a_ At a Glance by lonyoo



   Interactive &
   Digital Media

   Factsheet 2009

Singapore ~ Digital Media Capital of Asia
At a Glance                                  Infocomm Development Authority –
                                             collectively promote Singapore as a
                                             compelling location for Interactive and
The Interactive and Digital Media            Digital Media companies across the
industry is a dynamic and growing part       entire industry value chain. The city-
of the Singapore economy. EDB aims to        state is cosmopolitan with a balance of
make Singapore an Interactive and            Asian cultures and Western influences.
Digital Media capital, where Singapore       Singapore    also    has    an     ideal
creations are made for global                combination         of        excellent
consumption. The industry is targeted        telecommunications infrastructure and
to generate 10,000 new jobs and              sophisticated IT network. Its robust
create S$10 billion worth of value           intellectual      property        rights
added by 2018.                               environment is ranked first in Asia, a
                                             vital advantage when a company needs
EDB’s definition of the Interactive and      to create, protect and exploit its
Digital Media industry extends beyond        properties. In addition, there are
games and animation. Interactive and         several hundred highly-skilled IT and
Digital Media encompass sectors that         media-trained graduates joining the
create digital content for different         industry each year.
genres, production of electronic games,
animation, visual effects, licensing and     Through this holistic approach, EDB
merchandising, content-hosting and           aims to make Singapore a hive of
financing.     There    is    increasing     activity for Interactive and Digital
convergence between technology and           Media; creating a self-reinforcing,
content creation - be it television, film,   inter-dependent ecosystem that will
online, mobile and music, which is           continuously attract talent, ideas,
causing the relationships between            capital and enterprises to create
these sectors to become more                 international products and services
intricate and interesting.                   from Singapore.
Singapore is game to play in this
dynamic industry. The EDB and its
partner   agencies – the Media
Development Authority   and the
                                              Interactive and Digital Media education
Strategies for the                            centre in Asia.

Interactive and Digital                       The EDB will achieve this by attracting
                                              international speciality schools as well as
Media Cluster                                 ensuring relevance of local schools’
                                              curriculum. In the arena of speciality
The EDB has outlined 3 key strategies to      schools, the presence of Tisch School of
accelerate Interactive and Digital Media      the Arts and Digipen Institute of
developments:                                 Technology in Singapore are some of the
                                              first fruits from this effort. The EDB also
i) Attract top-tier Interactive and Digital
                                              recognises that there is a need to attract
Media companies and foster enterprise
                                              top international talent to live and work
creation across the various sub-sectors.
                                              in Singapore, thereby ensuring that there
                                              is relevant talent to fuel the growth of
These companies will undertake a full
                                              our Interactive and Digital Media industry.
value chain of activities in Singapore.
Fostering enterprise development will
                                              Opportunities for overseas attachment
help nurture Singapore’s home-grown
                                              training are available at leading
Interactive and Digital Media brands.
                                              international organizations for talented
                                              Singaporeans.    For     instance,   EDB
ii) Build a world class talent base and
                                              collaborated with Double Negative – a
position Singapore as a leading
                                              London-based visual effects house which
has worked on films like Batman Begins       Rainbow       S.p.A,    Italy’s   foremost
and Harry Potter and the Order of the        animation studio and the creator of the
Phoenix - to send Singaporeans for a 12-     highly successful Winx Club franchise,
month overseas attachment.                   established its new video games global
                                             headquarters and development studio in
iii) Attract and invest in leading           Singapore in 2008. Its inaugural Massively
technology R&D activities to maintain        Multiplayer Online Game (MMOG) project
Singapore’s position at the cutting edge     is a virtual world for Winx Club.
of Interactive and Digital Media
technology.                                  Softworld, Taiwan’s number one online
                                             game development studio, has a 30-man
EDB recognizes that technology plays a       team developing Xbox360/PC/Online
critical and integral part in the            games for Southeast Asia.
development of the IDM industry. The
IDM Programme Office was established in      Germany’s dtp entertainment set up its
2006, with the mission of spearheading       online game development studio and
efforts to boost R&D in the IDM industry.    Asian publishing hub, Real U, here in
A S$500 million budget has been              2007. The 80-man studio is currently
earmarked for this purpose over the next     developing a Massively Multiplayer Online
five years. This will help ensure that       Role-Playing Game (MMORPG) based on
Singapore remains an influential trend-      Tad William’s Otherland series of fantasy
setter for the sector.                       novels.

