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					9 November 2007


Motivations for Lottery playing differ between men and women
First comprehensive NLC research into women Lottery players shows women play
the Lottery to enhance rather than change their lives


Research published today by the National Lottery Commission highlights the
differences between male and female attitudes to the Lottery and their motivations for
playing. While both genders may dream of winning the jackpot, women are less likely
than men to see it as the start of a complete transformation, with many of them
expressing a desire to enhance their current lifestyle rather than embark on a new
life.


The findings are based on a survey of over 4000 UK adults conducted by Simpson
Carpenter (2006), and a more detailed study of 500 London women conducted by Dr
Emma Casey (2007). The Simpson Carpenter research confirms that whilst just
under half of both men and women play primarily to win the jackpot, there is a gender
split when it comes to their aspirations for spending the money. Men were more likely
to want to embark on a new life, with 21% expressing the desire to be millionaires or
to never work again, compared to 13% of women. Women longed for modest
enhancements to their existing lifestyles, and were more likely to cite going on
holiday or paying off the mortgage as reasons for playing.


Anne Wright, Chair of the National Lottery Commission said:


“The research confirms the importance of the National Lottery in people’s everyday
lives, and gives a fascinating insight into how differently men and women view the
Lottery. It is our responsibility at the National Lottery Commission to ensure that
players are protected, so we’re very encouraged that these findings reveal such
strong support of the Lottery from players.”


Donna Dawson, psychologist stated: “There is a huge thought process behind
purchasing a Lottery ticket. This is a socially acceptable form of gambling that is



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frequently discussed amongst women and offers them the chance to dream. Most
women view a potential Lottery win as an opportunity to help their families or to
address financial worries, and consequently to alleviate guilt and anxiety.”


The research also highlights the social function fulfilled by the National Lottery – 62%
of women regularly chat to their friends and family about what they’d do if they won
the Lottery. By contrast, men are much less likely to gossip about the Lottery, with
only 53% regularly dreaming aloud about their chances of winning (Simpson
Carpenter).


Dr Emma Casey’s research, which concentrates exclusively on women, offers
fascinating insights into the way women play the National Lottery, revealing a
sensible, careful and rational approach that enables them to make Lottery play part
of the household budgeting. Whilst women recognise that the National Lottery is a
form of gambling, they do not see it as harmful or addictive.


Women also feel better about spending money on Lottery tickets when they know
good causes will benefit, with 60% stating that “Knowing that the money raised by the
Lottery goes to good causes helps me feel better about the money I spend”
(compared to 54% of men).


Both research reports are available to download from the National Lottery
Commission’s website at
http://www.natlotcomm.gov.uk/CLIENT/content_inner.ASP?ContentId=338




                                        - ENDS -

Notes to editors:

For further information please contact:
National Lottery Commission Press Office on: 020 7016 3422/3430
Out of hours: 07802 849965

NOTES FOR EDITORS

1. The Simpson Carpenter segmentation analysis was based upon Computer Assisted
   Telephone Interviewing (CATI) of a nationally representative sample of 4,040 UK
   residents aged 16 and over. Fieldwork took place between 20 February and 19 March
   2006. Quotas were set for gender, age, social grade and region. Data were subsequently
   weighted to adjust for age within gender and socio-economic group.




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2. Emma Casey’s report “Women and UK National Lottery Play” is based on quantitative
   research of 500 women in the London area as well as qualitative research of 25 women
   based in Kingston upon Thames, London.

3. The National Lottery Commission is the non-departmental public body set up on 1 April
   1999 to regulate the National Lottery. The Commission’s overriding duties are to ensure
   that the National Lottery is run with all due propriety and that the interests of players are
   protected. Subject to these, to maximise the proceeds of the Lottery (to benefit the good
   causes).

4. To subscribe to receive NLC press releases please visit www.natlotcomm.gov.uk or to
   register an interest in receiving more information contact the press office on 020 7016
   3422 or email f.bright@natlotcomm.gov.uk




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