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					                                                                                                                                  Journal AWWA
JOURNAL AWWA:
The Pulse of The WaTer Profession



Since 1914, Journal AWWA has been the
magazine water industry professionals have turned to for
technical and managerial information—more than any             Reach 76,778 potential reader
other publication.                                             audience in Journal AWWA
                                                               source: average number of readers per copy/2.0 pass-along, ad–Q®
research shows that information from Journal AWWA              study, March 2007
is applied on the job more than that of any other water-
related periodical—great news for advertisers who want
high visibility and consistent exposure.
With a current total circulation of more than 40,000+
readers, the industry-leading Journal AWWA is an
information-packed benefit of aWWa membership
that is published monthly.


Journal AWWA Circulation: 40,179*
*BPa Worldwide, Circulation statement
 for the 6-Month Period ended June 2007




Journal AWWA
Subscribers by Title
■	   executive—20.3%
■    operations—6.3%
■    administration—3.2%
■    others allied to the
     field—30.1%
■    scientific & research—2.0%
■    Design/engineering—13.0%
■    academia—1.3%
■    Management—23.9%




Journal AWWA
Subscribers by Industry
■	 Public Water supply
   utilities—29.0%
■ others allied to the
   field—32.1%
■ retired—0.6%
■ Consulting firm—20.3%
■ Contractor—2.3%
■ Government—7.3%
■ Manufacturer & Distributor
   —6.4%
■ education/research—1.4%
■ Private industrial systems/
   Wholesaler/—0.7%




                                                           
Journal AWWA


               JOURNAL AWWA:
               The Pulse of The WaTer Profession



               2008 JOURNAL AWWA EDITORIAl CAlEnDAR

               JAnuARy                                              MAy                                                       SEpTEMBER
               Business Issues                                      Conservation                                              Source Water
                ● The dilemma of funding                             ● utility experiences                                     ● Protection

                ● Consumer pricing versus production costs           ● Water-efficiency                                        ● acquiring new/alternative sources

                ● asset management                                   ● reuse                                                   ● sustainability

               Insertion Order:      november 23, 2007               ● social marketing                                        ● rotating column: Workforce Diversity

               Materials:            December 3, 2007                ● Conference coverage: ACE08                              ● special features

               Bonus Distribution: AWWA/WEF utility                 Insertion Orders:      March 2, 2008                                   .
                                                                                                                                        —a.P Black award Winner Coverage
               Management Conference, Sustainable Water             Materials:             April , 2008                                —Trends in Water and Wastewater
               Sources Conference                                   Bonus Distribution: ACE08                                            section featuring Market outlook
                                                                                                                               ● Conference coverage: Water Quality


               FEBRuARy                                             JunE                                                          Technology Conference
                                                                                                                              Insertion Orders:       July 8, 2008
               International Issues                                 Climate Change                                            Materials:              August , 2008
                ● Global growth markets                              ● Planning for scarcity
                                                                                                                              Bonus Distribution: DSS, WEFTEC, Water
                ● environmental justice                              ● Droughts, flooding
                                                                                                                              Quality Technology Conference®
                ● safe water for all                                 ● Going green

               Insertion Orders:
               Materials:
                                      December 2, 2007
                                      January 3, 2008
                                                                     ● environmental activism

                                                                     ● using solar power
                                                                                                                              OCTOBER
               Bonus Distribution: Customer Service/                 ● special feature                                        Disinfection
               Information Management                                        —Career fair                                      ● DBPs

               & Technology Conference                              Insertion Order:        April 8, 2008                     ● Chlorine, chloramination, ozone

                                                                                                                               ● special feature


                                                 Q
                                                                    Materials:              May , 2008
               MARCh                     Ad s                       Bonus Distribution: ACE08, ACE Career Fair                         —state of the industry report
                                                                                                                              Insertion Orders:       August 22, 2008
               Regulatory Update
                ● overview of current/pending regs
                                                                    July                                                      Materials:              September 3, 2008
                                                                                                                              Bonus Distribution: DSS Conference, WEFTEC,
                ● lead and Copper rule issues                       Distribution Systems                                      Water Quality Technology Conference®
                ● revisions to the Total Coliform rule               ● Water quality concerns

                ● Proposed Distribution system rule

                ● Preparing for the iDse report
                                                                     ● system expansion

