801.P_CreditCardAcquisitionandAccountManagement_Brochure by liaoxiuli

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									               Syndicated Report Brochure




               Credit Card Acquisition and Account
                          Management:
                          Deepening Online Relationships for
                              Efficiency and Profitability



                                                  January 2008




Telephone:      Fax:            Address:                       Email:                        Web site:
925.225.9100    925.225.9101    4309 Hacienda Dr., Suite 380   inquiry@javelinstrategy.com   www.javelinstrategy.com
                                Pleasanton, CA 94588
               Syndicated Report Brochure

               Credit Card Acquisition and Account Management:
               Deepening Online Relationships for
               Efficiency and Profitability


               Overview
               Credit card issuers are facing intense competitive forces in 2008: downward pressure on fee
               income and interchange revenue, coupled with fallout from the subprime meltdown and
               questions surrounding the overall creditworthiness of their cardholder base. The Federal
               Reserve reported on January 8, 2008 that credit card borrowing is at its highest level in six
               months, reflecting that borrowers are relying more heavily on credit card debt to finance
               purchases since the availability of equity loans has tightened. With growth increasing but
               delinquencies expected to rise, it is imperative that issuers extract as much efficiency and
               employ effective cost-saving measures for their card portfolios. This report analyzes Javelin
               consumer data—segmented by various demographics and behaviors—to provide insight that
               will enable issuers to drive profitability and expand cost saving measures through enhanced
               targeting of the online channel.

               Primary Questions
                  •     What percentage of consumers has a credit card and which population segments are
                        particularly underserved?
                  •     How do credit cardholders apply for their cards?
                  •     How can Issuers leverage the online channel for cost savings?
                  •     Which consumer segments are prime targets for online channel migration?

               Audience:             Card issuers—specifically product managers and online channel devel-
                                     opment managers.

               Authors:              Bruce Cundiff, Research Director
                                     Mary Monahan, Partner and Senior Analyst

               Publication date: January 2008

               Price:                $1,250

               Length:               ►23 pages
                                     ►16 charts/graphs




Telephone:      Fax:             Address:                         Email:                        Web site:
925.225.9100    925.225.9101     4309 Hacienda Dr., Suite 380     inquiry@javelinstrategy.com   www.javelinstrategy.com
                                 Pleasanton, CA 94588
               Syndicated Report Brochure

               Credit Card Acquisition and Account Management:
               Deepening Online Relationships for
               Efficiency and Profitability

               Table of Contents
               Overview ...................................................................................................................................................... 3 
               Primary Questions ...................................................................................................................................... 3 
               Findings and Analysis ................................................................................................................................ 3 
               Top-of-Wallet Target: Nearly One-Fourth of US Consumers without a Credit Card ............................ 4 
               Issuer Strategies to Gain Primary Card Status with Younger Consumers ........................................... 5 
               Drive Application via the Online Channel among Younger Consumers ............................................... 6 
               Aggressively Target “Multi-Channel” Cardholders for Paper Turnoff .................................................. 9 
               Targets for Paper Turnoff Are already at their Issuers’ Websites ....................................................... 10 
               Consumers Fear thatPaperless Means Loss of Control ....................................................................... 11 
               Online Applications to Overtake Mail Solicitations? ............................................................................. 12 
               Approach Lower Income Consumers with “Spending Card” Options ................................................ 13 
               Disparity of Payment Method among Lower Income Consumers ....................................................... 14 
               Appendices ................................................................................................................................................ 15 
                           Appendix A : Gen Y Income Growth to Exceed that of Baby Boomers by 2017 ................... 15 
                           Appendix B: Younger Consumers Prefer Catalogue Rewards ............................................... 16 
                           Appendix C: Efficiency and Cost Saving Opportunities by Income ....................................... 17 
                           Appendix D: “Hybrid” Activity Prominent among Black and Latino Cardholders ................ 18 
                           Appendix E: Black and Latinos Underserved in Credit Card Arena ....................................... 19 
                           Appendix F: Asian and Latino Cardholders Pay Bills at Credit Card Sites ........................... 20 
               Methodology .............................................................................................................................................. 21 
               Related Research ...................................................................................................................................... 22 




Telephone:       Fax:                        Address:                                                   Email:                                               Web site:
925.225.9100     925.225.9101                4309 Hacienda Dr., Suite 380                               inquiry@javelinstrategy.com                          www.javelinstrategy.com
                                             Pleasanton, CA 94588
               Syndicated Report Brochure

               Credit Card Acquisition and Account Management:
               Deepening Online Relationships for
               Efficiency and Profitability

               Table of Figures

               Figure 1: Percentage of Consumers with a Credit Card by Age ................................................................... 4 

               Figure 2: Credit Card Penetration among Gen Y (18-29-year-olds) ............................................................. 5 

               Figure 3: Percentage of Cardholders Who Apply Online by Age.................................................................. 6 

               Figure 4: Bank Credit Card Programs for Younger Adults and Students ..................................................... 7 

               Figure 5: How Cardholders Receive and Review Statements by Age ......................................................... 9 

               Figure 6: Consumers’ Credit Card Bill Payment Behavior by Age.............................................................. 10 

               Figure 7: Consumer Attitudes towards Paper Statement Turnoff (by Type of Banker) .............................. 11 

               Figure 8: “Primary” Credit Card Application by Income .............................................................................. 12 

               Figure 9: Percentage of Consumers with a Credit Card by Income ........................................................... 13 

               Figure 10: Credit Card Bill Payment by Income .......................................................................................... 14 

               Figure 11: 2007-2017 Projected Income Growth by Generation ................................................................ 15 

               Figure 12: Rewards Features Currently Earned on Credit Card by Generation ......................................... 16 

               Figure 13: Credit Card Statement Receipt and Review by Income ............................................................ 17 

               Figure 14: Statement Receipt and Review by Ethnicity .............................................................................. 18 

               Figure 15: Lack of Credit Card Possession by Ethnicity ............................................................................. 19 

               Figure 16: Credit Card Bill Payment by Ethnicity ........................................................................................ 20 




Telephone:       Fax:                    Address:                                            Email:                                       Web site:
925.225.9100     925.225.9101            4309 Hacienda Dr., Suite 380                        inquiry@javelinstrategy.com                  www.javelinstrategy.com
                                         Pleasanton, CA 94588
               Syndicated Report Brochure


               Credit Card Acquisition and Account Management:
               Deepening Online Relationships for
               Efficiency and Profitability

               Companies/Organizations Mentioned in Report
               American Express                                  Citigroup
               Bank of America                                   Discover
               Capital One                                       US Bank
               Chase Card Services




               Sample Pages ( 23 in Report )




Telephone:      Fax:             Address:                         Email:                        Web site:
925.225.9100    925.225.9101     4309 Hacienda Dr., Suite 380     inquiry@javelinstrategy.com   www.javelinstrategy.com
                                 Pleasanton, CA 94588
               Syndicated Report Brochure


               Health Savings Accounts:
               Focus on Transactions and Product Development
               Will Lead to Asset Growth Target




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Telephone:       Fax:             Address:                              Email:                            Web site:
925.225.9100     925.225.9101     4309 Hacienda Dr., Suite 380          inquiry@javelinstrategy.com       www.javelinstrategy.com
                                  Pleasanton, CA 94588

								
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