Newspaper Market Research

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					                       Newspaper Market Research




                       Our award winning print and online publications
                       provide a competetive advantage to your business.
                       Washington’s largest newspaper network, reaching over 2.2 million households.
                       www.soundpublishing.com



SPI Media Kit 1-5-10
                       We’ve got you covered!
                                                                                    Our metro area
  The Northwest’s top                                                               publications bring
                                                                                    you wider choices.
choice of advertisers and                                                           We’ve expanded with more than
                                                                                    a quarter million household


the leader in local news.
                                                                                    distribution in the sprawl outside
                                                                                    of Seattle. With our acquisition
                                                                                    of King County Publications,
                                                                                    we now reach densely
      Welcome to Washington’s largest                                               populated cities and suburbs like

  newspaper publisher, delivering more than                                         Bellevue, that over the past
                                                                                    decade have grown to become
   one million active consumer households.                                          the new metropolis for
                                                                                    retailers, families and commuters.

G      et the results you
demand with Sound Publishing’s
                                                                                    Audited by Circulation
                                                                                    Verification Council
                                                                                    Circulation Verification Council is
unbeatable combination                                                              an independent auditor of newspapers
of high household distribution                                                      throughout the United States.
and strong readership.                                                              CVC audits Sound Publishing
                                                                                    newspapers on a regular basis to verify
Our award-winning newspapers                                                        household and newsstand distribu-
bring tremendous value                                                              tion. This audit is your guarantee
to advertisers in today’s                                                           that our circulation is accurate.
changing newspaper world
where metro daily circulation                                                       98.5% of households we
continues to decline.                                                               deliver to said they read
                                                                                    our newspapers regularly.
We remain firm in our commitment
                                                                                    Through telephone interviews with
to bring consumers vital news                                                       adult members of a random selection
coverage they can’t find                                                            of households, CVC reports that 98.5%
anywhere else: Local community                                                      of the households in the defined
news about events, schools,                                                         circulation area of our voluntary/paid
government and sports                                                               circulation newspapers regularly
that fits the needs, lifestyles                                                     read their newspaper.
and interests of our readers.
                                                                                    Phone and route verification
If you want results in Western                                                      on a weekly basis.
Washington, join thousands                                                          In addition to the services provided
of satisfied advertisers                                                            by Circulation Verification Council,
that choose Sound Publishing                                                        we also use phone and visual route
as their key media buy!                 Sound Publishing’s newspaper network        checks to ensure accurate distribution.
                                      serves more than two million active readers                AUDITED BY


        WASHINGTON                        each week in the Pacific Northwest.
        NEWSPAPER
        NETWORK
                                   Visit us online at www.soundpublishing.com


SPI Media Kit 1-5-10
       Major Advertisers
                                                  We’ve got you covered!



       Sound Publishing is a key media buy for
       major national and regional advertisers.




SPI Media Kit 1-5-10
       S u b u r b a n N e w s p a p e r Te s t i m o n i a l s
                                                                                                               We’ve got you covered!



       Why major retailers and agencies
       choose our suburban newspapers.
       Community newspapers report 4th quarter results, continue to outperform industry
       “Community newspapers certainly are not immune to the economic downturn that is affecting
       all businesses, but as the primary and sometimes sole provider of local news in a community,
       they remain strong and viable,” said NNA President John Stevenson, publisher of the Randolph
       Leader in Roanoke, AL.


                                  Chuck Chowins, Lowe’s
                                  “Lowe’s uses suburban and community newspapers in key metro markets
                                  to effectively reach the affluent suburban consumer who often times lives
                                  in a neighborhood surrounding one of our stores. Since the majority of
                                  Lowe’s stores in large metro markets are located in suburban areas of the
                                  market, we have found that suburban and local community newspapers
                                  provide effective reach against this target audience. In many cases these
                                  key consumers are non-subscribers to a daily newspaper, so we have
                                  used the suburban and community newspapers in our print media mix to
                                  extend our reach against this important consumer segment.”

                                  Greg Bogich, Valassis
                                  “We at Valassis think that suburban newspapers are in a very good
                                  position today because media is fragmenting at a degree that is truly
                                  terrifying to most of our advertisers. Being able to deliver and engage a
                                  local audience has gotten tougher and tougher – due to circulation issues
                                  with major daily newspapers (and) more media fragmentation from a
                                  broadcast standpoint. Suburban newspapers are well positioned to reach
                                  the local consumer and market.”

