Bruce Cloud_ Jr by sofiaie

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									Bruce Cloud, Jr.
1880 East Creek Drive, Dripping Springs, Texas 78620                                              www.brucecloud.com


                                         Professional Resume - April, 2007


Education
Bachelor of Arts in Communications, Television/Film Production, Trinity University, San Antonio, Texas

Career Objective
       To continue being a leader in customer relationship management, sales, marketing, public relations and
        communications
       To incorporate my experience working for and dealing with general contractors and their suppliers
       To open gateways of opportunity that will benefit everyone involved

Career Positions
TrakRack, Manufacturer of Newly Patented Wall Shelving & Storage Systems, Austin, Texas
       General Manager, commercial division, USA / International Business & Distribution Development
        concentrating on the commercial markets of building general contractors, architects, developers, property
        management, building suppliers
       Involved in specifications of materials and pricing product from China factories
       Recruiter and manager for over 50 independent manufacturer’s representatives in the United States and
        Canada. Developed and maintained representative/customer ACT! database
       Owner, Cloud TrakRack Commercial, sales & installation for TrakRack products. Advertised sales and
        installation from the Temple to San Antonio corridor

Cloud Equipment, Construction Marketing and Equipment Sales, Dripping Springs, Texas
       Developer, creative writer and webmaster, www.brucecloud.com
       Owner / Operator, Construction equipment sales, broker, appraiser of contractor and rental fleet rollouts.
       Digital audio-video production and photography specializing in construction applications, equipment
        inventory records, equipment for sale
       Business Development, management and marketing strategies, database development,
        Public Relations, copywriting, editorials, press releases, news letter, print and electronic advertising,
       Publisher and web master of www.cloudequipment.com (est. 1995), MS FrontPage
       Desktop publishing and marketing for other small businesses
       Producer / Promoter of www.ContractorsTradeshow.com, an internet portal (online tradeshow) for the
        construction industry’s buyers and suppliers, associations and agencies. Provided financial & management
        support, complete original content, graphics, e-booth sales and all aspects of development and marketing;
        technical support is provided under an agreement with Expo-Exchange. Online start date - October 1, 2002
       Independent Distributor of Liquidity International Wellness Products to Construction Industry

United Rentals Heavy Machinery, formerly Udelson Equipment Company (UR bought Udelson 06/99)
Terex, Kobelco, Hypac Dealership with Caterpillar and other units available
Austin – San Antonio, Houston, Dallas – Fort Worth, South and West Texas Territories
        Texas Mining and Quarry specialist for sales and rentals of Terex Off-Highway and Articulated Dump
         Trucks. Application, Production and ROI Consultant, home office for Central Texas.
        Texas Sales & Marketing Manager for Heavy Machinery stores in Houston and Ft. Worth. Promotion of
         United Rentals Heavy Machinery as the Terex Truck and Scraper Dealer for Texas.
        Organize and develop customer database for marketing strategy and customer awareness programs.
        Coordinate design, content and placement of magazine ads, marketing pieces, trade show participation,
         exhibits and other activities.
        Maintain contact with established highway contractors, material producers and site developers for all of
         Texas except for the Houston and Dallas/Ft. Worth areas.
        Business feasibility study for locating new full service facility between Austin and San Antonio. Proceeded
         with option contract to purchase land, design of building and property layout, building contractors providing
         allowances before United Rentals decided not to go forward.
        Researched federal, state and metropolitan planning organization plans relating to road and commercial
         development for equipment rental fleet and budget forecast.
        Utilized Microsoft Office --- Word, Excel, Access, PowerPoint, MapPoint, Outlook along with Adobe
         Photoshop and PageMaker.

