MEDIA RELEASE MARCH 2008 MYHOME TEAMS UP WITH MEDIASMART AND BIGPOND PBL Media’s myhome has teamed up with Telstra’s MediaSmart® and BigPond to sell online display advertising on its site and to explore a range of cross-promotional opportunities to leverage online traffic. MediaSmart®, the digital advertising arm of Sensis, has been appointed to market and sell display advertising space on the myhome website. myhome Chief Executive Officer, Austin Bryan said: “Working with MediaSmart® is key as we now have a range of new exciting partners wanting to actively advertise on myhome.com.au These partners will offer real value to the site and to consumers facing the daunting task of finding a home and getting settled.” General Manager, MediaSmart®, Anthony Saines, said myhome was a valuable addition to the fast growing MediaSmart® online advertising network. “With myhome as part of our network, MediaSmart® can now offer media buyers access to a quality real estate focused audience who are also likely to be in the market for finance, insurance, telecommunications and other services related to buying, renting, or selling a property”, Mr Saines said. As part of the deal, myhome and BigPond will include links to each other on their respective websites, as well as explore mutually beneficial promotional opportunities. BigPond and myhome will also work together on other opportunities to further align the websites and leverage each other’s strengths in the digital marketplace. BigPond is the market leader in providing innovative broadband and mobile content, and welcomes the opportunity to direct a large user base toward new content beyond our its traditional entertainment categories. In turn, myhome looks forward to developing a unique online and mobile real estate user experience that is differentiated for Telstra online and mobile customers. Mr Bryan said: “This is just the first of a number of key strategic associations that we have coming out this year. myhome has been working toward finding excellent partnerships that bring value to the real estate industry, our consumers and our business. Both MediaSmart® and BigPond are a great fit in this regard.” MediaSmart® is Australia’s largest online advertising network, with a network of 69 online properties and around 58 per cent of the Australian online audience. Ends. For further information, contact: Arabella Gibson, Director of Communications PBL Media T: 02 9965 2280 M: 0412 906 157 E: email@example.com Stephen Ronchi, Group Manager, External Communications T: 03 8653 7828 M: 0417 138 649 E: firstname.lastname@example.org About MyHome myhome.com.au is the most anticipated arrival in Australian real estate for decades. A partnership between PBL Media and members of the Australian real estate industry, myhome offers a simple, uncomplicated and human approach to the challenge of finding the right home. Designed to make the experience of renting, buying or selling real estate as easy and straightforward as possible, myhome enables users to make the best informed real estate decisions, with new ways of presenting and consolidating search findings. About PBL Media Pty Limited PBL Media, which is managed by PBL Media Holdings Pty Limited, is Australia’s leading diversified media and entertainment group. Its assets include the Nine Network Australia and NBN Television, ACP Magazines, Ticketek, Acer Arena and interests in carsales, ninemsn, myhome and the Australian News Channel (Sky News). PBL Media was formed in October 2006 as a 50:50 joint venture between the then Publishing and Broadcasting Limited and funds advised by private equity fund managers CVC Asia Pacific Limited and CVC Capital Partners. In May 2007, Publishing and Broadcasting Limited announced the split of its businesses into two publicly listed companies: a gaming company, Crown, and a media company, Consolidated Media Holdings which was implemented in December 2007. Following the split, Publishing and Broadcasting Limited changed its name to Consolidated Media Holdings (CMH). In September 2007, CVC acquired a further 25% interest in PBL Media taking its share to 75% thereby holding the majority interest in the company. About MediaSmart® MediaSmart® is Sensis’ digital advertising arm and a leading Australian digital media sales business, offering online, mobile and in-game advertising. MediaSmart® provides integrated media solutions across the digital spectrum, using world-class technology and infrastructure to deliver sophisticated targeting options. The MediaSmart® online network is currently made up of leading websites, including Yellow™, White Pages®, Whereis® and BigPond®, as well as third party sites such as AFL and Greater Union. MediaSmart® has the capacity to serve more than 3,000 online ads per second at peak times and up to four billion ads per month. About Sensis Sensis is Australia's leading information resource. We make complex lives simpler by helping Australians find, buy and sell. Sensis delivers innovative and integrated search solutions via print, online, voice and wireless channels to connect Australians 24 hours a day, seven days a week. Our powerful, multi-platform portfolio provides an unparalleled local information source incorporating: the White Pages® and Yellow™ directories; the CitySearch® lifestyle site; the Whereis® location and navigation site and navigation database; sensis.com.au - the search engine for Australians; 1234, the operator-assisted, premium voice information service and the 12456 Call Connect service; the Trading Post Group’s stable of weekly and monthly publications and tradingpost.com.au; Universal Publisher’s mapping publications including UBD® and Gregory’s®; and the gostay.com.au accommodation booking site. Sensis also holds a majority shareholding in SouFun.com, China’s leading real estate and home furnishings website and manages LinkMe.com.au, an innovative online career networking site, in partnership with MBI Investments.