                                  Merle Davison, JCPenney
                                  “Suburban newspapers provide a tremendous value to our media mix
                                  – many have a strong local news component that attracts our target
                                  consumers. Additional flexibility and a growth of capabilities have
                                  benefited our local markets with more preprint and ROP exposure
                                  throughout the week. Accountability toward quality coverage is always
                                  key – and suburban newspapers indeed support 3rd party audited
                                  circulation which is precisely what we need today. Overall, we measure
                                  the effectiveness of our print media buy within each local market and have
                                  obtained positive results that have grown our business.”

                                  Rick Baranski, USSPI
                                  “U.S. Suburban Press (USSPI) has satisfied national advertisers’
                                  needs with suburban newspaper networks for thirty-five years. These
                                  newspapers continue to show excellent growth because they bring
                                  exclusive news to suburban households – news of the community and
                                  local events. They act as a community catalyst. They provide an effective
                                  medium to reach an affluent, educated and desirable audience.”

       Source: Suburban Newspapers of America




SPI Media Kit 1-5-10
       K s g C u it D C g u phi P
       K iit n a p & o P n eyr c e m o o r an t yc s u b l i c a t i o n s
                                                                                                             We’ve got you covered!



                              Step up your business with our
                                family of newspapers that
                              serve Seattle’s finest suburbs.
           Only Sound Publishing lets you target your customers city by city!
     Or, get all of the King & Pierce County coverage area with our 332,700 combined circulation.

   Snoqualmie                                                                                                     Mercer Island
  Valley Record                                               Delivered to                                        Reporter
       Wed. only                                             an average of                                        Wed. only
                                                            3 out of every 4                                     Enumclaw
                                                            homes in these                                       Courier-Herald
    Covington                                                                                                    Wed. only
   Maple Valley
                                                               fine cities!
     Reporter                                                                                                    Bonney Lake &
        Fri. only                                                                                                Sumner
                                                                                                                 Courier-Herald
                                                                                                                 Wed. only
        Redmond
         Reporter                                                                                                Kent Reporter
           Fri. only                                                                                             Fri.



 Bothell Kenmore
         Reporter                                                                                             Auburn Reporter
         Wed. only                                                                                            Fri. only

                                            SAMMAMISH


                                                                                                           Issaquah Reporter
            Kirkland Reporter                                                                              Fri. only
                     Wed. only

                                                                                                         Renton Reporter
                       Sammamish                                                                         Fri. only
                          Reporter
                            Fri. only
                                                                                                         Federal Way Mirror
                                                                                                         Wed. & Sat.
                       Bellevue Reporter
                                     Fri.




                  The signature mark of Sound Publishing newspapers is local, local, local.
            City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen in
            metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing!

SPI Media Kit 1-5-10
       D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s
                                                                                                            We’ve got you covered!




        Reaching more than ever before.
       While interactive media has meant new competitors to traditional classified revenue,
       it has also allowed progressive newspapers to reach a larger audience than ever before.
       We are a community information company with dynamic publications in print and online.

                                  Our superior targeting gets you closer
                                    to your customers, from King County
                                      to the San Juan Islands.
                                         Sound Publishing newspapers afford you easy,
                                         flexible targeting down to any zip code. Just tell us where you
                                         want your preprints delivered and we’ll make it happen.
                                         No forced or unwanted zip codes.
                                       Saturate the marketplace – at a fraction of
                                     direct mail distribution cost.
                               Our household saturation hovers between 45 to 100 percent in any
       particular zip code or community. This gives you the option of blanketing down your advertising
       around a single store or covering a widespread area.
       The largest newspaper circulation within our King County trade areas.
       With more than 330,000 King and Pierce County households receiving our newspapers,
       you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes
       in the Eastside (north King County) and South King County better than anybody.


           Industry Trends from the Media Desk:
           Major metro daily circulation shrinking.
           Dailies Still Make Good Money, but Debt-Laden Publishers Post Losses
           (From AdAge, February 23, 2009 – source: Nat Ives) Even as they take blow after blow
           from recession and digital media, newspapers themselves still earn decent
           profits. They do even better outside big cities, which tend to get all the attention.
           “Not a lot of papers are operating at a loss,” said John Morton, the veteran
           industry analyst. “There are roughly 1,400 daily newspapers. We only hear
           about the top markets. That leaves at least 1,300 papers out there.”


