"Traffic Safety Strategy"
Traffic Safety Strategy for the City of Edmonton 2006-2010 Our Commitments Mayor of Edmonton “Planning for the long-term safety of a Executive Director, Office of Traffic Safety, Alberta Chief of Police Edmonton Police Service Infrastructure and Transportation community is one of the most meaningful “Dealing with the aftermath of a serious things a municipal government can do. I am “In order to reduce fatalities and serious crash is one of the hardest thing a police determined to make road safety a priority, now injuries in Alberta, traffic safety needs to officer has to do. Enforcement is a key and for the future.” become every person’s concern. It is only element in making our roads safer, but it is when we each accept responsibility for our only one part of the solution. Education, part in the traffic safety issue that we can, community advocacy, and engineering are General manager, Transportation Dept., City together, tackle this area of enormous social also essential to deal with this problem.” of Edmonton concern.” Manager, Advocacy and Communications, “As a traffic engineer, my role is to balance the Alberta Motor Association needs of personal and commercial transport Executive Director, Office of Traffic Safety, with the safety of the community. Working City of Edmonton “As a committed partner and advocate of with stakeholders to develop a comprehensive traffic safety we are pleased to see a clear traffic safety plan is an important step towards “Imagine a City with no collisions. In 2005, vision and achievable objectives that support achieving a balance that benefits everyone in $411 million was spent on collision-related a systematic approach to Traffic Safety. The the community.” costs that could have been used on other establishment of an Office of Traffic Safety quality of life opportunities. By striving to demonstrates innovative leadership and a reduce and eliminate preventable collision commitment to sustainable traffic safety. Vice President Public Health and Medical costs, scarce and over taxed resources in Overall, this strategy supports a universal Officer of Health, Capital Health emergency services like police, fire, EMS, and goal to promote a culture of safe driving in medical facilities will immediately benefit.” Edmonton and the Capital Region.” “We want to keep our kids safe, and make our roads safer for generations to come. We can support the engineering and enforcement efforts through a complementary, preventive public health approach that creates safer driving conditions in this region.” 1 2 Executive Summary Executive Summary 4 In February 2004, a Traffic Safety In 2002, the Canadian Council of Motor Symposium was held in Edmonton to discuss Transport Administrators (CCMTA), in The Challenge 5 the City’s traffic safety issues which partnership with Transport Canada, concluded in a recommendation that a announced Canada’s most recent road safety coordinated approach should be developed strategy, Road Safety Vision 2010, that calls Table of Contents Comprehensive Traffic Safety Strategy Scope of the Challenge 6 7 with the leadership being provided through the Transportation department, ultimately for an aggressive target of 30% reduction in fatalities and serious injuries in addition to leading to the establishment of “The Office several sub targets addressing issues such as of Traffic Safety.” During the time between impaired driving, speed and intersection Targets 8-12 the Traffic Safety Symposium and the hiring related collisions, and occupant restraints, to of The Executive Director for the Office of name just a few. A Co-ordinated Approach 13-14 Traffic Safety in November 2006, a working group, comprised primarily of staff from the Since the release of the McDermid1 report in Edmonton Police Service and the 2004, the Province of Alberta has been A Shared Responsibility 15-16 Transportation department, has been developing its comprehensive approach to working in partnership with other traffic safety. This has resulted in the release Safer Roads 17-18 stakeholders through the Mayor’s Task Force of the Alberta Traffic Safety Plan in the fall of on Traffic Safety to develop a 2006. Safer Behaviours 19-20 comprehensive, strategic approach to traffic safety. This strategic approach has short The City of Edmonton’s Traffic Safety Supporting Principles 21 term and long term components. Strategy sets out the targets, strategies, and actions to support the reduction of traffic collisions on Edmonton’s roads. 1 Saving Lives on Alberta’s Roads: Report and Recommendations for a Traffic Collision Strategy and Injury Reduction Strategy 3 4 The Challenge Comprehensive Traffic Safety Strategy for Edmonton Our vision is to reduce traffic This traffic safety strategy document sets It should be noted that not all strategies Reducing traffic casualties by 30% by 2010 This traffic safety strategy outlines Links to the Alberta Traffic out the targets, policies and actions to guide identified in this document will be requires development, implementation, and Edmonton’s approach for reducing the collisions on Edmonton roads the City of Edmonton, the Edmonton Police implemented in 2007. A prioritization regular review of strategies, policies, and number of collisions and identifies clear Safety Plan by 30%2 by the year 2010. Service and other stakeholders in achieving a process will be used to identify those programs beyond those that mandate traffic targets for achievement over a five-year reduction in the number of traffic collisions strategies that are possible given the funding safety through statutory responsibility for period. It identifies resources to support the The Government of Alberta, through Alberta on Edmonton roads by 30% by the year and other resource