YOUR NAME ADDRESS• XXXXXXXXX 000-000-0000 Cell: 000-000-0000 EMAIL@xxx.com EDUCATION Mercer University, Atlanta, GA Master of Business Administration June 1973 Concentration in Marketing George Washington University, Washington, D.C. Bachelor of Arts in History December 1969 ACADEMIC HIGHLIGHTS Analyzed Babson Company international expansion into the dry foods category. Developed a demand strategy and advertising plan. Conducted an extensive review of the leading competitive brands. Researched and recommended a pricing strategy for Colombian Coffee Mate brand. Analyzed the role of pricing on market share. Investigated cannibalization issues pertaining to a new product launch by Noruce Inc. Developed a strategy to position Noruce’s Gold as a premium- priced product. EXPERIENCE Belgian-American Chamber of Commerce Coordinated marketing activities designed to increase ties between the Belgian trade mission and southeast businesses. 1981 - present U.S. Department of Commerce Provided information on marketing and promotional activities to corporations seeking expansion into Europe. 1975 - 1981 REFERENCES Available upon request.
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