Aspenware Product Guide.pub by raa13961

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									       Biodegradable Wooden Cutlery
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   Product Guide
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             TABLE OF CONTENTS
   THE ASPENWARE STORY                    Page 3
   TALKING POINTS                         Page 4
   PRODUCT DESCRIPTION                    Page 5
   PRODUCT PACKAGING                      Page 6
   COMPOSTING STUDY                       Page 7
   GREEN GLOSSARY                         Page 8
   FOOD SERVICE & HOSPITALITY PACKAGING   Page 9
   CELLULOSE WRAPPED CUTLERY KITS         Page 11
   RETAIL PACKAGING                       Page 12
   CUSTOM LOGO CUTLERY                    Page 14
   COMPARISON MATRIX                      Page 15
   FREQUENTLY ASKED QUESTIONS             Page 16
   ASPENWARE WOOD SOURCE                  Page 18
   PRODUCT PARTNERSHIPS                   Page 19
   ENVIRONMENTAL POLICY                   Page 20
   CONTACT INFORMATION                    Page 21




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                     THE ASPENWARE STORY
      Three shop teachers walked into a kitchen and changed the world.

Claus Gerlach wasn't thinking about saving the world when he saw a TV report on
wooden cutlery. A shop teacher with a healthy sense of curiosity, Claus was instead
wondering how he could improve on that cutlery.


He shared his idea with friends (and fellow shop teachers) Terry and Bob Bigsby.
Shortly thereafter, the three set up shop in the Bigsby kitchen and started working.


A little creative thinking, plenty of hard work, and a few burnt oven mitts later, the
first laminated wooden spoon popped out of a re-tooled waffle iron.


                                    It took three years of tinkering and re-tooling to
                                    arrive at the beautiful pieces of birch cutlery.
                                    But Claus, Terry, Bob and the rest of us at
                                    Aspenware Inc. think it was time well spent.


                                    Aspenware Inc. is an icon of hope. Our product,
                                    Aspenware Cutlery is a biodegradable solution
                                    to the billions of plastic knives, forks and
                                    spoons that end up in landfill every year.


                                    It may be single use cutlery, but it's engineered
                                    to perform, and each completely unique piece is
                                    designed to capture your imagination.




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                          TALKING POINTS
   • We are easily identifiable as green! Everyone can tell that our product is NOT
   plastic and that it is an environmentally friendly alternative

   • We use no additional water, rainfall only (corn on the prairies is watered
    heavily and potato crops require irrigation as well)

   • We use fallen trees salvaged from the forestry industry, no trees are
   specifically targeted

   • Our product is backyard compostable; many bio-plastic and starch based
   products must be composted in a commercial composting facility or sent back to
   the original manufacturer for composting

   • No GMO’s or pesticides

   • Potato & Corn Starch cutlery compete with food
   crops for land, fertilizer and water - all of which we
   are currently short of

   • Make it a Marketing Tool! Custom logos are
   available in large quantities

   • 100% natural product

   • Most importantly we are North American Made!!!!

   • We use hydro-electric power to operate our manufacturing facility, no fossil
   fuel based power

   • Our retail packaging is 100% compostable and biodegradable. Made of cellu-
   lose (natural plant fibre) and paper Aspenware’s retail packaging is another way
   we care for our environment.

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                       PRODUCT DESCRIPTION
Aspenware manufactures fully compostable, disposable wooden cutlery. Its product
line includes a fork, a knife, a spoon and a soup spoon. Comparable in size to
conventional cutlery, the utensils are lightweight and strong, as well as
ergonomically designed and aesthetically pleasing. The pieces are designed for
strength, with forks able to pierce a raw carrot, spoons able to support a small
melon and knives able to slice easily through steak.

Aspenware cutlery is all-natural, comprised of two thin layers of birch and/or aspen
veneer laminated with a safe, edible, USFDA-approved, organic white glue. To
eliminate any wooden taste, the eating portion of the cutlery (the cutting edge on the
knife, the fork tines and the scooped portion of the spoon) is sprayed with a
tasteless, kosher confectioners glaze. This glaze eliminates the ‘wicking’ sensation
often associated with bare wood and helps speed the composting process.

