Specifications proof And tEArshEEt dElivEry all ads will be proofed for errors by our staff. advertisers may request that a proof be faxed or delivered to their place of business for ads Boz EmA n d Ai ly C h ro n iCl E Page & COluMn MeaSureMenTS bROadsheet & Classified display ads larger than 5 column inches. Smaller ads will be proofed by our staff or available for proof at the Chronicle office. We’ll gladly deliver or mail tearsheets of your ad to you. We do our best to produce ads according to advertiser specifications. AdvErtising rAtEs 2009 picas inches picas inches 1 column 9p4 1.553" 4 column 39p3 6.546" 2 column 19p3 3.217" 5 column 49p3 8.21" photogrAphy Photography used exclusively in the Chronicle is free of charge within 3 column 29p3 4.88" 6 column 59p3 9.875" the city. Photos outside of bozeman market area are $10.00 each and 40¢ per mile. Please allow one or two extra days before regular tablOid ads advertising deadlines to allow for scheduling and production of photos. Advertising Guidelines picas inches 1/6 page horz. 28p6 x 18p8 4.75 x 3.12” 1/6 page vert. 18p8 x 28p9 3.1 x 4.78” Effective January, 2009 The following are the basic guidelines for advertising placed in the 1/3 page horz. 58p x 18p8 9.667 x 3.12” 1/3 page vert. 18p8 x 58p2 3.1 x 9.69” Chronicle. Please refer to your advertising contract or invoice for The Bozeman Daily Chronicle –Your Partner For Success! We want to do more than just sell you complete terms and conditions. advertising space. Our purpose is to help your business get results. This rate card will help you maximize your investment in advertising. 1/3 square 28p6 x 38p6 4.75 x 6.41” 2/3 page horz. 58p x 38p6 9.667 x 6.41” poliCiEs & proCEdurEs 2/3 page vert. Full Page 38p4 x 58p2 58p x 58p2 6.39 x 9.69” 9.667 x 9.69” eleCTrOniC aD baCkuP Rates The MOre YOu buY, The leSS iT COSTS advertising agencies and individuals are responsible for maintaining aD Size iS MeaSureD bY COluMn inCheS rates are priced by the column inch. You can increase your total picas inches back-up copies of electronic ads submitted to the Chronicle. The number of columns X height in inches = total column inches advertising space and lower your column inch rate by taking Chronicle only backs up ads created in-house. 2 columns x 5” = 10 col.” 1/8 page horz. 28p6 x 14p 4.75 x 2.34” advantage of contracts and discounts for frequency and size. 1/8 page vert. 13p9 x 28p9 2.29 x 4.78” bROkeRed adveRtising quarter page 28p6 x 28p9 4.75 x 4.78” advertising contracts and rates are for individual advertisers. persons 1/2 page horz. 58p x 28p9 9.667 x 4.78” or agencies cannot purchase a volume contract for display space or 1/2 page vert. 28p6 x 58p2 4.75 x 9.69” preprints and resell it to multiple advertisers. dOllaR vOlume daily display Rate sunday display pRe-pRint Full Page 58p x 58p2 9.667 x 9.69” Retail & Classified Of COntRaCt (mOn–sat) Rate disCOunt CreDiT, billing anD PaYMenTS display Rates 6 columns to a page (8 points between columns) Terms are payment with submission of copy, unless credit has been $1200 - $2399 $16.41 $17.23 2% approved in advance. We will accept payment with viSa or Mastercard Open Rate $2400 - $3499 $15.06 $15.81 2% ads over 18.5 inches in depth charged for 20.5 inches while credit is being established. advertising purchased on credit is due and payable the 10th of each month following publication. all Daily (Mon-Sat) $17.53 per column inch $3500 - $4999 $14.88 $15.58 2% personal, political, charitable and going-out-of-business advertisements Sunday $18.35 per column inch $5000 - $7499 $14.58 $15.36 3% Free Services require payment in advance. all out of state advertisers shall be cash- with-copy, unless credit has been approved. For Thanksgiving Day, Sunday rates apply $7500 - $9,999 $10,000 – $15,499 $14.44 $14.09 $15.08 $14.77 3% 4% The ServiCeS belOW are MaDe available aT nO exTra Charge TO CuSTOMerS PlaCing aDverTiSing in The ChrOniCle. TaxeS any new taxes required by law will be added to existing rates. $15,500 - $22,499 $13.45 $14.36 5% Changing Or rejeCTing COPY annual DOllar vOluMe COnTraCTS $22,500 - $32,499 $13.37 $14.00 6% lAyout & Copywriting