Social Media Risk Management

							Social Media Risk Management

          Katja Presnal




        www.SkimbacoLifestyle.com
Social Media is Ocean.
   Learn to Swim.
              Bad PR is Just
            Another Open Door
1. Get relevant consumer and user feedback
- Use it in your advantage
2. Conversation Starter
- Start a relationship with your target market, get
   ongoing feedback
3. Turn it into Positive PR

                                 Katja Presnal/ SkimbacoLifestyle.com
Bad PR or Relevant Feedback?
Social Media Crisis
              Risk Management
                 Action Steps
1. Create a Social Media Monitoring System.
2. Create a Social Media Policy for your company.
3. Train your company about Social Media.
4. Create a Social Media Crisis Strategy.




                                      Katja Presnal / SkimbacoLifestyle.com
                Monitoring Tools
1.   Google Blog Search   blogsearch.google.com
2.   Technorati Search    technorati.com/search
3.   Google Alerts        google.com/alerts
4.   Twitter Alerts       twilert.com or tweetbeep.com
5.   YouTube Alerts       video-alerts.com or
                          youtube.com/my_subscriptions
6. Use Newsreader to Collect Updates
   - collect feed from relevant websites and blogs

                                     Katja Presnal / SkimbacoLifestyle.com
     Creating Social Corporation
                      Social Media Policy:
   Set rules & restrictions of social media for all employees.

          Educate your company about Social Media.
 Not just how to use it, but also about the ethical guidelines.

                          Learn more:
     Word of Mouth Marketing Association: womma.org
         Public Relations Society of America: prsa.org
International Association of Business Communicators: iabc.com

                                         Katja Presnal / SkimbacoLifestyle.com
Social Media Crisis Strategy
  Prepare for Social Media Crisis


            Visualize the crisis.
          Be part of social media.
        Make a plan: how to react.
Train people to answer, be ready to act fast.



                              Katja Presnal / SkimbacoLifestyle.com
Response to Social Media Crisis
                 Act fast.
   Identify the crisis and real damage.
          Make a response plan.
   Prepare statement and distribute it.

              RESPONSE:
          Honest, real answers.
              Action Plan.
          Show that you listen.


                             Katja Presnal / SkimbacoLifestyle.com
         Leverage It
Nothing Can Turn Into Something,
 Bad PR Can Turn Into Good PR.




                       Katja Presnal / SkimbacoLifestyle.com
Questions
                   Questions?



                      Katja Presnal
www.SkimbacoLifestye.com
                      SkimbacoLifestyle.com