FUNERAL HOME THINKS OUTSIDE THE BOX Campaign aimed at
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FUNERAL HOME THINKS OUTSIDE THE BOX Campaign aimed at baby boomers (Winnipeg, Manitoba) September 15, 2008 – Neil Bardal Inc. has launched a new marketing campaign aimed at the tradition-defying baby boom generation to consider preplanning their funeral options and services. The edgy and progressive campaign urges people to “think outside the box” when they plan their service and is expected to increase exposure for both the funeral home and their website itsyourfuneral.ca. “Our profession is going through a paradigm shift,” says Neil Bardal, founder and president of Neil Bardal Inc. “I’m a third generation funeral director and I’ve been watching the public move away from the traditional casket service. People are taking advantage of other options. We’re launching this campaign to let people know that they have alternatives. They just have to think outside the box.” The campaign makes use of billboards, newspaper and radio advertisements, direct marketing, and the web to showcase the diverse services available. Options such as an indoor scattering garden for cremated remains and a web portal that tells the life story of the deceased are some of the choices the funeral home is beginning to offer. The Bardal name has had a long history in Manitoba dating back over a century. Continuing on this tradition, Neil Bardal Inc. was incorporated in 1980 and began a gradual shift from burial and embalming options to cremation and personalized memorials. The campaign launch will coincide with the closing stages of construction of NBI cremation services at 3030 Notre Dame Avenue this fall. Neil Bardal Inc is a family-owned company based in Winnipeg, Manitoba. Since their incorporation in 1980 and the opening NBI cremation services next to the Brookside Cemetery two years later, Neil Bardal Inc. has grown to become one of the most progressive full-service funeral providers in the province.