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AAOMS
saving faces | changing lives
Volume 3, Issue 4
July/August 2005
In This Issue
TODAY A publication of the American Association of Oral and Maxillofacial Surgeons
In My View .........................2
Triennial Survey Captures
Treasurer’s Account ............5
Practice Management
Present and Future of OMS
Matters.............................12 Every three years since 1998, perhaps a small city Hospital Privileges
Coding Corner.................13 AAOMS conducts a Membership (30%); is between 2001-2004
Calendar ..........................16 Needs and Satisfaction Survey to 40 and 60 years of
determine the current state of oral age (69%); and is a 2001
and maxillofacial surgeons and OMS partner in an OMS Cosmetic 2004
practice, trends and opinions that practice (42%) or a Facial
News Briefs will affect the future course of the solo practitioner
Procedures
specialty and the membership’s (41%). Although the Hand &
PAGE 7 satisfaction with their professional number of women Neck
Oncology
Beyond CE courses lies a association, its programs and practicing OMS has
treasure of annual meeting services. Once tallied, survey results doubled since 1998,
H&P
offerings – just a few of are used to revise the AAOMS more than 96% of Exams
which are highlighted on Strategic Plan and realign it with the OMSs are male. Our
page 7. expectations of the membership, and average OMS is Trauma
to reassess AAOMS program single-degreed Call
PAGE 12 offerings. (85%), with younger
& Priv
What is this NPI and how OMSs being more
0 20 40 60 80 100
do I get one? Practice Last September, approximately 2,000 likely to hold a DDS
Management Matters AAOMS members, randomly and MD (15%). Of
explains on page 12. selected to achieve a cross section of the dual-degreed
ages, type of practice, length of members, 72% hold a medical and conferences (8.8) and clinical
PAGE 6 practice, geographical location, and license to practice in their state of outcomes research (8.7) close
Preparing to face the media? degrees, received copies of the residence. Most survey respondents behind.
See page 6 for tips on lengthy survey instrument. A have hospital admitting privileges
ensuring a positive remarkable 53% returned their (95%) as well as hospital privileges Between 2001 and 2004, 72% of
exchange. completed forms. The result is a for orthognathic procedures (94%), respondents attended an AAOMS
fascinating compilation of facts that trauma (92%), reconstructive annual meeting; 48% in 2003 or
not only provides clear direction to procedures (92%) and H&P 2004. By far, the most important
AAOMS, but also presents a time examinations (89%). Seventy-nine reason for attending the meeting was
capsule profile of oral and percent have privileges for deep the scientific program (8.9), followed
sedation and by the exhibition (7.1) and staff
general anesthesia programs (6.1). In addition to the
Importance of AAOMS Services and almost half annual meeting, member support
2004 (49%) for cleft lip continues to build for the Dental
10 and palate Implant Conference and Surgical
procedures. When Hands-on Workshops, as well as for
asked about their practice management programs and
8
plans for the coding workshops.
future, 42%
6 indicated they Continuing education programs on
would add new dental implants, anesthesia and
partners or advanced cardiac life support top
4 associates,16% the members’ list of CME programs
Reg. & Local Conf. (7)
AAOMS Products (8)
Public Relations (8)
plan to open they are most likely to attend.
Outcomes Res. (9)
Mtgs. & Conf. (9)
Publications (9)
Joint Conf. (6)
additional offices, Dentoalveolar surgery, management
Hosp. Priv. (8)
Advocacy (8)
2
and 10% are of pathologic conditions and
looking forward to maxillofacial skeletal deformities
0
retirement. also ranked high in this area. When
compared with continuing education
maxillofacial surgery as it is When asked to rank AAOMS programs offered by other
practiced in the United States in member services, most respondents organizations, AAOMS’s courses
2004-2005. answered uniformly, regardless of consistently ranked the same or
geographic location, practice type or higher in the areas of quality, range
According to the results of the other demographic category. On a of topics covered, faculty, cost,
survey, the average oral and scale of 1 to 10, with 10 being the location and value received.
maxillofacial surgeon practices in a most important, AAOMS
Continued on page 3
large metropolitan area (38%), or publications ranked 9, with meetings
AAOMS Today • July/August 2005 1
AAOMS TODAY IN MY VIEW
Volume 3, Issue 4
July/August 2005
AAOMS Today is published six times a year
by the American Association of Oral and
Maxillofacial Surgeons.
Triennial Survey Validates Today,
Unless specifically stated otherwise, the opinions
expressed and statements made in AAOMS Today
Illuminates Tomorrow
do not imply endorsements by, nor official policy
of, AAOMS.
Daniel M. Laskin, DDS, MS, Editor
Discussion at an AAOMS Board percent take hospital trauma call.
Robert C. Rinaldi, PhD, CAE, Executive Director of Trustees meeting is frequently Interestingly, during the six months
Janice K. Teplitz, Associate Executive Director peppered with comments like, preceding the survey, those
Janie K. Dunham, Manager, Editorial and Production
Julie A. Carr, Senior Staff Associate, “The members in my district are respondents who take trauma calls
Design/Production concerned about . . .” or “My were called to the hospital to treat
AAOMS
district feels that . . .” The will of trauma cases about 16 times. These
9700 W. Bryn Mawr Avenue the membership is uppermost in the statistics are significant, particularly
Rosemont, Illinois 60018-5701
847/678-6200, fax 847/678-6286 minds of your District trustees and is when you consider there has been
www.aaoms.org
reflected in every motion they make considerable anecdotal history that President Daniel J. Daley, Jr., DDS, MS
OFFICERS and every vote taken. While this type suggests oral and maxillofacial
Daniel J. Daley, Jr., DDS, MS, President
610/623-4211 Fax: 610/623-2850 of input works in the microcosm of surgeons are refusing trauma calls Committee on Continuing Education
E-Mail Address: daleyjro@aol.com
2300 Garrett Road
the single issue decision, we have and facing challenges to their and Professional Development and
Drexel Hill Medical Bldg found, over the years, that a more hospital privileges. staff who consistently craft
Drexel Hill, Pennsylvania 19026-1102
Jay P. Malmquist, DMD, President-Elect
in-depth, reliable mechanism is educational programs that address
503/292-8824 Fax: 503/297-7810 necessary to gauge the membership’s AAOMS publications and meetings the important issues and clinical
E-Mail Address: jmalmqu950@aol.com
5415 S.W. Westgate Drive, Ste. L-7 long-term expectations of their and conferences continue to head the innovations affecting OMS practice.
