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					            Spangdahlem AB, Germany
                 15 March 2008


                 Program Guide
           Project CHEER 2007-2008



HQ USAFE/A1SPB

UNIT 3050 BOX 160

APO AE 09136-0160

DSN 496-7939 COMM 011-49-6302-67-7939
(E-Mail: linda.cole@ramstein.af.mil)

                                1
                      TABLE OF CONTENTS

                                          PAGE

Program Overview                           2

Time Frame                                 3

Mandatory Program Elements                 3

Basic Rules of Play                        4

Eligibility                                5

Prizes                                     5

Command Championship                       6

Travel Information & Reimbursement         6

Schedule of Events                         6

Timeline/Checklist /Suspenses              7

Base Level Responsibility                  9

Command Provided Materials                 10

Sample Press Release                       11

After Action Report Questions              12

Air Force Guidance on Texas Hold „Em       14




                                  2
              USAFE Texas Hold„Em Tournament
                                     Overview
The USAFE Texas Hold„Em Tournament is an eight week program designed to add
value to club membership and recruit/retain club members. All participating MOB clubs
(Aviano, Croughton, Incirlik, Izmir, Lajes, Lakenheath, Mildenhall, Alconbury, Ramstein
Enlisted Club, Ramstein Officers‟ Club, Sembach and Spangdalem) will host seven
weeks of open play. In the eighth week, the top three winners of each weekly tournament
will participate in the base championship. All participating recreational lounges
(Buechel, Fairford, Ghedi, Kleine Brogel, Moron, Volkel) will host three weeks of open
play. In the fourth week, the top three winners of each weekly tournament will
participate in the base championship. The overall base champions will then be invited to
Spangdahlem AB, GE to participate in the USAFE Texas Hold„Em Championship, where
the winner will be crowned “USAFE Texas Hold„Em Champion.”

Base events will be held 01 Jan 08 – 29 Feb 08. The USAFE Command Championship
will be held 15 March 08 at Spangdahlem AB, GE.

Questions regarding the program may be directed to:

       Linda Cole
       Club Specialist
       DSN: 496-7939

       Maili Peters
       Chief, Business Section
       DSN: 496-7938

       Mandy Smith-Nethercott
       Chief, Marketing Section
       DSN: 496-7929




                                           3
                       Important Dates to Remember


01 Dec 07            Base confirms program participation
                     “USAFE TEXAS HOLD‟EM „08” Base Participation (pg 13)
01 Jan – 29 Feb 08   Base Level Tournament
01 Mar 08            Base level winner name submitted to HQ USAFE/A1SPB
07 Mar 08            Submit projected travel cost and itinerary to HQ USAFE/A1SPB
14 Mar 08            Base winner travel day
15 Mar 08            Command Tournament
16 Mar 08            Base winner travel day
21 Mar 08            Complete after action report, including photos of event and copies
                     of publicity, and submit to HQ USAFE/A1SPB
31 Mar 08            Reimbursement packages due to HQ USAFE/A1SRO.


                       Mandatory Program Elements

   --Base program will begin the week of 01 Jan 08 and conclude by 29 Feb 08.
   Participants must be 18 years or older. (Designated weeks of open play, and base
   championship in the final week)

   --All base level tournaments must be held and completed within the designated time
   frame.

   -- Any base already conducting a tournament must complete the local tournament
   before the start of the USAFE tournament or conduct the tournaments on separate
   days of the week. Two tournaments should not be held in conjunction with each
   other.

   --Club members will be granted advance sign-up for 30 minutes prior to allowing
   non-members to sign-up. If program popularity dictates the necessity for
   reservations; Club Members will be the only ones offered to sign up to play in the
   competition ahead of time. Non-members may sign up the day of the event.

   --You MUST be a club member to participate in the base or Command
   championship. Membership must be established at the beginning of play each week.

   --A membership desk will be present for the weekly tournaments, at which non-
   members can join the club in order to participate in all aspects of the program.

