FUNERAL HOME THINKS OUTSIDE THE BOX Campaign aimed at

							                       FUNERAL HOME THINKS OUTSIDE THE BOX
                            Campaign aimed at baby boomers

(Winnipeg, Manitoba) September 15, 2008 – Neil Bardal Inc. has launched a new marketing
campaign aimed at the tradition-defying baby boom generation to consider preplanning their
funeral options and services. The edgy and progressive campaign urges people to “think outside
the box” when they plan their service and is expected to increase exposure for both the funeral
home and their website itsyourfuneral.ca.

“Our profession is going through a paradigm shift,” says Neil Bardal, founder and president of
Neil Bardal Inc. “I’m a third generation funeral director and I’ve been watching the public move
away from the traditional casket service. People are taking advantage of other options. We’re
launching this campaign to let people know that they have alternatives. They just have to think
outside the box.”

The campaign makes use of billboards, newspaper and radio advertisements, direct marketing,
and the web to showcase the diverse services available. Options such as an indoor scattering
garden for cremated remains and a web portal that tells the life story of the deceased are some of
the choices the funeral home is beginning to offer.

The Bardal name has had a long history in Manitoba dating back over a century. Continuing on
this tradition, Neil Bardal Inc. was incorporated in 1980 and began a gradual shift from burial
and embalming options to cremation and personalized memorials. The campaign launch will
coincide with the closing stages of construction of NBI cremation services at 3030 Notre Dame
Avenue this fall.

Neil Bardal Inc is a family-owned company based in Winnipeg, Manitoba. Since their
incorporation in 1980 and the opening NBI cremation services next to the Brookside Cemetery
two years later, Neil Bardal Inc. has grown to become one of the most progressive full-service
funeral providers in the province.