Aspenware holds international patents pending for its cutlery, which cover the
products’ design and its unique, multi-layer construction. In addition, all its utensils
meet North American food safety standards, while maintaining a competitive pricing
strategy.



The patent numbers are as follows:
US Provisional Patent Application
No. 60/498,586; and the Canadian
National Phase Entry No. 2,536,407
derived from PCT/CA2004/001569.




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                        PRODUCT PACKAGING
               Aspenware has taken great care to ensure all aspects of our
               company are as environmentally friendly as possible. This includes
               the material used to package our retail product. Though it looks like
               plastic, the NatureFlex™ Film, made by Innovia, is true cellulose,
               produced from 100% plant and wood fibre. This material is
               completely biodegradable, is certified according to European and
               American standards for composting and will biodegrade in a marine
environment. This material is a perfect fit for Aspenware as it has been proven
suitable for home composting – just like Aspenware’s cutlery.

The film being used for packaging is clear, allowing for a view of the product and
offers Aspenware the opportunity to align their packaging message with the spirit of
their product marketing.

There will be a variety of package configurations for retail markets that can be
custom designed for shelf display or racking. This film is ideal for packaging Food
Service & Hospitality (FSH) product that are hygienic and sealed as it is specifically
formulated to control moisture permeability. This enables Aspenware to expand
their product line including wrapping cutlery with napkins, straws, etc.

NatureFlex film can be printed on using
vegetable inks to allow for marketing information
about the customer, product, etc. while staying
true to Aspenware’s environmental priorities.

Case package consists of 100% recycled paper.




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                        COMPOSTING STUDY
Aspenware cutlery is different than most disposable
utensils because it is made of wood – a fully
renewable, recyclable and biodegradable resource.
While designed for single-use applications, the
cutlery can be washed clean and re-used several
times (during a weekend camping trip, for example).
Disposal of the items is guilt-free, as all components
of the cutlery are completely biodegradable; including
the packaging.




                                       In 2007, a decomposition study conducted by
                                       Dr. Abiola, of Olds College found that even
                                       under less than ideal conditions, Aspenware
                                       cutlery was approximately 33% decomposed
                                       after 45 days and that it broke down
                                       completely in 65 days under well-managed
                                       composting conditions.




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                          GREEN GLOSSARY
Biodegradable
Products are considered to be biodegradable if they break down into water, carbon
dioxide, and organic matter within six months. Depending on the material, the
process can occur in different environments, including soils, compost sites, water
treatment facilities, and marine environments. Many products that claim
biodegradability actually require chemical agents to initiate the degrading process.

Compostable
Compostable is a step above biodegradable. Compostable products rapidly
biodegrade and disintegrate, releasing valuable nutrients into the soil, without
leaving behind any toxic residues.

Renewable Resource
A renewable resource is one that can be continually reproduced. The time span for
each raw material to “renew” itself can be annual, like a harvest, or as long as the
human lifespan, such as timber.

Sustainable
Sustainable production meets the needs of the present without compromising the
ability of future generations to meet their own needs.

GMO’s
Genetically Modified Organisms are organisms whose genetic material has been
altered using genetic engineering techniques. These techniques, generally known
as recombinant DNA technology, use DNA molecules from different sources, which
are combined into one molecule to create a new set of genes. This DNA is then
transferred into an organism, giving it modified or novel genes. Transgenic
organisms, a subset of GMOs, are organisms which have inserted DNA that
originated in a different species.




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   FOOD SERVICE & HOSPITALITY PACKAGING

                       Available in Boxes of:

                                250 pieces




         500 pieces




                                1000 pieces




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     FOOD SERVICE & HOSPITALITY PACKAGING




 Aspenware cutlery is the biodegradable solution to the billions of plastic utensils
 that get tossed into our landfills each year. Wood is renewable, recyclable and
 biodegradable making it the material of choice for people today and for future
 generations. Our cutlery is well-designed, functional and our knives are strong
 enough to cut a “thick juicy steak”! Each piece is 100% natural, backyard
 compostable and has a Kosher and Pareve certified coating.