Portland, Oregon 97221-2409
W. Mark Tucker, DDS, Vice President
professional association. list of services important to the
813/972-2000 Fax: 813/978-5864 membership, just as they did in the Some of the more surprising results
E-Mail Address: w.tucker@med.va.gov
13000 Bruce B. Downs Blvd Nine years ago we instituted the 1998 and 2001 surveys. These are are in the area of technology.
Tampa, Florida 33612
Ira D. Cheifetz, DMD, Treasurer
triennial Member Needs Assessment closely followed by clinical outcomes Seventy percent of AAOMS
609/587-2900 Fax: 609/587-1749 and Satisfaction research and members now have e-mail addresses,
E-Mail Address: iradc@aol.com
2303 Whitehorse-Mercerville Road, Suite 5 Survey to solicit the advocacy in the areas and 37 percent have a Web site
Mercerville, New Jersey 08619-1994 Although members
Elgan P. Stamper, DDS, Immediate Past President
opinions of a of privileges, devoted to their practice. And while
818/952-8183 Fax: 818/952-6437 randomly selected surveyed represented credentialing and over half of AAOMS members still
E-Mail Address: epstamper@aol.com
1370 Foothill Blvd., #200 cross-section of the every size and type of scope of practice. prefer to get their news delivered by
La Canada, California 91011
AAOMS membership practice, there were the Postal Service, that number is
Robert C. Rinaldi, PhD, CAE,
Executive Director and Secretary on the specific aspects The Committee on changing quickly as 37 percent
847/678-6200 Fax: 847/678-4302 remarkably few
E-Mail Address: brinaldi@aaoms.org of the association’s Public and would like to hear from AAOMS via
9700 W. Bryn Mawr Avenue existing programs and differences in terms of Professional e-mail; up 14 percent over the 2001
Rosemont, Illinois 60018-5701
Steven R. Nelson, DDS, MS services, proposed professional needs. Communications is survey results.
Speaker, House of Delegates
303/758-6850 Fax: 303/758-0729 offerings, dissemination moving quickly to
E-Mail Address: snelson@rmoms.com
6850 E. Hampden Ave., Suite 202.
of information and the general revise the Patient Information When it comes to challenges facing
Denver, Colorado 80224 response of the administrative staff Pamphlets and Patient Education the specialty, respondents were clear
TRUSTEES to member inquiries. The responses Guides in time for the annual about where they wanted AAOMS’s
Lee D. Pollan, DMD, MS, District I to the 2004-2005 AAOMS meeting in Boston. Also in the works help. Reimbursement, hospital
585/594-1122 Fax: 585/594-1870
E-Mail: ldpoms74@aol.com Membership Survey conducted last are professional and patient-oriented privileges, challenges to the OMS’s
4415 Buffalo Road
North Chili, New York 14514-1024
fall have been tallied, and I am PowerPoint presentations on dental ability to administer office-based
Edwin W. Slade, Jr., DMD, JD, pleased to report the results are implants, the new OMS Knowledge anesthesia, and scope of practice
District II
215/345-7373 Fax: 215/345-0242 heartening in that they support the Update, Vol. IV, and the revised issues lead the list of concerns.
E-mail: eslade@comcast.net association’s current activities and Anesthesia Manual. Additional Going forward, AAOMS will
101 Progress Drive
Doylestown, Pennsylvania 18901-2509 provide a clear direction for future offerings are also being developed continue to vigorously and
Lanny R. Garvar, DMD, District III
954/721-7990 Fax: 954/720-9484 endeavors. The survey results also for release in 2006 and 2007, to proactively address these areas.
E-mail: : lrg1jaws@aol.com
7401 N. University Drive, Suite 102
formed the basis of the new 2006- further support your practice.
Tamarac, Florida 33321-2991 2009 Strategic Plan, which codifies As your president, I was particularly
Thomas J. Skiba, DDS, MS, District IV
815/459-5600 Fax: 815/459-5601 AAOMS’s priorities over the next When it comes to AAOMS meetings pleased to note that respondents
E-mail: tskiba@sbcglobal.net
Crystal Lake OMS, Ltd
three years. I would like to share and conferences, were overwhelming in
690 North Route 31 with you a few of the survey’s more networking and site Respondents were their support of
Crystal Lake, Illinois 60012
R. Lynn White, DDS, District V
outstanding findings. location take a back seat AAOMS. Sixty percent
512/346-7949 Fax: 512/ 346-9427 to the clinical programs. clear about where of survey respondents
E-mail: rlynnwhite@austin.rr.com
Austin OMS Associates Although those members surveyed The symposia, mini- they wanted stated they called
7800 Mopac Expressway
Suite 270 represented all AAOMS districts, all lectures and morbidity AAOMS’s help. AAOMS headquarters
Austin, Texas 78759 age brackets and every size and type and mortality conference during the previous year.
Richard A. Crinzi, DDS, MS, District VI
425/881-3255 Fax: 425/885-1366 of practice, there were remarkably during the annual meeting are highly Of these, 98 percent reported they
E-Mail: drcrinzi@aol.com
15955 NE 85th Street few differences in terms of valued, again echoing the survey’s received a satisfactory response or
Suite 104
Redmond, Washington 98052
professional needs, satisfaction and findings in 2001. Further, those the information they needed in a
their evaluation of AAOMS. surveyed consistently ranked timely and courteous manner. Of all
AAOMS ASSOCIATE AAOMS courses higher than the information gleaned from the
EXECUTIVE DIRECTORS
Randi V. Andresen, Advanced Education AAOMS members may take pride in comparable courses held by other survey, this may be the most
and Professional Affairs, ext. 4337 the fact that almost all respondents organizations. If you’re keeping satisfying to the officers and trustees
Scott C. Farrell, Chief Financial Officer,
Business and Operations, ext. 4352 (95%) have admitting privileges and score, AAOMS members earned an of this organization. Our executive
Laura M. Jelinek, Continuing Education,
Meetings and Exhibitions, ext. 4309
hospital privileges to perform history average of 41 ADA CERP and 28 director, Bob Rinaldi, has assembled
Carol L. O’Brien, Esq, General Counsel, and physical examinations (89%) ACCME approved credit hours over an excellent and knowledgeable staff
Advocacy and Legal Affairs, ext. 4351
orthognathic procedures (94%), the past year. This is a testament to to serve you. He, and they, are
Janice K. Teplitz, Communications and Publications,
ext. 4336 trauma (92%), reconstructive their dedication and commitment as
Karin Wittich, Practice Management and procedures (92%). Seventy-seven well as that of the members of the
Governmental Affairs, ext. 4334 Continued on page 15
2 AAOMS Today • July/August 2005
Triennial Survey Captures Present and Future of OMS, continued from page 1
In recent years advocacy for the insurance, state license reciprocity, Members surveyed were AAOMS Administration
specialty has grown in importance as education, dental board issues and very pleased with the 2001-2004
the number of statewide challenges educating the public about OMS. administrative services
to OMS scope of practice increases. provided by AAOMS.
