Pulvermedias Location Based Services Report

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                                                           Pulvermedia’s Location Based Services Report
                                                                                                                    September 2007 | VOL. 7



                                     The Pulvermedia Location Based Services (LBS) Report focuses on news and events covering
                                     the Telematics and LBS communities. It spans diverse topics such as vehicle information
                                     systems, location applications, navigation, tracking, emergency services and nomad VoIP
                                     devices. The Report draws much of its information from public domain sources such as
                                     corporate press releases and government communications.


                                     Issue 7 of the new Pulvermedia Location Services Report covers the following topics:
                                     • Tracking                          • Terrestrial based positioning
                                     • Emergency services                • Local positioning

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               September 4, 2007 - Boost Mobile (www.boostmobile.com) announced the launch of a mobile GPS navigation
               service called Boost Navigator. The service, powered by Telmap, provides Boost Mobile customers with audible
               turn-by-turn walking and driving directions from their Boost Mobile phone. Boost Navigator offers a Pay-As-You-Go
               pricing plan and is available to Boost Mobile customers with GPS and Java(R) enabled iDEN handsets.

               - WaveMarket (www.wavemarket.com) announced that WaveMarket’s Family Finder and Asset Tracker had officially
               launched with Aliant (www.bell.aliant.ca), a Canadian information and communications technology provider.
               WaveMarket’s Family Finder technology, branded Seek & Find, enables parents locate their children from an Internet
               connection. The WaveMarket Asset Tracker, branded GoTrax(tm) on the Aliant network, enables employers to
               manage their fleet and locate employees.

               - NANOMATIC (www.nanomatic.net) announced that it is making its myrimis - a secure place on earth - and
               nanonavi - personal navigation on earth - available for free use and download. The platform allows the user to set up
               location based social networks that include family-members, friends, pets and assets. The application - nanonavi -
               allows people to view their location on street and satellite maps as well as search for family-members, friends, pets
               and assets. nanonavi is available for Nokia Symbian S60 phones and will be available in the future on Windows-
               mobile devices.

               - Lockheed Martin (www.lockheedmartin.com) announced that production activities had begun to reconfigure a
               modernized GPS Block IIR (IIR-M) satellite to include a new demonstration payload that will temporarily transmit a
               third civil signal. The signal, located on the L5 frequency (1176.45MHz) will comply with international radio frequency
               spectrum requirements. Future generations of GPS spacecraft will include an operational third civil signal to improve
               the accuracy and performance capabilities of the system. The Block IIR-M spacecraft with the demonstration
               payload is planned for launch in 2008.


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  SAVE THE DATE!
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                                                                                                       September 2007 | VOL. 7


      - Synopsys (www.synopsys.com) announced that eRide (www.eride.com) had adopted Synopsys’ Design
      Compiler(R) Ultra synthesis solution to design its next-generation “Opus” GPS integrated circuits. eRide develops
      and markets Assisted GPS solutions for location based services and mobile phones.

      - NAVTEQ (www.navteq.com) announced that Microsoft had chosen NAVTEQ(R) map data for Mexico to power its
      server products. NAVTEQ’s newly integrated digital maps of Mexico will complete the NAVTEQ North America map
      database currently available on Microsoft’s location-enabled applications. The NAVTEQ map of Mexico covers the
      entire population of Mexico (approximately 100 million) that includes detailed coverage of Mexico City, Monterrey
      and Guadalajara metropolitan areas.

      September 5, 2007 - AND Automotive Navigation Data (www.and.com) announced the release of its online editable
      worldwide map, Web/Map 2.0. Map 2.0 enables navigation providers to integrate AND’s tool in their navigation
      system or integrate it into their website as mapping feedback tool to support their online community.

      - INRIX (www.inrix.com) announced an agreement with Microsoft (www.microsoft.com) under which Microsoft will
      have the right to use INRIX real time, historical and predictive traffic data for Microsoft online properties as well as
      Microsoft desktop and mobile applications. INRIX provides real time traffic flow coverage in 106 metropolitan
      markets across the U.S. and U.K.

