net. Please add in your 15% fee
                                                                          ments are made or unmade on the basis of an advertising relationship;
                                                                          from inside or outside the newspaper. Credibility is the cornerstone of
                                                                          our business.
                                                                                                                                                      POSiTiOn requeST / ChargeS                         but not the position on the page. guarantee         PrODuCTiOn iS Free
                                                                                                                                                      We do our best to accommodate section              applies only if the page is available for           Design, typesetting and processing of artwork

                                                                     2009                                    national sales: 406 / 582-2672
                                                                                                                                                      requests or select a reasonable alternative.
                                                                                                                                                      We cannot guarantee that ads of a
                                                                                                                                                      competitive nature will always be separated.
                                                                                                                                                                                                         advertising. Color ads must be on a color
                                                                                                                                                                                                         page. available color positions are not
                                                                                                                                                                                                         determined until the layout process is
                                                                                                                                                                                                         complete, the section can be guaranteed, but
                                                                                                                                                                                                                                                             and photos for advertising are always free
                                                                                                                                                                                                                                                             for ads in big Sky Publishing (bozeman
                                                                                                                                                                                                                                                             Chronicle, belgrade news, lonePeak
                                                                                                                                                                                                                                                             lookout, & West Yellowstone news)                         mailing address:            street delivery address:          telephone: 406 / 587-4491
stephanie pressly, publisher                                                                                 Advertising dept. fax: 406 / 582-2658
                                                                                                                                                      guaranTeeD POSiTiOn Charge - For                   not the page. Minimum position upcharge is          products.
                                               p.o. Box 1190               2820 w. College
                                                                                                                                                      an additional 25% charge the Chronicle will        $30.00.
doug weber, Advertising director               Bozeman, mt 59771           Bozeman, mt 59718                 toll free in montana: 1 800 / 275-0401
                                                                                                                                                      guarantee the page where an ad will appear,
                                                                                                                                                              fEAturE sECtions And pAgEs                                                         PrePrinT Size guiDelineS
Specialty Rates                                                               Pricing includes four color.

                                                                                       6X3 sunday - $325.00 (per run/12 mo. agreement)
                                                                                                                                                              Target your message to specific groups of consumers with our topic
                                                                                                                                                              and event publications. From home improvement to Yellowstone
                                                                                                                                                                                                                                                          minimum size: 7”x7”
                                                                                                                                                                                                                                                          maximum size: 10.5”x 12”

and Discounts                                                                          6X3 Weekday, sat. - $315.00 (per run/12 mo. agreement)                 Country explorer, to intermountain angler to Welcome back MSu,
                                                                                                                                                              these exclusive publications offer high readership and a targeted
                                                                                                                                                                                                                                                          anything larger must be quarterfolded.

                                                                                                                                                              focus for your ad. See our Special events Calendar and check with                  DeliverY
                                                                              wEAthEr pAgE Ads                                                                your ad rep for distribution dates and rates.                                       deadlines: Five days prior to insertion
onlinE rAtEs                                                                  each day our highly read weather page features two premium jump
Market your business to the increasing number of savvy online users.          page positions. a 6 column by 3 inch ad at the bottom of the                                                                                                        Receiving hours: 8:00 a.m. to 5:00 p.m. Mon.-Fri., or by appointment.
The Chronicle’s web site ( and niche websites              page, and a 2 column x 1 inch ad on the weather package. These                                                                                                      street address: 2820 West College, bozeman, MT 59718

                                                                                                                                                              Total Market Coverage
are the market’s number one source for news and information.                  are exclusive positions and space is limited. Call your sales rep. for receives over 1.5 million page views per month,            availability. Pricing includes four color.                                                                                                                         all preprints are to be shipped prepaid.
and this proven advertising medium is a great way to expand reach                                                                                                                                                                                local pick-up charge for inserts not delivered to the newspaper - $50.00
and attract highly qualified buyers. ask your sales rep about our Cost                 6X3 sunday - $325.00
Per Thousand program,,,
                                                                                                                                                              pEnny pinChEr                                                                      Post-It Note AdvertIsINg
                                                                                       6X3 Weekday, sat. - $315.00                                            Our TMC publication, the Penny Pincher, is distributed to 9,060 non-, blue & gold, and other niche websites.                                                                                                                                                                                          Place your ad on the front page of the bozeman Daily Chronicle….
                                                                                       2X1 ad eveRy day - $775.00/month (3 month commitment)                  subscribers in Southwest Montana. Featuring display ads on the wrapper,            above the fold! This new advertising option has proven to be one of the
                                                                                       2X1 ad eveRy day - $695.00/month (6 month commitment)                  and inserts within, this positioning cannot be beat. Pick up your ad from          most effective direct response vehicles ever launched at the Chronicle.
50% off rEpEAt insErtion                                                                                                                                      the Chronicle into this publication for only an additional $3.40 per inch          Pricing varies between $65 per thousand and $85 per thousand notes,
rerun the same ad with no copy changes any day within a 6 day period                                                                                          and reach a total of 26,060 households.                                            depending on the type of the note and day of the week. Dollar volume
of the original run and get a 50% discount on the second ad of equal                                                                                                                                                                             contract discounts can be applied to Post-it notes. Contact your sales
or lesser value (excludes color costs). Frequency is the key! run your
                                                                              Color                                                                                                                                                              representative for more information.