Survey respondents approved of It’s not surprising that oral and Sixty percent of those
AAOMS’s advocacy efforts, maxillofacial surgeons, whose responding had called
Satisfactory
particularly in the areas of anesthesia specialty is inextricably linked to AAOMS over the Resp.
delivery (9.9), insurance scientific advancements, would be previous two years. Of
reimbursement (9.4), education of technologically astute. Seventy these, 92% indicated it Courteous
the general dentist (8.5), and percent of survey respondents have was easy to locate the Staff
educating physician groups (7.9). an e-mail address, 96% have access information they needed,
When asked if there were other to the Internet in their home and and 93% received a Info easy
issues that AAOMS should address, office, and 37% have a Web site for satisfactory response to find
respondents most often listed their practice. Another 41% plan to from staff members
get a Web site in the future. who, according to 98% Called
2001
Hqtrs
of respondents, were
Mode of Practice courteous and helpful.
2004
2001-2004 0 20 40 60 80 100
When asked how
50 AAOMS could improve
2004
2001 member services, respondents
1998 suggested additional continuing followed by other dental specialties
40
education programs (13%), (6.5), recruitment and retention (5.5),
improving communication (10%) inequitable geographical distribution
30
and dealing with insurance issues (4.7), OMS research (4.6), training in
(9%). new techniques (4.2) and facial
cosmetic procedures (3.7).
20 Of particular interest to AAOMS
was the list of challenges identified The complete 2004-2005
by survey respondents as facing the Membership Needs and Satisfaction
10 specialty in the coming years. Using Survey may be found on the
the 1 to 10 rating scale, reimburse- members-only section of aaoms.org.
ment issues (7.9) topped the list, I
0
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AAOMS Today • July/August 2005 3
Names in the News
Dr. Meredith August
Delivers Waite Lecture
The University of Minnesota’s 15th
Annual Daniel E. Waite Lecture,
entitled, “Surgical Management of
Malignancies of the Head and
Neck,” was given by Dr. Meredith
August, Harvard School of Dental
Medicine. The Waite Lectureship
was established in honor of Dr.
Daniel E. Waite, former chair of
Oral and Maxillofacial Surgery at
the University of Minnesota School
of Dentistry. It is designed to
provide an opportunity for residents
from advanced educational
programs in oral and maxillofacial
surgery at the University of
Minnesota, Mayo Clinic, and
Gunderson Clinic to hear the (L to R) Dr. Noah A. Sandler, U of MN; Dr. Charles Babst, MSOMS President; Dr. Bruce Templeton, MSOMS Secretary/Treasurer; Dr.
‘leaders’ of oral and maxillofacial Meredith August, Guest Presenter; Dr. Robert Nustad, MSOMS President Elect; Dr. David Basi, U of MN; Dr. Patrick Lloyd, Dean, U of
surgery. MN School of Dentistry; Dr. James Swift, U of MN.
Received:
Leon Assael, Grow your practice with cost-saving programs
DMD, fellow, approved by AAOMS/ASI
Portland, OR,
the 2005
Harrigan Award
from the
William F.
Harrigan
Society. P R O G R A M S F O R YO U R P R A C T I C E :
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one of the market leaders in administering employee benefits for small business owners. Medical
Leon Assael, DMD reimbursement plans, Section 125 Cafeteria Plans, Profit Sharing and 401K plans, and many
more plans that save you and your employees tax dollars are administered by TASC.
Call Bob Peel at 1-317-848-6041 for more information. Member Code: ILAA
William P. Hoffmann, DDS, fellow, Business Credit Card: No annual fee. Separate your personal expenses from your business
Edina, MN, the Minnesota Dental expenses. AAOMS Platinum Plus® for Business MasterCard® credit card sets individual credit
lines for staff, simplifies tax preparation, and gives you secure online access to your account.
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Credit Card Processing through Chase Merchant Services: Members receive low swipe
Service Award for his vision, rate, plus many other benefits such as 20¢ per transaction fee, no application fee and a FREE
pin pad for debit card transactions. Call 800/801-0392 for more information. Member Code:
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NEW! CodeCorrect: AAOMS members will receive discounted subscriptions to KnowledgeSource
overall health and well-being. PRO™ from CodeCorrect, the leader in providing trusted, web-based coding and compliance
tools. KnowledgeSource PRO expedites access to critical coding and
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options with HSFS, a new ASI and AAOMS Approved Partner Program. They have resources and
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Programs not only save your HealthCare Associates Credit Union (HACU): AAOMS members and their office staff
OMS practice money, but the receive very competitive vehicle and first mortgage loan rates through HACU. For more
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4 AAOMS Today • July/August 2005
TREASURER’S ACCOUNT
The Budget Process
Each year at the AAOMS annual In April, the Finance Department review of each program, the
meeting, the treasurer, on behalf of reviews and compiles all initial committee modifies the budget
the Board of Trustees, presents the budget requests into a draft budget requests as appropriate. They also
budget for the upcoming year to the document. The AAOMS executive revise the rank-ordering of the
House of Delegates for their review director and the chief financial program prioritization listing for
and approval. The tradition will officer meet with each of the later discussion with the full Board
continue this year in Boston as we associate executive directors to of Trustees. Treasurer
put forward what we believe to be a review in detail the budget requests Ira D. Cheifetz, DMD
comprehensive, well-conceived submitted by their respective At their June meeting, the Board of
financial plan for 2006. However, divisions. These meetings help fine Trustees reviews the budget
the document provided to the House tune and ready the budget for document as presented by the publication that the Delegates
in September is really the final presentation to the Finance and Finance and Audit Committee. receive each year in advance of the
chapter in the budget preparation Audit Committee of the Board of Although the board review is less annual meeting.