Successes in Interactive
and Digital Media

Electronic Arts, the world’s largest
developer and publisher of interactive
entertainment, established its Asian
Regional Headquarters (RHQ) and online
game development studio in Singapore in
2007. The studio has localised and
customised popular EA games for the          Animation
Asian markets, distributing them in at
least eight different languages.             Lucasfilm set up its first facility outside
                                             the US in Singapore - Lucasfilm Animation
Ubisoft, one of the world’s leading video    Singapore. The 300-man studio does
games publishers, has opened a full-         animation and game development as well
fledged development studio in Singapore,     as visual effects for Hollywood films.
with plans of becoming 300-strong.
                                             The Southern Star Group, Australia’s
Koei, a leading game developer from          largest independent television production
Japan, set up its first overseas studio in   and distribution company, has an
Singapore in 2004. Koei was also one of      animation studio in Singapore.
the first international game companies to
establish itself here. The company has       Leading Korean animation studio Sunwoo
announced plans to expand the Singapore      Entertainment established its Asia-
studio from the present strength of about    Pacific headquarters in Singapore to
50 by another 30-60 staff within the next    manage      global    distribution and
two years.                                   intellectual property, develop content
                                             and produce animation.
                                              plans for launch in China, Korea, and
EON Reality, the world’s leading 3D           Taiwan.
visual content management and Virtual
Reality software provider, set up its Asia-
Pacific Headquarters and R&D centre in
Singapore. It will be developing its next-
generation innovative software solutions
that allow online user collaboration,
user-generated content and interactive
3D streaming.

Visual Effects

Leading visual effects house Double
Negative established a Singapore studio
in 2009.
                                              Anark, a US games middleware company,
The Digital Artists Group of Lucasfilm        developed     a    game    user-interface
Animation Singapore serves as both an         middleware      called  Gameface       in
extension of top visual effects company       Singapore. Gameface is currently being
Industrial   Light    &    Magic    (ILM),    employed for development of top games
contributing to ILM’s work on feature film    on the latest next-generation console
visual effects, as well as a support to       game platforms. Due largely to the
LucasArts’ video game productions.            success     of     Gameface,      Anark’s
                                              Entertainment Division, which was
Made-in-Singapore Products                    responsible for Gameface, has since been
                                              acquired by Nvidia.
The EDB is making steady strides to
promote Singapore as the preferred            The Game Group of Lucasfilm Animation
location for companies to create content      Singapore conceptualized, designed and
for    global   consumption.      Recent      developed The Clone Wars: Jedi Alliance
developments include:                         game for the Nintendo DS handheld
                                              platform. The studio also produced the
Ubisoft Singapore developed its first         3D animated series Star Wars: The Clone
game title, Teenage Mutant Ninja Turtles:     Wars, which was the highest–rated
Turtles in Time Re-Shelled, for release       premiere in the history of Cartoon
on Xbox Live Arcade in July 2009. It has      Network.
also contributed level design for
Assassins’ Creed 2, for release in            Children’s animation series, Bottle Top
November 2009.                                Bill, which was 100% produced in
                                              Singapore by Southern Star, has won a
Local games developer Mikoishi spent a        territorial prize at Digicon.
year and US$1 million to develop the
game Dropcast - the very first made-in-       Tao Shu, a children’s animated series
Singapore video game for the popular          created and produced by Singapore-based
Nintendo DS handheld which was                Peach Blossom Media, was listed as one
launched worldwide at the end of 2008.        of the “Greatest Products of 2007” in the
                                              US-based iParenting Awards. Peach
Leading Japanese game company Koei            Blossom Media is also producing the
successfully developed an MMORPG titled       animation     for    LaMB,      Animax’s
Romance of the Three Kingdoms Online          groundbreaking project that is spread
(ROTK Online) through its Singapore           across three screens – TV, online and
studio. ROTK Online was successfully          mobile.
launched in Japan in February 2008, and
Singapore-based Scrawl Studios co-           3dSense Media School, CG Protégé and
produced the animated pre-school series,     Egg Story Digital Arts specialize in
Milly Molly, which was shortlisted in The    enhancing the skills of existing industry
Japan Prize 2008 for                         professionals,      providing       further
Best Programme in both the Audiovisual       certifications in animation and games
Division and TV Series categories. Scrawl    development that make their students
Studio’s original 2D animated series, The    highly sought after by the industry.
New Adventures of Nanoboy, has also
been purchased by both UK and US             In 2009, local tertiary institution
broadcasters.                                Nanyang Polytechnic (NYP) inked a
                                             strategic    collaboration    with    Sony
Singapore-based Sparky Animation was         Computer Entertainment Asia (SCE Asia)
responsible for the full spectrum of         and Premium Agency Inc (PA) to open a
animation studio work for Big River          S$4m Games Resource Centre at NYP.
Rescue – part of the hugely popular          This makes NYP the first tertiary
Veggie Tales series in High Definition.      institution in Singapore to have a
                                             dedicated infrastructure to develop
Education                                    PlayStation 3 (PS3) and PlayStation
                                             Portable (PSP) games. The Centre, open
DigiPen Institute of Technology opened       to     both    students    and     industry
its first independent campus outside the     professionals, will leverage SCE Asia's and
US in Singapore in 2008. DigiPen             PA's games development expertise to
Singapore offers degree programs in Real-    train talent in game development on the
time      Interactive   Simulation   and     PS3 and PSP platforms.
Production Animation, and will take in
more than 500 students over five years.      Events

