Assessing the future of diagnostic packaging technology The ...

Commercially Confidential This Presentation contains ideas and information which are proprietary to Cambridge Consultants Limited: it is given to you in confidence. You are authorised to open and view any electronic copy we send you of this document within your organisation and to print a single copy. Otherwise the material may not in whole or in part be copied, stored electronically or communicated to third parties without the prior written agreement of Cambridge Consultants Limited. Assessing the future of diagnostic packaging technology The Kitchen of the future Presentation by Sandrine Cuney Cambridge Consultants Ltd Science Park, Milton Road, Cambridge, England CB4 0DW Tel: + 44 (0)1223 420024 Fax: + 44 (0)1223 423373 www.CambridgeConsultants.com 25 June 2004 HCBU-P-023 v2.0 Agenda • • • • Brief introduction to Cambridge Consultants Ltd Catalysts for future growth of diagnostic packaging in Europe Assessing future trends The kitchen of the future 2 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Brief introduction to Cambridge Consultants Ltd Cambridge Consultants Ltd has been one of Europe’s leading technology consultants for more then 40 years • • • A leading source of innovation for many world class companies 200 engineers, scientists, designers and consultants in Cambridge UK Main areas of activities: Healthcare, Wireless technologies, technical & strategy consulting, ICP & automotive/transportation/radar Over 80% of our work results in delivered hardware or software • 3 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Brief introduction to Cambridge Consultants Ltd We have founded new businesses that together employ almost 2000 people and have a turnover of £200M 4 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Brief introduction to Cambridge Consultants Ltd CCL activities in packaging • • We have developed a number of successful food packaging products We also have broad experience in design and development of bespoke manufacturing equipment for novel packaging systems We also have created innovative packaging concepts for other industries We are also strongly involved in active and intelligent packaging for food and pharmaceutical products • • 5 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Catalysts for future growth of diagnostic packaging in Europe The Active & Intelligent Packaging Market, already a multi-billion pound industry globally, will continue to grow, as it addresses the concerns of the 21st century These conditions will help Europe to compete more effectively with USA & Japan EEC Regulations & Harmonised Standards Food safety & well being Society/ Demographic changes Competitive pressure leading to innovation 6 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Catalysts for future growth of diagnostic packaging in Europe • • • • Will take into account Active & Intelligent packaging Provides guidelines for product validation strategy Provides appropriate test methods Harmonisation of standards, especially for RFID tags will address the need for global products Requirement for food traceability (2005) Requirement for recovery and recycle of packaging waste (2008) EEC regulations & harmonised standards Food safety & wellbeing • • Society/ Demographic changes Competitive pressure leading to innovation 7 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Catalysts for future growth of diagnostic packaging in Europe • • EEC Regulations & Standards Fear of bio-terrorism Increasing number of allergies Concerns about well-being, nutrition and balanced diet Increased awareness about health conditions (sugar, cholesterol, etc…) • Food safety & well being • Society/ Demographic changes Competitive pressure leading to innovation 8 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Catalysts for future growth of diagnostic packaging in Europe • EEC Regulations & Standards Increasing kid power Older consumers with increasing affluence and interest in new products More single people Couples without children Women at work • Food safety & well being • • • Society/ Demographic changes Competitive pressure leading to innovation 9 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Catalysts for future growth of diagnostic packaging in Europe EEC Regulations & Standards Food safety & well being Society/ Demographic changes • Competitive pressure leading to innovation New products to keep / increase market shares Easy introduction / advertising of new products due to loyalty schemes Reduction in the total amount of wastage in the supply chain • • 10 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Assessing future trends Technical challenges Technical challenges associated with diagnostic packaging • Foods are “living products” – Initial raw material has variable properties/composition (weather, geography, season) – Initial food contamination is variable – Very difficult to control and know the history • • Requirement for diagnostic products which match food degradation kinetics Requirement for diagnostic packaging with no history effect. Implications for: – Tightly controlled manufacturing process – Specified storage conditions • Multidisciplinary product development 11 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Assessing future trends Stakeholders requirements Consumer’s Requirements for appealing diagnostic packaging • • • • • • • Low cost Reliable, i.e. provide clear indication and consistent changes Must be easy to use Fully integrated into existing packaging Convey image of “natural preservation” Be convenient Universal 12 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Assessing future trends Stakeholders requirements Retailers Requirements for appealing diagnostic packaging • • • • • • Low cost Reliable: do not trigger “false positive” Ease of handling and storing before use In agreement with the brand image and not tied to safety Requires little consumer education Be accepted by consumers 13 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Assessing future trends The future developments in diagnostic packaging will build on existing and well established technologies • RFID tags, which are more and more widely used for controlling supply chain will benefit from standardisation and higher volumes MAP, – rapid uptake in continental Europe – currently in markets such as fresh meat and fish – increasingly used for fresh pizzas – new market: fresh cut produce • Vacuum packaging, consumer’s preferred food conservation method • 14 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Assessing future trends RFID tags and their benefits • • • • • • • • Already used by retailers in the supply chain Large memory capacity Technology of choice for storing information on food traceability Easy to combine with other technologies (such as bio-sensors) Can have multi-functions Information easily accessible Thin, flexible and battery-less Are also used as anti-counterfeiting features for pharmaceutical products Main concern: represents “Big Brother” in the eyes of consumers! 15 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Assessing future trends MAP and its limitations • • Safety issue in case of temperature abuse Initial gas composition can change, due to solubility of gas in fluids or absorption by flesh – pack aspect – less optimised gas composition for food product • • • Sealed packs Use of barrier materials Conservative “use-by date” applied on MAP products Main advantage: invisible preservation method to the consumer! 16 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Assessing future trends There are opportunities to make the information conveyed by RFID tags available to consumers at home or on the shelf in the supermarket • • • • • Make consumers aware of allergen in processed food products Provide comprehensive nutritional information on calorie, fat, sugar Program automatically domestic appliances Monitor diet, via the use of portable readers Manage fridge content: automatic shopping list, warnings for expired food, temperature abuse We believe that giving customers access to the information stored in the chip is key to consumer’s acceptance of RFID based diagnostic products 17 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Assessing future trends MAP will also benefit from combination with diagnostic packaging • • Monitoring of temperature storage/abuse Adaptive remaining shelf-life – in the chain supply – between supermarket and home • • • Detection of gas levels in MAP packs Monitoring of spoilage organism growth Monitoring of pathogen growth We believe it is still early days… The combination of MAP with active packaging is probably closer to market 18 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Assessing future trends … Still early days, especially for pathogen and spoilage indicators • • • • • Lack of universal spoilage indicators. They are usually not representative of the spectrum of spoilage mechanisms Pathogen indicators: specific to the detection of one type of pathogen How is the reliability affected by pack handling and transportation? How to choose appropriate detection levels? Acceptance by trade: worries associated with food safety warning Requirement for new sensing technologies, applicable on films... 19 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential The kitchen of the future What will we see in the kitchen of the future ? 20 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential The kitchen of the future Improved supply chain performance from field to fridge using RFID tags 4 Assembly 1 Raw ingredients 2 Processing 3 Transportation Enhanced control and monitoring of the food chain and easier product recalls 5 Central Warehouse and distribution 21 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential The kitchen of the future Improving label readability in the supermarket to suit customers diet and nutritional requirements 22 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential The kitchen of the future Adaptive shelf-life: Reduced shelf-life if the cold chain has not been maintained At Supermarket At Home 23 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential The kitchen of the future Adaptive MAP using a mix of active and diagnostic packaging How? • • • Initial MAP Sensor in the pack detecting gas levels Release of gas activated by the sensor to compensate for gas losses Benefit : could relax the requirements for barrier materials for MAP 24 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential The kitchen of the future Intelligent domestic appliances linked to the electronic labelling systems • • Automatic programming of cooking time and temperature; warning on allergen contents or expired use by date Automatic programming of washing machine cycles, based on content and garment composition 25 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential The kitchen of the future “At home” vacuum packed products, equipped with a spoilage sensor 26 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential Conclusions A successful diagnostic packaging will • • • • Be a solution which integrates the needs from all the supply chain up to the consumer’s house Bring added functionality and benefits to existing packaging formats that are familiar to consumers The technology closest to market is RFID? The combination of MAP and sensors is further away from market Applications are also likely in the pharmaceutical/diagnostics industry 27 25 June 2004 HCBU-P-023 v2.0 Commercially Confidential