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					press release
Ref:   115-2006
Date: 27 November 2006


       IT’S THE END OF THE ROAD FOR DEDICATED SAT NAV UNITS
                  WITH THE NEW SLEEK O2 XDA ORBIT
             With over 41 million Britons admitting to getting lost in the UK,
                  O2 unveils the new O2 Xda Orbit with integrated GPS


London, UK. 27 November 2006: O2 today announces the launch of the O2 Xda
Orbit, the first O2 Xda to offer built-in GPS and seamless door-to-door navigation, in an
ultra-slim, stylish portable device. Using the latest technology, the O2 Xda Orbit
features a 2.0 mega pixel camera, MP3 player, radio and WiFi functionality whilst
combining the latest Windows Mobile® OS 5 software, ensuring users benefit from
mobile Internet, e-mail and the same easy-to-use format as Microsoft® Office.


With O2’s recent research revealing that over 86% of UK adults get lost on the roads in
the UK*, the O2 Xda Orbit’s in-built GPS system helps users remain on course
throughout their journey. Bundled with the popular and latest CoPilot® Live sat nav
package from ALK Technologies, navigation has never been so easy on an O2 Xda.
Simply type in your chosen destination on the large, bright, 2.8 inch colour TFT LCD
touch screen and the O2 Xda Orbit will direct you to your chosen destination quickly
and safely. Ideal for pedestrians as well as car travellers, the O2 Xda Orbit makes
dedicated navigation systems unnecessary.


CoPilot® Live navigation software is supplied on an easy-to-install memory card that
has complete maps of UK and Ireland preloaded, accurate down to house number,
point of interest or seven-digit UK postcode. Detailed routes are calculated in seconds
and turn-by-turn directions are provided on-screen and spoken, all the way to the
destination. There’s a choice of map views, including ‘non-distracting driver-safety’,
‘itinerary’, ‘where am I?’ and 3D ’bird’s eye’ view. If a turn is missed CoPilot
recalculates the best new route immediately.
                                                                                 more …
Page 2


Advanced navigation features include London Congestion Charge avoidance,
automatic day/night settings, avoid toll roads, fastest or shortest routing and walking
mode. Planning mode makes it possible to calculate and review complete trips in
advance. It’s even possible to enable others to view your location in real time+ using
CoPilot’s integrated internet tracking, messaging and destination sending service.


With its WiFi and GPRS features, the O2 Xda Orbit is Ideal for users on the go; it
provides seamless synchronisation with Pocket Outlook®. Offering the ability to open,
edit and send Microsoft Office Excel® Mobile, Word Mobile and PowerPoint® Mobile**
attachments quickly and easily: a true mobile office. Users also benefit from secure and
cost-effective real-time+ email delivery and, with Microsoft’s Direct Push email solution,
O2 Xda Orbit users can work securely from any place at any time.


John Davies, Head of Marketing, Own Branded Devices at O2, said; “The new O2 Xda
Orbit provides our customers with a truly mobile office that offers the latest product
innovations, both in terms of navigation and O2 Xda software. Our latest partnership
with CoPilot is an important development for our customers and will give them the
ultimate navigation experience. With its slim features and lightweight design, the O2
Xda Orbit is the perfect compact device for both business and leisure users, and adds
to our already strong portfolio of Xda devices.”


Sleek, compact and weighing just 129g, the O2 Xda Orbit packs in voice and data
applications, real-time+ email together with the latest navigation software with safety
camera alerts and the ability to support real-time+ traffic alerts,*** all in the one, stylish
device. The handheld combines a 2.0 Mega Pixel camera including video capability,
FM radio (87.5Mhz–108.5Mhz) and MP3/AAC player, whilst enabling customers to
view and play Windows Media® Player 10 Mobile. With the wide 2.8 inch touch screen
the O2 XDA Orbit enables users to work in full colour, or watch their favourite videos or
downloads.


The O2 Xda Orbit offers quad-band functionality, supported by a battery life of up to
200 hours standby and 5 hours talk time. In addition the device features Bluetooth®
support allowing integration with car kits and hands-free headsets.


O2 Xda Orbit with the optional CoPilot SatNav pack is available at a range of prices
depending on monthly tariff from O2 UK retail stores and online at www.o2.co.uk, all
direct and indirect business channels as well as other leading distributors.
                                           -Ends-
Page 3




* Data from Independent Tickbox research of 1,000 people
** Subject to customers’ IT infrastructure, permissions and policies
Microsoft, Windows Mobile, Outlook, Excel, PowerPoint and Windows Media are either
registered trademarks or trademarks of Microsoft Corporation in the United States and/or other
countries.
The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc.
+
  Subject to network coverage
*** Traffic Alerts require an additional subscription to CoPilot




Technical Data
• Weight: 129g
• Measurement: 108 x 58 x 16.8mm
• GPS in-built (Global Positioning System)
• GSM: quad band (850/900/1800/1900 MHz)
• FM Radio: 87.5Mhz – 108.5Mhz
• Battery life: 200 hours standby time, 5 hours talk time
• Operating system: Windows Mobile 5 Pocket PC Phone Edition
• Screen: 2.2 x 1.6 inch touch screen
• Internal antenna
• Memory: Mini-SD, RAM 64MB, ROM 128MB
• Built in Bluetooth 2.0
• 2.0 MP camera
• Audio: MP3/WMA/AMR/AAC/AAC+
• Video: MPEG4/H.263/Motion JPG
• Connectivity: wireless modem, integrated WiFi
• Navigation software: CoPilot® Live 6 Pocket PC

About O2
O2 is a leading provider of mobile services to consumers and businesses in the UK. It is the
leader in non-voice services, including text, media messaging, games, music and video, as well
as always on data connections via GPRS, 3G and WLAN. Every month, O2’s 16 million
customers send well over a billion text messages. The wider O2 group comprises mobile
network operators in the UK and Ireland, along with integrated fixed/mobile businesses in
Germany, the Czech Republic, the Isle of Man (Manx Telecom) and the O2 Airwave emergency
services network in the UK. O2 is a Telefónica company. (For b-roll footage of O2, please visit
www.thenewshub.co.uk)


For further information please contact:

Sally Beamand                                   Kezia Anim-Addo
O2 Press Office                                 Cohn & Wolfe
T: 01753 565536                                 T: 020 7 331 5386
Sally.beamand@O2.com                            kezia_anim-addo@uk.cohnwolfe.com

				
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