CLASSROOM EXERCISES IN IDEA GENERATION BRAINSTORMING AS A WAY OF LIFE 100 GREAT IDEAS IN A 1000 MINUTES John Rumery, Grand Valley State University 616-331-7401 email@example.com Paul Lane, Grand Valley State University Abstract In 2004, a large midwestern regional university introduced an Entrepreneurship Minor A critical component for this program is the initial course; Entrepreneurship 150 (ENT 150). In this class, students are encouraged to develop a number of ideas Students are then asked to differentiate these ideas into opportunities through a variety of exercises and assignments throughout the semester. To complement the current activities, a grant from the University’s Teaching and Learning Center was used to develop new idea generation exercises. With this funding it was possible to work with BrainReactions, a Madison, Wisconsin based business to create a series of unique, student-oriented, brainstorming activities to be tested in the Fall 2006 classroom. USASBE Workshop attendees will participate in one of these activities. Materials from the class and the feedback from the Fall 2006 classes will also be shared with the participants. Executive Summary The primary objective of the “idea generation” activities developed for ENT 150 is to identify new and innovative products and services that can eventually be commercialized. With a class of 20 students, we will generate 2000 ideas to explore. From this list, it is hoped that there will be at least 1-2% real opportunities identified. These “opportunities” will then be the foundation of each students project as they progress through the program. A secondary objective for this class is to maintain and enhance the “active learning” environment that was envisioned when this program was created. This class is not lecture based, but rather a creative laboratory. These are the student’s ideas. This is their intellectual property. Through their efforts and abilities, the potential exists for each student to have developed their own business or product for commercialization. (Students who do not choose to work in this active learning environment quickly discover the consequences of lack of effort and participation! This is not from the facilitator but from watching their peers take off.) A final objective for these activities is that students will develop skills that can also be used to make them an “entrepreneurial” employee. In a paper by James Bell, he cites a book, Ideas are Free: How The Idea Revolution is Liberating People and Transforming Organization, by Alan Robinson and Dean Schroeder, that highlights how critical it is for employees to be more alert to opportunities to assist their organizations in providing better products and services. (Bell 2006) Being able to effectively “brainstorm” solutions, either individually or in groups, to problems can be a key component to developing this “alertness”.
Pages to are hidden for
"CLASSROOM EXERCISES IN IDEA GENERATION BRAINSTORMING AS A WAY"Please download to view full document