HDMI 1.3 Preview the Future of HD

HDMI 1.3 Preview the Future of HD HDMI Licensing, LLC November, 2006 Agenda  Market Overview  Overview of HDMI 1.3  Demonstration of 1.3 Functionality - Deep Color − Silicon Image  Demonstration of 1.3 Functionality - Dolby TrueHD − Dolby Labs  1.3 Products in the Market  Questions and Answers 2 HDMI – Overview  HDMI is the de facto standard digital connection for consumer electronics products − HDMI delivers the highest-quality audio and video signal over a single cable  Over 460 manufacturers will ship nearly 60 million HDMIenabled devices in 2006 with installed base of over ½ billion HDMI devices in 2009  HDMI continues to evolve to meet changing market needs − HDMI enables a dynamic CE market − Version 1.3 of the HDMI specification doubles overall bandwidth to deliver even higher quality video and audio signals 3 Growth of HDMI Adopters 462 500 450 400 350 417 365 297 300 250 200 150 100 50 0 Q1/04 Q2/04 Q3/04 Q4/04 Q1/05 Q2/05 274 237 199 160 109 83 128 Q3/05 Q4/05 Q1/06 Q2/06 Q3/06 Source: 10/2006, HDMI Licensing, LLC 4 HDMI Adopters Worldwide  462 licensees as of September 2006 − (Does not include 7 HDMI Founders) Europe/RoW 12% USA 22% Taiwan 24% Korea 9% Japan 11% China 22% Source: 10/2006, HDMI Licensing, LLC 5 HDMI Shipments by Segment 300,000 278,795 250,000 67% CAGR 06 - 09) 200,764 200,000 DTVs 150,000 123,638 STB (All) DVD Player DVD Recorder 100,000 59,814 BluRay/HD DVD AV Receiver 50,000 24 5,008 PC Market 17,419 Digital CamCrder Game Console Misc* 2003 2004 2005 2006 2007 2008 2009 Source: InStat DVI/HDMI Report, Dec 2005 6 Installed Base of HDMI and DVI Products 1,200,000 1,000,000 1,050,657,000 HDMI and DVI products in the market 800,000 Units (thousands) 600,000 400,000 200,000 DVI HDMI Total 2002 20,758 20,758 2003 49,254 24 49,278 2004 97,177 5,032 102,209 2005 158,926 22,451 181,377 2006 224,872 82,265 307,137 2007 283,461 205,903 489,364 2008 331,599 406,667 738,266 2009 365,195 685,462 1,050,657 DVI HDMI Total Source: InStat DVI/HDMI Report, Dec 2005 7 HDMI Market Trends 20062007  Decreasing price points for HDMI-enabled products − HDMI on all products, not just high end − US$70 for DVD player with up-scaled HDMI output − US$700 for 19” LCD-TV with HDMI input   Average number of HDMI inputs/outputs on devices increasing − DTVs: 1.45 HDMI ports in 2006, up from 1.30 in ports 2005 Mobile market adoption begins with Camcorders and Digital Still Cameras − Sony HD camcorder − Samsung DSC   8 Front/side panel HDMI inputs become standard − Mobile adoption drives for easy to connection to HDMI HDMI 1.3 functionality will come to market (more on that later) HDMI Being Embraced by PC Market  HDMI available on all major graphics platforms − Desktop & notebook PCs; integrated & discrete graphics  HDMI PC products from major OEMs − Desktop Media PCs & Notebook PCs − Add-in graphics cards and motherboard (retail) 9 Agenda  Market Overview  Overview of HDMI 1.3  Demonstration of 1.3 Functionality - Deep Color − Silicon Image  Demonstration of 1.3 Functionality - Dolby TrueHD − Dolby Labs  1.3 Products in the Market  Questions and Answers 10 New HDMI Specification  HDMI 1.3 specification released in June 2006  Increased performance characteristics and expanded feature set  Developed to meet the evolving needs of the high-definition marketplace  Fully backwards compatible with all prior releases of HDMI and DVI specs 11 1.3 - Next Gen HDMI Performance  Bandwidth more than doubled − From 165 MHz (4.95 Gbps) to 340 MHz (10.2 Gbps) − Technical foundation laid for further increases in speed  Delivers 3 new features − Deep Color Support • 10/12/16-bit per pixel, 4:4:4 video − Faster Frame Rates • Up to 120Hz (1080p), 240Hz (720p/1080i) − Higher Resolution • Up to WQXGA (2560 x 1536), 1440p (2560 x 1440 @ 60 fps) 12 HDMI 1.3 - New Features  Expanded Color Gamut − xvYCC standard supported (IEC 61966-2-4)  High Definition Audio − Dolby TrueHD and DTS-HD supported  Lip Sync − Each device discloses audio/video delay 13 Agenda  Market Overview  Overview of HDMI 1.3  Demonstration of 1.3 Functionality—Deep Color − Silicon Image  Demonstration of 1.3 Functionality—Dolby TrueHD − Dolby Labs  1.3 Products in the Market  Questions and Answers 14 What is Deep Color?  