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					                                                                                                                                  Journal AWWA
The Pulse of The WaTer Profession

Since 1914, Journal AWWA has been the
magazine water industry professionals have turned to for
technical and managerial information—more than any             Reach 76,778 potential reader
other publication.                                             audience in Journal AWWA
                                                               source: average number of readers per copy/2.0 pass-along, ad–Q®
research shows that information from Journal AWWA              study, March 2007
is applied on the job more than that of any other water-
related periodical—great news for advertisers who want
high visibility and consistent exposure.
With a current total circulation of more than 40,000+
readers, the industry-leading Journal AWWA is an
information-packed benefit of aWWa membership
that is published monthly.

Journal AWWA Circulation: 40,179*
*BPa Worldwide, Circulation statement
 for the 6-Month Period ended June 2007

Journal AWWA
Subscribers by Title
■	   executive—20.3%
■    operations—6.3%
■    administration—3.2%
■    others allied to the
■    scientific & research—2.0%
■    Design/engineering—13.0%
■    academia—1.3%
■    Management—23.9%

Journal AWWA
Subscribers by Industry
■	 Public Water supply
■ others allied to the
■ retired—0.6%
■ Consulting firm—20.3%
■ Contractor—2.3%
■ Government—7.3%
■ Manufacturer & Distributor
■ education/research—1.4%
■ Private industrial systems/

Journal AWWA

               JOURNAL AWWA:
               The Pulse of The WaTer Profession

               2008 JOURNAL AWWA EDITORIAl CAlEnDAR

               JAnuARy                                              MAy                                                       SEpTEMBER
               Business Issues                                      Conservation                                              Source Water
                ● The dilemma of funding                             ● utility experiences                                     ● Protection

                ● Consumer pricing versus production costs           ● Water-efficiency                                        ● acquiring new/alternative sources

                ● asset management                                   ● reuse                                                   ● sustainability

               Insertion Order:      november 23, 2007               ● social marketing                                        ● rotating column: Workforce Diversity

               Materials:            December 3, 2007                ● Conference coverage: ACE08                              ● special features

               Bonus Distribution: AWWA/WEF utility                 Insertion Orders:      March 2, 2008                                   .
                                                                                                                                        —a.P Black award Winner Coverage
               Management Conference, Sustainable Water             Materials:             April , 2008                                —Trends in Water and Wastewater
               Sources Conference                                   Bonus Distribution: ACE08                                            section featuring Market outlook
                                                                                                                               ● Conference coverage: Water Quality

               FEBRuARy                                             JunE                                                          Technology Conference
                                                                                                                              Insertion Orders:       July 8, 2008
               International Issues                                 Climate Change                                            Materials:              August , 2008
                ● Global growth markets                              ● Planning for scarcity
                                                                                                                              Bonus Distribution: DSS, WEFTEC, Water
                ● environmental justice                              ● Droughts, flooding
                                                                                                                              Quality Technology Conference®
                ● safe water for all                                 ● Going green

               Insertion Orders:
                                      December 2, 2007
                                      January 3, 2008
                                                                     ● environmental activism

                                                                     ● using solar power
               Bonus Distribution: Customer Service/                 ● special feature                                        Disinfection
               Information Management                                        —Career fair                                      ● DBPs

               & Technology Conference                              Insertion Order:        April 8, 2008                     ● Chlorine, chloramination, ozone

                                                                                                                               ● special feature

                                                                    Materials:              May , 2008
               MARCh                     Ad s                       Bonus Distribution: ACE08, ACE Career Fair                         —state of the industry report
                                                                                                                              Insertion Orders:       August 22, 2008
               Regulatory Update
                ● overview of current/pending regs
                                                                    July                                                      Materials:              September 3, 2008
                                                                                                                              Bonus Distribution: DSS Conference, WEFTEC,
                ● lead and Copper rule issues                       Distribution Systems                                      Water Quality Technology Conference®
                ● revisions to the Total Coliform rule               ● Water quality concerns

                ● Proposed Distribution system rule

                ● Preparing for the iDse report
                                                                     ● system expansion

                                                                     ● security
                ● Treatment plant residuals                          ● Conference coverage: DSS                               Pharmaceuticals and Personal
               Insertion Orders:       January 8, 2008             Insertion Order:      May 23, 2008                        Care Products
               Materials:              February , 2008             Materials:            June 2, 2008                         ● identification

               Bonus Distribution: Customer Service/Information     Bonus Distribution: DSS Conference                         ● risk

               Management & Technologh Conference                                                                              ● Treatment

               ApRIl                                                AuguST                                                    Insertion Order:
                                                                                                                                                     September 9, 2008
                                                                                                                                                     October , 2008
                                                                    Workforce Issues                                          Bonus Distribution: Water Quality
               Infrastructure                                        ● future of engineering
                ● asset management
                                                                                                                              Technology Conference®
                                                                     ● solutions to workforce issues
                ● repair/replacement planning

