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									Multimedia Games
     Development
      COM429M2

                Week 2
Early game development
Lecture overview
   Initial game concept
   Concept development process
   Publishers objectives
   Game pitch document
   Project proposal document
   Links for further reading
Learning outcomes
   Have an overview of the initial stages of a
    computer game development process
   Identify the steps from initial game concept to
    the production of a project proposal
   Understand the structure/content of each
    document in the early stages of the
    development process
   Generate content to create documents
Initial game concept
An idea for a game can be based around a
single/simple concept including

   Characters
   Setting
   Storyline
   Innovative game play
   Technology
Initial game concept
   Concept can be unique
   Build on previous work
   Publishers conservative, prefer tried and tested
    formulas
   Innovation can be successful




    Final Fantasy 7   Final Fantasy 8

                                             Zelda Wii
Development process
   Initial game concept
   Process of refinement and tuning
   Decision time (game elements, storyline etc)
   Concept art creation
   Game pitch document creation
   Detailed project proposal creation
Publishers objectives

Be aware of publishers’ objectives

   Publishing strategy, focused or shotgun
   Adversity to risk
   Time scale/timing constraints
   Targeted platform and preferred technologies
   Game focus, spin out from film, sequel etc
Considerations (Concept)
Game type, scope, challenges and art

   Identify type of game play (Good game play is
    essential and should not be compromised due to
    time or financial constraints)
   Determine game scope to estimate costs and
    timeline/scale for implementation
   Consider the technical challenges involved in the
    game development process to assess the level of
    risk involved
   Create some concept art
Pitching your game
The pitch document should summarise the
objectives of the proposed game

   Aids in assessment of title viability/feasibility
   Sells the game
   Format should be concise and focussed


Game Pitch Template
Game pitch document format
   Introduction, brief outline of the game concept
   Player motivation (what does the player do)
   Unique selling point (why make this game/back of box pitch)
   Target market/rating (Children, adult, niche, mass market, sequel)
   Genre
   Platform (Wii, Xbox, cross platform)
   License (Film/book rights, history)
   Cost
   Completion date
   Team
   Languages
   Contact details


Article on preparing a product pitch
Game objectives

   What goals are there for this title
   Objectives for overall player experience
   Game mood e.g. exciting, horror, humor
   Achieving mood/objectives
   Total player experience (summary of final
    experience)
Competitive analysis

Survey of existing titles and competitors (now and
future)

   Similar titles in the genre
   Unique selling point, what will your game do better
   Consideration of future technologies/releases and
    platform developments
Project proposal document
Project proposal document follows pitch document

   Contains more detail
   Typically 10 to 20 pages
   Includes material from the pitch document and
    additional support material
   For assignment 2 you are required to use Chris
    Taylors template available below.
http://isrc.infm.ulst.ac.uk/michael/mgd/Resources/ctaylordesigntemplate.doc
Content: Title hook
Game hook is the unique selling point that will
attract players to the game

   Includes rationale, who would buy the title
    and why
   Highlight best game features

Game hooks can be based on any elements of
the game including audiovisuals and storyline
Content: Game play mechanics

   Describes what the player does in the game.
   Lists several game elements that describe
    the user experience of playing the game.
   Includes challenges, actions and activities
    the players encounter
Content: Online elements

   Description of online/multiplayer functionality
   Scale/scope of multiplayer functionality
   Type of multiplayer interaction e.g.
    cooperative/competitive
   Infrastructural considerations, servers and
    player finder services
Content: Technologies used
   Identify unique technological requirements for
    your game (hardware/software/peripherals,
    custom technology)
   Licensing considerations (games engine
    software)
Content: Audio/visual

   Discuss special requirements related to art
    and audio
   Focus on those that have an impact on the
    games unique selling points
   Could include motion capture for a character
    animation or licensed/professionally scored
    music
Content: Storyline/characters
Relevance of the storyline to the game
e.g. integral part of the title or background filler. The
game proposal summary should include

   Main plot
   Main characters
   Challenges facing the characters
   Game bosses/villains
   The means by which the player overcomes the
    game challenges
Content: Project status

   Current level of game development/production
   Level of game design and implementation
   Availability of a working prototype
Content: Cost and timescale
   Estimated summary of the projects costs
   Timescale for design/implementation and final
    release
   Consideration of the profitability of the title, break
    even point, level of sales etc
Content: Development team

   Identify project team
   Clarify individual roles
   Identify level of experience/previous titles
    the team worked on together

Experienced development teams should
greatly increase your chances of getting your
project funded and up and running
Content: Risk consideration

   Include a list of potential problems.
   Identify why these factors will impact on the
    game development
   Identify steps to minimise/eliminate risk
Content: Concepts
Include concept drawings and sketches of
elements from the game including

   Main characters
   Races/classes
   Levels/scenes
   Interface layout
   Design style e.g. photorealistic, cartoon
Document summary
The proposal summary should reinforce the
unique selling points of your title and why you
think it would be successful

   Highlight unique selling points again
   Highlight the development team’s strengths
   Show consideration of the publisher’s needs
Useful links
   Game Pitch Template
   The Game Proposal Part Two: The Contents
   E3 Report: Pitching Update: How to Give Your Game Ide
    a Legs
   Getting Published, Part II: How To Approach Game Publi
    shers
   Game Agents, Part 3: A Market-
    Driven Game Evaluation Methodology
   Laird-Arcade design template
Multimedia Games
     Development
      COM429M2

                Week 2
Early game development

								
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