How Do You Measure Up?
Three Click Syndrome
Are you Targeting Audience(s)
Consider all the target audiences Site Selectors (20-30%), Brokers Industry Sectors Commercial Sectors Existing Businesses Corporate, closely-held, owner operator, etc
Use Site Selectors as Benchmark?
Easily found by using key geographic search words Extensive – current – detailed data:
Secondary Data Primary Data Easy to find Downloadable
Prefer areas using IEDC Data Standards
Logical Table of Contents
1. Employers & Business Activity 2. Electric Power 3. Telecom 4. Motor Carriers 5. 6. 7. 8. 9. State/Local Taxes Incentives Labor Sites & Buildings Links…
Preferences
Plenty of geographic reference maps Introduce user to
Website Sources for additional assistance Master list of contacts Matrix of service area
Have an email contact on each page Request for information form
More…
Search/screen capabilities
Community/county Site/Building Occupations
One Page Summaries
Communities Site & Buildings
More…
Want Statistics Excel or Word via e-mail Hard copy becoming outdated CD Rom clumsy to use Videos outdated Virtual tours nice but pertinent statistics the key
Customize Response
Respond to everything asked Respond by e-mail in Word or Excel Acknowledge receipt of request Respond within 1-2 days GIS mapping of specific areas
Demographic (radius basis) Distance/driving directions Truck routing Geophysical
Adds Value
Online permitting can give an area an advantage – fast tracking Proprietary statistical measures, such as
Wage indices Underemployed estimates Labor market stress index Electric power cost index Construction cost index Union election results
Limit
Bells & whistles Photographs Aerial maps Satellite images
Think Like Your Customer!