           Description                   Item No.       UPC Code

           Fork FSH Pack - 1000 pc       0036-001      8 83480 00003 2
           Knife FSH Pack - 1000 pc      0037-001      8 83480 00002 5
           Spoon FSH Pack - 1000 pc      0038-001      8 83480 00001 8
           1000 Case Dimensions: 15.75” x 7.75” x 12” Weight: 10 Lbs.
           Metric Dimensions: 39cm x 19.5cm x 30cm Weight: 4.5 Kg.

           Fork FSH Pack - 500           0040-001       8 83480 00034 6
           Knife FSH Pack - 500          0041-001       8 83480 00033 9
           Spoon FSH Pack - 500          0042-001       8 83480 00032 2
           Soup Spoon FSH - 500          0043-001       8 83480 00039 1
           500 Case Dimensions: 15.75” x 7.75” x 6” Weight: 5 Lbs
           Metric Dimensions: 39cm x 19.5cm x 15cm Weight: 2.2 Kg.

           Fork FSH Pack - 250           0044-001        8 83480 00037 7
           Knife FSH Pack - 250          0045-001        8 83480 00036 0
           Spoon FSH Pack - 250          0046-001        8 83480 00035 3
           250 Case Dimensions: 15.75” x 7.75” x 3” Weight: 3.5 Lbs
           Metric Dimensions: 39cm x 19.5cm x 7.5cm Weight: 1.5 Kg.


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          CELLULOSE WRAPPED CUTLERY KITS




 Aspenware cutlery is the biodegradable solution to the billions of plastic utensils
 that get tossed into our landfills each year. Wood is renewable, recyclable and
 biodegradable making it the material of choice for people today and for future
 generations. Our cutlery is well-designed, functional and our knives are strong
 enough to cut a “thick juicy steak”! Each piece is 100% natural, backyard
 compostable and has a Kosher and Pareve certified coating.

 These cutlery kits are individually wrapped in compostable cellulose film Though it
 looks like plastic, the NatureFlex™ Film, made by Innovia, is true cellulose,
 produced from 100% plant and wood fibre.            This material is completely
 biodegradable, is certified according to European and American standards for
 composting and will biodegrade in a marine environment. This material is a perfect
 fit for Aspenware as it has been proven suitable for home composting – just like
 Aspenware’s cutlery.


    Description — Cellulose Wrapped         Item No.      UPC code_____
    Fork, Knife, Spoon Kit                  0086-001      8 83480 00050 6
    Fork, Knife Kit                         0087-001      8 83480 00052 0
    Soup Spoon Kit                          0089-001      8 83480 00053 7



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                   RETAIL PACKAGING

                                               Convenient
                                               Countertop
                                               Display

                                               Keyhole Topper
                                               for Hanging
                                               Display

                                               100% Compostable
                                               Packaging




                      Retail Display Case
    Aspenware is sold in convenient countertop display cases
         of 16 bags with 12 pieces of cutlery per bag.



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                            RETAIL PACKAGING
 Aspenware cutlery is the biodegradable
 solution to the billions of plastic utensils
 that get tossed into our landfills each
 year. Our cutlery is well-designed,
 functional and our knives are strong
 enough to cut a “thick juicy steak”!
 Each piece is 100% natural, backyard
 compostable and has a Kosher and
 Pareve certified coating.


 Aspenware is sold in convenient
 countertop display cases of 16 bags
 with 12 pieces of cutlery per bag. Like
 our cutlery, all of our packaging started
 out as wood fibre and is completely
 backyard compostable! Even the retail
 bag that looks like “plastic” is actually a
 cellulose based wood fibre product!



             Description                   Item No.     UPC Code_____

             Fork Display Case             0015-001     8 83480 00047 6
             Knife Display Case            0016-001     8 83480 00046 9
             Spoon Display Case            0017-001     8 83480 00045 2

             Display case dimensions (inches): 7.25” x 6.5” x 10”
             Display case dimensions (metric): 18.5 x 16.5 x 25.5 cm
             Display case weight: 2.9 Lbs (1.3 Kg)


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                   CUSTOM LOGO CUTLERY




 Having your company logo branded on Aspenware’s wooden cutlery adds
 advertising impact to each and every one of the meals served by your
 organization. Each meal served using our all natural biodegradable wooden forks
 demonstrates to your customers your dedication to sustainable environmental
 practices. Your branded cutlery would also act as a very special memento for
 each customer as we’ve found people generally find the cutlery so unique they
 actually wipe it off and take it home with them after using it.

