‘The Time is Ripe’ – to love your local farmer!
Manchester residents can show their appreciation to local farmers this Valentine’s day, and at the same
time become healthier and greener with the help of a pocket-sized seasonal food calendar. Ten
thousand of the conveniently sized and informative calendars will be available free of charge at selected
fruit & vegetable outlets across Manchester from Valentine’s Day.
At a glance the busy shopper can see what fruit and vegetables are in season and being produced in the
UK. By buying local seasonal food you will be supporting local farmers and growers - who need a bit of
heartwarming at this time of year!
The guide also offers handy buying tips - so you get the best and freshest food. For example did you
know that if you shake a cox’s apple and the pips rattle it is perfect for eating?
Helen Woodcock of The Kindling Trust said:
"We all want to be greener and healthier, but we are busy with so many other things. This guide takes
the hassle out of shopping in a more sustainable way. Simply by buying more local, seasonal and
organic fruit and vegetables we can both improve our diet and make a positive contribution to our local
and global environment."
The calendar can be picked up from Manchester’s Farmers Markets, Herbie mobile fruit & veg van in
East Manchester, Unicorn Grocery in Chorlton, On the 8th Day on Oxford Road, Hulme Community
Garden Centre, as well as numerous other sustainable food projects across the city.
Debbie Clarke of Unicorn Grocery, Chorlton added:
"Our local farmers have a hard time of it competing against imports, the huge buying power
supermarkets wield and often the weather doesn't help! So show some love to our regions farmers by
buying local and buying seasonal"
The simple little guide has been produced by the Moss Side based Kindling Trust with support from the
Big Lottery's Local Food Fund. Kindling were one of the very first groups to secure funding from this new
fund, which supports projects trying to put into practice the all important local food debate. As well as
distributing the calendar to 10,000 Mancunians, Kindling is making it available on their website for other
groups across the UK to make their own regional version - helping the whole of the UK to go local.
Mark Wheddon, Local Food Programme Manager said:
“It is projects like this that have a wide impact on people’s attitudes to local food and we are happy to
support them. The Kindling Trust’s, ‘The Time is Ripe’ project marks just the beginning in terms of Local
Food grants. With a record £50 million to distribute to various groups we will begin to see a real change
in the accessibility of local food.”
Visit www.kindling.org.uk/projects to download the calendar online.
1) 2) 3)
1&2) Helen Woodcock (from Moss side) loving her local farmer, Adam Rayne from Glebeland’s Market Garden (Sale).
3) Seasonal Food Calendar
For a hi-res copy of the above images please click on the thumbnail or visit our Online Press Office.
Notes to the editor
The Kindling Trust: For more information visit www.kindling.org.uk/projects
RSWT: The Royal Society of Wildlife Trusts is a registered charity, incorporated by Royal Charter, to promote conservation and
manage environmental programmes throughout the whole of the UK. It has established management systems for holding and
distributing funds totalling more than £20 million annually to environmental projects across the UK.
Changing Spaces programme: The Big Lottery Fund’s Changing Spaces programme was launched in November 2005 to help
communities enjoy and improve their local environments. The programme funds a range of activities from local food schemes
and farmers markets, to education projects teaching people about the local environment.
The Big Lottery Fund: Is the largest of the National Lottery good cause distributors, has been rolling out £2 million in Lottery
good cause money every 24 hours to health, education, environment and charitable causes across the UK.
For further information please contact:
Helen Woodcock of The Kindling Trust by ringing: 0161 226 4440 or emailing: firstname.lastname@example.org
Kelvin DeSena, PR & Promotions Officer, Local Food, Tel: 01636 670062, Email: email@example.com
Date: 13 February 2009 Release Date: Immediate Release Ref: 09003kd
Media Release issued: by Sam Coleman, PR Assistant, Royal Society of Wildlife Trusts, The Kiln, Waterside, Mather Road, Newark, Nottinghamshire NG24 1WT. If you
wish to amend your details or be removed from this mailing, please reply to this message with your instructions.