availability. It is the intent traffic safety. strategy, particularly through a co-ordinated Infrastructure and Transportation has In 2005, there were 22,784 collisions in the 2010. of this document to improve traffic safety effort in education, enforcement, and developed a strategic traffic safety plan that City in which 27 people were killed and through an integrated and collaborative All Municipalities should specifically consider engineering. supports the national road safety plan, Road 8,006 people were injured. In total, the cost The collision reduction targets are ambitious approach. the extent to which they are able to facilitate Safety Vision 2010. This plan strives for a to the community was more than $411 and the scale of the task should not be the reduction of traffic collisions in their area; The City of Edmonton has positioned itself 30% reduction in the number of fatalities and million. Achieving the target reductions will underestimated. Success will only be whether directly through their statutory to emerge as a Canadian leader in traffic serious injuries and contains a variety of sub- result in enormous savings, as well as the far achieved if there is a real commitment from functions, or indirectly through their safety at the start of Alberta’s second targets focusing on the use of occupant more welcome benefit of reducing this all stakeholders involved. All members of the influence within the local community and as century – a confident capital with a certain restraints, impaired driving, speeding, totally unacceptable scale of human community have their part to play. a significant local employer. Following such and clear view of its position on the world vulnerable road users and young drivers, suffering. considerations, they should adopt, publish stage and a city where everyone has an rural road safety, and commercial vehicles. The City of Edmonton must give high priority and regularly review, as an essential element opportunity to take part in its growth and The Edmonton Traffic Safety Strategy will All citizens and all services of the City of to all means of achieving the target of their strategic planning process, their co- prosperity. This comprehensive traffic safety support, where appropriate, the provincial Edmonton must understand that traffic reductions in collisions by allocating ordinated strategy for facilitating traffic strategy will also be a first – the first plan. collisions are a matter of significant concern adequate staff and financial resources to collision reduction. comprehensive municipal traffic safety that requires immediate action. road engineering, planning, remedial works, strategy that supports Canada’s National and consistent enforcement that will Road Safety Plan – Road Safety Vision 2010. contribute to traffic safety. Hopefully it will serve as a model to other municipalities intent on providing a safe and sustainable transportation environment. 2Benchmark indicators for the overall target and sub-targets will be derived from average number of traffic collisions that occurred during the 2001-2004 period. See figure 1. 5 6 Figure 1 The Scope of Targets supporting Canada’s Road Safety Historical statistics Vision 2010 and the Alberta Traffic Safety Plan the Challenge 2005 2004 2003 2002 2001 2000 Leading best practice countries such as In support of the targets identified in the Alberta Traffic Safety Collision Data Sweden and the United Kingdom were the Total first to set quantifiable targets to reduce the Plan, the following targets have been established: An underlying requirement that ensures that collisions 22,784 20,606 22,137 23,542 21,000 20,992 number (and severity) of traffic collisions. It • 30% reduction in collisions per 1,000 population is broadly accepted that targeted traffic decision-makers act with greater confidence Injury safety programs are more beneficial in terms • 30% reduction in collision rate per 1,000 passenger vehicles is the availability of collision data that should collisions 5,847 5,530 6,352 7,638 7,127 6,798 of effectiveness of action, the rational use of be accurate, timely, comprehensive, public resources, and reductions in the consistent, and current. Injuries 8,006 7,686 9,083 11,013 10,284 9,805 number (and severity) of people killed and injured than non-targeted programs. Overall targets 2001 – 2004 baseline 2006 – 2010 target Collision data can be used to: Fatal • Prioritize High Collision Locations collisions 26 34 29 20 24 19 The initial establishment of targets and sub- • Identify traffic safety issues and devise targets are based on alignment with national 30% reduction countermeasures • Undertake cost/benefit analysis • Develop targeted education and Fatal injuries 27 37 32 20 24 19 and provincial goals. Where applicable, the Edmonton Traffic Safety Strategy will support the targets established for Road in collisions per 1,000 31.7 22.2 enforcement campaigns Collision Safety Vision 2010 and the Alberta Traffic population • Develop safety performance functions Safety Plan. All targets will be examined to rate/1,000 • Monitor and evaluate the effectiveness of determine their validity to the City of improvements pop. 32.0 29.1 31.7 34.8 31.5 31.9 Edmonton and will be formally adopted, • Respond to public complaints and media changed, or new targets and sub-targets set 30% reduction Collision that reflect local variables. enquiries. in collision rate rate/1,000 pass. Veh. 58.5 54.0 58.2 62.6 57.5 58.9 per 1,000 passenger vehicles 58 40.6 7 8 TARGET 1 TARGET 2 20% reduction in the Actions: 95% seat belt wearing Actions: number of intersection- - Modifying or changing road configuration rate - Assist the provincial government in to improve traffic safety securing legislation for the use of booster related