 Minimum order for custom logo work is 45,000 pieces. The number of pieces can
 be divided into fork, knife and spoon to meet your requirements.

 Due to our current maintenance and production schedule any custom order
 would take approximately 10 weeks to complete. Custom orders must be paid for
 in advance. Contact your local distributor for pricing.




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                         COMPARISON MATRIX
                                                                        Bio-Plastic
               Raw material grown natural in              Uses vast areas of productive farm land
 Manufacture
               forests                                    used to grow raw material
               Use trees salvaged from the forestry
                                                          Use derivative from wheat, corn, sugar
               industry, no trees are specifically
                                                          cane, or potato production
               targeted for our production
               Our raw material consumes no               The bio-material requires massive
               additional water – rainfall only           amounts of irrigation
               Low Fossil Fuel usage during               High Fossil Fuel use in cultivation and the
               manufacturing processing                   manufacturing process
               We source local wood – to minimize         If made offshore – high carbon footprint in
               Fossil Fuel use during transportation      the transportation
               No Genetically Modified Organisms
                                                          Cultivation uses pesticides and fertilizers –
               (GMO) or pesticides ever
                                                          May contain GMO’s

               Can apply your logo and name to the        Re-tooling for injection mold process
               cutlery at minimal cost                    required for branding
                                                          Not easily identifiable as biodegradable,
 Performance   Looks like a natural wood product
                                                          often looking exactly like plastic cutlery
               Excellent performance: well-designed
               and functional; knives will cut a steak,   Just like plastic
               and forks will stab a raw carrot

               Works well with hot liquids                Most work with hot liquids
               Price competitive with High Quality        Price competitive with mid-low quality
               plastics                                   plastics
                                                          Industrial composting facility (some brands
               Any composter will work
  Disposal                                                must be returned to the manufacturer for
               (simple backyard type or industrial)
                                                          proper disposal)
                                                          Recycling facilities often cannot sort
               Easily sorted from plastics; visual
                                                          bio-plastics from plastics
               differences are apparent

               Little or no effort required to educate
                                                          Focused marketing strategy required to
               consumer regarding “not plastic”
                                                          explained the “not plastic” concept
               concept


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                FREQUENTLY ASKED QUESTIONS
Is Aspenware made with real wood?
Yes, Aspenware is made with “real” wood. No artificial, fake wood, or fillers are used.

What kind of wood is used to make Aspenware cutlery?
Mostly paper birch (Betula papvrifera) but testing has proven that trembling aspen (Populus
tremrubra) can be used.

Other than wood, what else is used in making Aspenware cutlery?
Aspenware is a laminated product so the two layers of wood are held together with edible glue. Also,
kosher confectioner’s glaze, most often used to coat candy, is applied to the product. It’s a food
product and safe for consumption. That’s it — wood,
edible glue and a confectioner’s glaze — no nasty
chemicals.

Why is the end of the cutlery shiny and not the whole
thing?
The eating half of the cutlery — cutting edge of the knife,
fork tines and scooped portion of the spoon — is coated
with the confectioner’s glaze to remove any wood taste.
The glaze is shiny while the rest of the cutlery has a
more natural sheen.

Does Aspenware log trees?
Aspenware uses logs from trees that were cut down during the normal operations of the softwood
lumber industry such as spruce, pine, and fir. The birch was cut down and would have been left to
rot, burned in slash piles or maybe cut up for firewood if we hadn’t bought it to make our cutlery. By
diverting these trees Aspenware helps extend the life of their carbon sink.

Does Aspenware create waste wood?
Aspenware is currently in the process of figuring out how to best utilize wood that does not make it as
cutlery. We are working towards our goal of zero waste!

Does Aspenware cutlery smell and taste like wood?
Yes and no. Birch and aspen don’t have a heavy wood smell or much of a taste. Think of the old
wooden mixing spoons — they didn’t really have a wood smell or taste. Aspenware cutlery is much
the same. Besides, our cutlery is coated with a confectioner’s glaze or, as we like to say it is “sugar
coated”.



