N O U R ISH T H E CH ILDREN INITIATIV E THE PROBLEM V ITA MEA L™ • Every six seconds a child dies from malnutrition. • The Nourish the Children initiative uses a nutrient- dense—not just calorie-dense—food branded as • More than 800 million people, mostly children, suffer VitaMeal that has been carefully formulated to provide from hunger. all essential daily nutrients to nourish a child. • Most food aid is in the form of grain that provides • Each VitaMeal bag contains 30 child-size meals and calories, but lacks important nutrients for proper retails for US$22. Each VitaMeal serving contains 25 health and development. essential vitamins and minerals, fatty acids, NU SKIN’S SOLUTION electrolytes and much more. • Nu Skin’s Nourish the Children initiative is a PROJECTS pioneering social enterprise developed to effectively • Through the generosity of its distributors and address the overwhelming problem of hunger and customers, nearly 170 million meals have been malnutrition. donated through the Nourish the Children initiative • The initiative combines the skills and resources of a since its inception in 2002. An average of 2.5 million for-profit company with the reach and heart of non- meals is donated each month on an ongoing basis. profit charities to nourish tens of thousands of • Nourish the Children has helped fight world hunger by malnourished children every month. supporting projects in many countries including • Nu Skin manufactures and sells a highly nutritious China, Guatemala, Haiti, Honduras, Indonesia, food—VitaMeal—and allows distributors and Malawi, Philippines and Thailand. customers to donate their purchase to charitable • In many cases, VitaMeal is served at school to organizations that specialize in distributing food to attract children to nourish their minds, as well as their alleviate famine and poverty. bodies. • By donating a product, rather than cash, donors know • VitaMeal plants in Malawi and China are providing exactly how their contribution is being used. jobs and economic development, as well as • Every VitaMeal donation will reach needy children nourishing food. These plants cut distribution costs, through a select group of reputable relief agencies create a demand for cash crops and are improving the that frequently report on the progress and health of livelihood of many local farmers and local economies. children nourished by donations. • Nu Skin pledges that for every eight packages of • Incentives are provided for commitments of ongoing VitaMeal purchased and donated, the company will VitaMeal donations and for encouraging others to join contribute one package to a qualified non-profit in donating millions of life-saving meals to humanitarian organization. malnourished children around the world. AW ARDS • Lee Iacocca, former chairman of Chrysler Corporation and former president of Ford Motor Company, is • The Nourish the Children initiative was recognized chairman emeritus of the Nourish the Children with an American Business Award (“Stevie”) for the Advisory Board. best Corporate Social Responsibility Program in the United States in 2007. NON-PR OFIT PA RTNE R • Nu Skin China received the Corporate Social • Feed The Children is the primary global partner for Responsibility Innovation Award sponsored by the Nourish the Children and distributes millions of American Chamber of Commerce in Shanghai for meals at no charge to the donors or Nu Skin. Nourish the Children in 2007. • Feed The Children is one of the largest charities in the United States and has helped people in 118 CONTACTS Jordan Karpowitz 801-345-2187 Kara Schneck 801-345-2116 countries since its founding in 1979. www.nourishthechildren.com Fact Sheet V ITA M EAL ® A n id ea l f oo d f o r ma lno u rish e d ch ild re n SITUATION OF NEED VITAMEAL BENEFITS Every six seconds a child dies of malnutrition. Contains a balance of carbohydrates, protein, More than 800 million people in the world, mostly fat and fiber children, are hungry. Provides essential fatty acids required for The consequences of malnutrition are severe and normal brain development, skin health and include growth stunting, anemia, decreased immune defense learning capacity and a weakened immune Provides electrolytes necessary for maintaining system. normal fluid balance and muscle function Includes 25 essential vitamins and minerals MEETING THE NEE D Provides vitamin A, which is essential for normal Pharmanex, the nutritional supplement brand of sight and immune functions Nu Skin, teamed our own nutritional scientists with Provides bone nutrients for normal growth and child nutrition experts at the University of skeletal development California, Davis to create VitaMeal, which we Allows for easy addition of ingredients to fit believe is an ideal food for malnourished children. every taste and culture Over the past seven years, nearly 170 million Is vegetarian and non-dairy meals have been distributed throughout the world. VITAMEAL DISTRIBUTION Since June 2002, Nu Skin’s Nourish the Children VITAMEAL PRODUCTION initiative has partnered with Feed The Children and VitaMeal produced for Asia and South America other reputable humanitarian agencies to deliver is a rice and lentil preparation. donated bags of VitaMeal to areas of the world VitaMeal produced in Malawi, Africa, is a corn- where we believe there is greatest need. and soy-based porridge to match cultural preferences and local agricultural output. VitaMeal plants in China and Malawi provide economic opportunity in developing areas and reduce distribution costs. CONTACTS Jordan Karpowitz: 801-345-2187 Each package of VitaMeal provides 30 child- Kara Schneck: 801-345-2116 www.nourishthechildren.com sized meals and retails for US$22.