   --An entertainment fee for non-members (to be determined by the local club but must
   be a minimum of $5) will be collected prior to the tournament start time. Club
   members will participate for free.

   --The top three weekly winners receive a berth in the base championship, to be held
   no later than 29 Feb 08.

                                           4
   --Weekly prizes will be awarded for first, second, and third place winners. Prizes will
   be determined by each participating base.

   --Base Champions will travel to Spangdahlem AB, GE on 14 Mar 08 for the USAFE
   Texas Hold „Em Championship, to be held on 15 Mar 08. Return travel on 16 Mar
   08.

   Project Cheer funds will support the 8 week local tournaments with up to $500.00 to
   offset supplies/expenses, $500.00 in prizes, and travel and lodging expenses for your
   champion up to established limits. (Alconbury, Aviano, Croughton, Incirlik, Izmir,
   Lajes, Lakenheath, Mildenhall, Menwith Hill, Ramstein, Sembach, and
   Spangdahlem).


   Project Cheer funds will support the 4 week local tournaments with up to $250.00 in
   supplies/expenses, $250.00 in prizes, and travel and lodging expenses for your
   champion up to established limits. (Buechel, Fairford, Ghedi, Klein Brogel, Moron,
   and Volkel.).

   If bases are not currently utilizing a tournament director software program, it MUST
   be purchased and utilized for the USAFE tournament. The software license fee is
   approximately $99. The software can be downloaded from
   www.thetournamentdirector.net. This expense is reimbursable with Project
   CHEER funds. Please keep in mind the budget provided for your base when
   purchasing supplies. Bases will not be reimbursed for additional expenses over the
   authorized amount.

   --Each player will receive $2500 in tournament chips – 30 each of $50 chips, and 10
   each of $100 chips.

   --Blinds will start at $50 and $100, and increase at least every 20 minutes.

   --If volunteer dealers are used, those eligible to participate who deal a minimum of 6
   hours will receive an automatic berth in the base championship.

   --Decisions of the Pit Boss are final.

                                Basic Rules of Play
The below outlined rules will be used at the base level tournaments as well as the overall
USAFE championship tournament.

Club members will participate for free. Non-members will pay an entertainment fee (to
be determined by the local club but must be a minimum of $5).

Each player will be issued $2500 worth of poker chips (no cash value) with which to play
in the tournament - 20 each of $25 chips, 20 each of $50 chips, and 10 each of $100
chips. At the end of the evening, the top three winners will be awarded prizes
determined and funded by local Services squadron. The top three pot holders will be

                                            5
guaranteed a spot in the final tournament, where a base champion will be crowned. Non-
members are not eligible for participation in the base or USAFE championship games.

Pit Boss and dealers can be staffed at the base‟s discretion. Options include using
volunteers, NAF employees, a combination of the two or letting the players deal under a
rotation plan.

Format of play is as follows:

       -- Tournament Director software should be used during the base and USAFE
       tournaments

       -- Participating players, upon paying the required entry fee, are issued $2500
       worth of chips - 20 each of $25 chips, 20 each of $50 chips, and 10 each of $100
       chips.

       -- Blinds will start at $50 and $100, and increase incrementally as the pit boss sees
       fit, but no less than every 20 minutes.
                --- Subsequent blind increases will be
                      ----100/200
                      ----150/300
                      ----200/400
                      ----250/500
                      ----300/600
                      ----400/800
                      ----800/1600
                      ----1600/3200



       -- Card decks must be swapped out at the end of every hand

       -- As players are eliminated, tables are consolidated to ensure that no less than
       four players are playing at a table until such time as play moves to the final table.




                                             6
                             Participation Eligibility
All eligible Services patrons may participate in the program. Club membership,
however, is required in order to be eligible to play in the base championship rounds or
represent your base at the Command tournament.