           The Seattle PI, stops printing.
           Even if the Seattle Times were to pick up 100 percent of the PI’s subscribers, they still miss
           64 percent of prime King and Pierce County zip codes.

           The signature mark of Sound Publishing newspapers is local news content.
           We fulfill a valuable and growing marketplace by providing readers with localized, useful
           news coverage that is rarely seen in metro daily newspaper and other mass media outlets.

           If you’re looking for results in the Northwest, call (888) 443-5815 today.




SPI Media Kit 1-5-10
       N e w s p a p e r C i r c u l a t i o n Tr e n d s
                                                                                                                                          We’ve got you covered!



       Sound Publishing’s network of
       newspapers is growing steadily
       in the right direction.
       Sound Publishing offers renewed growth opportunities
       to advertisers.

       We can help you reach an engaged audience you won’t always catch reading
       a traditional metro daily. Advertisers turn to us for targeted circulation
       opportunities to reach a greater share of this untapped market.


           Sound Publishing Newspaper Network Circulation                                                                    Population in King County cities
          Circulation                                                                                                        like Bellevue have skyrocketed
                                                                                     1.1 million                             12.6% in the past decade, the
          1 million              Reach 1.2 million                                                                           opposite of daily circulation trends.
                              consumer households
                              with Sound Publishing!
           750,000
                                                                                 454,400                                     Are the metro dailies
                                                                                                                             helping you build up
           500,000
                                                               398,316
                                                                                                                             your marketshare?
                                            155,475                                                                          • In the past ten years, King
           250,000         130,518                                                                                             County’s population grew an
                                                                                                                               estimated 200,000, a surge
           100,000                                                                                                             of 12.6%.
                           1996              2001               2003              2004               2009
                                                                                                                             • During the same period, the
       Source: Average Paid Circulation for Seattle Times/Post-Intelligencer, ABC audits 1996 to 2004; Seattle Times/Post-     Sunday Seattle Times and
       Intelligencer 2006 Publishers Statement; Sound Publishing CAC audits 1996 to 2009 and partner publication counts,       Post-Intelligencer lost 82,641
       March 2009 press counts.
                                                                                                                               subscribers, or more than
                                                                                                                               16% of their total combined
           Seattle Times & Post-Intelligencer (Combined)                                                                       circulation (Source: ABC audit and
          Circulation                                                                                                         Publishers Statements).
                                                                          (Sunday) Seattle Times/P-I
           600,000        505,916
                                            494,657                       (Weekday) Seattle Times/P-I                        If your advertising relies
                                                               473,882                                                       solely on paid Dailies, where
                                                                                 469,853
           500,000                                                                                                           will your business be in one,
                                                                                                                             five, or ten years from now?
           400,000                                                                                  337,021                  With 1.8 million residents, King
                           437,637
                                            398,699
                                                                                                                             County is the largest populated
                                                               388,332           385,150                                     county in Washington, and among
           300,000                                                                                                           the 100 wealthiest in the United
                           1996             2001               2003               2004               2009
                                                                                                                             States. Despite these opportunities
         DAILY CIRCULATION: 10 YEARS AT-A-GLANCE                                    % LOSS LOST READERS                      to prosper, the area’s metro daily
         Sunday Daily (Seattle Times & Post-Intelligencer)                           -16.3%              -82,641             newspaper circulation numbers
                                                                                                                             are failing.
         Weekday Daily (Seattle Times & Post-Intelligencer)                          -22.5%              -98,721
         How many subscribers will be picked-up the Seattle Times is still in question...

SPI Media Kit 1-5-10
       King & Pierce Counties: Comparison of Newspaper Distribution
                                                                                                                             We’ve got you covered!



       Sound Publishing newspapers are delivered
       to 71% of the households within our
       King & Pierce County trade area*.
                                          Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:


                                               332,700 King & Pierce County households
             We’ve got you covered!
                         Seattle Times
                             (Sunday)                                                        147,558

                         Seattle Times
                           (Weekday)                            82,164
                                             Source: March 2009 ABC Audit,                                    Home Delivery
                                              Sound Publishing Press Counts
                                                                                                              vs. Single Copy
                                                                                                       • Would you prefer to see your advertising
                                                                                                         land inside the homes of your
                                                                                                         customers? 99% of Sound Publishing’s
                                                                                                         distribution in King & Pierce County is
         NEWSPAPER                                                   HOUSEHOLDS
                                                                                                         carrier-delivered right to the home.
         Sound Publishing                                               71%
                                                                                                       • The Seattle Times circulation is about
         Seattle Times (Sunday)                                          32%
                                                                                                         20% single copy sales, picked up at
         Seattle Times (Weekday)                                              18%                        newsstands by readers away from home.

