Journal of Adolescent Adult Literacy

Journal of Adolescent & Adult Literacy Journal of Adolescent & Adult Literacy Reach the educators who are making an impact in secondary and adult education ere is your opportunity to target a segment of the reading market that’s growing both in importance and purchasing potential. The only peer-reviewed professional journal to focus exclusively on adolescent and adult literacy, JAAL provides an ideal editorial environment for products, services, and publications that support innovative, effective instruction in the classroom and beyond. The journal is published eight times a year from September through May, with a combined December–January issue. ABOUT OUR READERS n n n H JAAL EDITORIAL FEATURES n Ideas for research-based practice to improve achievement Reviews of student and teacher resources Circulation: 16,500 Average readers per copy: 5; total readership approximately 82,500 85% read at least half or more of each issue, and 96% file their copies for their own and colleagues’ reference 58% regularly use the information found in ads 62% of readers are involved in purchasing at the school level; 35% are involved in purchasing at the district level 85% female; 15% male Average household income: $111,000 n n Average amount personally spent on purchases for the classroom: $531 Average years experience as an education professional: 21 Primary professional assignment 12% are classroom teachers; 28% are reading teachers or reading specialists; 6% are principals, assistant principals, and school or district administrators; 11% are reading supervisors/consultants Level of assignment 27% are middle school educators; 20% are secondary school educators; 11% are college/university faculty members n n n Reviews of young adult literature Strategies that address the needs of all learners Tips on how to integrate technology, media, and popular culture in the classroom n n n n n Regular columns t t t t n Research Connections Digital Literacies Adolescent Literacy Policy Adult Literacy Directions n n source: international communications research (icr), january 2007; survey done every two years. SPECIAL ISSUE November 2008, featuring the young Adults’ Choices book list Ideal for publishers of young adult literature Educators with buying power use the Choices booklist as a resource for libraries, classroom instruction, and language arts programs. High pass-along readership provides even greater visibility. Space will be sold on a first-come, first-served basis, so reserve today! reservations due august 15 materials due september 1 6 novembe r Journal of Adolescent & Adult Literacy Journal of Adolescent & Adult Literacy Advertising rates and sizes effective july 1, 2008 DISPLAy ADVERTISING SIzES/RATES all ira ad rates are net; no agency discount allowed. jou rnal of adolesce nt & adu lt lite rac y ad dime nsions – jou rnal full page trim size: Journal – 8⅜" W x 10⅞" H dimensions black & white JAAL ONLY $750 $675 $600 $450 $425 $400 $325 $300 $275 $825 $750 $650 $975 $875 $775 full page 7" W x 10" H 1/2 page Combination Rate* RT/JAAL $2,225 $2,000 $1,775 $1,375 $1,275 $1,150 $900 $800 $725 $2,450 $2,200 $1,925 $2,775 $2,475 $2,200 JAAL ONLY four-color Combination Rate* RT/JAAL $4,675 $4,225 $3,750 $2,850 $2,550 $2,250 N/A N/A N/A $5,125 $4,575 $4,075 $5,425 $4,875 $4,325 1x 4x 8x 1x 4x 8x 1x 4x 8x $1,500 $1,350 $1,200 $925 $825 $725 N/A N/A N/A $1,650 $1,475 $1,300 $1,775 $1,600 $1,400 1/2 page h 7" W x 4½" H vertical horizontal 1/2 page v 3" W x 10" H 3¼" W x 4¼" H (must be boxed) 1/4 page 1x covers 2 & 3 8⅝" W x 11⅛" H 4x (bleed size) 8x cover 4 8⅝" W x 11⅛" H 1x (bleed size) 4x 8x 1/4 page v payment: All rates are net; no cash or agency discount allowed. The 4x and 8x rates apply only to insertions scheduled in advance during a 12-month period. We will invoice current IRA advertisers/exhibitors shortly after the publication issue date. New advertisers must prepay. A second (process color) may be used on a cover position; add $225 to the above-listed black & white cover rate. publication month reservations due materials due september . . . . . . . . . . . . . . . . . . . . . . .June 15 . . . . . . . . . . . . . . . . . . . . . . July 1 october . . . . . . . . . . . . . . . . . . . . . . . . . July 15 . . . . . . . . . . . . . . . . . . . .August 1 november . . . . . . . . . . . . . . . . . . . . .August 15 . . . . . . . . . . . . . . . . . September 1 december/january . . . . . . . . . . . September 15 . . . . . . . . . . . . . . . . . . .October 1 february . . . . . . . . . . . . . . . . . . . November 15 . . . . . . . . . . . . . . . . . December 1 march . . . . . . . . . . . . . . . . . . . . . December 15 . . . . . . . . . . . . . . . . . . . January 1 april . . . . . . . . . . . . . . . . . . . . . . . . January 15 . . . . . . . . . . . . . . . . . . February 1 may . . . . . . . . . . . . . . . . . . . . . . . . February 15 . . . . . . . . . . . . . . . . . . . . March 1 JouRnal of adoleScenT & adulT liTeRacy DEADLINES *Advertise in The Reading Teacher and Journal of Adolescent & Adult Literacy and take advantage of combination rate discounts! all ads must be directly related to reading education products, services, or programs. see inside back pocket of this brochure for complete advertising policy and insertion order forms. 