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Bharat Earth Movers Ltd _BEML_

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					Bharat Earth Movers Ltd
        (BEML)
                     BEML
•   1964
•   PSU (54% Government of India)
•   Mini-Ratna
•   Main Line of Business
    – Mining & Construction
    – Defence
    – Rail & Metro
                           BEML
• Eight manufacturing units spread over four
  locations
  – Kolar Gold Fields (KGF) Complex (around 100 Km
    from Bangalore)
     •   Earth Moving Division
     •   Rail Coach Unit II
     •   Heavy Fabrication Unit
     •   Hydraulic & Powerline Division
  – Mysore Complex (around 130 Km from Bangalore)
     • Truck Division
     • Engine Division
  – Bangalore Complex - Rail & Metro Division
  – Vignyan Industries, Tarikere - Steel Castings
                 Vision
• To become a market leader, as a
  diversified company, supplying products
  and services to Mining & Construction,
  Rail & Metro and Defence sectors and
  globalize its presence.
                   Mission
• Improve competitiveness through organizational
  transformation and collaboration / strategic
  alliances / joint ventures in technology.
• Grow profitably by aggressively pursuing
  opportunities in national and international
  markets.
• Attract and build people in a rewarding and
  inspiring environment by fostering creativity and
  innovation.
                    Objectives
• To maintain a dominant position in design, development,
  manufacture and marketing of Defence, Earthmoving &
  Construction and Rail & Metro equipment.
• To diversify and grow.
• To provide total engineering solutions to its customers.
• To internationalise operations by enhancing exports.
• To improve profitability.
• To maintain State-of-the-Art technology for all products.
• Re-orientation of the business operations to match
  present scenario.
• Continuous building of skills and competencies to bring
  about Executive Effectiveness for Management
  Succession.
Product Mix
Industry & Competitive
       Analysis
            Construction and Mining
           Equipments Industry (CME)




Source: Construction & Material Handling Magazine – April 2007
            Construction and Mining
           Equipments Industry (CME)




Source: Construction & Material Handling Magazine – April 2007
            Construction and Mining
           Equipments Industry (CME)




Source: Construction & Material Handling Magazine – April 2007
            Construction and Mining
           Equipments Industry (CME)




Source: Construction & Material Handling Magazine – April 2007
 Construction and Mining
Equipments Industry (CME)
 Construction and Mining
Equipments Industry (CME)
 Construction and Mining
Equipments Industry (CME)
 Construction and Mining
Equipments Industry (CME)
     Construction and Mining
    Equipments Industry (CME)
• Industry Competitiveness
  – Threat of New Entrants
  – Competitive Rivalry
  – Threat of Substitutes
  – Supplier Power
  – Customer Power
     Construction and Mining
    Equipments Industry (CME)
• Key Success Factors
  – Post Sales Support
  – R&D Innovation
  – End to End Service
     Construction and Mining
    Equipments Industry (CME)
• Competitors
  – JCB India
  – L&T Case and L&T Komatsu
  – Ingersoll-Rand India Ltd
  – TELCON
  – Voltas
  – Godrej & Boyce Mfg. Co. Ltd.
  – Escorts Construction Equipment Ltd.
  – Action Construction Equipment Ltd
      Construction and Mining
     Equipments Industry (CME)
• BEML – first move advantage & leading
  player
• Achieved forward & backward integration
• Manufacturing Flexibility
• Joint Ventures in Mines
• Expanding distribution and marketing
  network
• Expansion in Latin American market
    Railway & Metro Products
            Industry
• Turn Around in Indian Railways
• Limited Production of Rail Coaches
     Railway & Metro Products
             Industry
• Cast Product Range
• High Demand for Metro Coaches &
  absence of domestic competition
• Decicated Production Facility and
  Expansion
• Order Backlog
   Defense Products Industry
• Capital Expenditure has increased by 27%
• BEML is Defense Public Sector
  Undertaking
    Defense Products Industry
• Technological Ties
• Volatile Segment for BEML