collisions - Lobby for legislation that covers the use of seats Intersection Safety Cameras to detect Proper use of a seat belt or other - Undertake focused enforcement speeding drivers (“Speed On Green”, restraint reduces death and serious campaigns, supported by an appropriate Improving intersection safety will unmanned enforcement) public awareness component require the development of strong injury in motor vehicle crashes. - Identify potential improvements for the - Continue to support the child passenger partnerships between enforcement, top signalized intersection locations with Occupant restraints include seat safety initiative in hospitals and in the education, public awareness, and higher than expected collision patterns belts and child car seats. community - Research, identify and utilize appropriate - Lobby the provincial government to adopt engineering organizations. technology to develop and support demerit points for non-use of seat belts. optimal intersection and integrated corridor traffic safety - Establish parameters/guidelines for installation of traffic control technology and incorporate into the City’s policy. Overall targets 2001 – 2004 baseline 2006 – 2010 target Overall targets 2001 – 2004 baseline 2006 – 2010 target 20% reduction in the number of 95% seat belt intersection-related collisions 11,372 9,098 wearing rate 85.8%3 95% 9 10 3 2005 Urban Seat Belt Survey – Transport Canada TARGET 3 TARGET 4 Impaired Driving: Under The key elements for an effective Actions: Speed related collisions Actions: impaired driving strategy include the Influence of Alcohol education and awareness, - The immediate priority is to identify the (Specific baseline and - The immediate priority is to identify the extent of the problem. A study will be extent of the problem. A study will be and other Drugs enforcement, legislation and undertaken to determine the scope of target to be established) undertaken to determine the role that sanctions (supported by the impaired driving from which an excessive or inappropriate speed plays in (Specific baseline and appropriate target will be set for collision traffic collisions, from which an judiciary), health promotion, Interventions will be developed and target to be established) linkages among agencies, and reduction - Support increased use of the Checkstop implemented that reduce the appropriate target will be set for collision reduction research. program and lobby the provincial incidence of speed related - The City should investigate the use of In support of Road Safety Vision government for sustainable funding for Driver Feedback Message (Speed joint, high-profile Checkstops collisions. Readout) signs and their use by volunteer 2010 and Alberta’s Traffic Safety Impaired driving is not simply - Support City of Edmonton policy that community groups Plan, interventions will be restricted to alcohol – it can also encourages demonstration of responsible Road Safety Vision 2010 and the - Where applicable, identify, prioritize, and developed and implemented that include being impaired by drugs or host behavior at their social activities Alberta Traffic Safety Plan have implement Traffic Calming measures in reduce the incidence of impaired fatigue. Impairment by illegal drugs - Actively support “safe ride home” local neighbourhoods strategies to discourage drinking and both identified speed as one factor - Develop public awareness messages driving, specifically enforcement or over-the-counter medication can that directly contributes to fatalities, driving at sports events and other special regarding the impact of speeding strategies combined with media affect driver performance to the event venues serious injury collisions, and other - Review the effectiveness of the speed campaigns. Initially the focus will point of being impaired under the - Support implementation of Curb the traffic safety concerns. survey program and implement and be on drinking and driving but this Criminal Code. Drugs for cold, flu, Danger pilot project that was conducted expand where appropriate. by the Edmonton Police Service in 2006. will progress to the issue of drugs allergies and nausea can cause a and driving. driver’s attention to wander, slow reaction time and cause drowsiness. 11 12 A Co-ordinated approach Experience from other countries indicates Strategy 1 Strategy 2 Strategy 3 Strategy 4 Strategy 5 that integrating engineering and enforcement initiatives with an appropriate The Office of Traffic Safety will co-ordinate Assist and support the Edmonton Police The Office of Traffic Safety will support and In promoting or encouraging economic Identify and improve systems for data communication and public awareness and where possible, support integration of Service in an annual review of its traffic lobby the provincial government to adopt (commercial and residential) development, collection and data management. program can have even greater crash activities between the various departments safety strategic plan as an essential element legislation that addresses unsafe road full regard will be paid to possible impacts reductions. This type of approach recognizes involved and be the focal point for traffic of its overall policing responsibility behaviour and improves the safe use of on the safe use of the transportation system. Actions that there are limited resources available for safety for the City. roads. individual engineering, enforcement, and - Support enhancement of the data Actions Actions education initiatives and therefore by collected and managed by Alberta Actions Actions integrating these multi-disciplinary - Co-ordinate and integrate, where possible, - This policy will be incorporated into Infrastructure and Transportation responses, limited resources are used most - Support