Forging the Future of Management Education by rraul

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									              Forging the Future of
             Management Education
                       Midwest Business Deans
                          October 12, 2007


Jerry E. Trapnell, EVP & CAO
AACSB International

1
                   The Journey
    •   Framing Our Issues and Challenges
    •   Determining Our Strategic Directions
    •   Increasing Our Impact
    •   Feedback and Discussion




2
    Framing Our Issues and
          Challenges




3
       Issues in Management Education Survey
    Survey of AACSB International members about their most important short term and
    long term issues and challenges.
                 Short Term                              Long Term
    Faculty recruitment &                    Faculty recruitment &
                                    86%                                      67%
    retention                                retention
    Financial resources             63%      Programs and curricula          57%

    Programs and curricula          37%      Financial resources             54%

    Assurance of learning           22%      Competition                     23%
                                             Research                        22%
    Competition                     14%
                                             Business & business
    Research                         9%                                      10%
                                             schools
    Source: AACSB International              Assurance of learning            3%


4
    Focus on a Changing Environment
    • Curricula
      –   Ethics
      –   Social responsibility
      –   Technology
      –   Global perspectives
      –   Relevant skills – theory vs. practice
    • Programs
      – Online and distance-learning
      – International partnerships and exchanges
      – Interdisciplinary programs


5
               Thought Leadership Initiatives
           Priority score based on ratings of 5 (highest priority) or 4 (high priority)

         Doctoral Faculty Shortage                                                638


    Value of Management Education                                       444


                Impact of Research                                   427


    Learning Outcomes Assessment                                    405


                   Ethics Education                               380


                    Media Rankings                    181


Alliance for Management Education                    180


        Peace Through Commerce                      157



6
        Challenges Raised by Board
    • Global growth in business schools has
      been outpacing growth in accreditation.
    • Should accreditation focus only on elite
      schools or elevate quality more
      broadly?




7
        Challenges Raised by Board
    • The difference between AACSB
      membership and accreditation is not
      well-understood.
    • External recognition of AACSB
      accreditation has not been sufficiently
      developed.




8
        Challenges Raised by Board
    • The value of business schools
      (education and research) is not fully
      understood and appreciated.
    • How should AACSB be organized to
      respond to external trends and issues
      impacting business schools?




9
     Determining Our Strategic
            Directions
     Membership and Accreditation




10
     Strategic Directions Committee Charge
     Recommend strategies to…
     1. More effectively differentiate accreditation
        and membership
     2. Increase the value of accreditation globally
     3. Ensure accreditation reflects the global
        management education landscape
     4. Address important emerging environmental
        issues



11
                   The Timeline
     •   Appointed – Jan. 2007
     •   Initial conclusions – Sept. 2007
     •   Member feedback – Dec. 2007
     •   Final recommendations – Jan. 2008




12
           Membership Strategy
     Maintain a single comprehensive
     organization for all members, but
     establish clear and enforceable policies
     to more effectively differentiate AACSB
     accreditation status from membership.




13
           Tentative Recommendations:
                  For Discussion
     • Member-only institutions should be
       distinguished by an appropriate adjective,
       such as:
         Associate member
         Affiliate member
         Non-accredited member
     • Member-only institutions should not use the
       AACSB corporate logo.
     • Staff shall monitor and manage against
       policies, with clear procedures for violations.


14
          Accreditation Strategy
     Reassert and strengthen accreditation
     emphases on overall high-quality,
     mission-linked accreditation, and
     professional judgment.




15
          Tentative Recommendations:
                 For Discussion
     • Enhance peer review training to ensure
       focus on mission-based philosophy,
       attributes, and professional judgment.
     • Significantly enhance the external
       recognition and value of accreditation.
     • Develop a clear strategy for regions
       where growth potential is significant.


16
     Accreditation Standards Directions
     Maintain institutional scope of
     accreditation and emphasis on highly-
     qualified faculty, but specify guidelines
     that allow for deeper assessments of
     qualifications and professional
     judgment.




17
           Tentative Recommendations:
                  For Discussion
     • Program exclusion criteria should reflect
       cultural, historical, and regulatory contexts.
     • Standard 10 guidelines should allow schools
       to make the case for faculty qualifications
       beyond current categories, by:
       Broadening the definition of professional
        qualification or
       Introducing a new category of “mission-qualified”
        faculty with objective expectations as guidelines


18
     Increasing Our Impact
       Thought Leadership and
             Advocacy



19
        Building the Future of Research
     • Report of the Impact of
       Research Task Force (Draft for
       Comments) – August 3
     • Task Force chaired by Joe
       Alutto
     • Studied scholarship and
       research in business schools
     • Examined value propositions
       and incentive structures
     • Offered 7 recommendations to
       increase value and visibility of
       business school research


20
        Building the Future of Research
     Recommendations for…
     • Strengthening the alignment of research to the
       school’s mission.
     • Increasing emphasis on measuring impact of
       research in accreditation.
     • Building mechanisms to enhance collaboration
       among academics and practitioners.
     • Conducting additional research on distribution
       channels and the interaction between research and
       management education.




21
        Creating Post-Doctoral Bridge to
              Business Programs
     • One of several initiatives to address
       growing doctoral faculty shortages.
     • Transitions non-business doctorates to
       high-demand business fields.
     • AACSB commitment to AQ status for
       five years.
     • Five programs endorsed for
       implementation as early as Summer
       2008.

22
                      Five New Programs
                                                             Initiation
     Institution                         Discipline Focus
                                                               Date
                                          ACC & FIN,
     University of Florida              MKT & MGT, IB,       May 2008
                                        Entrepreneurship
                                         MKT, FIN, ACC,
     Grenoble Ecole de Management                            Fall 2007
                                           Strategy
                                          Supply Chain
     University of Toledo                                    June 2008
                                          Management
                                       FIN (FIN, ACC), MGT   Summer
     Tulane University
                                       (OB, Strategy, MKT)    2008
     Polytechnic Institute and State                         Summer
                                            MKT, FIN
     University                                               2008



23
              Exploring the Impact of
                Business Schools
     • New Task Force to “study and provide
       evidence of the impact of business schools.”
     • Focus on economic and social impact of
       business schools.
     • Strong global dimension linked to the
       importance for economic competitiveness.
     • Deliverables include targeted documents for
       specific audiences and a plan for advocacy.



24
          Moving from “Being Good” to
                 “Doing Good”
     • Consolidating efforts related to promote
       ethics, governance, and Peace
       Through Commerce education.
     • Expanding Ethics and Governance
       Conference to include social
       responsibility and sustainability.
     • Partnering globally to promote and
       foster responsible management
       education.

25
            Principles for Responsible
             Management Education
     • As a co-convener, AACSB endorses the
       Principles for Responsible Management
       Education (PRME).
     • AACSB members are among the initial set of
       schools eligible to adopt the PRME. All
       schools will be eligible in the future.
     • Annual reports are will demonstrate ongoing
       commitment to the PRME.
     • AACSB will provide visibility to member
       schools that adopt the principles.


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