                                                                                                                                                              Preprints, Inserts and
ad twice, get one at half price; run your ad 4 times, get two ads at half
price! (That’s like a free ad when you buy 3!) excludes political, Sunday     COlOr bY The inCh — reTail & ClaSSiFieD
and This Week advertisements.                                                 ad size*               1 color          2 colors            full color
                                                                                                                                                                                                                                                 print And dElivEr

ChurCh, ChAritABlE
                                                                              up to 5” (flat rate)
                                                                              5.5 to 31”
                                                                                                                                                              Post-it Note Advertising                                                           z.i.P. - zOneD inSerT PaCkageS
                                                                                                                                                                                                                                                 The Chronicle can print and deliver single sheet flyers on colored paper for
                                                                                                                                                                                                                                                 as low as $150 per thousand copies. Options include fluorescent paper,
                                                                              31.5 to 61.5”          $1.33             $2.22               $2.95              Pre-PrinT raTeS                                                                    colored ink, 2 sided printing to name a few. Design services are available.
& AssoCiAtion rAtEs                                                           62 to 123”             $0.96             $1.59               $2.10               Delivered for less than mail. almost any preprinted piece - sales flyer,          We can do it all in one stop. Contact your sales rep about a ‘z.i.P.’ flyer.
Churches and public service non-profit organizations whose primary
                                                                                                                                                               circular, brochure - can be inserted into the Chronicle and delivered
function is to raise funds for charitable causes, are given a discounted      speCial Request COlORs requiring additional press units to mix colors            for less than direct mail.                                                        CirCulAtion fACts
rate. individual members of a bonafide merchant association may qualify       will be charged 2 or 3 color charge. *ad size listed by column inches.
for a discounted group rate when the association runs a promotional                                                                                            Costs below are for full circulation. For zoned preprints (those less than full
section. Contact your sales rep for qualifications.                                                                                                                                                                                              average PaiD CirCulaTiOn**
                                                                                                                                                               circulation) add $5 per thousand to applicable cost per thousand rate.

                                                                              Niche Marketing
                                                                                                                                                                                                                                                          sunday        18,573*
                                daily                sunday
                                                                                                                                                                                                                                                          Weekday       18,113*
  Retail display                $15.06               $15.82
  Classified display            $10.11               $10.63                                                                                                      bROadsheet pages              tablOid pages            COst peR m
                                                                              this wEEk mAgAzinE                                                                     Single Card                  Single Card              $43.00
                                                                                                                                                                                                                                                 Source: Publisher's Statement, Total average Distribution for the six month
                                                                              The Tv, arts, & entertainment guide for the gallatin valley, “This Week”                                                                                           period ending March 31, 2008; verified by CaC. *These are net sales numbers.
politiCAl rAtEs                                                               gives week-long exposure for your ad plus regional circulation. You                     2 Standard                    4 Tabloid              $43.00                For estimating purposes, preprint users should add 750 copies to Sunday and
Political candidates, parties, groups advertising for political office or     receive distribution in the Chronicle, lone Peak lookout, and the West                  4 Standard                    8 Tabloid              $53.00                500 copies to weekdays to cover full market gross distribution. **Please call for
addressing a specific issue are eligible for this special rate. Political     Yellowstone news, plus delivery to local hotels and motels as a free                                                                                               actual figures needed to cover peak days and seasons.
                                                                                                                                                                      6 Standard                   12 Tabloid              $57.00
advertising must be clearly labeled as paid political advertising, and        guest service. Please ask your sales rep.