      - AnyTrack (www.AnyTrack.com) announced two enhanced GPS tracking devices for business and consumer
      markets: the GPS-130 and the GPS-100. The AnyTrack GPS-130 is a real-time, cellular-enhanced GPS tracking
      device that helps shippers, retailers, transportation and logistics providers to increase cargo security. The lightweight
      version of the product, the AnyTrack GPS-100, can be used by businesses and consumers to track and recover
      vehicles, boats, and pets, as well as monitor teen drivers, protect toddlers and track senior citizens.

      - Pike & Fischer (www.pf.com) announced a new market intelligence report, “Location-Based Services for the Mobile
      Market: Analysis and Outlook”. The report ranks the nation’s five top wireless carriers on their ability to exploit the
      growing consumer interest in GPS-enabled services. P&F gave Sprint the highest mark -- 4.5 points out of a possible
      5. The report cites Sprint’s introduction of applications that allow users to get voice-guided driving directions, traffic
      alerts and alternative routes, and even the location of gas stations with the lowest prices as some of the features
      that will give Sprint a competitive edge. T-Mobile USA received a ranking of 1.5, the lowest among the carriers
      studied. The two largest carriers, AT&T Mobility and Verizon Wireless, each received rankings of 2 based on their
      limited number of location-based applications compared with Sprint.

      - Contigo (www.contigo.com) announced the launch of the Contigo 8100, a beacon for covert asset tracking, theft
      recovery and personal security. The Contigo 8100, which employs gpsOne(TM) technology from Qualcomm, provides
      a battery life of up to 10 days on a single charge. Using the Contigo platform, subscribers can track the 8100, review
      scheduled position reports online, and receive alerts (via email or cell phone) for multiple monitored zones.

      - Tele Atlas (www.teleatlas.com) announced that it would provide digital maps and navigation content for the new HP
      iPAQ 300 Series Travel Companion. Tele Atlas digital maps for the United States and Canada and content for more
      than 12 million points of interest, as well as turn-by-turn directions will be available on the Travel Companion.
      The device combines GPS technology, a 4.3-inch touch screen display and an audio/visual entertainment system.
      It also offers Bluetooth connectivity with a Bluetooth phone.




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  SAVE THE DATE!
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                                                                                                       September 2007 | VOL. 7


      - New analysis from Frost & Sullivan (www.automotive.frost.com) finds that the North American automotive
      navigation system market had demonstrated robust growth rate with a strong consumer demand for value-added
      navigation systems. This is generating rational optimism in the navigation industry regarding the long-term revenue
      generation potential offered by these systems. The analysis finds that the market earned revenues of approximately
      $1.98 billion in 2006 and estimates this to reach $4.64 billion in 2013.

      - Magellan (www.magellanGPS.com) announced the second generation of its Maestro series of portable vehicle
      navigation GPS devices. The Maestro 4200 and 3200 series, which offer integrated AAA TourBook(R) travel
      information, are 17.8 mm thick and 82.5 mm wide and offer 4.3-inch or 3.5-inch QVGA screens. The Maestro 4250
      and 3250 units provide Bluetooth hands-free calling and pre-loaded maps of North America and Puerto Rico.

      - NAVTEQ (www.navteq.com) announced with Mercedes-Benz USA (MBUSA) that NAVTEQ Traffic RDS (Radio Data
      System) is available as a standard, lifetime traffic service in all 2008 Mercedes-Benz S-Class and CL-Class
      automobiles. This marks the first lifetime traffic service offering by an automotive manufacturer delivered via NAVTEQ
      Traffic RDS, and included as a standard feature with navigation. The 2008 Mercedes-Benz S-Class and CL-Class are
      now available for sale at U.S. dealerships.

      September 6, 2007 - Gentag (www.gentag.com) announced that Sandia National Laboratories and the US
      Department of Energy (DOE) have agreed to release exclusively the rights to Patent 6,031,454 to Gentag. Patent
      6,031,454 covers the non-military version of the Radar Responsive Tag technology and the wide-area geolocation of
      people and workers both inside and outside buildings. The patent was previously co-owned by Gentag and Sandia
      National Laboratories. The technology can be overlaid with the cell-phone infrastructure or be stand-alone, can be
      incorporated in cell phones, or embedded in clothes or high-value items.