                ● DWsrf allotments
                                                                     ● succession planning

                                                                     ● special feature
                ● Conference coverage: ACE08
                                                                             —new Product Technology showcase                 Filtration
               Insertion Orders:       February 22, 2008                                                                       ● nonconventional filtration processes
                                                                    Insertion Orders:      June 20, 2008
               Materials:              March 3, 2008
                                                                    Materials:             July , 2008                        ● Conventional filtration processes
               Bonus Distribution:     ACE08
                                                                    Bonus Distribution: DSS Conference                        Insertion Orders:        October 24, 2008
                                                                                                                              Materials:               november 3, 2008

                                                  Topics listed under the issue focus headings are content suggestions. submissions regarding all aspects related to a focus topic
                                                  are welcomed by the editor. Journal AWWA reserves the right to change the editorial calendar without notice.
                                                  news Department or general Interest Feature Submissions
                                                  The deadline for news submissions is a minimum of two months before the date of issue (i.e., submissions for the January issue
                                                  are due to editorial no later than november 1; the february issue no later than December 1, etc.)
                                                  peer-reviewed Submissions
                                                  for guidelines regarding peer-reviewed manuscript submissions, please go to

                                                                                                                                            Journal AWWA
Journal AWWA 2008 Member Rates (Black/White)
 Size                             x           3x              6x              9x              2x             8x             24x
 Spread                           $2,200      $0,960         $0,440         $9,950          $9,65          $8,490          $7,565
 Full page                        $6,490       $6,45          $5,480          $5,225          $4,85          $4,455          $3,970
 Two-thirds page                  $4,940       $4,670          $4,290          $4,60          $3,780          $3,350          $3,70
 half-page                        $4,05       $3,735          $3,400          $3,265          $3,80          $2,630          $2,425
 (vertical and horizontal only)

 Third-page                       $3,285       $3,030          $2,750          $2,580          $2,395          $2,45          $2,000
 Quarter-page                     $2,695       $2,500          $2,30          $2,00          $,955          $,760          $,720

 Inside Front Cover                                                           $9,200**
 Inside Back Cover                                                            $8,400**
 Back Cover                                                                   $,300**
 Color Charge                                                                 $,300 /page or fraction

premium Advertising Features
 Bellyband                                                                    $4,000 includes printing
 French gatefold                                                              $20,000
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 Inserts                                    2-page $7,000*                                   4-page $,000*
                                            8-page $7,000*                                  2-page $22,800*
 Business Reply Card                        $7,000*

 Buyer’s guide Directory                    $2,000 per calendar year, $300 per month for partial year entries (net rate)
 product Spotlight                          $700 net rate (frequency rates also available)
*Does not include printing cost. Rates based on mechanically acceptable printed inserts.
** Sold only as a 12X contract.

                                                                              Get Noticed With Premium Advertising Features

    83%                                                                       stand out in the market with a variety of premium
                                                                              advertising features, including french gatefold covers,
    of Readers Took                                                           bellybands, business reply cards, polybags, bookmarks,
                                                                              flyers, technical briefs, inserts, and more. Take advantage
    Action as a Result                                                        of these unique marketing tools for product launches or
    of Ads in Journal AWWA                                                    industry information that requires special promotion. ask
       ●    50% discussed an ad or article with someone                       your Key account Manager for pricing, design details, and
            else in the company                                               technical specifications.
       ●    44% visited the advertiser’s Web site
       ●    43% referred an ad to someone else
            in the company
       ●    29% requested additional information from
            a company, sales rep, or distributor
       ●    25% recommended the purchase of an
            advertised product
       ●    18% bought advertised products or services
            Source: Ad-Q® Publisher’s Report, March 2007

Journal AWWA

               JOURNAL AWWA:
               The Pulse of The WaTer Profession

                                                                                               Ad s          Q
                                                                                           how Do you Measure ROI? let us help!
                                                                                           advertise in the March issue of Journal AWWA and
                                                                                           receive free valuable feedback from the harvey research
                                                                                           ad-Q® study on how your ad is viewed and read by
                                                                                           aWWa members.

               “The Journal provides the most up-to-date commentary on new technologies and regulatory trends.
               The excellent peer-reviewed technical articles make this an essential resource for key decision makers
               in the water industry.”
                               Michael F. Bourke, VP Sales & Marketing, Orica Watercare Inc.

