4th February 2008 Titan and iblink unveil future of out-of-home advertising 4th February, 2008 - Titan Outdoor, the UK leader for total outdoor solutions and iblink, specialists in digital marketing solutions, have installed six digital six-sheet units at London’s Charing Cross station. The roll out follows a highly successful trial at the Birmingham Bullring shopping centre late last year, and represents a new digital solution for advertisers that is set to change the face of High Street and out-of-home advertising. The digital six-sheet units are optically enhanced and feature a 65-inch definition (HD) display, which offers unrivalled quality and clarity. Uniquely, the units are thermally-managed and optically-bonded to allow passers-by to view the image clearly from any angle. This innovative digital offering, manufactured for Titan by iblink, is designed to replace existing ‘scrolling’ six-sheet posters with a 21st century digital solution. The units offer an enhanced poster display mechanism, as well as the ability to deliver animated content to the five advertising ‘faces’, giving advertisers greater flexibility over content. As the units can be managed remotely, the digital six-sheet solution also eliminates the need for site visits to change advertising content, reducing the impact on the environment and speeding up the changeover process. The screens are also capable of featuring Bluetooth broadcasting equipment, allowing advertisers to send brand messages and digital content to nearby consumers’ mobile phones. Titan Managing Director Andy Moug, said: “These digital six-sheets are a pioneering and exciting development in digital format, demonstrating Titan’s commitment and leadership in developing digital outdoor solutions. The quality of image, speed of copy change and overall simplicity makes this an obvious winner that can really deliver advertisers’ needs.” Iblink Managing Director Alex Johns, said: “Since the first iblink digital six-sheet was installed, the phone has not stopped ringing. It seems the entire outdoor advertising industry has been waiting to enter the digital age with a solution that really delivers and, through our experience and best-of-breed partners, I think that’s exactly what we have to offer. “We are delighted to have a respected name like Titan Outdoor on board and look forward to seeing the iblink digital six-sheet unit in many more locations in the near future.” For further information: Titan Outdoor Ltd Andy Moug, Managing Director Tel: +44 (0)20 7250 7800 iblink Graeme Jackson / Simon Williams Tel: +44 (0)1179 731 173 / Mob: +44 (0)7921 064 518 Smithfield Libby Young / Gemma Froggatt Tel: +44 (0)20 7360 4900 Photos are available from Smithfield upon request Notes to Editors Titan Worldwide is a full service, global media company specializing in Out-of-Home advertising. In the UK Titan has an impressive portfolio of contracts and partnerships (including Network Rail, ASDA, Morrisons, LendLease and Westfield) meaning that they are market leaders across the rail, digital, shopping malls and supermarkets sectors as well as having an impressive large format roadside estate. Adding Titan Bus to this enables us to deliver total outdoor solutions across the UK in a way none of our competitors can. Titan Worldwide was founded in 2001 by advertising industry veterans William Apfelbaum, chairman, and Donald Allman, CEO, Titan Worldwide is the premier advertising sales organizations in the business. Titan Worldwide provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, roadside billboards, telephone kiosks, experiential opportunities, street banners, shopping malls, supermarkets and construction bridges. It also leads the way in the development and successful introduction of market leading digital platforms. Titan Worldwide furnishes global, national and local clients with creative media solutions in the world's top markets including the United States (New York, New Jersey, Boston, Chicago, Los Angeles, Philadelphia, Seattle and Minneapolis/St. Paul), Canada, The Republic of Ireland and the United Kingdom. All of these opportunities come with Titan’s commitment: to quality, servicing, investment in innovation, and providing a one-stop shop for fully integrated, relevant, outdoor solutions. The company websites are: www.titanoutdoor.co.uk & www.titanoutdoor.com iblink aims to enhance the out-of-home marketing experience through ‘unmissable’ digital and experiential campaigns, while delivering measurable and tangible sales and marketing platforms for retailers and brands. The brainchild of marketer Alex Johns, iblink was set up in October 2006 and has already secured contracts with many top-name brands including Procter & Gamble and Johnson & Johnson, as well as high street names. With an in-depth understanding of retail marketing and the very latest digital technology at its disposal via class-leading partner Global Display Solutions (GDS), iblink is involved with some of the most cutting-edge marketing projects in the UK. For more information please go to www.iblinkworld.com Bluetooth is an industrial specification for wireless personal area networks (PANs). Bluetooth provides a way to connect and exchange information between devices such as mobile phones, laptops, PCs, printers, digital cameras, and video game consoles over a secure, globally unlicensed short-range radio frequency.
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