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                 FREQUENTLY ASKED QUESTIONS
Is Aspenware cutlery re-usable?
Sometimes, but it depends on usage. It can be used over the weekend and lightly cleaned, however
Aspenware is intended for single use and was not designed to be put in a dishwasher or soaked in a
sink for long periods of time.

What’s the best way to dispose of Aspenware cutlery?
Throw it in the compost pile! Aspenware is made of all natural products so disposal really isn’t an
issue.

How fast does Aspenware cutlery decompose?
The decomposition study found that even under less than ideal conditions, Aspenware cutlery was
approximately 33% decomposed after 45 days, and with proper management it was estimated to be
totally broken down in 65 days. Further studies are being conducted and the results will be reported
on our website.

Is Aspenware cutlery like plastic cutlery?
No, not at all, in fact we think it’s much better than plastic and believe it is the only truly sustainable
alternative. Aspenware is made from wood, each piece is unique in color, hue and grain — the
natural characteristics of the wood show through.




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                        Aspenware Wood Source
Currently, Aspenware cutlery is made primarily from paper birch (Betula papyrifera).
These trees are fast-growing “cover” species, which have traditionally been cut down
in order to gain access to higher-value softwood lumber and then either left to rot, or
sold for lower value products like firewood.

Aspenware accesses its prime resources through neighboring logging firms, which
salvage the birch wood that best fulfills the company’s needs. Partnering with local
companies and utilizing a logging industry by-product fulfills two key objectives,
reducing the carbon emissions associated with transporting the supply to the
company’s manufacturing facility, while keeping production costs down.

Aspenware also intends to pursue “green” certification such as that of the Forest
Stewardship Council (FSC), an independent, non-profit organization which promotes
sustainable management of the world’s forests. Attaining FSC certification will
further strengthen Aspenware’s eco-friendly credentials, and assure consumers that
its products are made from wood that is grown and harvested under sound forestry
practices.




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.

                           Product Partnerships

                          VerTerra - Dinnerware from fallen leaves

                            VerTerra is the choice for stylish, eco-friendly, party-ready
                            single use dinnerware. Made from fallen palm leaves,
                            steam, pressure and heat, VerTerra is all natural — no
chemicals, lacquers or bonding agents of any kind. Using fair wage labour and
sustainable production methods — no trees or plants are cut down. VerTerra is the
versatile, guilt-free choice to add a stylish touch to every event.

       • Sustainably produced using fallen leaves and steam
       • All natural — no chemicals, bleaches, dyes or plastics
       • Microwave, oven and refrigerator safe
       • Chic, elegant, unique
       • Authentic eco-friendly:100% biodegradable BPI-certified compostable
       • Durable and lightweight.
       • Sunlight, heat, liquid friendly




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                     ENVIRONMENTAL POLICY
                Doing What's Right For Family, Friends & Forests

At Aspenware, we make planet & people friendly products such as wooden knives,
forks and spoons. Wood is renewable, recyclable and biodegradable making it the
material of choice for people today and for future generations.

Our commitment to nature goes much deeper. We optimize the use of our wood and
are developing products to create value from our surplus material. Our plant runs on
hydro-electric power and our manufacturing processes emit minimal, if any, carbon.

We are fully aware of our surroundings and strive to improve the community and
environment in which we live and work. By building strong relationships with our
community and forests we intend to become a leader in the production of planet
friendly products.

Aspenware believes in nature’s patent, not just
because our products are laminated and curved
like growth rings but because we believe in
healthy and resilient ecosystems.

Are we perfect? No! Are we going to improve?
Absolutely! Our pledge is to continually strive to
improve our environmental performance…and
we will get better over time!

“Doing what’s right for family, friends & forests”
stands for the synergistic relationship that we
believe should exist between people and
nature.




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               CONTACT INFORMATION

   869 Mabel Lake Road
   Lumby, BC, Canada
   V0E 2G5

   Phone: 250-547-6495
   Fax: 250-547-6490
   Toll Free: 1-877-547-3675 (FORK)

   Joanne McNutt
   Sales & Customer Service
   joanne@aspenware.ca

   Charmaine Templeton
   Controller
   charmaine@aspenware.ca

   Terry Bigsby
   President
   terrybigsby@aspenware.ca




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