               Journal AWWA Reader profile
               Journal AWWA Is the Most Regularly Read
               Industry publication                                                                       Most useful on the Job
               Journal AWWA—59%                                                                           Journal AWWA—39%

               Public Works Magazine—21%                                                                  Public Works Magazine—10%

               WaterWorld—27%                                                                             WaterWorld—11%

               Water Environment & Technology—25%                                                         Water Environment & Technology—12%

               Water & Wastes Digest—25%                                                                  Water & Wastes Digest—10%

               other industry Publications—12%                                                            other industry Publications—8%

               source: ad-Q® Publisher’s report, March 2007                                               source: ad-Q® Publisher’s report, March 2007

                                                                                                                                                                                                                                              Journal AWWA
                            Additional Advertising                                                                                                                            Special Buyer’s guide Directory package
                            Opportunities                                                                                                                                     save $600 and gain a full year of print and online
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                            Journal AWWA Buyer’s guide Directory
                    The Buyer’s Guide is the top choice for advertisers who want
                    frequency and economy. Your ad appears every month in
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  S E C T I O N     value pricing, allowing you to showcase different divisions
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                                                                                                                                                                              Web site Exposure for Display Advertisers
                                                PICA USA Inc. is rec-
                           submit an ognized worldwide logo image and a description
                                                as a leader in acti-
 132-16                    of 50 words or Inquire        less
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on to solve any filtration
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                           rate istreatment: on a full calendar-year contract; insertions
ering a complete line of                  00    carbons for munici-
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                                               7    10:07
ted carbons to meet all      pal water                    AM        Page
Products include coconut
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                           areAdsorption or biological treatment
                             • Taste, odor, and synthetic organics
                                                                                                                                                                              your company Web site, in addition to your listing already in
s available in both GAC         removal

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ndard and custom filtra-     • DBP removal
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                                                                                                                                                                              place in each issue of Journal AWWA. see the Web section
mmitted to making a        remaining months 432
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                                                                                                                                                                              beginning on page 26 for more information.
hier environment. 118 E.
 e C, Mt. Vernon, OH
                             McCormick Blvd., Columbus, OH
                                            A D
                                                V  E R T
                                           43213; toll free: (888) 464-PICA or
                                                           I S
 858-6889, fax: (740)
                                                no agencye-mail:  discounts
                                       (614) 864-8100, fax: (614)
                                                                       I N G
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                                                                                                                                                                              have your skyscraper banner ad with a link to your Web site
                     ●                                                                   T I O               website:                                                N

    NORITACTIVAmericas Inc.
                                                      AWWA Associate Member
                                                                                                                                                                              prominently displayed on the monthly e-mail sent to notify
    manufactures theCARBO
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Journal AWWA

               JOURNAL AWWA:
               The Pulse of The WaTer Profession

               March Journal AWWA                                             October Journal AWWA
               Measure your advertising                      Ad s   Q         State of the Industry Report
               investment and ROI with                                                                       This important Journal issue
               the Ad-Q® Study                                                                               presents your company with
                                                                                                             the advantage of advertising
               aWWa contracts with harvey research each year to conduct
                                                                                                             your products and services to
               the ad-Q® study survey among Journal AWWA readers. This
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               into the impact of your advertising program and offers
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               ad-Q® study by securing your display ad in the March 2008
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               issue of Journal.
                                                                              where they are most needed and water professionals can
               June Journal AWWA                                              be better prepared for the future. advertisers will benefit
                                                                              from a long shelf life, as the state of the industry report is
               Career Fair Special Section                                    consistently referenced throughout the year. reservations
               reach more than 40,000 water professionals by advertising      for this issue are due august 22, 2008.
               your open positions and company profile in this special
               section. as a bonus, the June 2008 issue of Journal AWWA       product Spotlight
               will be distributed to aCe08 attendees and at the aCe08
               Career fair. Contact your Key account Manager for pricing      product
                                                                                                                 A D V E R T I S I N G   S E C T I O N                                                        This unique Journal
               and technical specifications. reservations for the Career       ARSENIC AND HEAVY METAL
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               new product Technology Showcase                                                                                                                                                                submit a photo and
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                                                                                                                                          cated calculations
                                                                              LABORATORY TOC ANALYZER                                     beforehand! The

                                                                                                                                                                                                              $700 per ad
                                                                                  GE Analytical Instruments. The Sievers® 5310 C          DDI is considered
                                                                              Laboratory TOC Analyzer is designed to simplify total       the best solution
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               showcase, an exclusive area in the aCe08 exhibit hall,
                                                                                                                                          to sodium
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                                                                              resulting in less                                           Perfect for sludge
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               and 75 words. reservation deadline is June 20, 2008. all       128   JULY 2007 | JOURNAL AWWA

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               for the new Product Technology showcase.
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               Trends in Water and Wastewater                                 equipment sales, and more.
               Special Section                                                  ●submit classified ads electronically
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               space is limited for this special section.