Volume 7 Issue 4
“Linking Companies to their Communities”
You want to deliver the programs and services that Type of Questions
your clients want and need from you. Multiple-choice questions are great because they
take less time to complete for the respondent. It also
Knowing what your ideal clients expect from you is
can help the person understand more about what
Susan Jeanne Mertz one of the best ways to ensure you keep existing
President you are asking.
clients and add happy new ones.
If you use a rating scale, for example 1-5 with 5 being
To elicit feedback from them to keep your finger on
the pulse of what's important, follow these tips: the highest level of agreement, use the same scale
throughout your survey.
What do you want to know? And how are you going
Avoid leading questions or statements.
Call us to use the information you receive?
List your objectives and decide why you want to Structure
know these facts; and what you can do about any Design your survey in a logical progression. Start
TODAY! rising negative and positive outcomes. with general questions and then lead into more
This will help you design clear questions that will
help you make solid business decisions from the Offer a Thank You Gift
results you receive. Even if your survey only takes 3-5 minutes for a
person to complete, you'll get a lot more people to
Begin to Timing
respond if you offer a valuable giveaway to each
A general survey is great to do once a year to make
person who completes the survey.
sure you're covering your clients “hot” issues and
make an concerns. You might uncover something new. Offer a bonus audio, report or 15-minute consultation
to each person, and make sure they know about the
IMPACT! You can also do a very specific survey from time to
time. This can be a follow-up your clients’ perception
special gift when you ask them to respond. Make it
enticing enough so they'll want to fill out your survey
of your performance and deliverables.
tomorrow! right away!
You want your survey to be comprehensive, but not a Remember, make it as simple as possible for people
chore to complete. to complete and then take action on what you
Keep your survey to around ten simple questions. By
843.821.3283 keeping your survey short, you are forced to make Click here to complete IMPACT!’s latest survey.
sure that you are only asking the questions that are
most relevant and will provide you with the Contact IMPACT! for assistance in
information that will be most useful to you. creating, implementing, tabulating, and summarizing
Susan.Mertz@ your next company survey.
Make an IMPACT!
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also creates professional, news, products and services in understand your target market
efficient and effective targeted media and creates and competition and have the
presentations tailored to your written materials that increase knowledge to make informed
target market that sets you apart your credibility and build your decisions before implementing
from your competition. organization’s identity. PR and marketing strategies.
IMPACT! Inc. creates opportunities that link clients to their communities
through comprehensive public relations strategies and customized corporate communications.