story. In this column, I’d like to Trustees. Again using the Strategic detailed than the committee’s, there
review the steps leading to the Plan as a guide, the executive is typically a great deal of discussion Each of the six AAOMS districts has
adoption of an annual budget. director prepares a program concerning some of the strategic an opportunity to review the
prioritization list to further assist the funding decisions facing the proposed budget during their
The 2006 annual budgeting process Finance and Audit Committee. association. For example, the board respective caucus meetings. On
actually began in the first calendar Programs and activities are rank- has discussed in great detail the occasion, delegates will modify the
quarter of this year, when AAOMS ordered to allow for the elimination appropriate funding levels for the budget on the floor of the House.
staff solicited input from the Board of of programs that cannot be funded. Third Molar Study, the Faculty Once approved by the House, the
Trustees, association committees, and Educator Development Awards, and final budget serves as the financial
other parties of interest. Historical The Finance and Audit Committee international representation in recent road map for the association
financial information regarding all convenes for two days at AAOMS years. The program priority listing is effective January 1 of the new year.
revenues and expenses for continuing headquarters each May, spending the also modified if necessary. The board
activities is carefully scrutinized and, majority of their time reviewing the then approves the budget, as As you can see, the budget
with the guidance of the latest version budget requests. Often during the amended, for presentation to the preparation process consumes a
of the AAOMS Strategic Plan, forms course of their deliberations, the House of Delegates. Detailed good portion of the year, with input
the basis for reasonable budget committee reviews financial policies information concerning the next and review provided by many
requests that consider ongoing to determine whether a change is year’s budget request is provided in different constituencies. I
services, alterations to existing appropriate in terms of its impact on Section 2 of the Reports of Board of
programs and new endeavors. the budget. Following their careful Trustees and Committees, the
Someone You Should Know
If thoughts like “it’s a young man’s years, post-“retirement” from his
game” or “Past his prime” cross own Stamford practice. “With 47
your mind when thinking of years in practice, even before
someone over the age of 80, you partnering with us, Dr. Hirschberg
need to reevaluate your notions knows everyone in town. He’s well
about age. liked and respected,” said Dr. Evans.
Meet Dr. Wallace Hirschberg, oral The respect is reciprocated. Dr.
and maxillofacial surgeon Hirschberg speaks admiringly of his
extraordinaire and 83 years young. office partners, staff, patients and
Dr. Hirschberg still practices a few community members. “I’ll keep Left to right, Dr. Clifford Evans, Dr Wallace Hirschberg, Dr Donald Case
hours a week in Stamford, doing this as long as the good Lord
Connecticut. Yes, you read that allows and as long as I can be of flown about 21,000 patients to “We should all be so lucky,” said Dr.
correctly. He still is a working and service,” Dr. Hirschberg said. He treatment centers across the Evans, referring to his mature, yet
highly valued OMS. Lest you doubt explained that he doesn’t see many country,” said Dr. Hirschberg. The young, partner.
that statement, take note of why his patients at this point in his career. non-profit organization matches
partners, Drs. Donald J. Case and His partners appreciate the extra set cancer patient’s transportation A member of AAOMS, Dr.
Clifford C. Evans, hold him in such of experienced eyes to review any requests with empty seats on Hirschberg said he can’t really say
high regard. number of things. Dr. Hirschberg corporate jets. why he waited so long to join—14
keeps busy in the office two days years ago—since “AAOMS is the
“Actually we’ve been trying to get each week. “It’s important to keep the mind and premier organization for OMS. It
rid of him for 30 years,” says Dr. body occupied, to give back to the was just one of those things. ”
Case with a hearty laugh. “No, no, Busy is a constant for Dr. community, and keep alert of what’s
seriously, he is a delight to be Hirschberg. He gardens, golfs, going on in the world,” advised Dr. Perhaps silent film star Marie
around. The advice he shares on vacations and volunteers. Every Hirschberg. Dr. Hirschberg believes Dressler said it best: “It is not how
patient management is priceless,” Wednesday he volunteers with the that healthy seniors should continue old you are, but how you are old.”
Dr. Case emphasized. Corporate Angel Network. CAN to set goals to avoid “slipping Dr. Hirschberg and his wife, Muriel,
provides free travel for cancer backward” as he calls it. both enjoy a full life together and
Dr. Hirschberg has been working patients in need of treatment. have three children and two
with Drs. Case and Evans for ten “Over the past 20 years, we’ve grandchildren. I
AAOMS Today • July/August 2005 5
Media Communication 101:
How to Get Your Point Across Clearly and Credibly
Talking heads, letter readers, • Get the reporter’s name, contact 1. Be confident in your expertise; 8. Anything you say might be
corporate conglomerates, drama information and for whom she/he you control the flow of recorded (How many politicians
queens, objective journalists and - works. information. have gotten into trouble for
the list goes on. The list, that is, of • Try to find out under what kind 2. Answers to questions should be something they said when they
media descriptors. But whether your of deadline she/he is working. concise, direct and jargon-free. thought the microphone was
feelings about the media are aligned • What’s the story about; were any 3. If a question is unclear, ask the off?).
with the love or hate side of the specific questions posed? reporter to restate it; if you don’t 9. Don’t fill in pauses; empty space
continuum, you need the media and know, say so and add that you’ll is prime time for unintended
the media needs you—at some point. Keep your office staff in the loop look into it—AAOMS will help. remarks.
too. Consider placing the above 4. “No comment” is never 10. End positively: “the safety record
What if some point is tomorrow? reminder list next to your appropriate. “I’m not familiar of oral and maxillofacial surgery
What if Mike Wallace shows up at telephones, since your staff probably with the case,” will often suffice. is unsurpassed and our
your door, camera crew in tow, and answers the phone more often than 5. Say “oral and maxillofacial professional standards…”
starts drilling you on the rationale you do. surgery/surgeon” in full—
for wisdom teeth removal, or educating the media and public is Experienced staff at AAOMS
anesthesia safety, or why “dentists” Reporters know that doctors are an ongoing objective. headquarters can help you prepare
are doing face lifts? Would you busy. Remember, they called you 6. Personalize information when for any media exchange, whether
know what to do, what to say, or because you’re the expert. If you appropriate; real life patient you have a telephone interview, on-
where to turn for help? can’t speak with the reporter, or stories are appealing (only give camera interview or radio
don’t want to, AAOMS has names if permitted by patients). communication. Call Jan Teplitz or
While most media interactions aren’t spokesdoctors who can. What’s most 7. Provide statistics, numbers, and Marquita Hynes at 800/822-6637. I
as dramatic as this, a little important is that someone contacts data: Reporters are always in
understanding and planning on your the reporter. Otherwise, the story is need of these.