                                                 bcloud@austin.rr.com
Home: 512.858.7598                          Cell: 512.422.2912 / 800.689.9055                       Fax: 512.858.7598
Bruce Cloud, Jr. / Resume                                                                                      April, 2007

Bruce Cloud Equipment, Inc., Austin / San Antonio, Texas
       President / Treasurer (corporation remained active while I was employed by Udelson/United Rentals)
       Concentrated on used construction equipment purchases, sales and appraisals.
       Promoted the use of video and digital photos in marketing products and training
       Consultant for equipment application, production, ROI, job cost estimating and equipment financing.
       Coordinate pre-delivery instructions and shipping including import/export
       Development and deployment of customer database of contractors, mining & quarry operations, dealers,
        brokers, contractor services and associations doing business primarily in Texas.
       Marketing with weekly equipment lists fax-outs and www.cloudequipment.com
       Contracted with Udelson Equipment to establish and manage dealership within Austin-San Antonio corridor

Holt Company of Texas, formerly Holt Machinery, Caterpillar Construction Equipment Dealership
Austin / San Antonio, Texas (B.D. Holt Co. bought Holt Machinery)
         Completion of eight month sales-management training program, starting as mechanics trainee in each shop
          component area, then field services, used equipment, parts, credit, marketing and sales visits to each
          branch office and with each salesman in their territory.
     
                                                                                                                          st
          Narrated the Service Departments slide presentation programs for small tools and shop safety. Narrated 1
          Holt Company of Texas video about its history and new mission. Wrote script and emceed Holt’s open
          house equipment demonstrations at Austin and San Antonio
         Sales territory out of the Austin’s store area calling on contractors, material producers, local governmental
          entities in Travis and surrounding counties. Representing all of Caterpillar’s earthmoving products, OEMs
          i.e.; Load King trailers, NPK hydraulic breakers, Caterpillar Financial Services - directly involved in decision
          making, forecasting and budgeting, customer profiles and database management.
         Over 16 years I was responsible for developing one of the top territories in annual sales, parts/service by
          establishing and maintaining quality customer relationships with the major highway, heavy, utility and
          industrial contractors along with calling on emerging contractors, material processors and local – state and
          national agencies in the Austin region consulting on such matters as; equipment application, owning and
          operating expenses, ROI, discounted cash flow projections, amortization, resale and fair market values,
          O&O cost relevant to product item cost, job production costs and estimating.

CloudCrafts Publishing, Austin, Texas
       Audio-Video Production for Construction industry. Wrote and produced story line videos for customer and
        product marketing. Produced video for Caterpillar introducing their new 416 backhoe to AGC tradeshow
       Composed and self-published poems and inspirational note cards

H.B Zachry Construction Company / Alyeska Pipeline – Arctic Constructors - Joint Venture, (HB Zachry, Brown &
Root, Williams Bros., Peter Kiewit, Morrison Knutson)
San Antonio Area Office / Galbraith Lake, Alaska
        Office engineer, area radio dispatcher & yard manager, estimator trainee, area equipment manager
         promoted to estimator
        Senior Quantity Engineer on the North Slope of the Alyeska Pipeline. Duties were to report all current and
         cumulative daily progress for all bid items along with weather and camp news to the 5 partners in the lower
         48. A Quantity Engineer from each of the other camps along the most Northern 219 miles reported to me at
         each shift change. I was to audit and justify change orders and was given the added responsibility to track
         and report the issue of “remedial welds – rework” that was being reviewed by a US Congressional Over-site
         committee. I returned to San Antonio’s area office as estimator for general site work and utilities

My background also includes time in television, studio video/audio production, field production crew for remote
broadcasting, advertising sales and as an on-air radio personality in the San Antonio, Texas market

Professional Affiliations
       The Associated General Contractors of America as a Service Provider division member and as a chapter
        representative; along with being a member of the national Equipment Committee
       The AGC of Texas Highway, Heavy, Utilities & Industrial Branch --- Past Associate Division and Trade Show
        chairman (1991) served on the computer, scholarship and membership committees, writer of the
        Membership Network article published in the chapter’s bimonthly Infrastructure Magazine 1992 - 2004
       American Transportation & Builders Association
       The Texas Good Roads Transportation Association
       The Austin Contractors & Engineers Association
       The American Society of Appraisers
       Dripping Springs Chamber of Commerce, Marketing Committee
       Kirby Springs Ranch Property Owners Association, Vice President, Landscaping Committee (2002-2005)

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