Female Clothing line sample business plan by wawooten

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									           Imani Clothing Line Sample
                 Business Plan

                              Imani L.L.C.
                          9648 Olive Blvd. # 116
                        St. Louis, MO 63132-3002




                                                    Chief Executive Officer


                                                                  President




THIS IS A BUSINESS PLAN. IT DOES NOT IMPLY AN OFFERING OR SALE OF
SECURITIES. THE PROJECTIONS OF IMANI´S OPERATING RESULTS AND CASH
FLOW CONTAINED HEREIN ARE JUST THATPROJECTIONS. THERE IS NO
ASSURANCE THAT ACTUAL RESULTS OR OPERATIONS WILL EQUAL THE
PROJECTIONS HEREIN. NEITHER IMANIS NOR ITS OFFICERS AND DIRECTORS
MAKE ANY REPRESENTATIONS OR WARRANTIES, EXPRESSED OR IMPLIED, AS TO
THE ACCURACY, FAIRNESS OR COMPLETENESS OF ANY INFORMATION
CONTAINED HEREIN. IMANIS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY,
WHICH MAY BE BASED ON THIS DOCUMENT OR ANY OF ITS CONTENTS,
INCLUDING ANY ERRORS OR OMISSIONS THAT MAY BE CONTAINED IN THIS
DOCUMENT. THE RECIPIENT SHALL BE ENTITLED TO RELY SOLELY ON THE
EXPRESS REPRESENTATIONS AND WARRANTIES MADE TO IT IN FINAL
DOCUMENTATION RELATING TO A TRANSACTION.

THE INFORMATION CONTAINED IN THIS BUSINESS PLAN IS CONFIDENTIAL
AND PROPRIETARY AND IS INTENDED ONLY FOR THE PERSON AND COMPANY
LISTED ON THE COVER PAGE. BY ACCEPTING THIS DOCUMENT, THE
RECIPIENT AGREES TO PRESERVE ITS CONFIDENTIALITY AND RETURN IT TO
IMANIS.
                      TABLE OF CONTENTS
1.0   Executive Summary
      1.1    Goals
      1.2    Mission Statement
2.0   Company Summary
      2.1    Company Purpose
      2.2    Company Objectives
      2.3    Company History
3.0   Management Summary
      3.1    Personnel Plan
4.0   Products
5.0   Industry Overview
6.0   Marketing Analysis Summary
      6.1    Marketing Strategy
      6.2    Competition
      6.3    Market Demographics
      6.4    Market Geographics
      6.5    Advertising Strategy
      6.6    Promotions and Incentives
7.0   Production and Operations Summary
      7.1    Trademark
      7.2    Insurances
      7.3    Shipping/Fulfillment
8.0   Sales Strategy
      8.1    Customer Service
      8.2    Website
             8.2.1 Maintenance and Storage Functions
             8.2.2 Technical Infrastructure
             8.2.3 Operations
             8.2.4 Fulfillment
             8.2.5 E-Marketing Services
9.0   Financial Plan
                                             APPENDICES

       1.0     Personnel Qualifications
       2.0     Imanis’ Designs
       3.0     Historical Sales Figures from the Urban Apparel Industry
               3.1    Top 5 Urban Apparel Companies (2000)
               3.2    Top 3 Urban Apparel Companies (1999)
               3.3    Top 5 Urban Apparel Companies (1998)
               3.4    Top 5 Urban Apparel Companies (1997)
       4.0     Competitors: Sales Numbers for 2002
                             Competitors’ Designs
               (samples from each of these companies’ collections)
               4.1
               4.2
               4.3
               4.4
               4.5    Imanis
       5.0     Market Demographics:
               5.1    Market Demographics: Income Levels
       6.0     Market Geographics: Regional / Local Promotion Costs
       7.0     Advertising Strategy: National Promotion Costs
               7.1    Advertising Strategy: Regional / Local Promotion Costs
       8.0     Shipping/Fulfillment Schedule Overview
       9.0     Territories and Potential Sales Representatives
               9.1    Percentages per Season Bookings per Salesmen per Territory
       10.0    Customer Service: Specific Job Descriptions
       11.0    FINANCIALS
               11.1 Cash Flow
               11.2 Income Statement
               11.3 P&L Growth (%)




