Tour Operator's Guide to the Grand Canyon

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                                      ADVENTURE      Tour Operator’s Guide to the Grand Canyon
Grand Canyon experience.                                                              Vol. 1, Number 1

                                                                          OUR 20TH ANNIVERSARY
                                                                      TOUR OPERATOR PACKAGES
                                                                      NEW AMENITIES, FEATURES
                                                                              & RENOVATIONS
For more information, or to book
your group visit, contact:
Group Sales,
National Geographic Visitor Center
(928) 638-2468
or book online at

                                      PRESENTED IN
    I N SI D E                                                         2004
                                                                     2004: CELEBRATING OUR
                                                                     20TH ANNIVERSARY
                                                                                                                                            35 million viewers and growing
                                                                                                                                            EXPLORE THE CANYON IN JUST 34 MINUTES
                                                                                                                                            The IMAX experience is the world’s most powerful and
                                                                                                                                            immersing film experience. With breathtaking images six stories
                                                                                                                                            high and wrap-around 12,000-watt digital sound, IMAX
                                                                                                                                                                                                                       Academy Award winners Kieth Merrill and Reed Smoot. The
                                                                                                                                                                                                                       music was composed by three-time Emmy and Oscar award
                                                                                                                                                                                                                       winner Bill Conti, and was performed by the London Symphony
                                                                     It’s hard to imagine that we’re celebrating 20 years of the Grand      technology takes you to places only                                                              Orchestra. Sprocket Systems, a division of
                                                                                                                                            imagined.                                                                                        Lucas Film, Ltd., conducted the sound
                                                                     Canyon: The Hidden Secrets IMAX movie. Over the years, there
    PAGE 1                                                                                                                                  Grand Canyon: The Hidden Secrets takes
    Celebrating 20 years of the Grand Canyon movie                   have been many changes in our organization, but the one thing
                                                                                                                                            viewers where they could never go.                                                       For first-time visitors to the Grand Canyon,
    Grand opening of the new National Geographic                     that stays the same – the one thing that keeps everyone                It shows them things they can never see                                                  the Visitor Center provides a complete
    Visitor Center                                                                                                                          on their own.                                                                            introduction to the Canyon. Some guests
                                                                     focused – is the Grand Canyon film. Over 20 years ago, the                                                                                                      prefer to see the film prior to their Canyon
                                                                                                                                            Consistently in the annual top 10 of most-
                                                                     producers had a vision – to capture the magnificence and                                                                         PRESENTED IN                   visit, while others stop at the Visitor Center
    PAGE 2                                                                                                                                  watched IMAX films, Grand Canyon: The
                                                                                                                                                                                                                                     for a quick orientation and refreshments
                                                                     glory of the Grand Canyon as it had never been done before.            Hidden Secrets tells the history and
    Over 35 million viewers – still catching their breath                                                                                                                                                               en route to the Canyon rim, returning later for a richer
                                                                                                                                            explores the beauty of this 277-mile canyon via
    Destination Cinema – Who we are and what we do                   They chose a relatively new film format at the time, called                                                                              understanding of the beauty and history of this unparalleled
                                                                                                                                            spectacular cinematography. The film moves through time from
                                                                                                                                                                                                              natural wonder.
                                                                     IMAX. The big screen, larger-than-life film not only gives the         the mysterious Anasazi who inhabited the Canyon 4,000 years
    PAGES 3-4                                                        viewer the feeling of being there, it allows the filmmaker to tell a
                                                                                                                                            ago, to Major John Wesley Powell’s challenges in conquering the   “I sat glued to my seat in wonder as I watched the film take me
    What critics say about the film and why they keep                                                                                       unexplored Canyon and raging Colorado River in 1869.              through time,” said tour operator Wilf McGill. “After it was over,
    coming back                                                      story that will be remembered for a lifetime.                          Grand Canyon: The Hidden Secrets was created and filmed by        I couldn’t move for 5 minutes. I felt like I had to catch my breath.”

    PAGE 5                                                           There’s also a lot that is new at the theater. This June, we
    Visitor services, amenities, tour operator programs
                                                                     undertook a multi-year project to reposition the theater when

    PAGE 6                                                           we announced an expansion to The National Geographic Visitor

    Operator benefits for visiting the National Geographic           Center. Our mission to provide visitors with a deeper experience
    Visitor Center
                                                                     of the Grand Canyon remains unchanged, but now, we offer

    PAGE 8                                                           more interpretive areas, new Grand Canyon exhibits from

    How to book your group tour                                      National Geographic, visitor services and amenities not

                                                                     available elsewhere in the Canyon, and a new exclusive coach

                                                                                    operator lounge.