                                                                     ● security
                                                                                                                              nOvEMBER
                ● Treatment plant residuals                          ● Conference coverage: DSS                               Pharmaceuticals and Personal
               Insertion Orders:       January 8, 2008             Insertion Order:      May 23, 2008                        Care Products
               Materials:              February , 2008             Materials:            June 2, 2008                         ● identification

               Bonus Distribution: Customer Service/Information     Bonus Distribution: DSS Conference                         ● risk

               Management & Technologh Conference                                                                              ● Treatment




               ApRIl                                                AuguST                                                    Insertion Order:
                                                                                                                              Materials:
                                                                                                                                                     September 9, 2008
                                                                                                                                                     October , 2008
                                                                    Workforce Issues                                          Bonus Distribution: Water Quality
               Infrastructure                                        ● future of engineering
                ● asset management
                                                                                                                              Technology Conference®
                                                                     ● solutions to workforce issues
                ● repair/replacement planning

                ● DWsrf allotments
                                                                     ● succession planning

                                                                     ● special feature
                                                                                                                              DECEMBER
                ● Conference coverage: ACE08
                                                                             —new Product Technology showcase                 Filtration
               Insertion Orders:       February 22, 2008                                                                       ● nonconventional filtration processes
                                                                    Insertion Orders:      June 20, 2008
               Materials:              March 3, 2008
                                                                    Materials:             July , 2008                        ● Conventional filtration processes
               Bonus Distribution:     ACE08
                                                                    Bonus Distribution: DSS Conference                        Insertion Orders:        October 24, 2008
                                                                                                                              Materials:               november 3, 2008




                                                  Topics listed under the issue focus headings are content suggestions. submissions regarding all aspects related to a focus topic
                                                  are welcomed by the editor. Journal AWWA reserves the right to change the editorial calendar without notice.
                                                  news Department or general Interest Feature Submissions
                                                  The deadline for news submissions is a minimum of two months before the date of issue (i.e., submissions for the January issue
                                                  are due to editorial no later than november 1; the february issue no later than December 1, etc.)
                                                  peer-reviewed Submissions
                                                  for guidelines regarding peer-reviewed manuscript submissions, please go to jawwa.msubmit.net.


                                                                                        2
                                                                                                                                            Journal AWWA
Journal AWWA 2008 Member Rates (Black/White)
 Size                             x           3x              6x              9x              2x             8x             24x
 Spread                           $2,200      $0,960         $0,440         $9,950          $9,65          $8,490          $7,565
 Full page                        $6,490       $6,45          $5,480          $5,225          $4,85          $4,455          $3,970
 Two-thirds page                  $4,940       $4,670          $4,290          $4,60          $3,780          $3,350          $3,70
 half-page                        $4,05       $3,735          $3,400          $3,265          $3,80          $2,630          $2,425
 (vertical and horizontal only)

 Third-page                       $3,285       $3,030          $2,750          $2,580          $2,395          $2,45          $2,000
 Quarter-page                     $2,695       $2,500          $2,30          $2,00          $,955          $,760          $,720


 Inside Front Cover                                                           $9,200**
 Inside Back Cover                                                            $8,400**
 Back Cover                                                                   $,300**
 Color Charge                                                                 $,300 /page or fraction

premium Advertising Features
 Bellyband                                                                    $4,000 includes printing
 French gatefold                                                              $20,000
 Bookmark                                                                     $7,500*
 Inserts                                    2-page $7,000*                                   4-page $,000*
                                            8-page $7,000*                                  2-page $22,800*
 Business Reply Card                        $7,000*

 Buyer’s guide Directory                    $2,000 per calendar year, $300 per month for partial year entries (net rate)
 product Spotlight                          $700 net rate (frequency rates also available)
*Does not include printing cost. Rates based on mechanically acceptable printed inserts.
** Sold only as a 12X contract.