1.0    Executive Summary
Imani will provide Urban apparel that is a sporty casual yet sexy look for consumers. Jacques’
highly anticipated ladies line, “Imani” is going to bring High level fashion appeal to the realm of
Urban fashion, and by bringing these two aspects together we can create something. Using only
the finest in raw materials and with Boxa’s distinguished relationships set up with many Global
manufacturers such as Taiwan and China, etc. We have all the outlets and sourcing to meet all
our demands and continue to monitor our growth and bring something new and innovative to the
juniors urban wear market.
             The target market of Imani’s products are 16-35 year old females of all race,
              color, and creed. Most importantly these are the consumers who make up the hip-
              hop and urban audience.
             With total website hits averaging consistently over 2 million per month since 05/
              01/ 02, alongside an average 20-35 female unique visitors per day emailing
              regarding when the “ladies line” will launch, the demand is most definitely there.

1.1   Goals
             Imani becomes a household phrase.
             Imani becomes a trendsetter in urban female fashion.
             We develop a following for Imani’s through an aggressive marketing campaign
              that will create an immediate and lasting impact on the market.
             Imani becomes the most profitable women’s clothing line in the market.
             Imani has complete employee and customer satisfaction.

1.2   Mission Statement
      We have a dual mission to build a nationally known brand that focuses a collection of
      apparel fit for the fashionable female which accentuates each woman’s natural
      confidence and secondly, to concentrate on the woman and not just the garment design.


2.0   Company Summary
             Imani, A Nevada LLC

2.1   Company Purpose
      We want to take advantage of Jacques’s popularity and success he has garnered in the
      past few years, while ever increasing. In addition to the obvious benefits of having
      Jacques as owner, operator, and spokesman, Imani will cater to the fashionable and
      classy, yet tailored to the woman with a comprehensive clothing line that reflects the
      shape of her body and makes her feel sexy and attractive.

2.2   Company Objectives
      Short-Term Objectives
          Sell $5 million of merchandise.
          Sponsor 1 major female celebrity to affiliate with the line per season.
          Raise $15 million in capital commitment.
          Book $5 million in sales for Spring, Summer, Fall and Holiday exclusivity
             periods each year.
      Long-Term Goals (or Three-five-Year Goals)
          Sell $200 million in sales.
          Sponsor/ support numerous high profile female celebrities to associate with
             apparel.
          Earn $56 million in profit (after expenses).
          Have full senior management and sales force.
2.3    Company History
           



3.0    Management Summary
       Imani will benefit from a diverse and experienced team, made up of business and fashion
       experts who are knowledgeable in their field, and fully capable of handling the intense
       expectations of the market. A knowledgeable designer will enable the brand to stay on
       the cutting edge.

3.1    Personnel Plan
       The personnel status of the management team is as follows:

               NAME                                   TITLE
                                                      Operator
                                                      Operator/ President
                                                      Operator/ Director of Marketing
                                                      Operator/ Director of Operations
                                                      Operator/ Director of Finance
                                                      Production Manager
                                                      Designer Management
                                                      Customer Service/ Distribution
                                                      Publicist
                                                      Accounting
                                                      Product Placement
                                                      Art Director/ Advertising
                                                      Marketing Liaison
                                                      Technical Designer

       (see Appendix # TBD for Personnel Qualifications)

