Video Game Briefing July 2009

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Video Game Briefing July 2009
Avista

Video Game Briefing Partners



Highlights:

• Market Cap for all public companies in global game sector is $105.1 billion

• Over $49m of M&A deals in global sector (Last 30 days)

• Over $34m raised in global sector (Last 30 days)

• The Game Outsourcing Index is the best performing game sector index at +78.5% (LTM)

• The Asia Game Index is the best performing regional game index at -27.4% (LTM)

• Online Game/ Virtual World Universe has 210+ companies generating $10.1 billion in annual revenue plus we are tracking 75 additional new companies



Recent M&A Deals

Total

Transaction Implied Implied Implied Implied

Value Enterprise Enterprise Enterprise Enterprise

Date Target/Issuer ($mm) Buyers/Investors Value ($mm) Value/Revenues Value/EBITDA Value/EBIT

PC, Console Games

07/10/2009 Midway Games (most assets) 49.0 Warner Bros 49.0 - - -



Online Games

07/28/2009 N-Cash - Live Gamer - - - -



07/27/2009 Xuelang Software (51%) - Giant Interactive - - - -

07/21/2009 Advergame.com - Arkadium - - - -

07/09/2009 Kingsoft (7.81%) - Unknown - - - -





Recent Fundraising Deals

Total

Transaction

Date Target/Issuer Transaction Type Value ($mm) Investors

Online Games

07/22/2009 OPEN Sports Network Private Placement 4.0 Fox Sports & others

07/14/2009 OutSpark, Inc. Private Placement 8.3 Syncom Venture Partners, SBI Investment Co., Ltd. and Mille Plateaux.

07/13/2009 Jango Game Private Placement 0.3 -

07/08/2009 trade-a-game GmbH Private Placement 2.2 DuMont Venture, Madsack MediaLab, KfW Mittelstandsbank & Klaus Wecken

07/07/2009 Metaversum GmbH Private Placement 6.3 BC Brandenburg Capital, Balderton Capital and Grazia Equity GmbH

Mobile Games

07/30/2009 Cellufun Private Placement 1.0 Longworth Venture Partners

07/07/2009 Artificial Life, Inc. (OTCBB:ALIF) Private Placement 2.0 -

Game Technology

07/27/2009 Mixamo Private Placement 4.0 Keynote Ventures and Granite Ventures

07/02/2009 Artificial Technology Private Placement - Falk Strascheg Holding and Clusterfonds Innovation



Video Game Events to be attended by Avista Partners for balance of 2009:

Gamescom in Cologne, Germany on 19-23 August - http://www.gamescom-cologne.com/

Plus we will be hosting our annual Interactive Entertainment Summit in London in late 2009 which is by invitation only. See details of the event in 2008 at: http://www.avistapartners.com/news-events.html



July 2009 Source: Capital IQ, Company Filings, Brokers & Press 1

Avista

Video Game Briefing Partners



Game Index Performance by sub-sector (LTM)

The Game Outsourcing Index is the best performing game sector index at +78.5%







190



170



150



130



110



90



70



50



30

Aug/08 Sep/08 Oct/08 Nov/08 Dec/08 Jan/09 Feb/09 Mar/09 Apr/09 May/09 Jun/09 Jul/09









S&P 500 Index Game Distributor/ Accessory Index





Game Retailer Index Mobile Game Index





Game Outsourcing Index PC/ Console Game Index





Online Game Index



Note: the companies making up each index are those listed in the corresponding comps in the following pages. The indexes are based on a weighted market cap and are rebased to 100 at the start.





July 2009 Source: Capital IQ, Company Filings, Brokers & Press 2

Avista

Video Game Briefing Partners



Game Index Performance by region (LTM)

The Asia Game Index is the best performing regional game index at -27.4%







110



100



90



80



70



60



50



40



30

Aug/08 Sep/08 Oct/08 Nov/08 Dec/08 Jan/09 Feb/09 Mar/09 Apr/09 May/09 Jun/09 Jul/09









S&P 500 Index Europe Game Index North America Game Index Asia Game Index







Note: the companies making up each index are those listed in the corresponding comps in the following pages. The indexes are based on a weighted market cap and are rebased to 100 at the start.





July 2009 Source: Capital IQ, Company Filings, Brokers & Press 3

Avista

Video Game Briefing Partners



Microsoft Online Tencent Games

210+ plus Kongregate AOL Games NHN Games

companies EA Online

Realnetworks Games

with $10 .1 Miniclip Spil Games Wild Tangent Viacom Online

billion+ in Gungho Gamania

annual Yoyogames iwin Yahoo Games

Zapak Playfirst Ourgame Duowan Astrum

revenue

Roblox Cafe.com Ganymede

Most Diverse Games2win Alawar Big Fish Oberon MLG Shanda

Fettspielen Gala-net

9you

Zynga Geewa Popcap Aeria Run Up Mgame



Jagex Netease Games

Moli Group

Acclaim

Sony Online (SOE) NcSoft

Level Up Games Bigpoint







Gameforge CJ Internet



Viwawa Liveplex

Gamepot

Macrowell

Prizee Gigamedia Games Gamigo Hanbitsoft

Portfolio Diversity

Cubinet Vinagame

Weeworld Netdragon ESL The9

Guangyu Huaxia

Playdom Sing-Gium Softstar IGG Chinese Gamer Gameon

Lizard CIB Net Station WeMade Entertainment

Nexon GameCyber


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