part can make for a comfortable less likely to include an adequate
experience. So when you get a call OMS perspective. If you do agree to
from the media, place a call to an interview, consider these 10 tips
AAOMS. And help us help you by to enhance your participation: Dozen AAOMS Staff Recognized in 2005
obtaining the following information:
2005-2006 OMS Residency
Matching Program Results
In the 2005-2006 matching programs and 81 matched to double-
program, 317 applicants degree programs. Of the 184
participated, a total of 187 OMS applicants who included MD-
positions were offered, 1,176 integrated programs in their
rankings were submitted by program rankings, 81 were successful. The
directors, and 1,855 rankings were number of individuals ranking only
submitted by applicants. In 1,064 MD-integrated programs has During the annual board/staff luncheon in June, a record 12 staff members were
recognized for tenure spanning 5 to 35 years. Pictured are: seated, left to right,
instances, the program and applicant increased from 37 in 2002 to 61 in Julie Carr, senior associate, Editorial and Production – 15 years; Cristina Iosup,
mutually ranked one another, 2005. Of the 61, 45 were matched associate, Finance – 5 years; Anne-Marie Rogowski, director, Administration –
reflecting the continued success of to an MD program. A total of 133 35 years; Kim Biederman, manager, Building Operations – 10 years; Colleen
the program. The number of applicants ranked only single-degree Donohoe, manager, Meeting Logistics – 5 years. Standing, left to right: Janie
rankings of each program type programs, with 59 matched. Dunham, manager, Editorial and Production – 15 years; Kathleen Huttner, senior
associate, Continuing Education – 5 years; Gary Low, senior associate,
(single degree and integrated MD Membership – 5 years; Debbie Skrzypek, senior administrative assistant,
programs) increased 16%, and the The increased participation in the Exhibitions – 5 years; and Ron
average ranks/applicants for each 2005 match may be related to Skiba, manager, Human Resources –
program type increased 13%. increased efforts by the AAOMS 15 years. Not pictured are Lisa
Resident Organization (ROAAOMS) Marino, senior associate, Finance –
15 years and Laura Jelinek,
A total of 182 positions were to familiarize dental students with associate executive director,
matched and the five positions not the specialty through dental school Continuing Education, Meetings
filled in the match were filled from visits, and its increased involvement and Exhibitions – 5 years.
the unmatched pool of applicants. in the American Student Dental
Of the 182 applicants matched, 149 Association (ASDA) with promotion,
(82%) received one of their top three sponsorship and attendance at their
choices. Of the 99 programs regional and annual meetings. The
participating, 62% received one of extra involvement in ASDA appears AAOMS President Daniel J. Daley,
their top three choices. to directly correlate to an increased Jr. DDS, MS, congratulates Anne-
Marie Rogowski on her 35 years of
interest in oral and maxillofacial service to the association.
The final match results reflected 101 surgery training. I
applicants matched to single-degree
6 AAOMS Today • July/August 2005
Look Beyond the Symposia and Practice Clinics
for Educational Riches at 2005 Annual Meeting!
The AAOMS annual meeting is justifiably renowned for its in-depth
symposia, mini-lectures and surgical and practice clinics; but if you’re not Research Planning and Technology
participating in some of the smaller education and discussion programs Assessment Open Forum
offered during the three-day program, you are overlooking a rich source of The Advisory Committee on Research Planning and Technology Assessment
information. Following is a brief list of the new and exciting programs offered will present the Proceedings of the May 2005 AAOMS Research Summit.
during the 2005 annual meeting. Please visit aaoms.org or refer to your Cutting-edge research on tissue engineering, wound healing, pain, and
advance meeting program for a complete list of sessions and events available advances in minimally invasive surgery, and their relevance and impact on
to you. oral and maxillofacial surgery will be summarized.
Dates and Times: Thursday, September 22, 1:00-2:30 pm
Hands on Simulated Anesthesia Emergencies
Registration Fee: Open Forum
Participants will be able to challenge and test their clinical and decision-
making skills during realistic airway management simulations utilizing the
Laerdal® SimMan®. Four airway management scenarios and insertion of an Special Committee on Cleft, Craniofacial
LMA will be simulated during these sessions. SimMan® is a cutting-edge,
and Pediatric OMS Open Forum
high-tech mannequin that exhibits realistic blood pressure, pulse, heart and
lung sounds, and breathes, moans, and speaks in response to treatment by The Special Committee on Cleft, Craniofacial and Pediatric Oral and
clinicians. Maxillofacial Surgery will host an open forum to discuss “Contemporary
Management of Craniosynostosis.” The forum will focus the evaluation and
Dates and Times: Wednesday, Thursday, Friday, September 21 – 23, 2005 management of positional plagiocephaly versus craniosynostosis, fronto-
8:00-9:30 am; 10:00-11:30 am; 1:00-2:30 pm; orbital reconstruction for craniosynostosis, posterior cranial vault
3:00-4:30 pm reconstruction for craniosynostosis, and craniofacial dysostosis syndrome.
Each topic will be presented by an expert, and followed by a period of
Registration Fee: $50.00 for each participant; Resident members are
discussion and questions from the audience. In addition, international
exempt from the fee, based on on-site availability.
colleagues will present “pearls” from their experiences.
Dates and Times: Wednesday, September 21, 2:00 pm-4:00 pm
PALS Certification Course
Registration Fee: Open Forum
Some states now require that doctors have PALS certification to obtain an
anesthesia permit to treat children in their offices. The AAOMS Committee
on Anesthesia is pleased to offer the PALS provider certification course.
Attendance is limited at the 2-day course of didactic education and skills
application. CE credit will be awarded. Please register early so that materials
may be provided for your review prior to the course. Save the Dates!
Dates and Times: Tuesday, September 20, 8:00 am – 4:30 pm and
Wednesday, September 21, 8:00 am – 4:00 pm.
