2008 RATE CARD

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sounD & Vision                                                           Technical
2008 EDITORIAL CALENDAR                                                  DeparTmenTs
JANUARY: 50th Anniversary Special This special issue kicks off           TEST REPORTS
   Sound & Vision’s year-long celebration of 50 years as the leading     Sound & Vision’s Test Reports are the most authoritative in
   voice in consumer electronics with a look at the 50 Greatest A/V      the industry. Each month, our editors put the latest products
   Innovations of the past half-century, as well as examine our heri-    through the most rigorous and comprehensive tests—providing
   tage days as Stereo Review. PLUS: We go inside Hollywood to           the most detailed measure of each product’s true capability.
   get the exclusive scoop on how high-definition discs were made        Products that meet the highest standards of our editors are des-
   for two high-profile film classics (Blade Runner and Cars).
                                                                         ignated a Sound & Vision “Certified and Recommended”.
FEbRUARY/MARCH: CES 2008: “The Editors’ Choice Awards”
   Issue Our winter double issue celebrates the best of 2007 by          THE TECH ZONE
   recognizing the 20+ winners of our Editors’ Choice Awards             Our editors break down the inner workings of A/V products, give
   — the most prestigious in the CE industry. Special individual         step by step instructions on how to use the latest equipment, and
   awards include Video Product of the Year, Audio Product of the        give direct responses to readers’ home theater questions. Also,
   Year, and Installer of the Year.                                      resident custom installer, John Sciacca, informs readers on the
                                                                         latest news and trends in the industry from a custom installation
APRIL: New Gear Special This special is essential guide to the           perspective.
   hottest products & latest technology for 2008—including full
   coverage of all the debuts and news from CES.                         NEW PRODUCTS
MAY: The Speaker Issue From stereo pairs to surround-sound               In each issue, our editors identify the latest products to hit the
  setups, we get you up-to-date on the latest in speakers: sonic         market and the technology trends driving the industry.
  solutions, room-placement options, size and price differences
  — the (sound)works.                                                    ROAD GEAR
                                                                         In this special section, Editor Doug Newcomb reviews the new-
JUNE: The Audiophile Issue Vinyl lives — again! Response to last         est mobile products and gadgets.
   year’s Audiophile Issue was so great that we’re expanding our
   platter-matters palette. Besides testing a select number of the       SOUND & VISIONARY
   latest and coolest turntables, we offer up our expert picks of 50     In each issue, we interview a visionary in the consumer elec-
   of the best-sounding LPs.                                             tronics industry and discuss the latest trends in technology.
JULY/AUGUST: 50 Top DVDs Our summer double issue focuses
   the S&V laser on the best-looking and best-sounding DVDs,             INSTALLATION PROFILE
   HD DVDs, and Blu-ray Discs. We’ll also interview top creators,        From private screening rooms for Hollywood’s biggest directors
   directors, and actors about why these releases are light years        to outdoor residential home theaters; Sound & Vision covers
   ahead of the pack.                                                    the most dynamic and approachable custom installations in the
                                                                         industry.
SEPTEMbER: HDTV Issue Whether you’re eyeing LCD or plasma,
   it’s never too early to get counseled by the pros when it comes       RANDOM PLAY
   to buying your next flat-panel television(s), as well as get a grip   In each issue, Sound & Vision editors discuss the best retail
   on what size(s) will suit your media room(s) the best. PLUS: 50       stores, the latest gadgets, and the best CD and DVD content
   things to look forward to in CE’s future.                             available.
OCTObER: CEDIA 2008—Custom Installation Issue Spotlight
  on cutting-edge installations and top-drawer advice from our
  cavalcade of expert installers — just in time for CEDIA.

NOVEMbER: Super Sound Issue — 50 Top Recordings How to get
  the best sound your system and your ears deserve, plus our aural
  authorities serve up a smattering of Top 50 best-sounding CD
  lists, from rock to jazz to classical, and all points in between.

