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					Essential NLP Skills and elite sports principles for Business Success with Jimmy Petruzzi
1




       Essential NLP Skills for Business


                    www.excelwithnlp.com




Tel 0800 9556808 www.excelwithnlp.com
Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com



Contents
Your Trainer                                                                3

NLP physiology Strategies                                               4

Definitions of NLP                                                          5

NLP Communication Model                                                     6

The Mindset for Success, Themes                                             7

The Principles for Success                                                  8

Rapport                                                                     9

Motivation and Values                                                       10

Outcome, Performance and Process Goals                                      11

Making Goals Smart                                                          12

Anchoring – „Circle of Excellence‟                                          13

Dealing with Setbacks                                                       14

Pages for Notes                                                             15




Tel: 0800 9556808

www.excelwithnlp.com
Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com


                                    Your Trainer
Jimmy Petruzzi
Jimmy Petruzzi has worked in many countries with successful people and businesses
including premiership football teams, top athletes, politicians, entrepreneurs and
stars of the small screen, helping them to achieve peak performance in all aspects of
their lives.

Jim trains many of the top champions in the world of Sport based in the UK, and
abroad, and has implemented many of his unique and breakthrough concepts in
athletic performance.

Jim works with elite sports performers including, among others, Premiership
footballers and teams, some of the teams and individuals from teams Jim has worked
with are Crystal Palace F.C, Queens Park Rangers F.C, Bury F.C, he has also worked
with individuals from teams such as Manchester United, Manchester City, Wigan,
Fulham, to name a few, he has assisted to prepare international teams for major
tournaments such s the soccer world cup also trained rugby players, European Tour
golfers, World and Olympic medallists, international athletes, cricket players, tennis
players, professional football and sporting teams and establishments.

Jim has taken these principles of success in sport with NLP and transferred them to
the cooperate sector with great success, presently regarded as one of the most
successful and effective business coaches and trainers .Helping companies increase
sales, improve leadership and management skills, set inspiring goals and fulfil their
potential, become highly motivated and function effectively as a team.

Jim Appears regularly on television news, including BBC TV, ITV, including weekly
segment on radio 2ky Australia radio, worldwide newspapers as well as sports-related
documentaries. He is also often asked to provide commentary for radio and in the
press, and has a regularly time slot on Sky TV channel M in the UK, a regular
columnist on magazines such as peak performance, men's fitness and Fit Pro, he is a
writer for INPLTA and the British Association of NLP the governing body of NLP,
frequent contributor to other publications, as well as a sought after industry speaker
who regularly presents at the leading conferences in the field.

Received highly commended for coaching award 2006, for his international and
domestic work.



Tel: 0800 9556808

www.excelwithnlp.com
Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com




NLP Physiology Strategies

By changing the way you move your body, you can have a subtle but
important     influence    on     the      way      you      feel?

Here's a quick experiment to illustrate this point:
1. Try to feel depressed as you jump up and down and shake your hands
in the air.
2. Try to feel confident as you slump your shoulders and look down.
3. Try to feel tired and listless as you march around the room

Changing your physiology is probably the simplest way to change your
frame of mind in an instant.

The Basic Physiology Strategy.




Tel: 0800 9556808

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Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com

                       DEFINITIONS OF NLP
Neuro                 The nervous system (the mind), through which our
                      experience is processed via five senses:

                                 Visual
                                 Auditory
                                 Kinesthetic
                                 Olfactory
                                 Gustatory



Linguistic            Language and other nonverbal communication systems
                      through which our neural representations are coded,
                      ordered and given meaning. Includes:

                                 Pictures
                                 Sounds
                                 Feelings
                                 Tastes
                                 Smells
                                 Words (Self Talk)



Programming           The ability to discover and utilize the programs that
                      we run (our communication to ourselves and others) in
                      our neurological systems to achieve our specific and
                      desired outcomes.

In other words, NLP is how to use the language of the mind to achieve our specific
and desired outcomes and improve our results.


