How to Use Facebook For Marketing Social Networking sites are unique in that have tens to hundreds of millions of users across the world and they've all willingly given personal details about themselves. This gives one the ability to target specific demographics at the touch of a mouse button, it really is a marketers dream. There are several ways in which to take advantage of these tools. On Facebook you can run ads. This is the most obvious way to market using Facebook. It can be effective since you can target the demographic you are specifically looking for by age, education and geographic region. But be aware that these ads can be expensive. Create a Facebook account specifically for marketing. In other words don't use your regular Facebook account for this, so you don't end up annoying friends and family. Create a profile and build relationships and start marketing. Make sure to put up some information, pictures and interests. People will buy things from people who they like, so it can't be just all about the marketing. Target market people who might be interested in your products, services, or opportunities by joining groups. So if you have a dog product to market join a group about pets or dogs, and add friends from that group. If you have a website about scuba diving then join a group related to diving. You can also use a friend adder, which is a piece of software that will expedite and automate the process of finding and adding friends. It can add as many as 50 new friends a day and Facebook will allow you up to 5,000 friends. Can you imagine 5,000 qualified prospects to market to?