If you will target the wrong keywords with your SEO campaign you will lose the battle even before it begins. Nowadays you cannot expect to rank for broad match highly competitive keywords like “weight loss” or “build muscle” – the sites that are on the first page of Google (and that should be your primary goal) are several years old and have tens or even hundred of thousands backlinks, it is almost impossible to outrank them with a brand new website in a short period of time.
Keyword Research, SEO & You = Success? Lets talk about keyword research for your website. If you will target the wrong keywords with your SEO campaign you will lose the battle even before it begins. Nowadays you cannot expect to rank for broad match highly competitive keywords like “weight loss” or “build muscle” – the sites that are on the first page of Google (and that should be your primary goal) are several years old and have tens or even hundred of thousands backlinks, it is almost impossible to outrank them with a brand new website in a short period of time. Alternatively, it would be easy to rank on the first place for the phrase “cool and stupid shoe widgetization” but can you imagine anyone searching for that ? So our goal is to find long tail keywords, related to your site’s theme that have many searches per month and low competition. All the SEO experts call that “niche marketing”. Niche marketing is the way to go for us that don’t have large budgets and a staff of hundred people to back up our SEO campaigns. There are unlimited amount of niches that you have never heard of. Like “shiny steel can openers” and “dstt cards”. “World of Warcraft mining guide” and “fish oil supplements”. Find such a niche that is not too competitive, do a proper keyword research, write content around that topic and bang! – you have got a niche website that is getting easy traffic and hopefully generates some money. Not all niches are money makers though but a lot of them can make money with Adsense or affiliate products. If there is no product you can create your own and market it, but that is another discussion. Lets stay on track with the keyword research. There are a lot of keyword tools out there that makes our life easier. As an example, let’s assume we have a website that is selling baseball bats. Now if you thought that your goal is to rank first for “baseball bats”, good luck with that. Ideally, you are looking for 2-4 words combinations that have more than 10,000 searches per month and less than 20,000 competing websites – usually it is fairly easy to hit the first page of Google with these. Although it is also depending on factors like your niche, how much you are making per visitor etc. Even if there are a few competitors, always check the sites that are on the first page. Authority sites like Wikipedia, university sites and such usually have tons of backlinks and are hard to beat. The internet is a huge place, so whilst you will find a lot of competition in some niche’s there is a lot of business to be had. If you look hard enough you will find the gaps and then you can exploit them. If you are serious about keyword research, I strongly recommend Micro Niche Finder. This will be one of the best investments you have ever made. When I have found this tool, I have cut my keyword research time by like 80%. You can find more related keywords, check competition, dig for more keywords and check more search networks with a single click. This tool can do a lot more than just keyword research – it will help you to profit from article marketing, Yahoo Answers, Squidoo etc. Do yourself a favour and watch the free videos that are available on their website: Micro Niche Finder If you combine this with some solid guaranteed SEO practices, and disciplined action you are on the right track.
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