Successful Marketing -
part 1
Overview
By Tim LeClair
Skills Gatekey Corporation - www.ziponover.com
Marketing connection
Remember, this is the overview
Refer
Branding Desire Physical &
Return
Seller Worth Focus Direction
Buyer
Ever here of the weakest link? This is our chain.
Any weakness, you will lose customers.
each element must be stronger or equal to the competitors
Brand Management
Remember, this is the overview
NAME IT!!!
Branding
Popularity
Seller
Reputation
Quality Buyer
Champion
Support
VERY BAD Value
Prestige
Worth
Remember, this is the overview
Price mistake
trash
Branding
Seller Worth
Buyer
What is the potential buyers instilled value of the item
What is the potential buyers instilled value of the brand
Do you provide the popular features that are demanded
Desire
Remember, this is the overview
NOW! Panic
Repulse - Never
Branding Desire
Seller Worth
Buyer
Prestige – Functions – Perceived gain
NOW or NEVER
Focus
Remember, this is the overview
Required / must
Checklist
No Focus
Branding Desire
Seller Worth Focus
Buyer
Who needs - who wants – who does not want
determine persistency and goal of advertising
Buyer is a moving target, focus also includes key words / phrases
Physical
Remember, this is the overview
That was easy
Checklist
Nowhere
Branding Desire Physical
Seller Worth Focus
Buyer
Where or how do they get the product.
Is it an easy and non confusing process?
Direction
Remember, this is the overview
Everywhere
Checklist
Nowhere
Branding Desire Physical
Seller Worth Focus Direction
Buyer
Clear directions to where to get the product
Internet / Road signs / Phonebook / Directories / Ads
Tip of the tongue
Maintaining the Checklist
Remember, thisMarket
is the overview Not recommended
Refer
Branding Desire Physical &
Return
Seller Worth Focus Direction
Buyer
The network that keeps it alive!
Good customers return and also refer their friends
Third “R”, they must remember you!!!!!!!!!!!
Final words
Remember, this is the overview
Refer
Branding Desire Physical &
Return
Seller Worth Focus Direction
Buyer
Create the strongest possible chain
Constantly review for ways to improve each link
Never stop advertising and changing your look (stay fresh)
Thank you
From
www.ziponover.com