each of the disciplines involved in the Edmonton Police Service traffic safety - All stakeholders will work to secure economic development strategies for the - Explore and where feasible, collaborate efficiently. This will be the approach taken by engineering, education and enforcement strategic plan and operational objectives, legislation that would have an impact on guidance of potential developers through with other agencies that collect traffic- the City of Edmonton and will be known as to work in an integrated and collaborative policies, and practices with the Traffic traffic safety and will advise their the development approval process. related data and identify opportunities for the Integrated Corridor Safety Program. approach to improve traffic safety Safety Strategy organizations accordingly. improvement of data collection and - A central crash data unit will be - Wherever possible, intelligence-led management The most effective collision prevention and established that collects and analysis enforcement action should be - The City of Edmonton Transportation reduction program will result from the efforts collision data synchronized with and supported by the Department and the Edmonton Police of highly motivated and professionally - The traffic safety committee and support Traffic Safety strategy, including Service will examine the feasibility and trained personnel from various areas of groups, including the Mayor’s Task Force consideration of budgeted funds for development of a single, coordinated, specialization within the City. on Traffic Safety, will provide a focus for supporting public awareness messages. effective database, or utilizing technology active community involvement in collision to support a combined co-user data reduction platform - Efforts will be made to introduce private - Provide current data to support traffic sector financing into collision reduction safety interventions including enforcement, activities. engineering, and public awareness. 13 14 A shared responsibility The combined voices of various groups, all residents in support of a traffic safety - Collaboration with the public and Strategy 9 - Research any correlation between driver Strategy 12 promoting traffic safety, are more influential culture in the City of Edmonton. independent school boards should be inattention and collisions than if each group operates in isolation. No pursued together with other stakeholders The Office of Traffic Safety will examine and - Create public communications awareness Review and develop activities aimed at one single agency has the resources, who have a role in traffic safety education support the use of leading traffic safety advising of driver inattention as a traffic reducing collisions involving commercial knowledge, or expertise to tackle the issue of Strategy 7 in schools. technologies. safety factor. vehicles by improving the safety of the driver traffic safety. and other road users (particularly The Office of Traffic Safety will develop Actions pedestrians and cyclists). strategies to work with the School Board, Strategy 8 Strategy 11 Strategy 6 - Technological advancements in the area of and other agencies to introduce traffic safety Actions education, engineering and enforcement issues into the school curriculum. Pedestrian The City will enhance programs that improve Promotion of alternative modes of will be identified, assessed and - Confirm that the interaction between The Office of Traffic Safety should ensure visibility and crossing behaviour programs the safety for and convenience of transportation, particularly the use of transit, recommended for use in a Traffic Safety commercial vehicles and pedestrians and that organizations and residents are aware of should also be continued and enhanced. pedestrians, cyclists, and motorcyclists. to reduce the use of single occupant vehicles Continuum. cyclists, is minimized on official truck traffic safety initiatives being undertaken by will be encouraged. routes. the City and other agencies in order that Actions Actions - Support similar to Transport Canada’s they can share ownership of the problems Actions - We will encourage schools to develop and - Continue the development and Strategy 10 “Share the Road” program that provides being addressed, implement “School Road Safety Plans”. implementation of programs that promote - Undertake a public awareness campaign information to all road users about their Parents Advisory Committees should be pedestrian safety Determine the prevalence of driver highlighting the many benefits of reducing awareness of commercial vehicles, Actions encouraged to work with schools in - Continue the development and inattention as a traffic safety factor in the the number of single occupant vehicles on particularly highlighting the “blind spot”. - Undertake public awareness messages developing the plans. These plans should implementation of programs that improve City of Edmonton. the roads - Stage media events include safety strategies for all road users the safety and convenience of cycling - Identify and implement incentives to - Actively engage local media in promoting including pedestrians, cyclists, motorists, - Review the scope of collisions involving Actions encourage people to “take Transit” traffic safety initiatives as they are and transit and school bus passengers motorcyclists and subsequently identify - Encourage greater use of Transportation implemented. Use paid and earned media, - Encourage distribution of materials - Determine driver engagement in Demand Management measures. and implement appropriate interventions print, radio and TV available from Alberta Infrastructure and secondary tasks (those tasks not - Identify and work with organizations and Transportation on traffic