All Air Force club members in good standing are eligible to play with the following
exceptions: Services club and marketing personnel and immediate family members;
anyone in their direct chain of command including Services Director, Deputy, Flight
Chiefs, and their immediate family members. All other Services employees not in the
direct chain of command are eligible to participate. Non-members may participate in the
tournament, but will not be eligible to play in either the base or USAFE championship
games.

                                         Prizes
Base Level Prizes (prizes funded by the local club)
Participating bases will be responsible for providing prizes to the weekly winners. They
are encouraged to tap into sponsorship resources to provide these prizes. In accordance
with Air Force regulations, cash prizes can not be given. Prizes should be of the type that
would entice club members to participate in the tournament, and encourage non-club
members to join the club. Bases must determine prizes to be awarded at the weekly
tournaments, and they will be locally funded. Prizes must not be redeemable for cash.
USAFE will provide up to $500.00 to offset expenses/prizes for the bases 8 weeks of
play.


Command Level Prizes (Prizes funded by USAFE) Awarded at Spangdahlem AB, GE, 15
March 08.
       1st Place       $1000.00 AAFES Gift Certificate
       2nd Place       $650.00 AAFES Gift Certificate
        rd
       3 Place         $350.00 AAFES Gift Certificate
No prize substitutions will be made.




                                             7
                  Command Championship Information
Base champions will be sent on permissive TDY to Spangdahlem AB, GE from 14 Mar
08 to 16 Mar 08 to compete in the USAFE Championship. Travel and lodging expenses
will be centrally funded by HQ USAFE up to established limits. Project Cheer funds will
support your local tournament to offset supply expenses, prizes, travel and lodging
expenses for your champion up to established limits. Expenses must be directly related
to the tournament. Permissive TDY is authorized for this event

At the end of the USAFE tournament, the top three pot holders will be awarded the
tournament prizes.

A list of alternates should be kept until you have confirmed who will be representing
your base at the Command tournament.

Travel information

       -- Each base/individual is responsible for preparing their participants permissive
       travel orders and making their travel arrangements. Ensure that travel falls within
       specified time frame for base winners to attend all events. Players will be housed
       in on-base lodging.

       -- The participant travel will be initially funded and paid from local base funds.

       -- The NAF AO is responsible for preparing and forwarding the reimbursement
       package to HQ USAFE/A1SRO for reimbursement. The reimbursement request
       should include travel costs, supplies purchased and prize funds awarded. The
       suspense date for receipt of your reimbursement packages is 31 Mar 08.

       -- Rental cars are not authorized and will not be reimbursed. Spangdahlem will
       provide a shuttle to and from the Hahn and Frankfurt airports.

Schedule of Events (Tentative)

       -- Friday, 14 Mar 08
               --- Travel Day
               --- Local site seeing trip (optional)

        Saturday, 15 Mar 08
            --- 1500 – Sign in for tournament players
            --- 1530 – opening remarks and base level champions recognized
            --- 1600 – Tournament play begins
            --- 2000 – Awards presentation and celebration

       -- Sunday, 16 Mar 08
              --- Travel Day




                                              8
                                        Checklist
                                        Nov/Dec 07

Marketing/Club Managers
      - Establish dates and times of play
      - Determine weekly prizes and begin procurement
      - Set employee/volunteer training dates and develop training plan
      - Return Club Participation Form to HQ USAFE/A1SPB

Club Managers
      - Purchase any required supplies
              Recommended sources included but are not limited to:
                      http://www.e-pokerchips.com/11grsupochpe.html
                      http://www.pokeroutlet.com/
      - Ensure point of sale materials are in place
      - Identify individual to assume the role of Pit Boss for the tournament
      - Begin training employees and volunteers on program specifics
      - Verify supplies have been received
              -- Begin building “banks” for players
      - Begin marketing blitz through established channels
      - Check club application inventory and order if needed.
      - Begin training employees and volunteers on program specifics
              - Dealers
              - Pit bosses
              - Hosts/hostess emcee
              - Wait staff
              - Membership representatives

