Volume 5 Issue 7
! Postcard Direct Mail
“Linking Companies to their Communities”
Promoting your business with a direct mail postcard campaign is
one of the most effective ways to reach your customers and build your business.
Susan Jeanne Mertz
President A Direct Mail Campaign should be included in your Regular & Repetitive
Marketing/Public Relations Plan. But the price of
The key to success is persistence. If you want your
postage and the “how to get them to open it”
business to be successful, you must market
dilemma can be difficult barriers to success.
Postcards can be the answer to both issues.
Call us First, they are cheaper to mail and cheaper to print --
Repetitive mailings will increase your customers’ and
prospects’ interest in your business and keep your
and in full color. Many printers specialize in name and services in front of them.
TODAY! postcard printing; you can get 2,500 full color, glossy
postcards printed on heavy coated stock for under Timing and your prospect’s need for your services are
$200.00. Search the web for these specialty everything. With repetitive mailing, you have a better
printers. Ask for samples. chance of getting your name in front of your potential
customer when he is thinking about his need for your
The instant appeal and attraction of a well-designed, services.
Begin to full-color postcard certainly makes it stand out
Postcard mailings can be done in a variety of ways.
amongst envelope-wrapped letters.
make an The average American is exposed to more than
A less expensive strategy is to systematically and
periodically send the same “branded” genetic
5,000 marketing messages a day This makes
IMPACT! repetition crucial -- as your audience may hardly
postcard to everyone on your list.
notice your message the first time you send it. Another strategy is to create several postcards that
tomorrow! “tell a continuing story”, building the receivers’
Sending more than one postcard to the same
interest in your business until they're ready to buy.
audience increases your chances of catching people
when they need what you're offering. Most of the Experts advise mailing to a list at least three times
time, no response from a prospect means "no for before calling it a dud. And don’t stop mailing to a
now" ; not “no forever”. list as long as you're getting a high ROI.
843.821.3283 Marketing Tip: Send postcards every 6 weeks Building trust takes time. People need time to know
you and like you before they will trust you with their
to keep your business in front of your customers
business. So keep those postcards coming!
Make an IMPACT! in 2008
www.ImpactPR.net Make an IMPACT! with IMPACT! your community with Understand how to better
"Customized Communications" "Messages that Matter" IMPACT! your customers
IMPACT! designs polished, IMPACT! strategically places IMPACT! facilitates surveys
professional external and internal feature articles and and evaluations and compiles
communication pieces. Our staff announcements of company results in comprehensive
also creates professional, news, products and services in reports that allow you to better
efficient and effective targeted media and creates tailor your services and
presentations tailored to your written materials that increase products to meet the
target market that sets you apart your credibility and builds your individualized expectations of
from your competition. organization’s identity. your target audience.
IMPACT! Inc. creates opportunities that link clients to their communities
through comprehensive public relations strategies and customized corporate communications.