Social Media Risk Management by dyb16396


									Social Media Risk Management

          Katja Presnal

Social Media is Ocean.
   Learn to Swim.
              Bad PR is Just
            Another Open Door
1. Get relevant consumer and user feedback
- Use it in your advantage
2. Conversation Starter
- Start a relationship with your target market, get
   ongoing feedback
3. Turn it into Positive PR

                                 Katja Presnal/
Bad PR or Relevant Feedback?
Social Media Crisis
              Risk Management
                 Action Steps
1. Create a Social Media Monitoring System.
2. Create a Social Media Policy for your company.
3. Train your company about Social Media.
4. Create a Social Media Crisis Strategy.

                                      Katja Presnal /
                Monitoring Tools
1.   Google Blog Search
2.   Technorati Search
3.   Google Alerts
4.   Twitter Alerts or
5.   YouTube Alerts or
6. Use Newsreader to Collect Updates
   - collect feed from relevant websites and blogs

                                     Katja Presnal /
     Creating Social Corporation
                      Social Media Policy:
   Set rules & restrictions of social media for all employees.

          Educate your company about Social Media.
 Not just how to use it, but also about the ethical guidelines.

                          Learn more:
     Word of Mouth Marketing Association:
         Public Relations Society of America:
International Association of Business Communicators:

                                         Katja Presnal /
Social Media Crisis Strategy
  Prepare for Social Media Crisis

            Visualize the crisis.
          Be part of social media.
        Make a plan: how to react.
Train people to answer, be ready to act fast.

                              Katja Presnal /
Response to Social Media Crisis
                 Act fast.
   Identify the crisis and real damage.
          Make a response plan.
   Prepare statement and distribute it.

          Honest, real answers.
              Action Plan.
          Show that you listen.

                             Katja Presnal /
         Leverage It
Nothing Can Turn Into Something,
 Bad PR Can Turn Into Good PR.

                       Katja Presnal /

                      Katja Presnal

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