        Percentages are based on a Total Occupied Household count of 465,747
        within our King & Pierce County trade area*.




                                The Sunday metro daily misses 69%
                               of the total households in these prime
                               King & Pierce County neighborhoods.
                                                                         Source: ABC Audit


                       * Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond,
                         Bonney Lake, Bothell, Buckley, Carbonado, Carnation, Enumclaw, Des Moines, Fall City, Federal Way,
                         Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Pacific,
                         Ravensdale, Redmond, Renton, Seahurst, Sammamish, Snoqualmie, Sumner, Vashon Island, Woodinville.


SPI Media Kit 1-5-10
       King County Demographics
                                                                                                                                                               We’ve got you covered!



                          Sound Publishing serves 17 of the top 25
                          wealthiest zip codes in King County.
                          King County’s Top 25 Zip Codes                                                 – RANKED BY HOUSEHOLD INCOME

                                                                                                                   TOTAL CIRCULATION BY NEWSPAPER
                                                                            Average
                                      Zip                                 Household                  Total                                        Seattle Times
                          RANK       Code        City Name                   Income            Households                                           (Saturday)
                                                                                                                        We’ve got you covered!

                               1 98039           Medina                       $222,644                 1,146                             817                     427
                               2 98075           Sammamish                    $181,206                 6,143                          6,117                     1,775
                               3 98053           Redmond                      $168,155                 5,664                          5,718                     1,660
                               4 98040           Mercer Island                $155,045                 9,366                          3,567                     3,251
                               5 98074           Sammamish                    $149,768                 7,921                          7,952                     2,261
                               6 98077           Woodinville                  $143,254                 4,485                             800                    1,278
                               7 98006           Bellevue                     $128,999                14,005                        11,058                      4,087
                               8 98112           Seattle                      $125,009                 9,366                                —                   2,422
                               9 98029           Issaquah                      $119,961                7,396                          5,906                     1,873
                              10 98019           Duvall                        $117,381                3,535                                —                    601
                              11 98072           Woodinville                   $116,625                7,947                             490                    2,050
                              12 98014           Carnation                     $112,633                2,301                                —                    535
                              13 98004           Bellevue                     $109,025                13,207                          9,843                     3,663
                              14 98027           Issaquah                     $108,240                10,344                        10,405                      2,330
                              15 98052           Redmond                       $107,652               22,893                        17,802                      4,384
                              16 98033           Kirkland                      $103,774               14,966                        13,002                      3,469

                              17 98008           Bellevue                     $103,270                 9,215                          7,039                     2,249

                              18 98038           Maple Valley                  $101,180               10,050                          9,800                     1,697

                                                                                                                                      4,686
                              19 98045           North Bend                   $100,936                 4,751                                                     931

                              20 98024           Fall City                      $99,033               1,6692                          1,641                      435


                              21 98177           Seattle                        $98,665                7,334                                —                   2,610
                              22 98199           Seattle                        $97,093                9,191                                —                   2,477
                              23 98136           Seattle                        $96,413                 6,746                               —                   1,568
                              24 98059           Renton                         $92,942               12,056                          6,632                     2,193
                              25 98136           Seattle                        $96,413                 6,746                               —                   1,568

                          Source: Claritas, Inc., 2009 Average Household Incomes by Zip Code. Claritas updates begin not with the previous year’s estimates,
                          but with data from the most recent decennial census.



                       We bring you top coverage in many of the area’s desirable communities.

SPI Media Kit 1-5-10
                                                                                                                                         2




                                            5

                                                                                                                    SNOHOMISH CO.
                                                                                                                                               We’ve got you covered!
                                                                                                                        KING CO.