NLP has three main benefits:
   1. Improving communication
   2. Changing behaviours (and beliefs)
   3. Modelling excellence



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Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com

             NLP COMMUNICATION MODEL


                                        FILTER
                                           S
                                        DELETE

                                     GENERALISE


            Internal                    Time/Space
         Representation                Matter/Energy

                                         Language                            External
                                                                              Events
                                         Memories

                                         Decisions

                                       Meta Programs
               State
                                      Values & Beliefs

                                          Attitudes




           Physiology

                                                                        Behaviour




                                                                        RESULTS




Tel: 0800 9556808

www.excelwithnlp.com
Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com




               THE MINDSET FOR SUCCESS
                           Elite Sports Principles
Some Convenient Assumptions (not necessarily „Truths‟)

1.    Have respect for the athlete‟s/coach‟s „model of the world‟.

2.    Resistance in an athlete is a sign of a lack of rapport. (There are no resistant
      athletes, only inflexible communicators. Effective communicators accept and
      utilize all communication presented to them.)
3.    The more flexibility of behavior you have, the more likely it is that you will
      achieve your desired result.
4.    People are not their behaviors. Everyone is doing the best they can with the
      resources they have available. (Present behavior is the best choice available.
      Every behavior is motivated by a positive intent for that person.)
5.    You are in charge of your mind, and therefore your results (and I am also in
      charge of my mind and therefore my results).
6.    People have all the resources they need to succeed and to achieve their desired
      outcomes. (There are no un resourceful people, only un resourceful states.)
7.    There is no failure, just feedback!
8.    The meaning of communication is the response you get.




                                         THEMES
     C>E
      Reasons v Results
      Responsibility
       -Results
       -Value
Tel: 0800 9556808

www.excelwithnlp.com
Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com




Tel: 0800 9556808

www.excelwithnlp.com
Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com



            THE PRINCIPLES FOR SUCCESS
1.     Know Your Outcome. If you can define your outcome appropriately, then
       the outcome will be more achievable. Don‟t start anything without knowing
       your outcome in advance.

2.     Use Your Sensory Acuity. See and sense what is going on in your life as
       you proceed to your goal. What new things are you noticing in yourself?
       What new things are you noticing in others?

3.     Have Behavioral Flexibility. Be willing to do whatever it takes to achieve
       success. This is the key. With enough rapport and enough behavioral
       flexibility, you are always more likely to achieve your goals.

4.     Build and Maintain Rapport. Create a climate of trust and co-operation.

5.     Operate From a Physiology and Psychology of Excellence. Operate from
       a totally resourceful state. Do things that will empower you.

6.     Take Action. Without action there are no results




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Essential NLP Skills and elite sports principles for Business Success
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     www.petruzziperformance.com

   1. DECIDE ON THE STATE YOU WANT TO ANCHOR - EG BEING CALM
      AND RELAXED, CONFIDENT, MOTIVATED ETC;
   2. CHOOSE AN ANCHOR (OR ANCHORS) THAT YOU WISH TO TRIGGER
      THAT STATE - EG PRESS THUMB AND MIDDLE FINGER TOGETHER;
   3. RECALL A MEMORY OR IMAGINE A SITUATION WHERE YOU CAN
      EXPERIENCE THAT STATE - EG RECALL A SITUATION WHERE YOU
      WERE TOTALLY CALM, RELAXED, CONFIDENT ETC;
   4. WHEN THE EXPERIENCE IS VIVID AND YOU ARE IN THE DESIRED
      STATE AT THE PEAK OF ITS INTENSITY, SQUEEZE YOUR THUMB
      AND MIDDLE FINGER TOGETHER;
   5. RELEASE THE ANCHORS WHEN THE EXPERIENCE BEGINS TO FADE;
   6. NOW DO SOMETHING ELSE - OPEN YOUR EYES, COUNT DOWN FROM
      10 TO BREAK THE STATE AND DISTRACT YOURSELF
   7. REPEAT THE STEPS ABOVE SEVERAL TIMES, EACH TIME TRYING TO
      MAKE THE MEMORY MORE VIVID (NOT REQUIRED WHEN THE
      ANCHOR IS ESTABLISHED AT THE HIGH POINT OF A REAL
      EXPERIENCE, BUT YOU CAN STRENGTHEN THE ANCHOR BY
      ESTABLISHING IT AT THE HIGH POINT OF SEVERAL SUCH
      EXPERIENCES);
   8. APPLY THE          ANCHOR        AND      CHECK      THAT         THE   REQUIRED   STATE
      OCCURS;
   9. APPLY THE REQUIRED ANCHOR DURING THE HALFTIME INTERVAL TO
      GENERATE THE APPROPRIATE EMOTIONAL STATE




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Essential NLP Skills and elite sports principles for Business Success
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     www.petruzziperformance.com