AssistAnCE On occasion, it may be necessary or appropriate for the newspaper, in $32,500 - $44,999 $13.03 $13.71 7% The Chronicle will assist advertisers with layout and copywriting ideas its discretion, to change or reject advertising copy, with or without the all dollars spent with the bozeman Daily Chronicle count toward annual dollar volume contract. The table $45,000 - $59,999 $12.74 $13.37 9% as well as speculative layouts and theme development for ads running advertiser’s approval. The newspaper has the right to place the designa- in the Chronicle. electronic clip art services are also available. tion “advertisement” above any advertisement. below shows the dollar amount required to fulfill each $60,000 - $77,999 $12.30 $12.90 11% contract level as well as the corresponding per column $78,000 - $99,999 $11.81 $12.38 13% inch rates and the discount given on the insertion charge Co-op AdvErtising sErviCE Our PleDge TO reaDerS of any pre-print. rates are billed to the nearest half inch $100,000 - $124,999 $11.31 $11.87 15% We subscribe to adMall Co-op service and can identify co-op programs The bozeman Daily Chronicle recognizes and respects the difference between independently produced news and editorial content and pages and the minimum ad size is one column inch. brokered $125,000 and above $10.92 $11.47 17% and actual dollars available. Co-op can help you plan larger or more advertising is not accepted. frequent ads for your best selling products. We process the claims. You offered for sale. Consequently, the newspaper's editors and reporters simply mail them in to collect your co-op dollars. operate independent of any commercial considerations. no assign- agencies: all rates shown on rate card are net. Please add in your 15% fee ments are made or unmade on the basis of an advertising relationship; from inside or outside the newspaper. Credibility is the cornerstone of our business. POSiTiOn requeST / ChargeS but not the position on the page. guarantee PrODuCTiOn iS Free We do our best to accommodate section applies only if the page is available for Design, typesetting and processing of artwork 2009 national sales: 406 / 582-2672 email@example.com requests or select a reasonable alternative. We cannot guarantee that ads of a competitive nature will always be separated. advertising. Color ads must be on a color page. available color positions are not determined until the layout process is complete, the section can be guaranteed, but and photos for advertising are always free for ads in big Sky Publishing (bozeman Chronicle, belgrade news, lonePeak lookout, & West Yellowstone news) www.dailychronicle.com mailing address: street delivery address: telephone: 406 / 587-4491 stephanie pressly, publisher Advertising dept. fax: 406 / 582-2658 guaranTeeD POSiTiOn Charge - For not the page. Minimum position upcharge is products. p.o. Box 1190 2820 w. College an additional 25% charge the Chronicle will $30.00. doug weber, Advertising director Bozeman, mt 59771 Bozeman, mt 59718 toll free in montana: 1 800 / 275-0401 guarantee the page where an ad will appear, fEAturE sECtions And pAgEs PrePrinT Size guiDelineS Specialty Rates Pricing includes four color. 6X3 sunday - $325.00 (per run/12 mo. agreement) Target your message to specific groups of consumers with our topic and event publications. From home improvement to Yellowstone minimum size: 7”x7” maximum size: 10.5”x 12” and Discounts 6X3 Weekday, sat. - $315.00 (per run/12 mo. agreement) Country explorer, to intermountain angler to Welcome back MSu, these exclusive publications offer high readership and a targeted anything larger must be quarterfolded. focus for your ad. See our Special events Calendar and check with DeliverY wEAthEr pAgE Ads your ad rep for distribution dates and rates. deadlines: Five days prior to insertion onlinE rAtEs each day our highly read weather page features two premium jump Market your business to the increasing number of savvy online users. page positions. a 6 column by 3 inch ad at the bottom of the Receiving hours: 8:00 a.m. to 5:00 p.m. Mon.