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					                            Professional Training Program Leading to BBA
                            International City University of America

Bachelor of Business Administration
This curriculum provides specialized education in business administration along with a solid
core of general studies. Students are given a broad academic background and intensive
business training to meet requirements for a Bachelor of Business Administration degree and
to develop their potential for growth required of today's executives.

The Business Core provides a solid foundation in general business with an emphasis on
management. The required concentration provides additional specialized knowledge to
complete the degree. The elective hours provide students with the possibility of obtaining a
second business concentration for a major in a related area.

Concentrations in E-commerce and logistics management, property management and
financial management are available.

The undergraduate business degree consists of three vital components:

(a) The business core provides a solid foundation in all the main business areas;

(b) The required concentration provides additional specialized knowledge to complete the

(c) The elective courses provide students with the possibility of obtaining a second business
concentration for a major in a related area.

Part I
Principles of Financial Accounting
In most economies business success is measured in financial terms. It is the accountants
who undertake this measurement. Many decisions in business are made based on accounting
information, both historical (based on past events) and projected (based on estimates of the
future). Understanding accounting as a systematic way of measuring and communicating
financial information on the financial status of various business entities is the foundation for
any successful career in both the private and public business sectors.

Organisation Decision Making
Introduces students to the fundamentals of management and organisational behaviour in the
context of today's contemporary global business environment. Examines the major theories
and models in areas of communication, group dynamics, individual behaviour and motivation,
decision making, leadership, power and politics, and ethics and social responsibility. Places
particular emphasis upon the application of theory to dilemmas and issues likely to confront
managers today and in the future.

Principles of Marketing
Covers the basic principles of marketing. Develops an understanding of the overall process of
marketing planning, implementation and control in the contemporary business environment.
Also develops a basic understanding of marketing information systems; market research and
marketing ethics; market segmentation; buyer behaviour; product development; and the
development of product, distribution, promotion and pricing strategies for both goods and
services domestically and internationally.

Management Information System
Introduces students to emerging electronic business environments and the role of quantitative
analysis within this context. An overview of the business implications of electronic
environments will be presented, with emphasis on the Internet and the World Wide Web.
Examines the processes of business knowledge creation and management, and the use and
application of quantitative analytical techniques to qualify, support, select and evaluate data
as information for business decision-making.

Business Law
Business Law and Ethics provides the fundamental foundation for all future law subjects in
the Bachelor of Business. It covers international commercial relationships in contract and
consumer protection, as well as developing laws, such as intellectual property. Students learn
legal research techniques involving the Internet and paper-based library resources and focus
on skills and developing general principles that can be applied to all areas of law, both now
and in the future. In particular, the subject focuses on resolving personal and professional
ethical dilemmas, as well as the choice of resolving commercial disputes in and outside the
court system.

Business Economics
Develops an understanding of basic economic principles and their application to business
decision making and business strategy. Provides a foundation for further studies in business,
economics and finance. Provides students with the ability to read and understand analyses
presented in the financial and business media and be able to effectively participate in the
formulation of business strategies.

International Business
Develops an understanding of the management practices required to successfully conduct
business in other countries. Develops and extends the corporate finance framework into the
arena of foreign exchange markets, multinational working capital management, international

investment and cost of capital, international financial decisions and Euromarkets. Examines
political risk issues and their impact on international finance. Aims to enhance the skills of
managers operating internationally through the development of a more integrated view of
international business and related management practices.

Business Statistics
Introduces students to quantitative methods used in business, concentrating on the analysis
of survey data and use of multivariate statistical techniques. Combines a theoretical but
non-mathematical understanding of the statistical techniques with their practical application in
a business context. Skill development in both spreadsheet and statistical applications
software is a key aim to allow students to develop practical data-analysis skills. The course
will focus on the interpretation and implications of results.

Part II
Application of E-Commerce
The programme is aimed at delivering the concepts, approaches and tools to eCommerce
arena and develops participant’s ability to identify opportunities, limitations, issues and risks of
eCommerce. All the courses will be conducted in a practical approach. Our target audience
are managers in any disciplines. The modules deliver knowledge and information which helps
participants to: (a) develop an eCommerce Strategy; (b) apply the eCommerce applications to
their workplace; (c) apply the world class eCommerce technology in their corporations and (d)
develop an eCommerce business plan.

Customer Relationship Management
This course is designed for management level staff in the property management industry,
aiming to gain a better understanding of their customers. This course introduces practical
skills in implementing and improving CRM programs for the property management industry. It
aims to equip participants with new customer service tools and concepts so that they can
better understand and serve their customers. In addition to the human side of a CRM program,
this course also introduces the concept of e-CRM for this particular industry.

Strategic Management
Strategic management & Business Policy is designed to integrate concepts and knowledge of
all functional disciplines with a special focus on strategy formulation, implementation and
control at business and corporate levels.    In the New Economy, information technology, more
specific – Internet, revolutionizes both the macro-(e.g. economic and industry factors) and
micro-(e.g. organisational structure and business processes) environmental factors. Coupled
with other major growing forces such as, globalisation and deregulation, these powerful

drivers are rapidly rewriting the rules of competition and creating a wide variety of new
business models. Consequently, managers, in order to manage the increasingly uncertain
and hostile business environment, they need to possess a strong analytical mind and new
strategic thinking.

Part III
Choose three from the followings:-

Logistics Management
The programme is aimed at delivering the world class practice in eLogistics management and
explains how it can leverage the existing eCommerce infrastructure to improve the efficiency.
All the courses will be conducted in a practical approach and focus on the both local and
global environment. Our target audience are both existing Logistics personnel or someone
who is planning to join in the near future. The modules deliver knowledge and information
which help participants to: (a) equip themselves for the development of a new career in
Logistics sector; (b) apply the concept or methodology to their workplace; (c) apply the world
class eCommerce technology in their corporations; (d) network with Logistics personnel and

Supply Chain Management
This course covers the high-level supply chain strategy and concepts. The aim is to develop
students an solid understanding of (a) the strategic role of the supply chain; (b) key drivers of
supply chain performance; and (c) analytical tools and techniques for supply chain analysis.
The course also introduce the IT concepts in supply chain management.

Financial Management
Definition, nature and importance of market efficiency; differences between real estate and
securities investments; Discounted Cashflow models; portfolio selection models; mortgage
financing; functions of MBS, and development of REITs.

Practice of Property Management
This course provides an overview to the participants on the various property/urban policies in
Hong Kong and their impact on the practices of property operations. The course provides an
understanding on the objectives of effective property management and the administrative
framework of the scope of their profession. The concept of property management; the
relevance of quality management and benchmarking to property management; management
of building, maintenance, security management and human resources management.

Practice of Facility Management
Normal day-to-day property and facility management practices and irregular management
practices such as contingency plans should be preplanned in detail so that the property
manager could stand up to emergency operations immediately.

Real Estate Law
Registration of title; Adverse possession; Conveyancing; Laws of landlord and tenant;
Creation of leases; Building management ordinance; Re-development legal framework; and
legal issues relating to land administration.