The Future of Music is Digital
Saleem Mobhani Hungama Mobile
Consumption of Music
• Physical
– Radio, TV – Cd’s Cassettes
• Digital
– Mobile – Online
Stats
• $ 4.4 Billion of Mobile Music in 2005 • $ 6 Billion of Mobile Music in 2006 • Mobile now accounts of 20% of global Music Sales
Global Steps
• Celebrities, Principal Music Labels & brands have initiated a Digital TWEAK to their strategy
– – – – Madonna launches her new album on Mobile 50 Cent Launches his own Mobile Game Paris Hilton launches her own Mobile game Robbie Williams, T-Mobile & Sony Ericsson announce their association for the Walkman Phone & Mobile Content
The New Story for the Indian Music Industry
Film Industry in India
Largest Film Industry in the World in Terms of Number of Films Produced
Films are the most popular form of entertainment in India Hindi films have the largest market – 245 out of 1000 movies produced in 2004 On an average there are ~6-7 songs per film
Out of an INR 10 Billion music industry ~ 60% is contributed by film based music New Hindi film music has the largest market share with ~55% of the market, followed by devotional and regional language music
Music Industry in India
India : Rich and Diverse Music Heritage
Music constitutes ~ 50% of the total VAS market in India
Popular forms of music accessed as VAS are ring tones and caller ring back tones
(CRBT)
Ring Tones and CRBTs are a very popular segment as it gives the consumer a platform to showcase the image that they want to portray to others
Music derivatives such as CRBTs not popular in European countries since customer is unwilling to pay or services that they themselves cannot enjoy
The First Step: launch of Full Music
The Next Step
First Ever Release of Indian Music ‘DON’ on ITunes
What will work
• Pure Play Ringtone & Caller Back tunes are now a Success Story • What’s Next
– Full Music & Pay Per download? – Full Music & Streaming; Mobile Radio – Monthly Subscription: Stream?
Thank You
Saleem Mobhani COO – Hungama Mobile saleem@hungama.com