-Fri., or by appointment. The Chronicle’s web site (dailychronicle.com) and niche websites page, and a 2 column x 1 inch ad on the weather package. These street address: 2820 West College, bozeman, MT 59718 Total Market Coverage are the market’s number one source for news and information. are exclusive positions and space is limited. Call your sales rep. for Dailychronicle.com receives over 1.5 million page views per month, availability. Pricing includes four color. all preprints are to be shipped prepaid. and this proven advertising medium is a great way to expand reach local pick-up charge for inserts not delivered to the newspaper - $50.00 and attract highly qualified buyers. ask your sales rep about our Cost 6X3 sunday - $325.00 Per Thousand program, autos4Montana.com, bozemanTalks.com, pEnny pinChEr Post-It Note AdvertIsINg 6X3 Weekday, sat. - $315.00 Our TMC publication, the Penny Pincher, is distributed to 9,060 non- bozemanPets.com, blue & gold, and other niche websites. Place your ad on the front page of the bozeman Daily Chronicle…. 2X1 ad eveRy day - $775.00/month (3 month commitment) subscribers in Southwest Montana. Featuring display ads on the wrapper, above the fold! This new advertising option has proven to be one of the 2X1 ad eveRy day - $695.00/month (6 month commitment) and inserts within, this positioning cannot be beat. Pick up your ad from most effective direct response vehicles ever launched at the Chronicle. 50% off rEpEAt insErtion the Chronicle into this publication for only an additional $3.40 per inch Pricing varies between $65 per thousand and $85 per thousand notes, rerun the same ad with no copy changes any day within a 6 day period and reach a total of 26,060 households. depending on the type of the note and day of the week. Dollar volume of the original run and get a 50% discount on the second ad of equal contract discounts can be applied to Post-it notes. Contact your sales or lesser value (excludes color costs). Frequency is the key! run your Color representative for more information. Preprints, Inserts and ad twice, get one at half price; run your ad 4 times, get two ads at half price! (That’s like a free ad when you buy 3!) excludes political, Sunday COlOr bY The inCh — reTail & ClaSSiFieD and This Week advertisements. ad size* 1 color 2 colors full color print And dElivEr ChurCh, ChAritABlE up to 5” (flat rate) 5.5 to 31” $9.35 $1.87 $15.49 $3.14 $20.65 $4.18 Post-it Note Advertising z.i.P. - zOneD inSerT PaCkageS The Chronicle can print and deliver single sheet flyers on colored paper for as low as $150 per thousand copies. Options include fluorescent paper, 31.5 to 61.5” $1.33 $2.22 $2.95 Pre-PrinT raTeS colored ink, 2 sided printing to name a few. Design services are available. & AssoCiAtion rAtEs 62 to 123” $0.96 $1.59 $2.10 Delivered for less than mail. almost any preprinted piece - sales flyer, We can do it all in one stop. Contact your sales rep about a ‘z.i.P.’ flyer. Churches and public service non-profit organizations whose primary circular, brochure - can be inserted into the Chronicle and delivered function is to raise funds for charitable causes, are given a discounted speCial Request COlORs requiring additional press units to mix colors for less than direct mail. CirCulAtion fACts rate. individual members of a bonafide merchant association may qualify will be charged 2 or 3 color charge. *ad size listed by column inches. for a discounted group rate when the association runs a promotional Costs below are for full circulation. For zoned preprints (those less than full section. Contact your sales rep for qualifications. average PaiD CirCulaTiOn** circulation) add $5 per thousand to applicable cost per thousand rate. Niche Marketing sunday 18,573* daily sunday Weekday 18,113* Retail display $15.06 $15.82 Classified display $10.11 $10.63 bROadsheet pages tablOid pages COst peR m this wEEk mAgAzinE Single Card Single Card $43.00 Source: Publisher's Statement, Total average Distribution for the six month The Tv, arts, & entertainment guide for the gallatin valley, “This Week” period ending March 31, 2008; verified by CaC. *These are net sales numbers. politiCAl rAtEs gives week-long exposure for your ad plus regional circulation. You 2 Standard 4 Tabloid $43.00 For estimating purposes, preprint users should add 750 copies to Sunday and Political candidates, parties, groups advertising for political office or receive distribution in the Chronicle, lone Peak lookout, and the West 4 Standard 8 Tabloid $53.00 500 copies to weekdays to cover full market gross distribution. **Please call for addressing a specific issue are eligible for this special rate. Political Yellowstone news, plus delivery to local hotels and motels as a free actual figures needed to cover peak days and seasons. 