3.2    Personnel Budget



4.0    Products
Imani mission is to produce fashionable, fresh, classy yet tailored clothing that accentuates the
shape of a women’s body with a complete and diverse line. We will offer items that have logo
presence with an Imani twist. In addition, Imani will provide an all-encompassing line every
season that includes everything from accessories to evening attire. top of the assured success of
our sporty collection, Imani will also create fresh, innovative casual, tailored clothing that will
cater to and fit the fashionable women in the market. With our all-encompassing clothing
collection and its benefits, Imani products will appeal to all women and allow them to create
their own style with Imani wear. Our product’s collection will include:
Imani Collection (Types of Apparel):
     Clothing:
           o Jeans
           o Pants
           o Polo Shirts
           o Mini Skirts
           o Sweaters
           o Jackets
           o Dresses
           o Jump Suits
           o Outerwear
     Accessories:
           o Eye Wear
           o Scarves
           o Watches
           o Jewelry
           o Hats
Our product design philosophy will be based on our market research. We will complete a total
assessment of the market and our competitors before we decide how we design our clothing for
each season. We will have trend reports from researchers who will go overseas to Japan, Asian
and European countries that are known for fashion. We can generate ideas to set trends in the
US market as well as remain competitive overseas. We understand and respect the international
market and their trend-setting abilities. We want to minimize the American lag and keep our
customers on the cutting edge of the fashion industry.


5.0    Industry Overview

6.0    Marketing Analysis Summary

.

6.1    Marketing Strategy
       In our introduction into the market we will need to focus a healthy portion of our efforts
       towards making our target audience aware of the new brand “Imani” and the innovative
       design and tailored fit of the garments. The message we want to send to our consumer is,
       that when wearing Imani you will feel both “Confident and Sexy”. Confident because
       the cut and the fit will be tailored and sexy because the design will be attractive and
       tailored to accentuate and fit the female’s body.



6.2    Competition
       Our main competitors are (see Appendix 4.0):
      (see Appendix 4.1 – 4.4 for Competitors’ Designs).

6.3   Market Demographics

6.4   Market Geographics
      (see Appendix 6.0).

6.4   Advertising Strategy
      The message that our advertising will deliver is that Imani clothing looks good,
      the social elite wear Imani, and that men like the way women look in Imani clothing.

      The primary vehicles that we will use are advertisements in national publications
      (cultural/industry related), billboards, special events, World Wide Web, and trade shows
      (see Appendix 7.0). There will be a national advertising campaign to build up
      awareness and to create the image for our brand. There will be regional and local
      advertising campaigns to infuse the reality and authenticity of the life style we want to
      project as being representative of Imani clothing.


6.5   Promotions and Incentives

7.0   Production and Operations Summary
7.1   Trademark
      Imani,, as well as the logo will be filed and be in the
      registration process in the following countries:
           United States
           European Union; which includes Austria, Denmark, Finland, France, Germany,
              Greece, Ireland, Italy, Benelux (Belgium, Luxembourg, The Netherlands),
              Portugal, Spain, Sweden and the United Kingdom.
           China
           Korea
           Japan

7.2   Insurances
      (see Appendix 8.0)

7.3   Shipping/Fulfillment
8.0    Sales Strategy

8.1    Customer Service
       Customer Sales and Service will operate utilizing five-specialty service representatives
       (see Appendix 11.0). All future staffing will be based from call volume.

8.2    Website
        (see Appendix 12.0).

       8.2.1   Maintenance & Storage Functions

       8.2.2   Technical Infrastructure

       8.2.3   Operations
                   Customer Service & Call Center Support
                   Order Management
                   Credit Card Processing & Screening
                   Fraud Control
                   Ongoing Digital Photography of Styles

       8.2.4   Fulfillment
                     Receiving
                     Pick, Pack and Ship
                     Returns and Exchanges Processing

       8.2.5   E-Marketing Services
                  Online Media Planning
                  Online Direct Marketing
                  Online Market Research and Reporting




9.0    Financial plan
We have included projected cash flow, income statements and P & L growth for your perusal.
We consider these projections to be conservative with limited risk. (see Appendix 13.0).

       9.1     Imani Domestic Sales Assumptions:
                          Year 1 represents number of stores, not accounts.
                          As of year 2, we expect each account to average 3 stores.



9.2    Imani Foreign Sales Assumptions:
                             Sales (amount per account / # of accounts)


       9.3   Imani Cost of Goods Sold (COGS) Assumptions:

       9.4   Other assumptions



10.0         Future Growth

11.0         Exit Strategy
APPENDICES
   APPENDIX 1.0


Personnel Qualifications

   APPENDIX 2.0


     Imani Designs

								
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