                 FIVE KEYS TO ANCHORING
1.      INTENSITY of the experience.
       An anchor should be applied when the client is fully associated in an intense
       state. The more intense the experience, the better the anchor will stick.
       You use your sensory acuity and calibration skills to notice when the client
       is going into a specific state.
2.    TIMING of the anchor.
      When you see the beginning of the state, apply the anchor. When you see
      the state reach its peak, let it go. This can vary typically from five to
      fifteen seconds. This is the basis of precision anchoring.
3.     UNIQUENESS of the stimulus.
       A handshake, although it is an anchor, may be too common. The anchor must
       be in a unique location that will not be accidentally or inadvertently touched.
4.     REPLICABILITY of the stimulus.
       The anchor has to be repeated and reinforced in the same way from time to
       time. It also needs to be replicable during the „competition‟ itself.
5.     NUMBER of times.
       Repetition of the stimulus, the number of times the stimulus is applied. The
       more often, the more powerful will be the anchor. If you keep adding, or
       stacking, anchors, it becomes even more powerful.
                                      ‘I   T U R N’ is a useful mnemonic


       TIMING OF AN ANCHOR:




Tel: 0800 9556808

www.excelwithnlp.com
Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com




Tel: 0800 9556808

www.excelwithnlp.com
Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com

                                    MOTIVATION
Some thoughts:

    We all have things which motivate us, which vary from context to context.

    If a MANAGER finds out what is important to their staff, the manager has
     more chance of motivating his staff than if he doesn‟t know.

    We are motivated either to move „Towards‟ things, or „Away From‟ things, or a
     combination of the two. This is similar to „carrot or stick‟

    Other drivers of motivation are „Affiliation‟ (i.e. people), „Achievement‟
     (improvement, getting better) and „Power‟ (winning, control, influence, power,
     authority‟


                                          VALUES
„Values‟ are key determinants of motivation.              Values can be defined as „”what is
important to us in any particular context”.

There are several ways to find out people‟s Values:
   ask them,
   listen to them,
   note their behaviours




Tel: 0800 9556808

www.excelwithnlp.com
Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com

                       MAKING GOALS SMART

S      - Simple as possible
       - Specific as possible


M      - Meaningful to you
       - Measurable, so that you know when you‟ve gotten it!             What will you
       see/hear/feel when you have it?
       - More than one way to achieve outcome


A      - Achievable – make it a stretch, but not impossible
       - As if now ie write the goals in the present tense (eg 31/12/08 – I have
       scored 20 goals this year and earned 5 full caps.)


R      - Realistic – use your own definition of realistic, but watch for selling yourself
       short
       - Responsible – make sure it‟s in line with your values and those of other people
       involved. (The more it‟s in line with, or at least not against, others, the less
       resistance there will be).
       - Right for you? Is it worth the effort, time and money? Is it in keeping with
       you sense of self? Does it increase choice?
       - Retains the positive by-products (if any) of existing situation


T      - Timed – set a time frame by when it shall be
       - Towards – state the goal towards what you want, rather than away from what
       you don‟t want




Tel: 0800 9556808

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Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com



                  DEALING WITH SETBACKS

Setbacks are an integral part of sports and business, as they are in life. There are
several ways to help athletes overcome „setbacks‟.

“It‟s not what happens to us, it‟s how we deal with it that counts.”

Here are some tips:

   i)      Acknowledge and learn
   ii)     Just „let it go‟
   iii)    Get back into a physiology and psychology of excellence
   iv)     Focus on what you want




Tel: 0800 9556808

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Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com




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Tel: 0800 9556808

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Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com




For More Information on How to Learn to:

   Maximise your profits from your existing products and services

       Develop new and more profitable products and services

       Effectively market your services

       Develop winning business strategies

       Manage yourself more effectively

      Work smart and not hard

       Concentrate 90% of your efforts on

       Build an unrivalled reputation

       Put together wining business plans



      How to motivate yourself and others

      How to set achievable goals

      How to influence more effectively

      How to build rapport with anyone

      How to gain greater understanding of someone else’s position, for
       example in negotiation, sales or in relationships generally



Contact the team at www.excelwithnlp.com or www.petruzziperformance.com

Email: info@excelwithnlp.com

Email info@petruzziperformance.com or phone 07818032622 for information
on our in house training programs and our course schedule


Tel: 0800 9556808

www.excelwithnlp.com
Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com




             Free Guide to Using NLP in Business

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       NLP Selling Techniques

       How to Motivate Yourself and Others
       How to Set Achievable Goals
       How to Influence More Effectively
       How to Build Rapport with Anyone
       How to gain greater understanding of someone else’s position, for example in negotiation,
       sales or in relationships generally




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Tel: 0800 9556808

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Essential NLP Skills and elite sports principles for Business Success
www.excelwithnlp.com
     www.petruzziperformance.com




Tel: 0800 9556808

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