Future of TV - PDF by rraul


									                                                                                 CONFERENCE SPOTLIGHT

Media Financing Forum 2008
9 – 11 December 2008, SUNTEC Singapore

Theme: “Understand, Adapt and Evolve
- Towards a Market for Asian Content”
Traditionally, the Asian film and television industry has generally been
dependent upon itself to fuel the content development and production
process, with limited distribution beyond the geographical boundaries of
the content's origins. This was perhaps due to the very ethnic nature of the
content, coupled with the lack of demand from outside the region. Even
within Asia, cooperative development of content between countries was
perhaps best described as “infrequent”, and interest in the industry from
outside of Asia almost non-existent.
In recent years, the industry - especially the Asian film industry - had been
undergoing much transformation. The rapid development of the Indian film           Who should Attend?
industry and the highly successful distribution of Korean developed content        •   Media producers
within the region and beyond, coupled with the growing interest around             •   Production houses
the world for all things “Asian”, the region is witnessing an unprecedented
growth in the development and production of content and its subsequent             •   Potential investors
distribution. This potential growth in the industry has garnered much interest     •   Equity managers/financiers
from US and European industry-related companies, many of which have                •   Venture capitalists.
subsequently established operations in this region. This influx brings with
it new perspectives on content and business models. Indeed, there has been
quite some numbers of good Asian content being developed and distributed
around the world as a result.                                                      Forum Programme Preview
                                                                                   9th December - Keynote Session
However, the industry in Asia remains very distinct and evolving, and is
constantly learning and adapting content and business ideas from their             0900 - 0915        Opening & Welcome
western counterparts. With the diversity and dynamism within the region,           0915 - 1045        Keynote Presentations
it will hopefully be in the not too distant future when we will be able to
witness business models and platforms adapted from the US and European             1045 - 1115        Tea break
markets being applied successfully within this region and in turn enabling         1115 - 1230        Interactive Keynote Panel Discussion
more good Asian content to be viewed by an international audience.
                                                                                   1230 - 1400        Networking Lunch
With the theme of “Understand, Adapt and Evolve - Towards a Market for             1400 - 1530        Special Focus Tea Session
Asian Content”, the Media Financing Forum 2008 will present the views
and insights of industry leaders with the focus of presenting viable business      1545 - 1700        Distributors Panel Discussion
models employed in the US, Europe and Asia in the areas of content
development, financing its production and the subsequent sales and                 10th - 11th December: Consult @ MFF Lounge
distribution of content. Through the presentations, interactive discussions        0930 - 1200 /
and tea session discussions, the Forum hopes that participants will be able                           1- On -1 Consultation sessions
to take away important ideas that will help provide an added impetus to            1400 - 1730
transform the industry.                                                            *Programme subject to change

                                                                                   For more information on the forum, please log
                                                                                   on to www.asiatvforum.com

                                                                                  Organised by:                           Supported by:

                                                                                                                           Event Preview 2008 87

    New Media Conference
    'Widgets and the Future of TV' - The Conference for Tomorrow!
    12 December 2008, SUNTEC Singapore
                                                                                  Programme Outline
                                                                                  KEYNOTE: Bringing the Virtual World to a Screen Near You
                                                                                  Today, the convergence between PC and TV is happening in a manner
                                                                                  that few could imagine during the Internet boom in late 1990s. The
                                                                                  use of Widgets is growing in an enormous speed on PC and is said
                                                                                  to invade TV viewing in no time. What business opportunity does
                                                                                  it present? How can traditional TV operators enhance its offerings
                                                                                  to the new generation of TV viewers?
                                                                                  SESSION ONE: Widgets and Personalized Content
                                                                                  In this session, we will discuss about the format of Widget content,
                                                                                  which is shifting from the comprehensive portal to the personalized
                                                                                  space, where users have control over the selection and arrangement
                                                                                  of content.
   Change is the only constant in technological environment. The rapid            SESSION TWO: The Future of Television Advertising
   development brings about greater convergence between different                 What are the differences between advertisements using Widgets
   technology platforms and once a unique feature of one platform can             and traditional media? This session will emphasize on a number of
   be quickly eroded by convergence. Widgets, already invading personal           hot issues with respect to the future of television advertising, including
   computers of many, are said to have the potential to revolutionize             advertising effectiveness and the role of new interactive technologies.
   consumer behaviors in TV watching.
                                                                                  SESSION THREE: The Age of Intelligence
   What is a Widget? Widget is bite-size data that is streamed onto the           The awareness and demand for media home networking is growing
   screens of computers, providing useful information such as news, sports,       rapidly among consumers. As convergence takes place in the living
   video, pictures, searches, games, songs, blogs, auctions, etc.                 room, we begin to see more and more television sets designed to
   Currently, TV viewers can customize their viewing preferences made             deliver web contents. This session will be addressed by the
   possible by video on demand technology. With Widgets, viewers can              manufacturer of consumer electronics, who will be introducing the
   receive more information about what they see on the TV screen. For             wonders of internet TV system for the future living room.
   example, viewers only get to see product information in a 30 second
   commercial determined by the advertisers currently. Any additional             SESSION FOUR: Successful Case Study on Marketing Insights
   information on the product will require follow up action in either calling     How does the Internet Impact on Audience's Behavior?
   up the agent or paying a visit to the retail store, but with Widget, viewers   Emerging Widget analytics hold the key to understanding what holds
   can instantly view the varieties, different range of products and even         an audience's attention and why consumers have shown that they
   color availability with a push of the TV remote controls.                      can't get enough of Widgets when they are useful, entertaining and
                                                                                  easy to share. Widgets can be extremely effective in spreading
   This conference aims to introduce the rising opportunities and paradise        marketing messages and reinforcing the brand. This session will allow
   shift in consumer behavior for content providers and advertisers through       you to understand Widgets better and the successful advertising
   the use of Widgets on TV programmes and advertising. The conference            delivery systems.
   also sets out to be a platform for TV operators, content providers and
   other relevant players in the media industry, to interact and exchange
   views on addressing the current challenges faced by the traditional media.

     Who should attend?
     Operators and Platform:                   IT Professional:
     •   Media Owner                           • Widgets Developer
     •   TV, Radio and Cable Broadcaster       • Internet Professional
     •   Cable and Satellite Operator          • Software Developer
     •   Telecommunication Operator
     •   New Media Operator                    Hardware Manufacturer:
                                               • TV Set Manufacturer
     Creative Professional:                    • Mobile Manufacturer
     •   Content Producer
     •   TV Content Production Company
     •   Marketing Professional
     •   Advertising Professional
     •   Online Gaming Developer
   *Programme subject to change
88 Event Preview 2008

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