Marketing
      - Setup promotional strategy calendar
      - Draft publicity and promotional materials
              -- Base paper articles
              -- Services publication articles
              -- E-mail announcements
              -- Website
              -- Informal (Advisory Committee, CGOC, First Shirts)
      - Explore sponsorship opportunities
      - Begin publicity blitz
      - Distribute and ensure point of sale materials are in place in facilities

                                       Jan - Feb 08

Club Managers
      - Ensure dealers and Pit Boss are trained
      - Begin tournament schedule
      - Crown base champion and submit name using the entry form provided to HQ
      USAFE/A1SPB NLT 01 Mar 08


                                              9
                -- Coordinate with Wing Leadership to have them present to crown the
                winner
       - Assist base winner with obtaining permissive TDY from their Commander
       - Ensure Championship attendees have orders and all arrangements are made
       - Initially fund airline tickets up to prescribed amounts

NAF Accounting
      - Submit projected travel cost and itinerary to HQ USAFE/A1SPB NLT 07 Mar
      08.

Marketing
      - Continue media blitz, using weekly winners for additional endorsements
      - Attend tournaments and take pictures for future publicity and after-action report
      - Run wrap-up story

                                        Mar 08

Club Managers/Marketing
      - Complete after action report and submit to HQ USAFE/A1SPB NLT 21 Mar 08.

NAF Accounting
      - Submit reimbursement requests for travel expenses, supplies and prizes as
      outlined in the guide to HQ USAFE/A1SRO per Obligation Authority.




                                           10
                          Base Level Responsibilities

- Determine weekly prizes for top three players
       -- Consider local sponsorship to offset costs
       -- Ensure local base sponsors do not conflict with CHEER sponsors

- Employee/Volunteer training
      -- Ensure rules are handed out to all dealers and the Pit Boss
      -- Issue Hand Ranking Sheet to dealers
      -- Offer pre-play training for dealers

- Promote the program through every available venue
      -- Ensure the word “poker” is not used in marketing/advertising campaign

- Prepare travel for base representative and submit for reimbursement
       -- Submit name of base winner to HQ USAFE/A1SPB, NLT 01 Mar 08
       -- Submit projected travel and itinerary costs to HQ USAFE/A1SPB for
       review/approval, NLT 07 Mar 08
       -- Submit reimbursement requests to HQ USAFE/A1SRO in accordance with the
       Obligation Authority.
       -- Ensure travelers depart Spangdahlem AB, GE between 0800-1100hrs on 16
       Mar 08

- Complete after action report, including photos of event and copies of publicity, and
submit to HQ USAFE/A1SPB, NLT 21 Mar 08.



                         Command Level Sponsorship

- HQ USAFE is currently coordinating sponsorship for command level involvement and
will inform all participating facilities of the sponsorship as soon as it is secured.




                                            11
                                    Press Release

Texas Hold‟Em Tournament
Get in on the latest craze at the (list your club) during the USAFE Texas Hold‟Em Base
Tournaments held 01 Jan through 29 Feb 08. The program consists of two months of
open play with the top three winners from each week of open play to compete for the
honor of base champion during the final round. All base champions will be invited to
participate in the USAFE Texas Hold‟Em Command Championship held at Spangdahlem
AB, GE, 15 Mar 08. You could be the lucky player to take home a $1000.00 gift
certificate AND have bragging rights as the next USAFE champion. The USAFE Grand
Champion will be awarded grand prize. In the case a base champion cannot participate in
the USAFE Tournament an alternate may be sent.

All (list your club) members are eligible to compete for local prizes and the base
championship at no charge. Non-members are eligible to participate in the weekly open
play on a space available basis; however, they are not eligible for the championship
round. The first open play is (day, date, time and location within club). Sign-ups for the
weekly play begin at (list time for members and non-members - there should be at least a
30 minute time difference to allow members the first opportunity to participate). There
will be an entertainment fee for non-members.