Billions of colors and stunning video  10-bit, 12-bit or 16-bit color depth  Over five times more colors than standard HDTV systems  Reduced on-screen color banding in areas with subtle gradations  More accurate reproduction of on-screen images in true life colors 15 Deep Color Impetus     Each color more accurately represented More bits = more exact reproduction Human eye can perceive abrupt color changes Example Display value − Straight line is ideal − 2 bits = 4 colors − 4 bits = 16 colors Input value 16 Why support 16-bit color?  With RGB (or YCbCr), 10 bits per component will still show banding on a good contrast direct-view display  12 bits per component is absolutely necessary for no banding  Each video processing step (gamma, de-gamma, scaling, etc.) will degrade the color if the color depth is not permitted to expand for that operation  To retain a non-banding 12-bit signal through a series of processing steps will actually require as much as 16 bits per component 17 Deep Color Benefits  Eliminates artifacts that appear as bands or contours − Most noticeable in subtle gradations and tonal transitions  Increases contrast ratios for sharper images & greater detail Simulated low-bit color depth  More accurately represents original material − Deeper color palette produces video more like original film − Live events look more natural Simplified example of tonal transitions with limited color palette Simplified example of tonal transitions with extended color palette Simulated high-bit color depth 18 Silicon Image Deep Color Demonstration Dell 24” Monitor Cine-tal 24” Monitor 10-bit content created 10-bit video content captured with Sony HDC-F950 SDR DVI Dual SDI 10-bit animation, 4:4:4 Video Playback 10-bit video streaming from HUGE dual channel, 4Gbit HDDs Fibre Optic Cable RAID Drive RAID Drive 10-bit Display: 10-bit video into Cine-tal 2122 10-bit monitor via dual HD-SDI cables 8-bit Display: 8-bit video into Dell 24" 1920 x 1024 8-bit monitor via DVI cable PC Content edited on PC and stored on RAID Array 19 Silicon that Supports Deep Color is Available Now  SiI9134 HDMI Transmitter − − − − Designed for Blu-ray & HD-DVD players Compatible with HDMI 1.3 specification Supports 1080p at 60Hz with 12-bit color depth Built-in HDCP encryption engine 20 Silicon that Supports Deep Color is Available Now  SiI9133 HDMI Receiver − Designed for rear projection DTV, LCD-TV, plasma displays and front projectors − Compatible with HDMI 1.3 specification − Supports 1080p at 60Hz with 12-bit color depth − Built-in HDCP encryption engine 21 Agenda  Market Overview  Overview of HDMI 1.3  Demonstration of 1.3 Functionality - Deep Color − Silicon Image  Demonstration of 1.3 Functionality - Dolby TrueHD − Dolby Labs  1.3 Products in the Market  Questions and Answers 22 The Audio Landscape is Changing Next Generation Optical Formats Feature Greater Storage Capacity Higher storage capacity of Next Generation Optical Media creates new opportunities for higher quality, more channels and flexibility of performance High Efficiency Audio and Video Codecs Play A Key Role in HD Broadcasting Broadcasters seek greater efficiencies in audio and video coding and delivery in order to maximize HD content delivery ` 23 Expanded Bitrates and More Channels  Higher efficiency coding tools for lower bit rates  Higher bitrates support more channels and higher quality 13.1 2.0 mono 5.1 2.0 mono 5.1 7.1 Dolby Digital Plus Dolby Digital 32k 64k 384k 640k Bitrate bps 3M 24  100% Lossless audio 100% of the time  Audio performance that is bit-for-bit identical to studio masters  Expanded data rate and frame structure flexibility −Up to 18Mbps and 14 channels if needed in the future Introducing  Support for 192 kHz sampling rate and 24-bit word length −Stereo and multi-channel applications  Variable bit rate (VBR) encoding  New metadata capabilities 25 Dolby TrueHD bitrate range 2.0 mono 5.1 7.1 Dolby Digital Plus 5.1 