CONFERENCE SPOTLIGHT
Media Financing Forum 2008
9 – 11 December 2008, SUNTEC Singapore
Theme: “Understand, Adapt and Evolve - Towards a Market for Asian Content”
Traditionally, the Asian film and television industry has generally been dependent upon itself to fuel the content development and production process, with limited distribution beyond the geographical boundaries of the content's origins. This was perhaps due to the very ethnic nature of the content, coupled with the lack of demand from outside the region. Even within Asia, cooperative development of content between countries was perhaps best described as “infrequent”, and interest in the industry from outside of Asia almost non-existent. In recent years, the industry - especially the Asian film industry - had been undergoing much transformation. The rapid development of the Indian film industry and the highly successful distribution of Korean developed content within the region and beyond, coupled with the growing interest around the world for all things “Asian”, the region is witnessing an unprecedented growth in the development and production of content and its subsequent distribution. This potential growth in the industry has garnered much interest from US and European industry-related companies, many of which have subsequently established operations in this region. This influx brings with it new perspectives on content and business models. Indeed, there has been quite some numbers of good Asian content being developed and distributed around the world as a result. However, the industry in Asia remains very distinct and evolving, and is constantly learning and adapting content and business ideas from their western counterparts. With the diversity and dynamism within the region, it will hopefully be in the not too distant future when we will be able to witness business models and platforms adapted from the US and European markets being applied successfully within this region and in turn enabling more good Asian content to be viewed by an international audience. With the theme of “Understand, Adapt and Evolve - Towards a Market for Asian Content”, the Media Financing Forum 2008 will present the views and insights of industry leaders with the focus of presenting viable business models employed in the US, Europe and Asia in the areas of content development, financing its production and the subsequent sales and distribution of content. Through the presentations, interactive discussions and tea session discussions, the Forum hopes that participants will be able to take away important ideas that will help provide an added impetus to transform the industry.
Who should Attend?
• • • • • Media producers Production houses Potential investors Equity managers/financiers Venture capitalists.
Forum Programme Preview
9th December - Keynote Session
0900 - 0915 0915 - 1045 1045 - 1115 1115 - 1230 1230 - 1400 1400 - 1530 1545 - 1700 0930 - 1200 / 1400 - 1730 Opening & Welcome Keynote Presentations Tea break Interactive Keynote Panel Discussion Networking Lunch Special Focus Tea Session Distributors Panel Discussion 1- On -1 Consultation sessions
10th - 11th December: Consult @ MFF Lounge
*Programme subject to change
For more information on the forum, please log on to www.asiatvforum.com
Organised by: Supported by:
Event Preview 2008 87
CONFERENCE SPOTLIGHT
New Media Conference
Programme Outline
'Widgets and the Future of TV' - The Conference for Tomorrow! 12 December 2008, SUNTEC Singapore
KEYNOTE: Bringing the Virtual World to a Screen Near You
Today, the convergence between PC and TV is happening in a manner that few could imagine during the Internet boom in late 1990s. The use of Widgets is growing in an enormous speed on PC and is said to invade TV viewing in no time. What business opportunity does it present? How can traditional TV operators enhance its offerings to the new generation of TV viewers?
SESSION ONE: Widgets and Personalized Content
In this session, we will discuss about the format of Widget content, which is shifting from the comprehensive portal to the personalized space, where users have control over the selection and arrangement of content. Change is the only constant in technological environment. The rapid development brings about greater convergence between different technology platforms and once a unique feature of one platform can be quickly eroded by convergence. Widgets, already invading personal computers of many, are said to have the potential to revolutionize consumer behaviors in TV watching. What is a Widget? Widget is bite-size data that is streamed onto the screens of computers, providing useful information such as news, sports, video, pictures, searches, games, songs, blogs, auctions, etc. Currently, TV viewers can customize their viewing preferences made possible by video on demand technology. With Widgets, viewers can receive more information about what they see on the TV screen. For example, viewers only get to see product information in a 30 second commercial determined by the advertisers currently. Any additional information on the product will require follow up action in either calling up the agent or paying a visit to the retail store, but with Widget, viewers can instantly view the varieties, different range of products and even color availability with a push of the TV remote controls. This conference aims to introduce the rising opportunities and paradise shift in consumer behavior for content providers and advertisers through the use of Widgets on TV programmes and advertising. The conference also sets out to be a platform for TV operators, content providers and other relevant players in the media industry, to interact and exchange views on addressing the current challenges faced by the traditional media.
SESSION TWO: The Future of Television Advertising
What are the differences between advertisements using Widgets and traditional media? This session will emphasize on a number of hot issues with respect to the future of television advertising, including advertising effectiveness and the role of new interactive technologies.
SESSION THREE: The Age of Intelligence
The awareness and demand for media home networking is growing rapidly among consumers. As convergence takes place in the living room, we begin to see more and more television sets designed to deliver web contents. This session will be addressed by the manufacturer of consumer electronics, who will be introducing the wonders of internet TV system for the future living room.
SESSION FOUR: Successful Case Study on Marketing Insights How does the Internet Impact on Audience's Behavior?
Emerging Widget analytics hold the key to understanding what holds an audience's attention and why consumers have shown that they can't get enough of Widgets when they are useful, entertaining and easy to share. Widgets can be extremely effective in spreading marketing messages and reinforcing the brand. This session will allow you to understand Widgets better and the successful advertising delivery systems.
Who should attend?
Operators and Platform:
• • • • • • • • • • Media Owner TV, Radio and Cable Broadcaster Cable and Satellite Operator Telecommunication Operator New Media Operator Content Producer TV Content Production Company Marketing Professional Advertising Professional Online Gaming Developer
IT Professional:
• Widgets Developer • Internet Professional • Software Developer
Hardware Manufacturer:
• TV Set Manufacturer • Mobile Manufacturer
Creative Professional:
*Programme subject to change
88 Event Preview 2008