      - Springbank Resources announced that it had signed an agreement to acquire Location Based Technologies, Corp.
      (formerly known as PocketFinder LLC) for 18,384,500 shares of Springbank’s common stock. Location Based
      Technologies has developed a wireless personal location device, which uses GPS and General Packet Radio Service
      (GPRS) technology over the GSM network.

      - Telmap (www.telmap.com) announced that Vodafone UK (www.vodafone.co.uk) had selected its platform to power
      Vodafone UK’s Satellite Navigation (Sat Nav) solution on the new BlackBerry(R) Curve(TM) 8310 GPS enabled phone.
      The service offers customers mapping, navigation and travel capabilities. It provides best route to a destination using
      voice instructions and moving maps, with turn-by-turn instructions for both in-car and pedestrian navigation.
      Vodafone Sat Nav includes live traffic updates, free-text local search capabilities and print-quality maps. Subscribers
      can also dial directly to any Point of Interest (POI) and can share locations with friends and colleagues via SMS.

      September 7, 2007 - According to a new research report by Berg Insight (www.berginsight.com) the number of mobile
      subscribers accessing maps and downloading routes using their mobile handsets is expected to grow from 4 million
      users in 2007 at a compound annual growth rate (CAGR) of 60.8 percent to reach 43 million users in 2012. Revenue
      from subscriptions and advertisement is expected to reach 512 million Euros by 2012 up from 96 million Euros in
      2007, a compound annual growth rate of 39.8 percent.




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  SAVE THE DATE!
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                                                                                                       September 2007 | VOL. 7


      - Sky Detective (www.skydetective.com) announced that it had entered into an exclusive contract with a large
      manufacturing company in China for production of Sky Detective’s tracking devices. Sky Detective’s tracking devices
      are designed for real time GPS tracking of vehicles, people, and assets.

      September 10, 2007 - Antenova (www.antenova.com) announced the availability of GPS RADIONOVA M10214-A RF
      Antenna Module - an RF antenna module incorporating the SiRFstarIII GPS chipset. The module, which is targeted
      at mobile handset, portable navigation device (PND) and portable media player (PMP) applications, operates on a
      single 3.6V positive bias supply with low power consumption and available low power modes. M10214-A is
      supported by SiRF’s GPS software suite and uses a UART/SPI host processor interface.

      - Skyhook Wireless (www.skyhookwireless.com) announced a major upgrade to the company’s Software
      Development Kit (SDK). Skyhook Wireless broadened its platform support to the majority of Wi-Fi enabled devices
      and has added two new features - GPS compatibility and accuracy confidence estimation. Skyhook’s GPS feature
      now makes the SDK compatible with applications that conform to the GPS NMEA standard. The new version of the
      SDK is available for free download.

      - Geodesic Information Systems (www.geodesic.com) announced that Mio Technology had selected Mundu IM to be
      pre-loaded onto the Mio DigiWalker A702 GPS PDA Phone. The phone is scheduled to launch in Asia and Europe in
      fall of 2007. Mundu IM on the A702 device will be linked to the Mio Location-Based Application (LBS), which would
      enable social networking capabilities such as: share location with friends, navigate to a friend and find a friend. It
      would enable users view selected friends or search friend’s location on a map.

      - ATX Group (www.atxg.com) announced the launch of an in-vehicle information service throughout France designed
      to assist drivers. Developed collaboratively with PSA Peugeot Citroen, the Peugeot Services Mobiles mobility
      assistance program offers a variety of operator-assisted services to subscribing French owners of Peugeot models
      that are equipped with Peugeot’s RT3 / RT4 system. These services include: search for points of interest, receive
      traffic alerts and identification of the location of automatic radar, speed-measuring devices throughout France.

      September 11, 2007 - Fujitsu Microelectronics America (www.fma.fujitsu.com) announced that it is developing a new
      ASIC in collaboration with NovAtel. The new ASIC is to be used in GPS receivers for high-precision market
      applications such as mapping, surveying, precision agriculture and machine guidance.

      - AirIQ (www.airiq.com) announced that its ServiceIQ solution enables fleet operators improve the efficiency and
      environmental performance of their fleets, resulting in a reduction in fuel costs and harmful emissions. ServiceIQ’s
      location-based solution enables fleet operators achieve the reductions through route optimization, decrease in
      engine idle times, speed monitoring and vehicle performance maintenance.