7 RT, JAAL & RRQ The Reading Teacher, Journal of Adolescent & Adult Literacy, and Reading Research Quarterly Production specifications products or services. Ads for Reading Research Quarterly must relate to reading research and educational research products and services. To avoid the appearance of a conflict of interest, IRA may reject ads that include direct or indirect endorsement of a commercial product or service by an IRA board member, officer, or senior manager through the use of name, words, likeness or other attribute; simulated editorial content (“advertorials”) or content of an academic nature; or material that exploits the professional content of the publication in which it is placed. IRA’s complete Advertising Policy is in the inside back pocket of this brochure. content: Ads must directly relate to reading education color space: All color images and files are to be supplied dpi; combination of grayscale and color images, 500–900 dpi; line art (bitmap) images, 900–1200 dpi. Supply as single-page files only, right reading, portrait mode, 100% size, no rotation. Create to the trim of the journal plus a minimum ⅛” bleed on all sides. Keep live matter ½” from trim edges. Crop marks must be included; position ½” outside trim. Reverse type should be no less than 6 point. Fine lettering (thin lines, serifs) should be restricted to one color. as CMYK with a Total Area Coverage (TAC) not to exceed 240% for the darkest area of an image. RGB must be converted to CMYK. Spot colors are to be identified using the standard Pantone naming convention. Do not embed ICC profiles within images. trim size: 8⅜" W x 10⅞" H size requirements: n full page n n 1/2 page 7" W x 10" H n covers 2 & 3 cover 4 8⅝" W x 11⅛" H (bleed size) 8⅝" W x 11⅛" H (bleed size) proofs: All black & white or grayscale ads supplied require n 1/4 page Hor. 7" W x 4½" H Vert. 3" W x 10" H 3¼" W x 4¼" H (must be boxed) bleeds: n (RT and JAAL only) only black & white: No bleed on black & white ads, except bleed to gutter allowed on two-page spreads (15½" W x 10" H). No live matter in ⅜" area in the center of the spread to allow for perfect binding. four-color: Bleed size for four-color ads is 8⅝" W x 11⅛" H for single page, live area 7⅜" W x 9⅞" H; 17¼" W x 11⅛" H for two-page spread. No live matter in the ⅜" area in the center of the spread to allow for perfect binding. No critical type within ½" of outside edges. n for information and insertion orders, contact: Linda Hunter, Advertising Manager International Reading Association PO Box 8139, Newark, DE 19714-8139, USA 100% size lasers for confirmation of ad content. All color ads require a SWOP certified contact color proof, which includes a SWOP proofing bar. Desktop inkjet printer proofs do not meet SWOP specifications. All proofs must be produced from the final submitted file. Proofs must be imaged at 100% scale and in accordance with SWOP specifications (www.swop.org). Printer cannot guarantee color match unless acceptable proof is provided. Revised proofs must be supplied whenever a text or design change is made. Any alteration to a file will require output of a new proof at cost to the customer. If proof is not provided, printer will print to SWOP Standard Densities. printing: Offset printing, perfect binding. 133 for four-color ads; 150 is acceptable. tel: 302-731-1600, ext. 261 e-mail: lhunter@reading.org fax: 302-369-8476 web: www.reading.org screen: 120 for black & white ads; 133 is acceptable. street address for shipping materials: Linda Hunter, Advertising Manager International Reading Association 800 Barksdale Road, Newark, DE 19711-3269, USA file format: PDF/Acrobat 4.05 or later set for compatibility with PDF version 1.3 (Acrobat 4). All high-resolution images and fonts must be embedded. Grayscale and color images, 300 Submitting ad materials for RT, Jaal, and RRq n n E-mail a press-ready PDF to Linda Hunter at lhunter@reading.org. Mail a press-ready PDF on a CD, along with a proof, to the shipping address noted above. Mark all disks with the name of the publication, issue date, advertiser name, and any other identifiers. Upload a press-ready PDF to IRA’s FTP site. For instructions, send an e-mail to Linda Hunter at lhunter@reading.org. 9 n IRA cannot be held responsible for reproduction problems that occur as a result of incorrectly prepared files. IRA Publications Insertion Order Form Advertiser informAtion Please make a photocopy of this order form to mail or fax. Please print. name of advertiser: ______________________________________________________________________________________ contact: _________________________________________________________________________________________________ address: _________________________________________________________________________________________________ city: _______________________________________ state/province: ______________ zip/postal code: _________________ telephone: ____________________________________________ fax: ______________________________________________ e-mail: _______________________________________________ signature: ________________________________________ invoice will be sent to the above contact person unless otherwise noted: _________________________________________________________________________________________________________ billing address: (if different) ________________________________________________________________________________ city: _______________________________________ state/province: ______________ zip/postal code: _________________ publication: o Reading Today o The o Journal Reading Teacher of Adolescent & Adult Literary o Reading Research Quarterly o B&W o B&W o B&W o B&W o B&W o B&W o Four-color o Four-color o Four-color o Four-color o Four-color o Four-color ad size: ______________________________ $______________ issue date:______________ ad size: ______________________________ $______________ issue date:______________ ad size: ______________________________ $______________ issue date:______________ ad size: ______________________________ $______________ issue date:______________ ad size: ______________________________ $______________ issue date:______________ ad size: ______________________________ $______________ issue date:______________ total due: $______________ special instructions: ______________________________________________________________________________________ __________________________________________________________________________________________________________ __________________________________________________________________________________________________________ insertion orders to: Linda Hunter, Advertising Manager International Reading Association PO Box 8139, Newark, DE 19714-8139, USA tel: 302-731-1600, ext. 261 fax: 302-369-8476 e-mail: lhunter@reading.org web: www.reading.org Materials to: Linda Hunter, Advertising Manager International Reading Association 800 Barksdale Road, Newark, DE 19711-3269, USA