Registration Fee: $350 per participant
How to Get Paid for Emergency Department Call
This forum will present successful models for obtaining compensation
for ED call. OMSs who have reached agreements with their hospitals for
compensation for ER trauma call will discuss their arrangements, present tips
on negotiating with the hospital and model hospital contracts. Time is allotted
87TH ANNUAL MEETING, SCIENTIFIC
for audience discussion with the speakers. SESSIONS AND EXHIBITION
Business Sessions: September 20-23, 2005
Scientific Sessions: September 21-24, 2005
American Association of Oral
Dates and Times: Friday, September 23, 1:00-3:00 pm and Maxillofacial Surgeons
Exhibition: September 22-24, 2005
in conjunction with the Boston, Massachusetts
Registration Fee: Open Forum Hynes Convention Center
British Association of Oral Sheraton Boston
and Maxillofacial Surgeons Boston Marriott Copley Place
Ambulatory Accreditation Open Forum
The Accreditation Association for Ambulatory Health Care and the Joint
Commission on Accreditation of Healthcare Organizations will present on
the process of accreditation. AAOMS members whose facilities have been
O Housing Reservations Open: April 2005
accredited will discuss their reasons for accreditation and their perception
O Meeting Registration Open: May 2005
of the survey process. Time is allotted at the end of the presentation for For more information, please visit:
audience discussion. www.baoms.org.uk
www.aaoms.org
Dates and Times: Thursday, September 22, 1:00-2:30 pm
Registration Fee: Open Forum
AAOMS Today • July/August 2005 7
From Processing Credit Card Transactions to Operating Efficiencies
Following the trends in authorizing But not all debit card transactions Software Solutions If you currently process with Chase
and processing electronic payments are alike. Debit transactions Almost every busy practice of any Merchant Services and want to
can be daunting, especially when authorized with the purchaser’s size can benefit from IC Verify, a know about these solutions, or if
technology changes so frequently. signature carry higher fees than payment software solution that you are interested in enrolling with
Any OMS practice can authorize and those authorized with a Personal consolidates all billing into one Chase for a fast, flexible and cost-
process electronic payments, but Identification Number. PIN system. With it, multiple users can efficient payment processing
how can AAOMS member practices authorization can result in access billing for one or more solutions, visit
take it to another, cost-effective significant savings for your practice. surgeons from more than one www.aaomsservices.org or call
level? ASI asked Chase Merchant computer. No more waiting, no Chase Merchant Services at
Services, an approved partner Electronic Check Acceptance more switching desks, no more 800/801-0392 and be sure to tell
program, for some guidelines. Here Once your OMS practice is set up moving funds around. IC Verify is them you are a member of AAOMS.
are their top three recommendations: with Electronic Check Acceptance, ideal for a variety of situations, from New enrollees in the Chase partner
you’ll never have to worry about a solo practitioners with multiple program receive a free PIN-pad, a
PIN-Based Debit check bouncing. This innovative offices to practices with multiple value up to $350 when you sign up
Consumers everywhere are showing process converts checks into surgeons. And because IC Verify is with Chase Merchant Services. I
a strong preference for PIN-Based electronic payment right in your easily integrated into any practice
debit; no doubt, this includes your practice and the funds are management software currently in Note: Additional tips on how to
patients. They haven’t been around automatically delivered into your use, it won’t change fundamental reduce unnecessary credit card
long, but already debit card account. No more trips to the bank, billing procedures. It handles processing fees were published in
purchases account for 33% of all no more filling out deposit slips – recurring billing – great for ongoing the Autumn 2004 issue of the
transactions. With lower network freeing up your staff for more treatment or negotiated rates. OMS Staff CommuniQue. For a
fees, debit transactions often cost important responsibilities. copy of these tips, please go to
significantly less than credit card www.aaomsservices.org and click
processing—and it is easy to on OMS Staff CommuniQue, or
incorporate PIN-Based debit call ASI at 800/822-6637, ext. 4319
capability to your payment options. to have the article faxed to your
practice.
AAOMS 2005
CODING COURSES
AAOMS offers coding courses specifically
designed for the OMS and his/her staff.
Choose from three levels of courses—some
in person and others in an online format.
Register today!
For more information or
to register online, visit
aaoms.org
BASIC CODING
Online at aaoms.org
BEYOND THE
BASICS CODING
September 21 - 22 Boston, MA
November 6 - 7 Tucson, AZ
ADVANCED CODING
Online at aaoms.org
8 AAOMS Today • July/August 2005
AAOMS Today • July/August 2005 9
pbhs
• • • • • • • •
website design services
With almost 80 percent of today’s households on the Internet,
your web presence is more important than ever. By presenting
critical pre and post-operative information through a custom
designed PBHS website, you can provide your patients with
the high quality care that sets you apart from your competitors.
Online tools such as patient registration, online informed
consent and referral collaboration, not only provide your
patients and referring doctors with an added convenience,
but also create greater office efficiency by eliminating data
entry and missed phone calls.
• creative site design and copy writing
• web hosting and maintenance
• multimedia patient education
• practice management software integration
• search engine advertising programs
• electronic referrals and collaboration
• TruForm™ online patient registration
for more information call 800.840.5383 or visit www.pbhs.com
OMSNIC PREFERRED PARTNER • WEBSITE DESIGN EXCLUSIVELY ENDORSED BY THE SEATTLE STUDY CLUB
silent assistant™ waiting room presentation
• silently educate patients on OMS procedures
• generate enthusiastic interest for dental implants
• encourage questions from patients and families
• plasma screen and PC compatible
pbhs
SEE US AT AAOMS — HALL D, BOOTH 2120
10 AAOMS Today • July/August 2005
THE EDITOR’S CORNER
Closing the Generation Gap
Choosing a new associate for one’s are important attributes, we often different focus, one that places the patients or the
practice can be difficult; much akin fail to consider an essential factor themselves and their families first. practice. Nor
to selecting candidates for a that can easily lead to a mismatch – Gen Xers value free time and a does it mean that
residency program. You know where our lack of understanding about the balanced life. Put simply, Baby there is not total
the person trained, you have sought generation gap. Boomers live to work; Generation commitment.
recommendations from his or her Xers work to live. Associates can be
mentors, and you have met on one Most oral and maxillofacial different from us
Daniel M. Laskin,
or more occasions; but do you have surgeons seeking associates are from Does this mean the two generations and yet be DDS, MS
sufficient information to make an the Baby Boomer Generation, a are incompatible and cannot work excellent
informed decision? A review of the group that thrives on hard work and together successfully? Not if practitioners who provide good
classified advertisements in AAOMS complete dedication to their job. everyone understands these patient care. In fact, it might even be
Today reveals that, in addition to Boomers practice long hours, are differences in behavior and is willing better for all concerned if we were a
surgical ability, employers are totally devoted to their practice and to accept them. Working shorter little more like them. I
looking for good interpersonal skills, have a rigid approach to patient hours to allow some free time for
self-motivation, team players and care. Most applicants, however, are family and fun does not necessarily
outgoing personalities. While these from Generation X, and have a very equate with a lack of dedication to
We issued over $650,000 in rebate checks to AAOMS member practices
for their 2004 purchases of pharmaceuticals and surgical supplies.
