SCORE ENTERTAINMENT ANNOUNCES BLEACH TRADING CARD GAME LAUNCH PLANS Arlington TX –– Score Entertainment a leading manufacturer of premium trading card games announced its rollout by qov12652

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									     SCORE ENTERTAINMENT ANNOUNCES BLEACH
        TRADING CARD GAME LAUNCH PLANS

Arlington, TX –– Score Entertainment, a leading manufacturer of premium trading
card games, announced its rollout strategy leading up to the May 23rd release of
the Bleach Trading Card Game, based on the hit animated TV series SHONEN
JUMP BLEACH™ from VIZ Media airing on Cartoon Network. Marketing plans
include both retail and consumer initiatives such as free retailer-only promo kits,
Premier Sneak Peek events, a wrapper redemption program and more.

Retailers have their first opportunity to get involved with the Bleach Trading Card
Game by visiting the Score Entertainment website at www.ScoreEnt.com. Stores
may sign up for a free Bleach promo kit which contains everything a store needs
to assist with its sales efforts including a promotional poster, window cling, point-
of-purchase counter display, sales flier, demo DVD and two guided game packs.
The demo DVD is a fun and easy to follow teaching tool that walks viewers
through a demo of the game. Guided game packs include 19 playable cards, a
playmat and guided game instructions.

Stores interested in obtaining additional Bleach TCG marketing support through
SEVEN (Score Entertainment’s Verified Event Network), may register for this
program by visiting www.ScoreEnt.com. Beginning April 16th, SEVEN Hosts will
be able to sign up for free tournament kits containing support for a 20-player
event including exclusive promo cards and assorted premium items such as
playmats and deck boxes.

Fans and players can check out the Bleach TCG website at
www.OfficialBleachTCG.com. The website formally launches in March, with the
latest card game news, downloadable guided game cards, demo video and
message boards. Further website content will follow in April, including a preview
of the Premiere Set cards, deck builder, rules, store and event locators and
wrapper redemption information.

To kickoff the event season, Score Entertainment will host Premiere Sneak Peek
events at this year’s Anime Central in Chicago, May 11-13. Show attendees are
encouraged to come by the booth on Friday and Saturday for a game demo then
participate in Saturday’s and Sunday’s tournaments. Each tournament’s
participants will receive a starter that includes 2 free booster packs plus 3
additional boosters for a $12 entry fee. Additional Regional and Premiere level
events have been scheduled throughout the U.S. and Canada. Event details will
be listed on fliers distributed through Score Entertainment’s Professional
Tournament Organizer Network and SEVEN Hosts as well as posted on the
official game website.
Players and collectors will be able to obtain free promo cards via cross
promotions with licensed Bleach partners, by visiting the Score Entertainment
booth at conventions and through a new wrapper redemption program.
Redemption details will be made available at www.OfficialBleachTCG.com. A
distinct wrapper redemption icon will be located on the back of starter and
booster packaging.

The Bleach Trading Card Game hits shelves in May 2007. Each starter contains
a 72 card pre-constructed deck plus 2 free booster packs and has a suggested
retail price of $11.99. A booster pack includes 10 random cards and sells for
$3.29 per pack.

BLEACH, based on the best selling manga series from VIZ Media with over 1.4
million copies in print, is the story of 15-year-old Ichigo who has the ability to see
ghosts. When he encounters Rukia, a soul reaper, and absorbs her powers, his
world is changed forever.
BLEACH made its debut in Japan in Shonen Jump magazine in 2001 and
debuted on television in 2004. With over 33 million copies sold in Japan, and
translated into more than seven languages, BLEACH is one of the most popular
manga series worldwide. For more information on the property go to
www.viz.com/bleach.

About Score Entertainment
Score Entertainment, a subsidiary of Donruss Playoff L.P., is a leading producer of premium
quality Trading Card Games (TCG). Since its inception in 2000, Score Entertainment has
positioned itself as a category innovator that consistently brings consumers a fun and unique
gaming experience. Combining superior game design, sharp business and licensing acumen,
Score Entertainment produces popular card game hits such as the Fruits Basket Card Game,
Inuyasha Trading Card Game, Sonic X Card Game and coming soon Bleach Trading Card
Game. Score Entertainment is based in Arlington, Texas with distribution in the United States,
Canada and Australia. For more information, email Media@ScoreEnt.com

About VIZ Media, LLC
Headquartered in San Francisco, CA, Viz Media, LLC (VIZ Media), is one of the most
comprehensive and innovative companies in the field of manga publishing, animeation and
entertainment licensing of Japanese content. Owned by three of Japan’s largest creators and
licensors of manga and animation, Shuiesha Inc., Shogakukan Inc., and Shogakukan Production
Co., Ltd. (ShoPro Japan), Viz Media is a leader in the publishing and distribution of Japanese
manga for English speaking audiences of North America and a global licensor of Japanese
manga and animation. The company offers an integrated product line including, magazines such
as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs, audio soundtracks and
develops and markets animated entertainment from initial production, television placement and
distribution, to merchandise licensing and promotions for audiences and consumers of all ages.

								
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