2.0 5.1 7.1 mono mono Mono 2.0 Dolby Digital Dolby TrueHD 32k 64k 384k 640k Bitrate bps 3M 6M 10M 18M 26 First Generation Players Include Decoding and Mixing Functionality Player Mixer module Main soundtrack 5.1-ch decode Metadata Mixer Commentary 2-ch decode Pan DAC ANALOG 6 PCM Gain Dolby Digital 5.1 encode 5.1 Dolby Digital 640 kbps OUTPUTS Button sounds 27 Future Players Will Offer Bitstream Output Of High Resolution Audio “Audiophile Feature” On Next Generation Formats OUTPUTS Main Soundtrack (HDMI 1.3) Dolby Digital 5.1 encode 5.1 Dolby Digital 640 kbps (S-PDIF) 6 PCM (HDMI) Player Mixer module Main soundtrack 5.1-ch decode Metadata Mixer Commentary (Ethernet) 2-ch decode Pan Gain Bitstream bypass option DAC ANALOG Button sounds 28 HDMI Audio Applications HDMI 1.1 Dolby Digital Bitstream DVD Audio PCM* HDMI 1.2 Dolby Digital Bitstream DVD Audio PCM* SACD HDMI 1.3 Dolby Digital Plus Bitstream Dolby TrueHD Bitstream Dolby Digital Bitstream DVD Audio PCM* 29 Connection to digital AVR via S/PDIF HD Player AV Receiver S/PDIF Connection HD DOLBY DIGITAL Soundtracks decoded and mixed in multi-ch PCM Re-encoded as a 640kbps Dolby Digital signal Output as 5.1-ch Dolby Digital 640 kbps bitstream D Note: FLP display reflects Encoder being utilized 30 Connection to AVR via multichannel analog input HD Player 6 (or 8) ch Line Level Connection PRO LOGIC IIx AV Receiver HD J Soundtracks decoded and mixed in multi-ch PCM Output as a 6 (or 8) ch Line Level Analog Signal 31 Connection to current digital AVR via HDMI HD Player HDMI 1.3 Connection HD J AV Receiver PRO LOGIC IIx Soundtracks decoded and mixed in multi-ch PCM or Bitstream from disc Processing of PCM signal or Decoding of native bitstream on disc 32 Concluding Thoughts  Dolby Digital Plus delivers audio resolution better than DVD-Video  More channels and higher quality  Broadcast as well as HD Disc capabilities  New standard for quality in multi-channel lossy audio performance  Dolby TrueHD is High Definition Sound  100% lossless audio playback 100% of the time  Audio resolution that—upon playback—is bit-for-bit equal to studio masters  Up to 8 full bandwidth channels in Next Generation Optical Formats  Supports 24-bit 192kHz 33 Benefits of HDMI 1.3  Recognized Industry Standard For Next Generation Connectivity  Bandwidth to Transport Dolby Digital Plus and Dolby TrueHD Bitstreams to AVR  Supports PCM and legacy bitstream formats  Future AVR Connectivity to STBs and other devices equipped with: − Dolby Digital Plus or Dolby TrueHD 34 Agenda  Market Overview  Overview of HDMI 1.3  Demonstration of 1.3 Functionality - Deep Color − Silicon Image  Demonstration of 1.3 Functionality - Dolby TrueHD − Dolby Labs  1.3 Products in the Market  Questions and Answers 35 PS3 First to Adopt HDMI 1.3! “By introducing the next-generation HDMI 1.3 technology, with its high speed and deep color capabilities, PS3 will push the boundaries of audiovisual quality to the next level of more natural and smoother expression on the latest large flat panel displays.” − Ken Kutaragi President and group CEO of Sony Computer Entertainment, Inc. 36 Other 1.3 Products Announced Toshiba “The flagship HD-XA2 will incorporate the new 1.3 version of the HDMI spec,” said Jodi Sally, Toshiba A/V products group marketing VP, “and will output high-definition in all major formats including 1,920 by 1,080p.” Epson EMP-TW1000 Full HD (1080p) 1920x1080 resolution image across that 2.1x optical manual zoom lens and the inclusion of HDMI 1.3 to pump pixels at up to 340Mpixels/sec in support of 16-bit color depth and lossless audio streams. Chi Mei Optoelectronics 47-inch, 1440p LCD that supports dual-link DVI and HDMI 1.3, both of which are able to accommodate the WQXGA. Expect to see many source, display and A/V receiver products with HDMI 1.3 announced at CES in January of 2007 37 Agenda  Market Overview  Overview of HDMI 1.3  Demonstration of 1.3 Functionality - Deep Color − Silicon Image  Demonstration of 1.3 Functionality - Dolby TrueHD − Dolby Labs  1.3 Products in the Market  Questions and Answers 38 Thank You! info@hdmi.org