Social Media Risk Management

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					Social Media Risk Management

          Katja Presnal




        www.SkimbacoLifestyle.com
Social Media is Ocean.
   Learn to Swim.
              Bad PR is Just
            Another Open Door
1. Get relevant consumer and user feedback
- Use it in your advantage
2. Conversation Starter
- Start a relationship with your target market, get
   ongoing feedback
3. Turn it into Positive PR

                                 Katja Presnal/ SkimbacoLifestyle.com
Bad PR or Relevant Feedback?
Social Media Crisis
              Risk Management
                 Action Steps
1. Create a Social Media Monitoring System.
2. Create a Social Media Policy for your company.
3. Train your company about Social Media.
4. Create a Social Media Crisis Strategy.




                                      Katja Presnal / SkimbacoLifestyle.com
                Monitoring Tools
1.   Google Blog Search   blogsearch.google.com
2.   Technorati Search    technorati.com/search
3.   Google Alerts        google.com/alerts
4.   Twitter Alerts       twilert.com or tweetbeep.com
5.   YouTube Alerts       video-alerts.com or
                          youtube.com/my_subscriptions
6. Use Newsreader to Collect Updates
   - collect feed from relevant websites and blogs

                                     Katja Presnal / SkimbacoLifestyle.com
     Creating Social Corporation
                      Social Media Policy:
   Set rules & restrictions of social media for all employees.

          Educate your company about Social Media.
 Not just how to use it, but also about the ethical guidelines.

                          Learn more:
     Word of Mouth Marketing Association: womma.org
         Public Relations Society of America: prsa.org
International Association of Business Communicators: iabc.com

                                         Katja Presnal / SkimbacoLifestyle.com
Social Media Crisis Strategy
  Prepare for Social Media Crisis


            Visualize the crisis.
          Be part of social media.
        Make a plan: how to react.
Train people to answer, be ready to act fast.



                              Katja Presnal / SkimbacoLifestyle.com
Response to Social Media Crisis
                 Act fast.
   Identify the crisis and real damage.
          Make a response plan.
   Prepare statement and distribute it.

              RESPONSE:
          Honest, real answers.
              Action Plan.
          Show that you listen.


                             Katja Presnal / SkimbacoLifestyle.com
         Leverage It
Nothing Can Turn Into Something,
 Bad PR Can Turn Into Good PR.




                       Katja Presnal / SkimbacoLifestyle.com
Questions
                   Questions?



                      Katja Presnal
www.SkimbacoLifestye.com
                      SkimbacoLifestyle.com