                                                                                                                                                                      8 Standard                   16 Tabloid              $60.00
must contain the name, address and preferably the phone number of
the individual or organization paying for the ad. all political advertising                                                                                          10 Standard                   20 Tabloid              $63.00
                                                                              ‘business tO business’ is Southwest Montana’s comprehensive business
is cash in advance. Please request a current copy of our political            journal. Check the pulse of business in this region, the state and beyond.             12 Standard                   24 Tabloid              $67.00                                            spaCe ReseRvatiOn            CameRa Ready
advertising policies.                                                                                                                                                14 Standard                   28 Tabloid              $70.00                publiCatiOn day             & ad COpy due                e-mail ads due
                                                                              ‘at hOme’ - lifestyle magazine distributed through the Chronicle,
                                daily                sunday                                                                                                          16 Standard                   32 Tabloid              $73.00
                                                                              lonePeak lookout, and West Yellowstone news and stands throughout                                                                                                  Sat.-Sun. real estate       Tuesday 5:00 p.m.            Thurs. 12:00 noon
  Retail display                $15.06               $15.82                   Southwest Montana.
                                                                                                                                                                                                                                                 Sunday                      Thursday 12:00 noon          Thursday 5:00 p.m.
  Classified display            $10.11               $10.63
                                                                              ‘CaRve’ - Skiing, snowboarding & mountaineering newspaper                                                                                                          Monday                      Thursday 5:00 p.m.           Friday 12:00 noon
                                                                                                                                                                For additional pages,             pinCheR inseRt Rates
                                                                              covering all major ski areas in Montana, published during ski season.                                                                                              Tuesday                     Friday 12:00 noon            Friday 5:00 p.m.
                                                                                                                                                                add $3.50 per thousand
                                                                              Distribution through the bozeman Daily Chronicle, lonePeak lookout,                                               Single Sheet          $43.00
pErsonAl, BirthdAy, thAnk you rAtEs                                           and West Yellowstone news.
                                                                                                                                                                for each 4 page                                                                  Wednesday                   Friday 5:00 p.m.             Mon. 12:00 noon
Private parties placing thank-you ads, or personal greeting ads                                                                                                 increment. Minimum              2-4 page standard     $43.00                     Thursday                    Monday 5:00 p.m.             Tues. 12:00 noon
(birthdays, anniversary announcements, etc.) are given a discounted           ‘snOWmOtiOn’ - Southwest Montana’s monthly (january - March)                      insertion quantity of           6-8 page standard     $53.00                     Friday + Saturday           Tuesday 5:00 p.m.            Wed. 12:00 noon
rate. all personal ads must be pre-paid.                                      winter motorsports publication.                                                   1,000 pieces; minimum           10-12 page standard $58.00                       ‘This Week’                 Tuesday 12:00 noon           Tuesday 5:00 p.m.
                                                                                                                                                                charge of $200.00               14-16 page standard $60.00                       ‘Penny Pincher’             Tuesday 10:00 a.m.           Tuesday 10:00 a.m.
                                 daily               sunday                   ‘balanCe’ - From demolition derby drivers, to naturopaths to world class          applies. advertisers
  Retail display                 $12.74              $13.37                   athletes, balance magazine features the amazing array of women who call           requesting more than
  Classified display             $8.63               $9.03                    the gallatin valley home, and the issues that affect their lives. every month     one insert in the same edition will be charged for the total of all
                                                                              regular health, business and organizational columnists also share their           pages, plus a flat labor fee of $125.00.
                                                                                                                                                                                                                                                 Ad CAnCEllAtion And lAtE Ad fEE
                                                                              expert advice, working to help readers make informed choices.                                                                                                      ads cancelled after deadline will be charged a late pull fee of 25%
                                                                                                                                                                brokered advertising is not accepted.                                            of the total cost of the ad, or $30.00, whichever is greater. ads
monEy & mArkEts “islAnd” Ads                                                  ‘pRime seniOR neWs’ – This monthly publication focuses on our                                                                                                      scheduled after deadline will be charged a late fee of 25% of the total
receive great “island” exposure by being the only ad on our Money &           growing senior population. it contains local senior center information                                                                                             cost of the ad, or $30.00, whichever is greater.
Markets page. ask your representative for the next available opening.         as well as other articles of interest to seniors and their familes.                                                                                                nO pROOfs Will be pROvided fOR late ads.

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