DECEMbER: Great Gear Issue—The Experts’ Ultimate Holiday
  Gift Guide Not just your typical wish list — our editors test
  every gadget and piece of gear recommended here to spice up
  your holiday gift giving. PLUS: We dispel the myths surrounding
  the upcoming digital TV standard and let you know how your
  product choices and viewing habits will change in 2009.
fTp insTrucTions                                                              DigiTal
for senDing aD files                                                          specificaTions
1. Put all files/folders to be shipped into a single folder containing        Ship all material to:
the name of the magazine and/or receipient you are sending to                 Production Manager: Wanda Ziembinski
and create a compressed archive package (.sit/.zip) using Stuffit             Sound & Vision Production Department
DropStuff (www.allume.com) or WinZIP (www.winzip.com).                        43rd floor, 1633 Broadway, New York, NY 10019
Make sure the name of your archive is as short as possible and                Production Manager (Sound & Vision)
uses only simple alpha-numeric ASCII characters.The following                 For Assistance Call:
special characters and cases are not allowed and may cause your               Production Manager: Wanda Ziembinski
transfer to fail or become corrupted:                                         212.767.6873 or wziembinski@hfmus.com
                                                                              Production Assistant: barbara Kuprewicz
a. •       f. %       k. $         p. Leading periods (.filename.pdf)         212-767-6714 or bkuprewicz@hfmus.com
b. &       g. #       l. @         q. Leading underscores (_filename.pdf)     Fax: 212-767-5603/04
c. *       h. /       m. ^         r. Leading spaces ( filename.pdf)
                                                                              ACCEPTAbLE FILE FORMATS:
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                                                                              The following digital file types are considered optimum. Each of
e. ;       j. ?       o. ( )          (Filename.issue.month.pdf.sit)
                                                                              the preferred formats are acceptable for full or partial pages.
                                                                              1. TIFF/IT P1-CT should be 12 res (304.8 dpi). LW should be 72 res
2. Launch your FTP transfer utility.We can email you a copy of the
                                                                              (1828.8 dpi. Files should be linear, without dot-gain compensation.
Fetch utility (Mac OS 9), RBrowser Lite (Mac OS X) or CuteFTP
                                                                              2. PDF or PDF/X-1 (Vendor Prepared) – Acrobat v4.01 (press opti-
(PC).You cannot make a successful connection to our FTP site
                                                                              mized); composite CYMK; all fonts embedded; 300 dpi bitmaps.
using a web browser;you must use an FTP transfer utility.
                                                                              UNACCEPTAbLE FILE FORMATS:
3. Create a new connection window using the following logon                   Other file types, such as PDF (created on desktop), Postscript, or
parameters:                                                                   native applications such as Quark, Indesign, Pagemaker, Illus-
                                                                              trator, Freehand, etc. are unacceptable because they introduce
  HOST ADDRESS:          mtnyc.hfmus.com                                      many possibilities for error.
  USER NAME/ID:           svftp                                               PROOF SPECIFICATION:
  PASSWORD:                guest
                                                                              Kodak Approval; Imation Matchprint Digital Halftone; or
                                                                              Progressive press proofs. All contract proofs must be made
                                                                              according to SWOP standards. Proofs that do not meet SWOP
4. “Upload”(“Put”) the file archive you wish to transmit or “drag-            criteria will be used for color break only. In addition, please
n-drop”the file archive from your computer to the FTP destination             supply two content (laser) proofs which are an identical match
directory.You might want to follow-up with a phone call or email              to the furnished file. NOTE: This will allow HFM to ensure
to make sure your file(s) were received successfully.                         content integrity.
                                                                              ACCEPTAbLE MEDIA: ZIP; CD; or WAM!NET. You can quickly
                                                                              set up your own Wam!Net account at http://wamgate.com. Your
                                                                              files can be sent to us within minutes.
                                                                              Note: An accompanying Contract proof must follow the next
                                                                              business day.
                                                                              INK SPECIFICATIONS: 4/C process. Match colors available.
                                                                              bINDING SPECIFICATION: Perfect bound; jog to foot.
                                                                              PRINTING METHOD: Web offset.
                                                                              Note: All material will be held for one year from date of last
                                                                              insertion and then destroyed unless directed otherwise. Failure
                                                                              to meet stated specification may cause additional handling and
                                                                              cost which will be rebilled to the advertiser.
                                                                              Note: Since out-of-specification material could negatively
                                                                              impact the quality of reproduction, all advertising material fur-
                                                                              nished out-of-specifications will result in an additional charge
                                                                              of $150.00
                                                                              FOR SUPPLIED INSERT INFORMATION CALL:
                                                                              Anthony Ruotolo, 212-767-6397
                                         mission sTaTemenT
     Sound & Vision is the world’s most widely read and influential magazine in consumer electronics. It is
     the first destination for enthusiasts, early adopters, tastemakers, and custom installers when it comes to
     purchasing advice, technical tips, and trends in the industry. With the field’s most experienced, trusted,
     and technically savvy staff, Sound & Vision’s status as the consumer electronics authority is unmatched.