                                                                                    We know that tour groups will now get even more

                                                                                    out of a visit to the new National Geographic
                                                                                                                                            ABOUT THE VISITOR CENTER OPERATORS
                                                                                    Visitor Center. We welcome all operators to our         Destination Cinema, Inc. (DCI), an affiliate of   owner and film distributor, DCI provides a        two newest National Geographic releases,
                                                                                    new home and trust you’ll join the 15 million plus      National Geographic, owns and operates            unique service and competitive advantage          “Roar: Lions of the Kalahari” and “Forces
                                                                                                                                            giant screen theaters in tourist destinations     to its customers.                                 of Nature.”
                                                                                    visitors we’ve hosted over the past 20 years.           throughout North America, having
                                                                                                                                            pioneered the destination film and theater        DCI’s film division focuses on the distribution   DCI operates four giant screen destination
                                                                                                                                            concept in 1984. One of the most prolific and     of giant screen films. The company’s film         theaters:
                                                                                                                                            successful producers of giant screen films,       library includes some of the most successful      • Niagara IMAX Theater & Daredevil Gallery

                                                                                                                                            the company owns a film library specializing      giant screen films in history, including          • National Geographic Victoria IMAX Theater

                                                                                                                                            in destination topics and distributes giant       “Mysteries of Egypt,” “Whales,” “Grand            • National Geographic Theater Hearst Castle
      New front entrance to the National Geographic Visitor Center                                                                          screen films to theaters throughout the           Canyon: The Hidden Secrets” and “Lewis &          • National Geographic Visitor Center and

                                                                                                                                            world. By combining the roles of theater          Clark: Great Journey West,” as well as our          IMAX Theater, Grand Canyon.

            Book on-line at or call group sales at (928) 638-2468                                                                       Book on-line at or call group sales at (928) 638-2468
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                                                                                 “A chill
                                                                                 ran up my spine”
                                                                                    Houston Chronicle, Texas

                                                                                     “Exploration on a grand scale”
                                                                                                       Sunday Herald Sun, Australia

                                                                                  “Splendor and awe-inspiring wonder,
                                                                                  this is what IMAX does best.
                                                                                                 The Commercial Appeal, Tennessee

                                                                                        “The best movie depiction
                                                                                          of the sheer massiveness of this natural wonder”
                                                                                                                          The Toronto Star, Canada

                                                                                                                “Up close
                                                                                                                   as only eagles
                                                                                                                    & jaguars see it.”
                                                                                                                           The Sun Sentinel, Florida

               PRESENTED IN

Book on-line at or call group sales at (928) 638-2468          Book on-line at or call group sales at (928) 638-2468
                                                                                                                               Creating Memories That
                      The First Place for Groups to Stop at                                                                      Last a Lifetime
                             The Grand Canyon                                                                                    Groups will experience so much more at the
                                                                                                                                 National Geographic Visitor Center
                                                                                                                                 A world-class facility fit for the wonder of the Grand Canyon itself.
                                                                                                                                 Stop here for a once in a lifetime experience.
                                                                                                                                 The top 10 reasons tour operators like you keep returning to the
                                                                                                                                 National Geographic Visitor Center:
                                                                                                                                  I. The “ultimate Grand Canyon experience” in the magnificence of IMAX
                                                                                                                                 2. Keep guests entertained, informed and engaged for 45 minutes
                                                                                                                                    to 2 hours with National Geographic interpretive exhibits
                                                                                                                                 3. 6 story screen that provides
                                                                                                                                    a richer and deeper
                                                                                                                                    appreciation for the Canyon
                                                                                                                                 4. 12,000 watts of earth
                                                                                                                                    shaking Digital Dolby
                                                                                                                                    surround sound
                                                                                                                                 5. National Geographic
                                                                                                                                    exhibit for pre- and
                                                                                                                                    post- show enjoyment
    • Groups can watch the film and be in and out in under        FEATURING COMPLIMENTARY:                                       6. World Class shopping
      45 minutes (film runtime: 34 minutes)                       • Krispy Kreme doughnuts & coffee                                 featuring local souvenirs and
    • 500+ seat IMAX giant screen theater                         • High-speed Internet access                                                                           From the National Geographic Photo Gallery inside the Visitor Center
    • Coach parking located at the theater entrance
                                                                                                                                    hard-to-find treasures at the
                                                                  • Domestic long-distance phone calls
    • 3 minute drive to Grand Canyon National Park gate                                                                             National Geographic Store
                                                                  • Satellite TV
    • Full food service facilities for 120+ people featuring
                                                                  • Shiatsu anti-gravity massage chairs                           7. VIP treatment by Visitor Center ambassadors
      Pizza Hut, Krispy Kreme, Subs +, Rice Bowls
    • Full wheelchair access                                      • Air purification system
    • Grand Canyon park passes sold on-site                                                                                      8. Open 365 days a year – customizable programs for your
                                                                  CUSTOMIZED TOUR OPERATOR PACKAGES                  FREE
                                                                                                                    Explorer        particular needs
    WORLD-CLASS EXHIBITS and SHOPPING                             • Group ticket commission program
    • National Geographic Exhibits                                • Customized group meal packages                    Pack
                                                                                                                                 9. Free National Geographic maps and guides
    • Two National Geographic Gift Stores                         • Group food and beverage commissions
    • National Geographic Satellite and 3-D Canyon map displays   • Commissionable gift shop program                             10. Leading commission and incentive programs for operators,
    • FREE National Geographic Explorers Map                      • Partners-In-Profit program – earn over $500 per bus
    • On-site Grand Canyon National Park Ranger                                                                                      guides and drivers – earn up to $500 per bus

    Book on-line at or call group sales at (928) 638-2468                                               Book on-line at or call group sales at (928) 638-2468
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