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7-MARKET RESEARCH PROJECT

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7-MARKET RESEARCH PROJECT Powered By Docstoc
					                               CERTIFICATE


This is to certify that the project entitled “A STUDY ON MARKET
RESEARCH IN SUJATHA BIOTECH CHENNAI; is a bonafide work
done by M.NAVEEN KUMAR in partial fulfillment of the requirements for
the award of degree of “MASTER OF BUSINESS ADMINISTRATION”
to Vels Institute Of Business Administration (Madras University)
pallavaram Chennai, Tamilnadu during the year 2007- 2009.



                                                             Lecture.Jayalakshmi
                                                               Faculty Guide


Place: Chennai
Date: 30.06.08


Prof. Preetha
(Head Of the Department)


Submitted to Vaels Institute of Business Administration (Madras University)
for the Internship training held from 22.05.08 to 30.06.08




Project Guidance                                         Head of the Department
                           DECLARATION



I, M.NAVEEN KUMAR here by, declare that the project report
entitled “A STUDY ON MARKET RESEARCH IN SUJATHA
BIOTECH, CHENNAI,” has been done by me under the
supervision of M.R.LAKSMANAN sales manger of sujatha
biotech,chennai and under the able guidance of Lecture.
Jayalakshmi, Faculty in charge, Department of Management
Studies, VELS INSTITUTE OF BUSINESS ADMINISTRATION
(Madras University), Pallavaram and it has not been submitted
earlier to any university or any other institution.




                                                (M.NAVEEN KUMAR)


 PLACE: CHENNAI
  DATE: 30.06.08
                        ACKNOWLEDGEMENTS


I wish to express my gratefulness to Mrs Preetha, Head of the Department
of Management studies, Vels Institute of Business Administration for his
constant guidance during the project.


I am extremely indebted to Mr. Laksmanan, Manager, Sales Department,
Sujatha Biotech for giving permission to undertake the project work in his
organization.


It is a great privilege to me to express my sincere thanks to Mrs. Padmini,
Asst Manager, Purchase, marketing Department, Sujatha Biotech for his
help, cooperation and material support during my project work.


Lastly, I have absolutely no words to express my feelings of gratitude to the
staff members of marking executives and sales representatives for their full
cooperation and valuable suggestions in the completion of my project work.



                                            (M. NAVEEN KUMAR)
                            A Project On
    A STUDY ON MARKET RESEARCH IN SUJATHA BIOTECH
                             CHENNAI




      In partial fulfillment of the requirements for the award of

   Master of Business Administration

                             Submitted by
                      M.NAVEEN KUMAR




                        Under the guidance of
                          Mrs.Jayalakshmi
               Department of Management Studies




  Department of Management Studies
Vels Institute of Business Administration
                        CHENNAI
                             (2007-2009)
               PARRYS MARKET SURVEY REGARDING THE
                              NIVARAN90-CANDY

Remarks                                       No. of            Percentage
                                              Response
Product Awareness                                        16                   32
Willing                                                  14                   28
Unwilling                                                12                   24
 Product Available                                       8                    16


Diagrammatic representation of market survey:

  35

  30

  25
                                                              Product Awareness
  20
                                                              Willing
                                                              Unwilling
  15
                                                              Product Available
  10

   5

   0
             No.of Response              Percentage




Findings from the survey:
    Lack of ads
    Lack of distribution
    Lack of promotional activities
    Have to develop the marketing strategy
               PARRYS MARKET SURVEY REGARDING THE
                              NIVARAN90-cough syrup
Remarks                          No. of Response              Percentage
Product Awareness                                        35                    70
Willing                                                  38                    76
Unwilling                                                 8                    16
Product Available                                        40                    80


Diagrammatic representation of market survey:

  90

  80

  70

  60
                                                                   Product Awareness
  50                                                               Willing
  40                                                               Unwilling
                                                                   Product Available
  30

  20

  10

   0
             No.of Response                 Percentage



Findings from the survey:

    Product enjoys monopoly in market

    No proper supply in market

    No proper distribution and stockiest
                   T.NAGAR MARKET SURVEY REGARDING THE
                                NIVARAN90-CANDY

Remarks                               No. of Response             Percentage
Product Awareness                                           15                        30
Willing                                                     18                        36
Unwilling                                                   15                        30
Product Available                                            8                        16

Diagrammatic representation of market survey:




     Percentage

                                                                    Product Avalibality
                                                                   Unwilling
                                                                   Willing
                                                                   Product Awareness

  No.of Response




                   0   5   10    15     20   25   30   35    40



Findings in marker survey:
    Lack of ads
    Lack of distribution
    Lack of promotional activities
    Have to improve the quality of the products (during the survey some said
       candy is get melted)
                 T.NAGAR MARKET SURVEY REGARDING THE
                              NIVARAN90-cough syrup
Remarks                           No. of Response             Percentage
Product Awareness                                     40                  80
Willing                                               35                  70
Unwilling                                                 5               10
Product Available                                     38                  76

Diagrammatic representation of market survey:

                 80

                 70

                 60

                 50

                 40

                 30

                 20

                 10

                  0
                       Product                                 Product
                                    Willing   Unwilling
                      Awarenese                               Available
    No.of Response       40           35         5               38
    Percentage           80           70         10              76


Findings from the survey:

    Product enjoys monopoly in market


    No proper distribution and stockiest
           PURASIWALKAM MARKET SURVEY REGARDING THE
                             NIVARAN90-CANDY
Remarks                           No. of Response             Percentage
Product Awareness                                       20                  40
Willing                                                 15                  30
Unwilling                                               18                  36
Product Available                                         6                 12


Diagrammatic representation of market survey:


      40

      35

      30

      25

      20                                                            No.of Response
      15                                                            Percentage

      10

       5

       0
             Product    Willing     Unwilling    Product
            Awareness                           Avalibality



Findings in marker survey:
    Lack of ads
    Lack of distribution
    Lack of promotional activities

    Have to improve the packing of products(colour , style,)
          PURASIWALKAM MARKET SURVEY REGARDING THE
                            NIVARAN90-cough syrup


Remarks                            No.of Response              Percentage
Product Awareness                                         48                96
Willing                                                   35                70
Unwilling                                                 6                 12
Product Available                                         45                90


Diagrammatic representation of market survey:


              100
                  90
                  80
                  70
                  60
                  50
                  40
                  30
                  20
                  10
                   0
                        Product                                 Product
                                    Willing   Unwilling
                       Awarenese                               Available
    No.of Response          48        35         6                45
     Percentage             96        70         12               90

Findings from the survey:

    Product enjoys monopoly in market

    No proper distribution and stockiest

    No innovation in products
            VADAPALANI MARKET SURVEY REGARDING THE
                             NIVARAN90-COUGHSYRUP
Remarks                         No.of Response             Percentage
Product Awareness                                  48                        96

Willing                                            32                        62

Unwilling                                            4                       8

Product Avalibality                                45                        90


Diagrammatic representation of market survey:


                       100

                       80

                       60

                       40

                       20

                        0
                              Product                           Product
                                         Willing   Unwilling
                             Awareness                         Avalibality
          No.of Response        48         32         4            45
          Percentage            96         62         8            90




Findings from the survey:

    GOOD IN SALES

    No proper distribution and stockiest

    No innovation in products
             VADAPALANI MARKET SURVEY REGARDING THE
                                NIVARAN90-CANDY
Remarks                         No.of Response            Percentage
Product Awarenese                                 18                     36
Willing                                           15                     30
Unwilling                                         18                     36
Product Available                                  4                      8
Diagrammatic representation of market survey:

                   40

                   35

                   30

                   25

                   20

                   15

                   10

                    5

                    0
                         Product                                        Product
                                        Willing        Unwilling
                        Awarenese                                      Available
     No.of Response        18             15              18              4
      Percentage           36             30              36              8



Findings in marker survey:
    Lack of ads
     Lack of distribution

				
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