Please contact the club at (phone number) for additional information.


________________________________________________________________________

Marketing personnel: Please ensure that the word “poker” is not use din any
advertising or marketing campaign.




                                            12
                OFFICIAL
        “USAFE TEXAS HOLD‟EM „08”
           BASE PARTICIPATION

Please fill out the below information to secure your base
spot in the USAFE Finals. Base Obligation Authorities
  will not be written until the Participation Request is
   returned. (Send to linda.cole@ramstein.af.mil or
       maili.peters@sembach.af.mil NLT 1 Dec 07




Base Name__________________________

Texas Hold „Em Program POC:__________________________

Location where tournament will be held:___________________

Do you currently have Tournament Director Software:_______




                            13
        “USAFE TEXAS HOLD‟EM „08”
      BASE COMPETITOR ENTRY FORM

   Please fill out the below information to enter your
 player into the “USAFE Texas Hold‟em” Tournament


                       USAFE Final
              (Spangdahlem AB, 15 March 2008)



              Base Name__________________________


Player Name         E-mail         Phone #   Organization




                              14
15
                               After Action Report
    (Suspense: 21 Mar 08. Please send completed report to HQ USAFE/A1SPB)


1. Did you see any increase in bar sales?
        Yes           No

   If yes, what was your average weekly dollar increase?

2. Did you see any increase in food sales?
        Yes           No

   If yes, what was your average weekly dollar increase?

3. How many new club members did you recruit?

   Base-Line Membership, 31 Dec 07___________ New Members ___________
4. What was your average weekly participation?


5. What items did you have to purchase locally to support the program?



6. What local prizes were obtained? (Total local expenses)




                                             16
                   Air Force Clubs “Texas Hold’Em” Guidance


Texas Hold‟Em events can be conducted in clubs in support of membership programs
after coordination with the local JA and obtaining approval of the Installation
Commander. Follow the guidelines below to ensure Texas Hold‟Em is not conducted as
a gambling event.

Eligibility:

       Open to all Air Force Club members, their adult family members, and their
        authorized guests. Participants must be 18 years of age or older. (See AFI 34-
        272, para 1.12.3, for authorized guests.)
       If determined to be in the best interests of the hosting club, entry can be restricted
        to members only.
       Non-members are allowed to participate as indicated below.

Fees:

       Clubs must not charge club members, their adult family members and authorized
        guests a fee to participate.
       Money substitutes, such as chips or imitation currency, will be provided to club
        members, their adult family members and authorized guests free of charge.
       If eligible non-members are allowed to participate, an entertainment fee under the
        Air Force Members‟ First policy of no less than $5.00 will be charged. The same
        amount of money substitutes given to club members, their adult family members,
        and authorized guests will be issued to participating non-members free of charge.
       If food or beverages are offered during the session, normal charges apply.

General Rules:

       Club management personnel and employees involved in conducting the play and
        their family members cannot participate.
       The participating base determines frequency of the program.
       Money substitutes will be issued for use during the games. Participants may not
        be issued or obtain additional money substitutes during the games.
       Use of legal currency during the games is prohibited.
       “Side wagers or bets” amongst players or other participants are prohibited.
       Money substitutes cannot be used to purchase legal currency or anything else of
        value; they are used only to determine who has the most “winnings”.
       The word “poker” will not be used in any advertisement of the program.
       The only cash involved is the normal Members First “entertainment fee” for
        eligible non-members if a base elects to allow them to participate.


                                              17
Prizes/Cash Controls:

      Only non-monetary prizes may be awarded. Games may result in participant
       “winnings” of money substitutes. At the end of the games, prizes can be awarded
       to players with the most “winnings”.

      Except for the non-monetary prizes mentioned in the preceding bullet, money
       substitutes cannot be used to purchase resale or any other items of value or
       otherwise be redeemed for value.




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