Demographics                               *
                                                                 sounD & Vision...                                         **



CIRCULATION: 200,000                     %Comp                   • More than eight out of ten (82%) Sound & Vision reader
                                                                   households intend to buy a least one audio/video product in the
                                                                   coming year. This includes flat-panel HDTVs (52%) and high
BASE: TOTAL ADULTS                       100.0
                                                                   definition disc players (33%)†
Male                                     90
Female                                   10                      • More than one in five (22%) Sound & Vision readers intend to
Single                                   30.6                      buy a home theater system in the next 12 months.
Married                                  56
                                                                 • Three out of four (76%) Sound & Vision reader households own
AGE                                                                an audio system separate from their video/home theater system.
18-24                                    11.7
                                                                 • 59% of Sound & Vision readers spend more than 5 hours per
25-34                                    22.7                      week listening to music inside their home.
35-49                                    39.1
50+                                      26.5                    • One in five (19%) Sound & Vision readers have used or plan to
Median Age                               41.3 yrs.                 use the services of a custom installer during the next 12 months.

EDUCATION                                                        • For Sound & Vision readers, audio/video magazines are the
High School Graduate or Less             27.3                      leading source of information when selecting an audio/video
Attended College (1-3 years)             32.7                      product (81%).
College Graduate or better               40
Graduate Degree                          72.7
                                                                  †
                                                                      includes Blu-ray and HD DVD



HOUSEHOLD INCOME
HHI $40,000+                             75.2
HHI $50,000+                             66.7
HHI $60,000+                             58.2
HHI $75,000+                             45.8
HHI $100,000+                            31.2

MEDIAN HHI                               $69,913




Source: 2007 MRI
*

 Source: 2007 Spring MRI Reader Survey
**
general raTes*                                                                                                                                                                                                            aD specificaTions
             4 COLOR                                                           1X                                                                   6X                                                          12X       All sizes are
                                                                                                                                                                                                                          Width × height         NON–BLEED            BLEED                  TRIM SIZE
             1 PAGE	                                                 	46,370		                                                                	42,655	                                              	37,095	
                                                                                                                                                                                                                          Full Page	             7	3/4”	×	10	1/4”	    8	1/2”	×	11”	          8	1/4”	×	10	3/4”
             2/3 PAGE	                                               38,755			                                                                	35,655		                                             	30,995	
                                                                                                                                                                                                                          2/3 pg vert 	          5”	×	10	1/4”	        5	3/8”	×	11”	          5	1/8”	×	10	3/4”
             1/2 PAGE	                                               	33,285		                                                                	30,620	                                              	26,630		
                                                                                                                                                                                                                          1/2 pg horiz	          7	3/4”	×	5	1/8”	     8	1/2”	×	5	5/8”	       8	1/4”	×	5	3/8”
             1/3 PAGE	                                               	27,485	                                                                 	25,285			                                            	21,990		
                                                                                                                                                                                                                          1/3 square	            5”	×	4	7/8”	         5	3/4”	×	5	5/8”	       5	1/8”	×	5	3/8”

                                                                                                                                                                                                                          1/3 vert	              2	1/2”×	10	1/4”	     3”	×	11”	              2	3/4”	×	10	3/4”
             4 COLOR                                                           1X                                                                   6X                                                          12X
                                                                                                                                                                                                                          2 pg spread	           15	1/2”	×	10	1/4”	 16	3/4”	×	11”	           16	1/2”	×	10	3/4”
             1 PAGE	                                                 	38,840		                                                                   35,740	                                            	31,080		
                                                                                                                                                                                                                          1/2 horiz spred	       15	1/2”	×	5	1/8”	    16	3/4”	x	5	5/8”	      16	1/2”	x	5	3/8”
             2/3 PAGE		                                              	31,215		                                                                   28,735	                                            	24,985		
                                                                                                                                                                                                                          1/2 page island	       5”	×	7	1/2”	         5	3/8”	×	8	1/8”	       5	1/8”	×	8”
             1/2 PAGE	                                               	25,780		                                                                	23,715	                                              	20,615	
                                                                                                                                                                                                                          Live matter SAFETY — leave 1/4” from TRIM edges.
             1/3 PAGE	                                               	19,960		                                                                	18,370		                                             	15,975	
                                                                                                                                                                                                                          Gutter safety for TYPE – 1/8” - 3/16” from each side of spread center.
                	