                                                                 405
                                                                            202

                                                                                                                  203
                                                 Washi
                                                   Laknegton



                                                                        520
                                         520

                 Lake                                                              Lk. Sammamish
                 Union                                                                                              202
                                                90

                              N
                                    5                                                        90
                                                                                                                                             202

                                                           405
                                                                                         900                                        90


  Vashon
  Island                      405
                                                       167
                                                                                          169
                                                                                                                           18


                             9
                             8                                                                                                               Auburn Reporter
                             1                                                                             18
                             9                                                                                                               Bellevue Reporter
                       98054 8
                                                           516
                                                                                                                                             Bonney Lake & Sumner Courier-Herald
                                        5                                         516
                                                                                                                                             Bothell/Kenmore Reporter
                         9                                             18
                98 98023 8
                         0                                                                                                                   Covington/Maple Valley Reporter
                  42                             167
                     2   0
                         3                                                                                  169                              Enumclaw Courier-Herald

                                                                                                                                             Federal Way Mirror
                                                                                                                                             Issaquah/Sammamish Reporter

                                                                                                                                             Kent Reporter
                            98371 98372                                                            KING CO.                                  Kirkland Reporter
   0                        5                                          PIERCE CO.
                                                                                                                                             Mercer Island Reporter
             Miles
                            98373       98374
                                                         Bonney                   98386
                                                          Lake                                                                               Redmond Reporter
                                                                                          98396
                                                                                                                                             Renton Reporter
                            98376                                                                                       98396
                                                                                                                                             Snoqualmie Valley Living
               AUDITED BY
                                                                                                   98323
                                                                 98360
                                        98338                                                                                                Snoqualmie Valley Record

                                                                                                                                             Vashon-Maury Island Beachcomber



          Corporate Address: 19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 • Toll Free: (888) 443-5815 • Phone: (360) 394-5800 • Fax: (360) 394-5841
                               Email us at marketing@soundpublishing.com or visit us online at www.soundpublishing.com
SPI Media Kit 1-5-10
       North King County Demographics
                                                                                                                 We’ve got you covered!



       Our North King County readers earn
       household incomes 48% higher than
       Seattle’s average.
       (Seattle/Tacoma DMA Average Household Income is $62,119 per Claritas, Inc.)


         Mercer Island Reporter                              Snoqualmie Valley Record
         Average Age                    25-45        28%     Average Age                     25-45        40%
                                        45-65        45%                                     45-65        50%
                                        65+          16%                                     65+           6%
         Female                                      72%     Female                                       65%
         Married                                     73%     Married                                      85%
         Have Children at Home                       51%     Have Children at Home                        52%
         Own Home                                    83%     Own Home                                     91%
         Average Household Income                $102,447    Average Household Income                  $96,200
         Average Discretionary Income           $2,485/mo    Average Discretionary Income            $1,741/mo




         Bellevue Reporter                                   Redmond Reporter
         Average Age                    25-45        22%     Average Age                     25-45        37%
                                        45-65        50%                                     45-65        47%
                                        65+          24%                                     65+          15%
         Female                                      69%     Female                                       75%
         Married                                     71%     Married                                      75%
         Have Children at Home                       35%     Have Children at Home                        42%
         Own Home                                    88%     Own Home                                     83%
         Average Household Income                 $85,528    Average Household Income                  $90,640
         Average Discretionary Income           $1,873/mo    Average Discretionary Income            $1,826/mo




         Bothell-Kenmore Reporter                             Kirkland Reporter
         Average Age                    25-45        33%      Average Age                    25-45        28%
                                        45-65        57%                                     45-65        58%
                                        65+          10%                                     65+          11%
         Female                                      72%      Female                                      76%
         Married                                     80%      Married                                     72%
         Have Children at Home                       43%      Have Children at Home                       35%
         Own Home                                    83%      Own Home                                    91%
         Average Household Income                 $84,057     Average Household Income                 $90,660
         Average Discretionary Income           $1,571/mo     Average Discretionary Income           $1,695/mo


