"Future of TV - PDF"
CONFERENCE SPOTLIGHT Media Financing Forum 2008 9 – 11 December 2008, SUNTEC Singapore Theme: “Understand, Adapt and Evolve - Towards a Market for Asian Content” Traditionally, the Asian film and television industry has generally been dependent upon itself to fuel the content development and production process, with limited distribution beyond the geographical boundaries of the content's origins. This was perhaps due to the very ethnic nature of the content, coupled with the lack of demand from outside the region. Even within Asia, cooperative development of content between countries was perhaps best described as “infrequent”, and interest in the industry from outside of Asia almost non-existent. In recent years, the industry - especially the Asian film industry - had been undergoing much transformation. The rapid development of the Indian film Who should Attend? industry and the highly successful distribution of Korean developed content • Media producers within the region and beyond, coupled with the growing interest around • Production houses the world for all things “Asian”, the region is witnessing an unprecedented growth in the development and production of content and its subsequent • Potential investors distribution. This potential growth in the industry has garnered much interest • Equity managers/financiers from US and European industry-related companies, many of which have • Venture capitalists. subsequently established operations in this region. This influx brings with it new perspectives on content and business models. Indeed, there has been quite some numbers of good Asian content being developed and distributed around the world as a result. Forum Programme Preview 9th December - Keynote Session However, the industry in Asia remains very distinct and evolving, and is constantly learning and adapting content and business ideas from their 0900 - 0915 Opening & Welcome western counterparts. With the diversity and dynamism within the region, 0915 - 1045 Keynote Presentations it will hopefully be in the not too distant future when we will be able to witness business models and platforms adapted from the US and European 1045 - 1115 Tea break markets being applied successfully within this region and in turn enabling 1115 - 1230 Interactive Keynote Panel Discussion more good Asian content to be viewed by an international audience. 1230 - 1400 Networking Lunch With the theme of “Understand, Adapt and Evolve - Towards a Market for 1400 - 1530 Special Focus Tea Session Asian Content”, the Media Financing Forum 2008 will present the views and insights of industry leaders with the focus of presenting viable business 1545 - 1700 Distributors Panel Discussion models employed in the US, Europe and Asia in the areas of content development, financing its production and the subsequent sales and 10th - 11th December: Consult @ MFF Lounge distribution of content. Through the presentations, interactive discussions 0930 - 1200 / and tea session discussions, the Forum hopes that participants will be able 1- On -1 Consultation sessions to take away important ideas that will help provide an added impetus to 1400 - 1730 transform the industry. *Programme subject to change For more information on the forum, please log on to www.asiatvforum.com Organised by: Supported by: Event Preview 2008 87 CONFERENCE SPOTLIGHT New Media Conference 'Widgets and the Future of TV' - The Conference for Tomorrow! 12 December 2008, SUNTEC Singapore Programme Outline KEYNOTE: Bringing the Virtual World to a Screen Near You Today, the convergence between PC and TV is happening in a manner that few could imagine during the Internet boom in late 1990s. The use of Widgets is growing in an enormous speed on PC and is said to invade TV viewing in no time. What business opportunity does it present? How can traditional TV operators enhance its offerings to the new generation of TV viewers? SESSION ONE: Widgets and Personalized Content In this session, we will discuss about the format of Widget content, which is shifting from the comprehensive portal to the personalized space, where users have control over the selection and arrangement of content. Change is the only constant in technological environment. The rapid SESSION TWO: The Future of Television Advertising development brings about greater convergence between different What are the differences between advertisements using Widgets technology platforms and once a unique feature of one platform can and traditional media? This session will emphasize on a number of be quickly eroded by convergence. Widgets, already invading personal hot issues with respect to the future of television advertising, including computers of many, are said to have the potential to revolutionize advertising effectiveness and the role of new interactive technologies. consumer behaviors in TV watching. SESSION THREE: The Age of Intelligence What is a Widget? Widget is bite-size data that is streamed onto the The awareness and demand for media home networking is growing screens of computers, providing useful information such as news, sports, rapidly among consumers. As convergence takes place in the living video, pictures, searches, games, songs, blogs, auctions, etc. room, we begin to see more and more television sets designed to Currently, TV viewers can customize their viewing preferences made deliver web contents. This session will be addressed by the possible by video on demand technology. With Widgets, viewers can manufacturer of consumer electronics, who will be introducing the receive more information about what they see on the TV screen. For wonders of internet TV system for the future living room. example, viewers only get to see product information in a 30 second commercial determined by the advertisers currently. Any additional SESSION FOUR: Successful Case Study on Marketing Insights information on the product will require follow up action in either calling How does the Internet Impact on Audience's Behavior? up the agent or paying a visit to the retail store, but with Widget, viewers Emerging Widget analytics hold the key to understanding what holds can instantly view the varieties, different range of products and even an audience's attention and why consumers have shown that they color availability with a push of the TV remote controls. can't get enough of Widgets when they are useful, entertaining and easy to share. Widgets can be extremely effective in spreading This conference aims to introduce the rising opportunities and paradise marketing messages and reinforcing the brand. This session will allow shift in consumer behavior for content providers and advertisers through you to understand Widgets better and the successful advertising the use of Widgets on TV programmes and advertising. The conference delivery systems. also sets out to be a platform for TV operators, content providers and other relevant players in the media industry, to interact and exchange views on addressing the current challenges faced by the traditional media. Who should attend? Operators and Platform: IT Professional: • Media Owner • Widgets Developer • TV, Radio and Cable Broadcaster • Internet Professional • Cable and Satellite Operator • Software Developer • Telecommunication Operator • New Media Operator Hardware Manufacturer: • TV Set Manufacturer Creative Professional: • Mobile Manufacturer • Content Producer • TV Content Production Company • Marketing Professional • Advertising Professional • Online Gaming Developer *Programme subject to change 88 Event Preview 2008