Affiliate marketing is the use by a Web site that sells products of other Web sites, called affiliates, to help market the products. It has become synonymous to online success as an effective internet marketing strategy. Affiliate marketing have proven quite profitable since users are not exposed to any unscrupulous internet marketing strategies. Affiliate marketing is the use by a Web site that sells products of other Web sites, called affiliates, to help market the products. It has become synonymous to online success as an effective internet marketing strategy. Affiliate marketing have proven quite profitable since users are not exposed to any unscrupulous internet marketing strategies. As an effective Internet marketing strategy, users are given the option to signup for information or service provided by a particular site which itself reduces the risk of spamming since the recipient themselves chooses to receive any mail from the website.