safety to all necessary to the primary task of driving) elementary schools 15 16 A good example of a Vision for traffic safety - The City should adopt a process of Strategy 15 Safer roads is in Sweden. The Swedish Road Safety agenda has adopted the philosophy that conducting audits and reviews as described by Transportation Association of The City should incorporate safety conscious there are no acceptable or threshold “levels Canada (TAC)’s Road Safety Audit planning practices in future Transportation of safety”. All opportunities to reduce the guidelines and in TAC’s In-service Road (and interim) Master plans. frequency and severity of collisions should Safety Review Guide be systematically pursued, regardless of their - Landscaping and signs in the highway area Actions current levels. This differs from the approach are planned with safety in mind. used for “mobility” planning, which is - Policies should be developed and followed directed at achieving a target level of service. that address safety considerations and In pursuing this philosophy, it is accepted Strategy 14 consequences in the planning process that there is no single activity that, if - Safety issues relevant to Transit Planning successfully undertaken, will achieve the and Operations should be considered Continue traffic engineering analysis and desired level of road safety in the network. - Pedestrian and Bicycle Plans should be techniques to assess and prioritize safety developed that reflect safety initiatives. considerations Strategy 13 - Consideration should be given to including Actions Context Sensitive Solutions - High collision locations will be reviewed - Traffic Safety should be explicitly Promote safety conscious roadway design annually for potential collision reduction considered in the City of Edmonton’s and facilities/installations. through cost effective interventions Transportation Master Plan. - Review the allocation of resources to Actions reflect the priority given to traffic safety - Traffic designers should review and measures develop policies and procedures to ensure - A review of all fatal collisions will be that the latest safety practices are undertaken that will identify contributing incorporated in urban design factors. 17 18 Safer Behaviour includes education and Actions Safer behaviours enforcement initiatives to promote safer driving, motorcycling, cycling, and walking. - Review and promote programs in the High Schools and Junior High Schools which Strategy 18 Safer behaviour mainly targets high-risk “High-risk” driver specific traffic safety should include peer pressure and behaviours including those identified by local initiatives will be researched, developed, leadership residents as being of high concern. These implemented, and evaluated. - Support awareness-raising programs for might include: impaired driving/riding, speed young drivers and aggressive driving/riding, failing to use Actions - Lobby the provincial government to occupant restraints, unsafe pedestrian strengthen the Graduated Licensing - Work with partners and stakeholders to activities, driver distractions, and fatigue. Program regulations. develop a strategy that accurately The general approach applied in safer identifies and targets individuals who behaviour includes influencing driver culture persistently display high-risk behaviour and attitudes towards behaving in a safer Strategy 17 (impaired driving, speeding, aggressive fashion, raising awareness of what driving, non-use seat belts) constitutes safer behaviour, police Identify and support traffic safety - Identify the extent of the problem enforcement for unsafe behaviour and improvements and initiatives involving aging - Evaluate interventions for high-risk drivers reminding road users of the general rules of and medically-at-risk drivers. (prohibitions, remediation, training, etc.) the road. and support changes to motivate safe Actions driving behaviour - Support efforts to educate the judiciary on - Study and identify the challenges facing Strategy 16 the seriousness of the issue aging drivers and implement appropriate - Support the Edmonton Police Service traffic safety initiatives high-risk driver program Identify and support traffic safety - Collaborate and support community improvements and initiatives involving young stakeholders involved in the identification, drivers aged 16-19 years old. support and intervention of medically-at 19 risk drivers. 20 Supporting principles Research Communications Contact Information A rigorous research component will ensure A comprehensive communications strategic Gerry Shimko that programs will be evaluated on an plan will be developed that generates Executive Director ongoing basis to understand what is working awareness, interest, commitment and action (and what is not working) and what needs to from a broad base of stakeholders. It will Office of Traffic Safety be changed or enhanced to meet the target. include the following components: 15th Floor Century Place Baseline and Target measures will be 9803 - 102 A Ave developed where they currently do not exist. • Traffic Safety Support which helps raise Edmonton, Alberta, Canada the profile and level of importance of T5J 3A3 traffic safety in the community • Marketing of the Traffic Safety Strategy email: email@example.com that promotes the credibility of an integrated traffic safety strategy as an effective program for addressing traffic safety issues • Community consultation which allows an exchange of information with the public on traffic safety issues • Mobilizing stakeholders to participate in traffic safety activities • Advocacy to confirm the basic ideals of the traffic safety vision are being achieved • Educating road users to influence them to behave in a safer fashion. 21 22