       Source: Pulse Research 2008


SPI Media Kit 1-5-10
SPI Media Kit 1-5-10

 North King County Newspaper Circulation
 Zip               City                                Claritas                   Bellevue                  Bothell/   Issaquah/ Kirkland   Mercer     Redmond    Snoqualmie   Sound        Sound        Seattle    Seattle
 Code                                                  2009                       Reporter                  Kenmore    Sammamish Reporter   Island     Reporter   Valley       Publishing   Publishing   Times      Times
                                                       Estimated                                            Reporter   Reporter             Reporter              Record       Weekly       Weekly       Coverage   Coverage
                                                       Households                                                                                                              Coverage     Coverage     (Sunday)   (Sunday)
 98004              Bellevue                            13,207                     9,843                    -          -           -        -          -          -            9,843        74.53%       5,936      44.95%
 98005              Bellevue                            8,169                      5,505                    -          -           -        -          -          -            5,505        67.39%       2,876      35.21%
 98006              Bellevue                            14,005                     11,058                   -          -           -        -          -          -            11,058       78.96%       6,172      44.07%
 98007              Bellevue                            11,137                     4,620                    -          -           -        -          -          -            4,620        41.48%       3,087      27.72%
 98008              Bellevue                            9,215                      7,039                    -          -           -        -          -          -            7,039        76.39%       3,546      38.48%
 98011              Bothell                             11,896                     -                        8,113      -           -        -          -          -            8,113        68.20%       4,076      34.26%
 98014              Carnation                           2,461                      -                        -          -           -        -          -          2,301        2,301        93.50%       3,522      38.72%
 98021              Bothell                             9,095                      -                        6,572      -           -        -          -          -            6,572        72.26%
 98024              Fall City                           2,152                      -                        -          -           -        -          -          1,669        1,669        77.56%       812        37.73%
 98027              Issaquah                            10,436                     -                        -          9,956       -        -          -          388          10,344       99.12%       4,136      39.63%
 98028              Kenmore                             8,181                      -                        6,951      -           -        -          -          -            6,951        84.97%       2,927      35.78%
 98029              Issaquah                            7,396                      -                        -          5,906       -        -          -          -            5,906        79.85%       3,107      42.01%
 98033              Kirkland                            14,966                     -                        -          -           13,002   -          -          -            13,002       86.88%       5,422      36.23%
 98034              Kirkland                            16,692                     -                        -          -           13,128   -          -          -            13,128       78.65%       5,549      33.24%
 98039              Medina                              1,146                      817                      -          -           -        -          -          -            817          71.29%       543        47.38%
 98040              Mercer Island 9,366                                            -                        -          -           -        3,567      -          -            3,567        38.08%       4,597      49.08%
 98045              North Bend                          5,294                      -                        -          -           -        -          -          4,751        4,751        89.74%       1,775      33.53%
 98052              Redmond                             22,893                     -                        -          -           -        -          17,802     -            17,802       77.76%       7,561      33.03%
 98053              Redmond                             5,664                      -                        -          -           -        -          5,718      -            5,718        100%         2,647      46.73%
 98059              Renton                                                         437                      -          -           -        -          -          -            437
 98065              Snoqualmie                          5,452                      -                        -          -           -        -          -          4,682        4,682        85.88%       1,620      29.71%
 98072              Woodinville                         7,947                      -                        -          -           -        -          490        -            490          6.17%        3,419      43.02%
 98074              Sammamish                           7,921                      -                        -          7,952       -        -          -          -            7,952        100.39%      3,895      49.17%
 98075              Sammamish                           6,143                      -                        -          6,117       -        -          -          -            6,117        99.58%       2,802      45.61%
 98077              Woodinville                         4,485                      -                        -          -           -        -          800        -            800          17.84%       2,053      45.77%
 Insert Total                                           215,319                    39,319                   21,636     29,931      26,130   3,567      24,810     13,791       159,184      73.93%       82,080     38.56%
 Non Inserted Mail                                      -                          29                       71         22          23       -          19         575          739                       -
 Total Circulation                                      215,319                    39,348                   21,707     29,953      26,153   3,567      24,829     14,366       159,923      74.27% 82,080           38.56%



                                                                                                                           36%          We offer over 36% greater penetration in North King County!
Add 2% to delivery quantity for spoilage.
Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits.
                                                                                                                            more
Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009.                                                    Capture a market missed by the Metro Dailies.
       The Issaquah Reporter and The Sammamish Reporter
                                                                                                                      We’ve got you covered!



       Our Sammamish and Issaquah readers
       are affluent, educated professionals.
       Situated against the scenic backdrop of the Cascade Mountains, the cities of
       Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming
       downtowns. The average household incomes in both of these cities rank among the
       top wealthiest zip codes in the Greater Seattle area. Residents participate actively in
       their communities and look to the friendly tabloid format of the Issaquah/Sammamish
       Reporter every Friday for local news and information.



