Kahn Travel Communications
Theresa M. Oakes / T.Oakes@KTCpr.com
Josh Kahn / J.Kahn@KTCpr.com
Telephone: (516) 594-4100
PRESS RELEASE #313
CREATIVE LEISURE INTERNATIONAL TARGETS GROUPS WITH
EXPERT SERVICE, NET RATES ON LUXURY ACCOMMODATIONS
- Allows Agents to Increase Profit Margins by Determining Their Own Pricing -
PETALUMA, CA (Oct. 31, 2006) – Creative Leisure International – Experts in
the Design of Customized Luxury Vacations Around the Globe – has recently renegotiated
with many of its hotel and condo providers for more attractive bulk rates in order to help
travel agents target group travelers with luxurious, yet affordable, vacations and family
reunions. Creative Leisure’s Group Desk offers net rate pricing, allowing agents to
determine their own profit margins with the option for significant mark-up.
Furthermore, now through Feb. 15, 2007, agents with group bookings totaling
$15K or more (10 room minimum) will be rewarded with a choice between either a $100
cash incentive or a complimentary roundtrip airline ticket within the continental U.S.,
excluding Alaska and Hawaii. Agents with group bookings in excess of $50K can
choose a $200 cash incentive or two complimentary roundtrip airline tickets.
“The family reunion and group travel market niche has been growing
exponentially, and there is no indication that this bubble is going to burst anytime soon,”
said Frank M. Samson, CTC, president and CEO for Creative Leisure International.
“As a company long known for specializing in luxury vacations that are value-
priced, we have the purchasing power to negotiate for more attractive net rates and
superior accommodations, especially when it comes to group travel,” added Samson.
“Our net rates are of particular importance to travel agents booking groups as it gives
them the ability to set their own pricing, earning as much profit as the market will bear.”
“Of course, while travel agents love our Group Desk’s net rates, the true value of
booking through Creative Leisure is the expertise we provide in planning pleasurable
vacations based on the needs of the group or family,” Samson noted. “This is always the
highest priority for travel agents, whose reputation is on the line every time they plan a
trip, whether it be a group booking or honeymoon.”
“Creative Leisure’s Group Desk is a natural extension to their FIT reservations
department,” said Kenneth Schneider, DS of Protravel International in Beverly Hills,
CA. “What a pleasure to deal with knowledgeable people who make me look good to my
“I just completed a large group booking with Creative Leisure for my most
demanding client. Even with a large number of changes, exceptions and deviations, the
Creative Leisure Group Desk handled everything smoothly and made the entire process
quite painless for me,” said Lonie Goutermont of Global Travel Destinations, based in
Greenwood Village, CO. “I will definitely utilize Creative Leisure’s Group Desk
whenever possible in the future.”
“For the level of luxury they represent, Creative Leisure’s rates are modest, and
since group vacations are sold in net pricing, I can be competitive when I need to, or
maximize my earnings when I am able,” said Ellyn Behrend, Vagabond Travel, Little
Silver, NJ. “When it comes to groups, Creative Leisure is always the way to go!”
Booking groups is easy with Creative Leisure as the luxury tour operator goes
above and beyond to provide everything the group needs, from meals and amenities to
concierge services and the planning of private functions and events.
Depending on group size and the number of nights booked, groups may qualify
for a number of complimentary amenities including welcome cocktail receptions, daily
breakfast, complimentary rooms or airline tickets, room upgrades, welcome VIP baskets,
complimentary meeting space, group rates on golf or spa treatments, and more.
Creative Leisure provides airfare from partners such as American Airlines, Delta,
United, Alaska and Air Tahiti Nui. Airport/hotel transfers are also available as well as
rental cars from Hertz, the worldwide car rental partner of Creative Leisure International.
Creative Leisure’s Group Desk customizes group vacation packages with luxury
accommodations in Hawaii, Mexico, the Caribbean, Tahiti, and the California Wine
In addition, through its relationship with Villas of Distinction
(www.villasofdistinction.com), a brand of Creative Leisure International, the luxury
operator offers villa properties in the Caribbean, Mexico, Hawaii, Tahiti, Tuscany, Italy
and the South of France, oftentimes at a fraction of the cost of hotel accommodations.
For more information on group travel, or to book, travel agents are
encouraged to contact the Creative Leisure International Group Desk at 800-964-
9402 ext. 716.
The Creative Leisure Group Desk is headed by Lynn Lawrence, a 17-year
industry veteran specializing in group travel. “Lynn brings valuable experience to our
Group Desk, and the personal touch on which travel agents have come to rely,” said
Steve Lassman, vice president of Sales for Creative Leisure.
Prior to joining Creative Leisure in 2000, Lawrence spent five years with Andavo
Travel, where she was responsible for group sales and large corporate accounts.
Lawrence began her career as a corporate travel agent with Carlson Wagonlit.
Creative Leisure & Villas of Distinction
Creative Leisure International is a privately-held company headquartered in
Petaluma, CA. The company specializes in the design of personalized, customized
vacations for individuals, couples, families, honeymooners and groups. In 1968, Creative
Leisure International pioneered the condominium rental concept that now serves
thousands of retail travel agents, property owners, management companies, and resort
vacationers every day. In 2004, Creative Leisure acquired Villas of Distinction and now
offers vacationers the choice of thousands of luxury villas in the Caribbean, Hawaii, Italy,
Mexico, the South of France, Tahiti, Greece, Napa and Sonoma (adding to Creative
Leisure’s already in-place inventory of villas in Hawaii, Mexico and the U.S. Virgin
With a portfolio of more than 5,000 villas, Creative Leisure’s Villas of Distinction
features the largest inventory of villa rental options in the marketplace. The company is
unique in the luxury villa vacation market because of its ability to provide consumers a
resource to purchase “complete customized packages” without having to make multiple
phone calls to complete the same booking.
For guests looking for that extra something special to complete their vacation
experience, Creative Leisure’s Villas of Distinction offers Villa Concierge service to
assist travelers with planning their getaway in paradise. Whether guests want an in-room
massage or need to rent a car, the Villa Concierge experts can arrange all of these
services for clients.
In an effort to protect vacationer investments, Creative Leisure’s Villas of
Distinction offers a comprehensive, optional “worry free” Private Villa Insurance Plan in
case of unforeseen circumstances.
The Creative Leisure and Villas of Distinction teams of reservation specialists
help plan the complete villa vacation experience and offer special First Class, Business
Class, and Economy airfares to all villa property destinations through airline partners,
including: American Airlines, Delta Airlines, United Airlines, Air Tahiti Nui and Alaska
Airlines. Hertz is the worldwide car rental partner providing the most competitive rates
and the largest selection of automobiles.
For more information contact Creative Leisure Reservations: 800-413-1000 –
www.CreativeLeisure.com or Villas of Distinction Reservations: 800-289-0900 –