The     DigiPen-Ubisoft    Campus    was     SIGGRAPH, the world’s leading computer
established as a collaboration between       graphics and animation conference-cum-
DigiPen Singapore, Ubisoft Singapore and     exhibition, held SIGGRAPH Asia, its
the Workforce Development Agency             inaugural Asian event in Singapore in
(WDA). With tuition fees subsidized by       December 2008.
the WDA, qualified students are taught
by    DigiPen     Singapore   in   Game      Games Convention, one of the world’s
Programming, Game Art or Game Design,        largest digital games exhibition, has
with Ubisoft Singapore guiding the           chosen Singapore as the location to host
students in the game production process.     Games Convention Asia (GCA), the Asian
This is the first such Ubisoft campus in     edition of its event. Into its second year,
Asia.                                        GCA 2008 drew more than 92,000
Tisch School of the Arts from the
prestigious New York University opened       CG Overdrive is one of Asia's largest
its first satellite campus in Singapore,     computer graphics events for CG
providing MFAs in Film Production, Digital   professionals.   This  conference-cum-
Arts & Animation, and Dramatic Writing.      networking event attracts the leading
                                             animation, visual effects houses and
Hollywood concept designer Feng Zhu has      game studios globally.
launched     the    FZD      School    of
Entertainment Design in Singapore to         Singapore hosted 3DX: 3D Film and
train students for the gaming, film and      Entertainment Technology Festival in
animation industries, offering a diploma     November 2008. This was the first event
in entertainment design.                     of its kind, focused on 3D content
                                             production, development and technology.
                                             Hollywood luminaries Jeffrey Katzenberg,
James Cameron and Brandon Fraser were
among the prestigious guests who
attended this event.

The Asia Television Forum (ATF) is a
programming market held in Singapore
annually where international and Asian
media companies buy, sell and network.
Notably, a record US$47 million worth of
deals were concluded during ATF in 2007.
Animation studios here use it as a
platform to exhibit and market their
creations to an international audience.

Well-positioned for
Future Growth
The success Singapore has enjoyed in
securing a slate of IDM projects and
playing host to some of the most exciting
industry events in the region provides
good momentum in Singapore’s drive to
become an Interactive and Digital Media

Leveraging the momentum of these
successes, the EDB continues to promote
the IDM cluster as a strategic growth
engine of Singapore’s economy through
our commitments to develop talent and
infrastructure, promote innovation and
create a conducive environment where
Singapore creations are made for global
About the Singapore Economic Development Board
The Economic Development Board (EDB) is the lead government agency for planning
and executing strategies to enhance Singapore’s position as a global business centre
and grow the Singapore economy. We dream, design and deliver solutions that create
value for investors and companies in Singapore. In so doing, we attract economic
opportunities and jobs for the people of Singapore, and help shape our country's
economic future.

For more information on how EDB can help in your business and investment, please
visit www.sedb.com

For more information, please contact
Mr Zhou Junlin
Senior Officer, Communications,
Singapore Economic Development Board
DID: (65) 6832 6744; FAX: (65) 6832 6498
Email: junlin_zhou@edb.gov.sg

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