         The Issaquah/
         Sammamish Reporter
         Average Age                  25-45             49%              We deliver to 94%
                                      45-65             39%
                                      65+               10%                 of the homes
         Female                                         61%
                                                                          in these wealthy
         Married                                        77%
         Have Children at Home                          51%              Seattle suburbs –                           Issaquah
         Own Home                                       85%
                                                                         nearly twice that                           Issaquah’s blend of urban
                                                                                                                     sophistication and small-
         Average Household Income                    $115,170                                                        town charm make it an
                                                                         of the metro daily.                         irresistible combination. As
                                                                                                                     the population swells with the
       Source: Pulse Research 2008                                                                                   town’s popularity, the number
                                                                                                                     of incoming businesses have
                                                                                                                     grown. Located 17 miles east
                                                                                                                     of Seattle on Interstate 90,
                                                                                                                     Issaquah has drawn high tech
                                                                                                                     and retail giants, as well as
                                                                                                                     national and international
       Issaquah & Sammamish Circulation                                                                              businesses. The city abounds
                                                                                                                     with cultural arts, fine dining,
                                                                                                                     unique shops, and business
                                                                                                                     opportunities.

                                                                                        Seattle
                                                         Issaquah/           Sound       Times    Seattle Times
                                                                                                                     Sammamish
                                           Total       Sammamish         Publishing     Sunday          Sunday       Bordering Issaquah to the
                                                                                                                     north lies Sammamish – a
         Zip Code City               Households               Total       Coverage    Coverage       Coverage
                                                                                                                     family friendly city whose
         98027         Issaquah             10,436               9,956      95.40%       4,136        39.63%         residents enjoy a quality
                                                                                                                     lifestyle. Luxury homes and
         98029         Issaquah              7,396               5,906      79.85%       3,107        42.01%         townhouses are nestled along
                                                                                                                     the scenic shores of Lake
         98074         Sammamish             7,921               7,952        100%       3,895        49.17%         Sammamish. The majority of
                                                                                                                     residents are affluent, educated
         98075         Sammamish             6,143               6,117      99.58%       2,802        45.61%         homeowners who carefully
         Insert Total                       31,896              29,931      93.84%     13,940         43.70%         protect the natural beauty of
                                                                                                                     their environment. The city
                                                                                                                     of Sammamish has a small
                                                                                                                     business community located
                                                                                                                     amidst their two shopping
                                                                                                                     centers.
                                                                                         Independently Audited By:




                                                                                         Source: ABC & CVC Audit




SPI Media Kit 1-5-10
       South King County Demographics
                                                                                                               We’ve got you covered!



       Our South King County readers are
       active commuters living in suburban
       neighborhoods next door to Seattle.
         Covington-Maple Valley Reporter                    Kent Reporter
         Average Age                    25-45        36%    Average Age                    25-45        26%
                                        45-65        52%                                   45-65        55%
                                        65+          12%                                   65+          16%
         Female                                      71%    Female                                      65%
         Married                                     87%    Married                                     76%
         Have Children at Home                       54%    Have Children at Home                       31%
         Own Home                                    93%    Own Home                                    84%
         Average Household Income                 $86,622   Average Household Income                 $75,446
         Average Discretionary Income           $1,374/mo   Average Discretionary Income           $1,331/mo




         Renton Reporter                                    Auburn Reporter
         Average Age                    25-45        32%    Average Age                    25-45        31%
                                        45-65        49%                                   45-65        55%
                                        65+          18%                                   65+          14%
         Female                                      72%    Female                                      73%
         Married                                     75%    Married                                     76%
         Have Children at Home                       36%    Have Children at Home                       38%
         Own Home                                    82%    Own Home                                    76%
         Average Household Income                 $76,433   Average Household Income                 $72,535
         Average Discretionary Income           $1,622/mo   Average Discretionary Income           $1,421/mo




         Federal Way Mirror
         Average Age                    25-45        29%
                                        45-65        49%
                                        65+          18%
         Female                                      66%
         Married                                     79%
         Have Children at Home                       33%
         Own Home                                    86%
         Average Household Income                 $78,284
         Average Discretionary Income           $1,394/mo


