Shoppers Advantage Ranks Top Holiday Gifts Of Week

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					For Immediate Release                           More information:
                                                James Hart, (o) 203.956.8746,
                                                Andrea Lindsley, 615.780.3315 (O) 615.415.8886 (M)

        Shoppers Advantage Ranks Top Holiday Gifts Of Week
iPod Nano is hottest item on weekly Elf Alert gift rankings, followed by TomTom GPS devices, more
iPods, Bluetooth headsets, Wii sports pack, cordless phones & digital cameras

NORWALK, Conn., Dec. 17, 2008 – Santa’s helpers at Shoppers Advantage – a leading national online
discount shopping service – are at it again, busily making their list and checking it twice for the weekly
Elf Alert, a ranking of the hottest gifts of the holiday season. Tops on this week’s list: the iPod Nano,
which knocks off the Wii Fit.

In light of the economy, more cash-strapped consumers are comparison shopping and deal hunting,
searching online to find the lowest prices on hot ticket items. With more consumers aggressively seeking
low prices, the popularity of online shopping is rising. Shoppers Advantage is poised to see its orders rise
this year, by providing low prices on hot electronics, housewares, appliances, toys, and everyday items.

To help track the hottest gifts – and best deals – this season, Shoppers Advantage has created the 2008
Elf Alert, a weekly ranking of the hottest gifts in the land.

Here are this week’s best sellers:                                  last week’s best sellers:

   1. Apple iPod Nano, 8 GB                                         1. Nintendo Wii Fitness
   2. TomTom One XL automotive GPS unit with 4.3-inch LCD           2. Nintendo Wii game system bundle
   3. TomTom One automotive GPS unit with 3.5-inch LCD              3. Apple iPod Touch, 16 GB
   4. Apple iPod Touch, 16 GB                                       4. Apple iPod Nano, 8 GB
   5. Motorola H375 Bluetooth headset                               5. Motorola H375 Bluetooth headset
   6. Panasonic KXTG cordless phone                                 6. TomTom One XL automotive GPS
   7. Apple iPod Nano, 16 GB                                        7. TomTom One automotive GPS
   8. Nintendo Wii Grand Slam sports pack                           8. All Star Snuggie fleece blanket
   9. Canon Digital PowerShot 10 mega pixel camera                  9. Garmin Nuvi 255 GPS receiver
   10. Sony folding noise canceling headphones                      10. ihome clock radio iPod docking

Shoppers Advantage offers online shopping, which means significant savings for consumers. The
company’s special partnerships with manufacturers allow club members to save 10-50 percent off
manufacturers’ list prices. Members also receive 3.5 percent cash back on their purchases, just for
shopping online, as well as a 60-day low price guarantee which offers them a 200 percent refund of the
purchase price difference if they are able to find an item elsewhere for less.

Consumers can also give the gift of savings to their friends and family by giving a membership to
Shoppers Advantage or other membership clubs such as or where they can save on entertainment and travel.

                       Shoppers Advantage 100 Connecticut Avenue Norwalk, CT 06850
About Shoppers Advantage
Shoppers Advantage,, is a leading membership-based, toll-free/online
shop-at-home service, boasting the buying power of millions of members nationwide. Shoppers
Advantage provides valuable benefits and low prices on an expansive database of high-quality products
from more than 1,000 manufacturers, including popular name brands such as Sharp, GE, Hewlett
Packard, Fisher Price and AT&T. Shoppers Advantage offers member confidence in buying with a 200
percent Low Price Guarantee (if a lower price is found within 60 days of purchase, Shoppers Advantage
will refund double the price difference), 60-day product return policy if you don’t like the product, and
product warranty extension for up to two years while membership is active. Shoppers Advantage is
offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses,
providing products and services that touch the lives of millions of Americans.

About Affinion Group
As a global leader with nearly 35 years of experience, Affinion Group ( enhances the
value of its partners’ customer relationships by developing and marketing valuable loyalty, membership,
checking account, insurance and other compelling products and services. Leveraging its expertise in
product development and targeted marketing, Affinion helps generate significant incremental revenue
for more than 5,300 affinity partners worldwide, including many of the largest and most respected
companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the
company has approximately 3,300 employees throughout the United States and in 10 countries across
Europe, and markets in 14 countries globally. Affinion holds the prestigious ISO 27001 certification for
the highest information security practices, is PCI compliant and Cybertrust certified. For more company
and investor information visit


                         Shoppers Advantage 100 Connecticut Avenue Norwalk, CT 06850

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