             B&W                                                                    1X                                                              6X                                                            12X

             1 PAGE	                                                  	33,130		                                                               	30,475	                                                   26,500	          closing DaTes
             2/3 PAGE	                                                 25,500		                                                               	23,455		                                                	20,410	
                                                                                                                                                                                                                                                            MATERIAL              INSERTS
             1/2 PAGE	                                                	20,055		                                                               	18,450	                                                 	16,050	           MONTH              AD CLOSE         DUE                   DUE            ON SALE

             1/3 PAGE	                                                	14,245	                                                                	13,115			                                               	11,395		          JAN 08              10/26/07	      11/17/07	            11/13/07	       12/18/07

                                                                                                                                                                                                                          FEB/MAR	            11/23/07	         12/5/07	          12/11/07	        1/15/08

             PREMIUM CHARGES                                                                                                                                                                                              APR	                1/18/08	          1/30/08	           2/5/08	         3/11/08

             2nd Cover 	                           		                       20%			                                                           	                                                                            MAY	                2/22/08	           3/5/08	          3/11/08	         4/15/08

             3rd Cover	                            		                       15%		                                                                                                                                         JUN	                3/28/08	           4/9/08	          4/15/08	         5/20/08
	            4th Cover	                            		                       25%		                                                                                                                                         JULY/AUG	           5/9/08	           5/21/08	          5/27/08	          7/1/08

                                                                                                                                                                                                                          SEPT	               6/20/08	           7/2/08	           7/8/08	         8/12/08
*All Rates Gross
                                                                                                                                                                                                                          OCT	                7/25/08	           8/6/08	          8/12/08	         9/16/08
  50 anniversary sPeCiaL                                                                                     21
             G S
          RIN ION                                                                                                       TS


  C
     AL V
   E- NO
LIF H IN
        TE AT
                                                                                                               P HE
                                                                                                             TO OF T
                                                                                                                      UC R
                                                                                                                    OD EA
                                                                                                                 PR Y
                                                                                                                             EDITORS’ CHOICE AWARDS ISSUE
                                                                                                                                                                                                                          NOV	                8/29/08	          9/10/08	          9/16/08	        10/21/08
TE



                                                                                                                                                                                                                          DEC	                9/26/08	          10/8/08	          10/14/08	       11/18/08
                                1958                     2008                                                                                    1958                    2008


                                                                                                                                                                                                                          JAN 09              10/24/08	         11/5/08	          11/11/08	       12/16/08
                                                                                                                   Plasma vs. LCD
         Power Elite   Pioneer’s Premium Receiver: One For The Ages
                                                                                                                                       Who Wins The Great Flat-Panel Face-off?




                                                                      TH E CONSUM ER
                                                                      EL ECTRO N ICS &
                                                                      C U S TO M
                                                                      I N S TA L L AT I O N                    Pioneer 50" Plasma
                                                                      AUT HORIT Y                              vs. Samsung 52" LCD
                                                                                                               page 68
    Pioneer’s                                                              JANUARY 2007
                                                                           JANUARY 2008                                                                                                    JANUARY 2007
    Class Act                                                          soundandvisionmag.com                                                                                           soundandvisionmag.com
    page 74
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SV01.COVERB-1.indd 1                                                                   11/16/07 5:22:17 PM
for more information please contact:


anThony m. ruoTolo
Associate Publisher
(212) 767-6397
aruotolo@hfmus.com                                                   Hachette Filipacchi Media U.S.
                                                               1633 Broadway 43rd floor, New York,
                                                          NY 10019 | www.soundandvisionmag.com
east coast

phil misTry                       peTer romanoff
Business Development Manager      Eastern Sales Manager
(212) 767-6140                    (212) 767-6249
pmistry@hfmus.com                 promanoff@hfmus.com

sara schiano                      Tara WeeDfalD
Senior Account Executive          Account Executive
(212) 767-4723                    (212) 767-6029
sschiano@hfmus.com                tweedfald@hfmus.com


west coast

BoB meTh                                                             All advertisements published in
West Coast Advertising Director                                   SOUND & VISION are subject to
(323) 954-4831                                                     the General Conditions posted at
bmeth@hfmus.com                                               http://www.hfmus.com/hachetteUSA

				
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