6 Standard 12 Tabloid $57.00 advertising must be clearly labeled as paid political advertising, and guest service. Please ask your sales rep. Deadlines 8 Standard 16 Tabloid $60.00 must contain the name, address and preferably the phone number of the individual or organization paying for the ad. all political advertising 10 Standard 20 Tabloid $63.00 ‘business tO business’ is Southwest Montana’s comprehensive business is cash in advance. Please request a current copy of our political journal. Check the pulse of business in this region, the state and beyond. 12 Standard 24 Tabloid $67.00 spaCe ReseRvatiOn CameRa Ready advertising policies. 14 Standard 28 Tabloid $70.00 publiCatiOn day & ad COpy due e-mail ads due ‘at hOme’ - lifestyle magazine distributed through the Chronicle, daily sunday 16 Standard 32 Tabloid $73.00 lonePeak lookout, and West Yellowstone news and stands throughout Sat.-Sun. real estate Tuesday 5:00 p.m. Thurs. 12:00 noon Retail display $15.06 $15.82 Southwest Montana. Sunday Thursday 12:00 noon Thursday 5:00 p.m. Classified display $10.11 $10.63 ‘CaRve’ - Skiing, snowboarding & mountaineering newspaper Monday Thursday 5:00 p.m. Friday 12:00 noon penny For additional pages, pinCheR inseRt Rates covering all major ski areas in Montana, published during ski season. Tuesday Friday 12:00 noon Friday 5:00 p.m. add $3.50 per thousand Distribution through the bozeman Daily Chronicle, lonePeak lookout, Single Sheet $43.00 pErsonAl, BirthdAy, thAnk you rAtEs and West Yellowstone news. for each 4 page Wednesday Friday 5:00 p.m. Mon. 12:00 noon Private parties placing thank-you ads, or personal greeting ads increment. Minimum 2-4 page standard $43.00 Thursday Monday 5:00 p.m. Tues. 12:00 noon (birthdays, anniversary announcements, etc.) are given a discounted ‘snOWmOtiOn’ - Southwest Montana’s monthly (january - March) insertion quantity of 6-8 page standard $53.00 Friday + Saturday Tuesday 5:00 p.m. Wed. 12:00 noon rate. all personal ads must be pre-paid. winter motorsports publication. 1,000 pieces; minimum 10-12 page standard $58.00 ‘This Week’ Tuesday 12:00 noon Tuesday 5:00 p.m. charge of $200.00 14-16 page standard $60.00 ‘Penny Pincher’ Tuesday 10:00 a.m. Tuesday 10:00 a.m. daily sunday ‘balanCe’ - From demolition derby drivers, to naturopaths to world class applies. advertisers Retail display $12.74 $13.37 athletes, balance magazine features the amazing array of women who call requesting more than Classified display $8.63 $9.03 the gallatin valley home, and the issues that affect their lives. every month one insert in the same edition will be charged for the total of all regular health, business and organizational columnists also share their pages, plus a flat labor fee of $125.00. Ad CAnCEllAtion And lAtE Ad fEE expert advice, working to help readers make informed choices. ads cancelled after deadline will be charged a late pull fee of 25% brokered advertising is not accepted. of the total cost of the ad, or $30.00, whichever is greater. ads monEy & mArkEts “islAnd” Ads ‘pRime seniOR neWs’ – This monthly publication focuses on our scheduled after deadline will be charged a late fee of 25% of the total receive great “island” exposure by being the only ad on our Money & growing senior population. it contains local senior center information cost of the ad, or $30.00, whichever is greater. Markets page. ask your representative for the next available opening. as well as other articles of interest to seniors and their familes. nO pROOfs Will be pROvided fOR late ads.
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