                                                                              Get Noticed With Premium Advertising Features

    83%                                                                       stand out in the market with a variety of premium
                                                                              advertising features, including french gatefold covers,
    of Readers Took                                                           bellybands, business reply cards, polybags, bookmarks,
                                                                              flyers, technical briefs, inserts, and more. Take advantage
    Action as a Result                                                        of these unique marketing tools for product launches or
    of Ads in Journal AWWA                                                    industry information that requires special promotion. ask
       ●    50% discussed an ad or article with someone                       your Key account Manager for pricing, design details, and
            else in the company                                               technical specifications.
       ●    44% visited the advertiser’s Web site
       ●    43% referred an ad to someone else
            in the company
       ●    29% requested additional information from
            a company, sales rep, or distributor
       ●    25% recommended the purchase of an
            advertised product
       ●    18% bought advertised products or services
            Source: Ad-Q® Publisher’s Report, March 2007



                                                                                3
Journal AWWA

               JOURNAL AWWA:
               The Pulse of The WaTer Profession




                                                                                               Ad s          Q
                                                                                           how Do you Measure ROI? let us help!
                                                                                           advertise in the March issue of Journal AWWA and
                                                                                           receive free valuable feedback from the harvey research
                                                                                           ad-Q® study on how your ad is viewed and read by
                                                                                           aWWa members.




               “The Journal provides the most up-to-date commentary on new technologies and regulatory trends.
               The excellent peer-reviewed technical articles make this an essential resource for key decision makers
               in the water industry.”
                               Michael F. Bourke, VP Sales & Marketing, Orica Watercare Inc.




               Journal AWWA Reader profile
               Journal AWWA Is the Most Regularly Read
               Industry publication                                                                       Most useful on the Job
               Journal AWWA—59%                                                                           Journal AWWA—39%




               Public Works Magazine—21%                                                                  Public Works Magazine—10%




               WaterWorld—27%                                                                             WaterWorld—11%




               Water Environment & Technology—25%                                                         Water Environment & Technology—12%



               Water & Wastes Digest—25%                                                                  Water & Wastes Digest—10%



               other industry Publications—12%                                                            other industry Publications—8%



               source: ad-Q® Publisher’s report, March 2007                                               source: ad-Q® Publisher’s report, March 2007




                                                                                   4
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Journal AWWA


               JOURNAL AWWA:
               The Pulse of The WaTer Profession



               March Journal AWWA                                             October Journal AWWA
               Measure your advertising                      Ad s   Q         State of the Industry Report
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                                                                              for plant optimization and USEPA compliance report-         hypochlorite gas
                                                                              ing. TOC moni-                                              locking problems
                                                                              toring helps utili-                                         in low-capacity


                                                                                                                                                                                                              sorry, no agency
                                                                              ties optimize                                               applications—



               you’ll want to continue the momentum by placing a product
                                                                              treatment prac-                                             down to 0.001
                                                                              tices and chemi-                                            GPH (0.025 l/h)                                                 ●
                                                                              cal addition,                                               with precision.



                                                                                                                                                                                                              discounts
                                                                              resulting in less                                           Perfect for sludge
                                                                              waste and sludge                                            dewatering for


               ad in the august issue of Journal AWWA. for only $800, your
                                                                              and lower chemi-                                            chemicals like
                                                                              cal and sludge                                              anti-scalant, hypo,
                                                                              removal costs. It’s                                         pH control, flocculants, polymers, etc. Visit
                                                                              the smallest and                                            www.grundfos.com/us/dosing.



               company is part of this special section with a 4-color photo
                                                                              only self-contained laboratory TOC analyzer available
                                                                              with easy-to-use features and low maintenance and
                                                                              operating costs. Visit www.GEinstruments.com, or call
                                                                              (800) 255-6964 or (303) 444-2009 for an on-site
                                                                              demonstration.



               and 75 words. reservation deadline is June 20, 2008. all       128   JULY 2007 | JOURNAL AWWA




               aCe08 exhibitors will receive information on how to apply
               for the new Product Technology showcase.
                                                                              Classifieds
               September Journal AWWA                                         Journal AWWA classifieds reach your audience with
                                                                              bid announcements, employment ads, legal postings,
               Trends in Water and Wastewater                                 equipment sales, and more.
               Special Section                                                  ●submit classified ads electronically
               Purchase a full–or half-page advertisement and receive an        ●$750 per display ad; in-column employment ads are
               equal amount of editorial space in this special section of        $2.50 per word, with a $100/40-word minimum
               the september Journal. This is an opportunity for you to         ●sorry, no agency discount on column ads
               provide Journal readers with a more thorough account of
               how your products and services apply to the critical issues    for more information about Classified advertising,
               facing today’s water professionals. The september issue of     please contact the aWWa advertising Coordinator at
               Journal AWWA will be distributed at WefTeC and WQTC. The       303.347.6233 or advertising@awwa.org.
               deadline for materials is July 11, 2008. Please ask your Key
               account Manager for pricing and technical specifications.
               space is limited for this special section.

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