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sign up today and join the AAOMS Group Purchasing Program
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OMS NATIONAL
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AAOMS Today • July/August 2005 11
New Practice Practice Management Matters
Clinics at the 2005
Annual Meeting Answers to Your Frequently Asked Questions
New practice management topics
for 2005 are: asset management, https://nppes.cms.hhs.gov . Paper for an NPI, they are strongly
nerve injuries and legal issues, the Question: applications (Form CMS-10114), encouraged to do so. In addition to
role of the implant coordinator, What is the NPI and how will it be also available on the Centers for using an NPI for standard electronic
bringing on a new OMS, used? Medicare & Medicaid Services transactions, an NPI could be used
bioterrorism, new doctor Answer: (CMS )Web site, are also accepted. to:
economics, marketing for The National Provider Identifier Bulk enumeration (for group • cross-reference in fraud and abuse
referrals, coding and billing for (NPI) is a unique 10-digit code practices applying for multiple files and other integrity files
ambulatory surgical centers, required by HIPAA that will applications at the same time) will • identify providers for debt
business management, inter-staff eventually replace the different be available beginning August 1, collection under provisions of the
communications, human resource identifiers that doctors and other 2005. Debt Collection Improvement Act
management and insurance claim providers currently use to identify of 1996 and the Balanced Budget
appeals. themselves when submitting an Every individual provider who Act of 1997.
electronic transaction to a public or transmits health information in • identify a provider in
Of course AAOMS will be private payer, including Medicare electronic form, whether practicing correspondence with other
repeating a few of most popular and Medicaid. Covered healthcare alone or in a group practice will be providers, health plans or
topics, including: advanced coding providers, including health plans, required to obtain an NPI. If healthcare clearinghouses.
principles, technology and dental healthcare clearinghouses and those practicing in a group practice, that • identify providers in patient
law, electronic transactions, doctors who transmit health individual’s NPI will be registered to medical records.
building an insurance-free information in electronic form in their primary address. The group • identify providers that are
practice, implant marketing, connection with a HIPAA standard practice will have a separate NPI. A healthcare card issuers on
practice transitions, practice transaction will be required to begin healthcare provider may be issued a healthcare identification cards.
management roundtable, and using their NPI by May 23, 2007 for new NPI if the number was used
OSHA. electronic claims and other HIPAA fraudulently. However this would Clarification:
standard transactions. The NPI will only occur after an investigation of Concerning a question that appeared
For more information, please visit be used on all electronic claim forms the situation. in the May/June issue of Practice
the annual meeting page of the for all payers and possibly used on Management Matters, “Can
AAOMS Web site at aaoms.org some paper forms. pregnant personnel operate the x-ray
Question:
or call 800/822-6637. I If we do not send our claims
machine?” please be aware that state
law may require all personnel, not
Question: electronically nor are required to
just pregnant women, to wear
How can I apply for an NPI? comply with HIPAA regulations, do
personal dosimeters; therefore you
Will I need a separate NPI for we still need an NPI?
are encouraged to refer to your state
each office location? Answer: law for further information.
Answer: While healthcare providers that are
You may apply for an NPI not required to comply with HIPAA
electronically by visiting regulations are not required to apply
®
12 AAOMS Today • July/August 2005
CODING CORNER Changes to
ICD-9-CM for 2006
Innovative Dental Implant Procedures The May 4, 2005 Proposed Rule:
Medicare Program; Proposed
Transitional Implants reduced with the -52 modifier. On service be reported to medical Changes to the Hospital Inpatient
the dental side, placement of these and/or dental insurer? Prospective Payment Systems and
Question: implants is reportable via unspecified Fiscal Year 2006 Rates, sets forth
Answer: a list of new ICD-9-CM codes
What are transitional implants, and implant code D6199.
CPT code 20650 – Insertion of wire proposed for inclusion in the
how should they be reported to
or pin with application of skeletal 2006 ICD-9-CM manual effective
medical and/or dental insurers? Orthodontic traction, including removal (separate September 1, 2005. As published
Answer: Anchorage Screws procedure) – accurately describes the in the Federal Register Proposed
Use of transitional implants, also work and practice expense involved
Question: Rule, among the new codes are
known as temporary or provisional with providing this service.
Another procedure seemingly 10 with relevance to oral and
implants, is becoming more common Unspecified implant placement code
growing in frequency is the maxillofacial surgery. Please see
as evidenced by increased coding D6199 should be reported when
placement of implants for the list below:
questions received on this topic by submitting this procedure to a dental
orthodontic anchorage when
AAOMS staff. In CPT, placement of insurer.
there is no dentition to support 525.40 Complete edentulism,
these implants can be reported using
anchorage. How should this unspecified
the existing implant code 21248 and
525.41 Complete edentulism,
class I
525.42 Complete edentulism,
class II
525.43 Complete edentulism,
class III
525.44 Complete edentulism,
class IV
525.50 Partial edentulism,
unspecified
525.51 Partial edentulism,
class I
525.52 Partial edentulism,
class II
525.53 Partial edentulism,
class III
525.54 Partial edentulism,
class IV
Networking with Your Peers at the While current subcategory 525.1
(loss of teeth due to trauma,
Annual Meeting Just Got Easier extraction or periodontal disease)
classifies edentulism based on
with Conference Connection cause, the above reflect two
completely new subcategories of
Conference Connection™, a free feature offered through Career codes describing partial and
Line, the American Association of Oral and Maxillofacial complete edentulism by degree. In
Surgeons’ exclusive online job bank, makes it easy for employers addition to the above change, a
and candidates to connect with each other, either at the annual new note will be added to
meeting or prior to the meeting. Once employers and candidates subcategory 525.1 directing
coders to first code degree of
indicate that they will be attending the meeting, either party
edentulism (525.40-525.44,
can then use the contact information provided to facilitate a 525.50-525.54).
face-to-face meeting.