      - Wireless Matrix (www.wrx-us.com) announced that it would deploy its web-based FleetOutlook solution and
      associated Vehicle Telematics Communication Units (VTCU) in 450 natural gas utility service vehicles.
      FleetOutlook would provide customers with real-time location and tracking data for monitoring fleet activity.




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  SAVE THE DATE!
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                                                                                                       September 2007 | VOL. 7


      - The FCC announced that it had adopted a Report and Order clarifying that wireless carriers must meet the
      Enhanced 911 (E911), Phase II location accuracy requirements at the Public Safety Answering Point (PSAP) service-
      area level. To accomplish this, the Order requires carriers to meet interim, annual benchmarks over the next five
      years in order to ensure that they achieve PSAP-level compliance no later than September 11, 2012. The FCC
      identified 3 phases for accuracy compliance: (1) Economic Areas by September 11, 2008 (There are 172 Economic
      Area in the US); (2) 75% of PSAP service areas by September 11, 2010 (There are over 6000 PSAPs in the US.); (3)
      75% of PSAP service areas by September 11, 2012.

      September 12, 2007 - The Wireless Association (CTIA) (www.ctia.org) responded to the September 11, 2007 FCC’s
      action on Enhanced 911 policy, which requires wireless carriers to achieve and report location accuracies at the
      PSAP service-area level. In its response, the CTIA stated, “CTIA - The Wireless Association(R) and the wireless
      industry are committed to improving location accuracy. Today’s action by the Commission will hamper that important
      effort… the Commission’s action may lead to unrealistic - and potentially harmful - consumer expectations.” CTIA is
      the international association for the wireless telecommunications industry, representing carriers, manufacturers and
      wireless Internet providers. In contrast to CTIA’a negative reaction, NENA (www.nena.org) and APCO International
      (www.apcointl.org), both public safety advocacy groups, applauded the FCC for its action.

      - CSR (www.csr.com) announced that its UniFi-1 Portable for WiFi and BlueCore4-ROM for Bluetooth technologies
      had been selected by Mio Technology for the new Mio DigiWalker A702 quad band GPS PDA Phone. CSR’s RF
      design enables the operation of WiFi and Bluetooth with GSM/GPRS. CSR’s UniFi1-Portable supports
      IEEE802.11b/g with a standby current of less than 10 mW. IT is designed specifically for embedding in power-
      constrained applications such as mobile handsets.

      September 13, 2007 - NXP Software (www.software.nxp.com) and ASUSTeK Computer (ASUS) announced a
      notebook PC with integrated GPS capability, the ASUS U3S. This is the first product design to result from the
      collaboration between the two companies. The U3S uses NXP Software’s swGPS(TM) Spot software GPS base
      band technology to perform GPS signal processing entirely in software.

      - CCID Consulting (en.ccidconsulting.com) announce the release of its article on GPS proliferation in China.
      The article finds that among the automotive electronics applications in China, GPS navigation products are growing
      the fastest, which in turn has led to the fast-growing new market of GPS operations. Statistics show that there are
      now over 1,000 GPS operators in China with over 1 million vehicles currently in the network.

      - Teydo (www.teydo.com) announced the introduction of FindWhere, a real time GPS tracking, asset monitoring,
      remote workforce management, insurance, safety, surveillance and general tracking purposes solution.
      The FindWhere solution replaces the existing Location XS service. FindWhere is the tracking service of choice for
      more than 18,000 users and tracks well over 200,000 mobile devices.

      September 14, 2007 - Andrew Corporation (www.andrew.com) announced that it would seek to set aside US District
      Court jury verdict in a patent infringement lawsuit and continue its focus on providing innovative mobile location
      systems. Federal court jurors in Wilmington, Delaware, ruled in favor of TruePosition finding that Andrew had willfully
      infringed a single TruePosition patent in providing a geolocation system to a customer in the Middle East. The jury’s
      awarded $45.3 million in damages to TruePosition. Andrew stated that it does not believe that the ruling would affect
      its Middle East customer or its installed mobile location system. As a result, other Andrew Geometrix(R) customer
      installations, including E911 systems and Mobile Location Center offerings, that use different geolocation
      technologies would not be impacted.


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