Successful Marketing For Your Internet Marketing Business One of the major marketing areas that is often if not always overlooked by newcomers to the Internet Marketing arena is the use of on-line Press Releases. In this article I will demonstrate the value in using this additional marketing tool and give advice on how to write an article and get it published. Firstly, this is not an opportunity to do a direct sale to your potential market. The release should contain information which is of value to your future clients. Trying to do a direct sale will immediately switch off the reader. So what should a press release contain? As stated above, it must contain information of value to your clients e.g. if they use your company what is the benefit to them, what is it that you are informing the market of in this release, what is it that your company is currently doing that is worthy of generating a news article. The way to look at this is as if you were the editor of an on-line journal looking for news content that will interest his readers. Releasing information on new services or products coming to market is valuable and pertinent information for an on-line journal and will be of interest to their readers and hopefully these will become your future clients. Another good use of this marketing method is to inform the market of new staff joining your company as this new hire may be well known throughout your industry or already have a large client base who may want to follow him to his new company. Look at your local papers or on-line journals to get an idea as to the type of information included and how the release is formatted. Check which releases actually grab your attention and then try and build their format and language into your release. Once you have written your article you need to get it published. You can spend up to $300 to get a release out there but I am going to show you a free way of getting your article published. Once your business is generating loads of income then you can look at spending money to get press releases published. To get your article out there I suggest at the start you go to Free Press Release. This is a completely free service and is easy to step through and get your article published. If you want to look at other companies then type free press releases into Google and pick your way through the results and select a company to work with. Over time you can work with multiple companies and you can then select the best fit company for your ongoing requirements. Once your release is out there you will be amazed at the results. Search engines rank press releases highly and will usually deliver high rankings in a matter of a few days. News organisations are always on the lookout for information to add to magazines and journals and an easy way to build up their information is to include press releases. By using on-line Press Releases, Internet Marketing companies can gain added credibility, high ranking in search engines, a low cost (free) route to increased market awareness and an increase in targeted traffic to your website. Most Internet Marketing companies overlook this free and very important channel to market, use this to your advantage.
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