As with ICD-9-CM 2005 effective
Making a career move? Simply go to www.aaoms.org and click on October 1, 2004, there will be no
Career Line, under the Quick Links., flag your online profile to indicate grace period for implementation
that you will be in Boston to attend the meeting and provide a way for of these new codes this year. Any
employers to contact you to set up face-to-face meetings. code submitted after October 1,
2005, that is not found in the
Need to add staff or a partner to your busy practice? code set active at that time will be
Go to www.aaoms.org now to set up meetings with qualified candidates rejected. The Final Rule is
in Boston. expected to be published by
August. In the meantime, the
Get connected today! To learn more about Career Line, go to the
Proposed Rule can be viewed at:
AAOMS Web site at aaoms.org, or call toll-free, 888/884-8242 today.
http://a257.g.akamaitech.net/7/257
/2422/01jan20051800/edocket.acc
ess.gpo.gov/2005/pdf/05-8507.pdf
I
AAOMS Today • July/August 2005 13
14 AAOMS Today • July/August 2005
Membership Minute Triennial Survey Validates Today,
Illuminates Tomorrow, continued from page 2
Looking for a partner or new the conference and how to contact
business opportunity? Are you a them while they are there. Before delighted to have met your like to view the Executive Summary
recent graduate who hasn’t found arriving in Boston, find available expectations. of the 2004-2005 Member Needs
employment yet? The AAOMS employers or employees by filtering Assessment and Satisfaction Survey
annual meeting has more to offer your search to include only those The results of this survey provide an and the draft Strategic Plan, visit the
than education for those who are who will be attending the interesting snapshot of oral and members only section of aaoms.org.
considering a career change. Be sure conference. maxillofacial surgery at the start of
to stop by the Membership/Career
the 21st century. With these data in The triennial member
Line office while you’re at the For more information on Conference hand, the Task Force on AAOMS survey/strategic plan process is a
meeting. Check out the job boards Connection™ or Career Line visit the
Priorities, whose members time-consuming and exhaustive
and post your resume or job posting AAOMS Web site at aaoms.org and represented each AAOMS district, effort involving the participation of
on the Career Line Web site. click on “Career Line” located under met this winter and developed a many in the membership and on
Through Career Line, your job the Quick Links, or just stop by the draft, three-year Strategic Plan for AAOMS committees. On behalf of
posting or resume becomes available Membership Services/Career Line the Board of Trustee’s review. Now, the Board of Trustees and staff, I
24-hours-a-day, 7-days-a-week to office at the annual meeting. with comments and additions from thank you for helping us evaluate
additional members and employers Someone will be available to answer the Board and several standing the present and chart the future of
who are not attending the your questions during the following committees, the Plan is ready for our specialty and our professional
conference. hours: presentation to the House of association. I
Delegates in September. If you would
For those wanting to make sure Wednesday, September 21
opportunities are already awaiting 9:00 am – 5:00 pm
them when they arrive at the
Thursday, September 22
meeting, be sure to take advantage
9:00 am – 5:00 pm
of the Conference Connection™, the
feature that makes it easy for Friday, September 23
employers and candidates to connect 9:00 am – 5:00 pm
with each other prior to or while
Saturday, September 24
attending the annual meeting.
9:00 am – 1:00 pm
Employers and job seekers can
indicate that they will be attending I
ASI
Partner Aisle
AAOMS Today • July/August 2005 15
A publication of the American Association of Oral and Maxillofacial Surgeons
TODAY
AAOMS
Permit #19
aaoms.org
Batavia, IL
PAID Rosemont, Illinois 60018-5701
U.S. Postage 9700 West Bryn Mawr Avenue
PRST STD American Association of Oral and Maxillofacial Surgeons
AAOMS CALENDAR
Educational Offerings State/Regional
Component Advertising
and other
2005 Held in conjunction with
the British Association of
• Soft Tissue Surgical
Techniques Meetings
Advertising inquiries other
than classifieds should be
Oral and Maxillofacial • Immediate directed to Ms. Inez
AUGUST Surgeons Provisionalization Surgical Herrero, Advertising Sales
Representative, Elsevier
Hynes Convention Center Techniques (NEW)
August 29-September 2, 2005
Boston, MA • Periapical Surgery 2005 Science, 360 Park Avenue
IAOMS 17th International South, New York,
Techniques (NEW) New York; telephone:
Conference on Oral and
Maxillofacial Surgery
September 21-22 Sheraton Chicago Hotel OCTOBER 212/633-3122; fax:
Coding Workshop and Towers 212/633-3820; e-mail:
In conjunction with October 28-30
“Beyond the Basics” Chicago, IL i.herrero@elsevier.com.
University Hospital of California Society of OMS
Boston, MA Only advertisers in the
Cranio-Maxillofacial and San Francisco, CA
December 2-3 Journal of Oral and
Oral Surgery, Medical
AAOMS Dental Implant Maxillofacial Surgery
University of Vienna NOVEMBER will be accepted. The
Conference
Hofburg Congress Center, publication of an
November 6-7 Sheraton Chicago
Vienna, Austria advertisement is not
Coding Workshop Hotel and Towers
to be construed as an
“Beyond the Basics” Chicago, IL
SEPTEMBER Tucson, AZ
endorsement or approval
by the American
December 3, 2005 Association of Oral and
September 20-23
DECEMBER Dental Implant Skills Maxillofacial Surgeons of
Business Sessions
Lab for Assistants (NEW) the product or service
September 21-24 December 1 Sheraton Chicago Hotel being offered in the
Scientific Sessions AAOMS Hands-On and Towers advertisement unless the
September 22-24 Surgical Techniques advertisement specifically
Exhibition Courses December 4-5, 2005 includes an authorized
• Hard Tissue Surgical Anesthesia Assistants statement that such
AAOMS 87th Annual
approval or endorsement
Meeting, Scientific Techniques Review Course
has been granted. I
Sessions and Exhibition Fairmont Hotel Chicago
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