       Source: Pulse Research 2008



SPI Media Kit 1-5-10
SPI Media Kit 1-5-10

 South King & Pierce County Newspaper Circulation
  Zip              City                                     Claritas                  Auburn                Bonney     Covington/ Enumclaw Federal Way Kent       Renton     Vashon-   Sound        Sound        Seattle    Seattle    Tacoma     Tacoma
  Code                                                      2009                      Reporter              Lake &     Maple Valley Courier- Mirror    Reporter   Reporter   Maury     Publishing   Publishing   Times      Times      News-      News-
                                                            Estimated                                       Sumner     Reporter     Herald                                   Island    Weekly       Weekly       Coverage   Coverage   Tribune    Tribune
                                                            Households                                      Courier-                                                         Beach-    Coverage     Coverage     (Sunday)   (Sunday)   Coverage   Coverage
                                                                                                            Herald                                                           comber                                                    (Sunday)   (Sunday)
  98001              Auburn                                  10,431                     3,423               -          -           6,312    -           -         -          -         9,735        93.33%       2,483      23.80%      816       7.82%
  98002              Auburn                                  13,280                     10,069              -          -           -        -           -         -          -         10,069       75.82%       3,260      24.55%      991       7.46%
  98003              Federal Way                             16,933                     -                   -          -           8,921    -           -         -          -         8,921        52.68%       4,216      24.90%      1,314     7.76%
  98010              Black Diamond                           1,991                      -                   -          628         -        -           1,736     -          -         2,364        118.73%      550        27.62%      35        1.76%
  98022              Enumclaw                                8,298                      -                   -          7,954       -        -           -         -          -         7,954        95.85%       1,797      21.66%      835       10.06%
  98023              Federal Way                             16,730                     -                   -          -           11,608   -           -         -          -         11,608       69.38%       4,043      24.17%      1,491     8.91%
  98030              Kent                                    11,593                     -                   -          -           -        6,229       -         -          -         6,229        53.73%       2,741      23.64%      62        0.53%
  98031              Kent                                    12,558                     -                   -          -           -        8,425       -         -          -         8,425        67.09%       3,633      28.93%      126       1.00%
  98032              Kent                                    12,881                     -                   -          -           1,083    7,541       -         -          -         8,624        66.95%       3,562      27.65%      288       2.24%
  98038              Maple Valley                            10,050                     -                   -          -           -        -           9,800     -          -         9,800        97.51%       3,368      33.51%      59        0.59%
  98042              Kent                                    14,519                     -                   -          -           -        3,976       9,424     -          -         13,400       92.29%       5,038      34.70%      146       1.01%
  98047              Pacific                                 2,063                      1,636               -          -           -        -           -         -          -         1,636        79.30%       292        14.15%      159       7.71%
  98051              Ravensdale                              1,178                      -                   -          189         -        -           1,074     -          -         1,263        107.22%      256        21.73%      -
  98055              Renton                                  8,837                      -                   -          -           -        -           -         4,520      -         4,520        51.15%       2,388      27.02%      59        0.67%
  98056              Renton                                  13,260                     -                   -          -           -        -           -         8,391      -         8,391        63.28%       3,451      26.03%      -
  98057              Renton                                  5,402                      -                   -          -           -        -           -         4,163      -         4,163        77.06%       2,043      37.82%      -
  98058              Renton                                  14,442                     -                   -          -           -        -           1,840     6,703      -         8,543        59.15%       4,792      33.18%      -
  98059              Renton                                  12,056                     -                   -          -           -        -           -         6,195      -         6,195        51.39%       4,491      37.25%      -
  98062              Seahurst                                -                          -                   212        -           -        -           -         -          -         212                       -                      -
  98070              Vashon                                  4,471                      -                   -          -           -        -           -         -          3,462     3,462        77.43%       1,467      32.81%      188       4.20%
  98092              Auburn                                  12,257                     9,554               -          482         -        -           -         -          -         10,036       81.88%       3,049      24.88%      745       6.08%
 98198 Seattle                                               12,722                     -                   -          -           1,279    1,785       -         -          -         3,064        24.08%       4,316      33.93%      263       2.07%
 98321 Buckley                                               5,801                      -                   922        3,376       -        -           -         -          -         4,298        74.09%       360        6.21%       1,243     21.43%
 98323 Carbonado                                             275                        -                   -          240         -        -           -         -          -         240          87.27%       -                      54        19.64%
 98390 Sumner                                                4,398                      -                   3,968      -           -        -           -         -          -         3,968        90.22%       392        8.91%       1,557     35.40%
 98391 Bonney Lake                                           15,653                     -                   13,896     -           -        -           -         -          -         13,896       88.78%       1,707      10.91%      3,849     24.59%
 98422 Tacoma                                                8,349                      -                   -          -           1,168    -           -         -          -         1,168        13.99%       936        11.21%      1,963     23.51%
 Insert Total                                                250,428                    24,682              18,998     12,869      30,371   27,956      23,874    29,972     3,462     172,184      68.76%       64,631     25.81%      16,243    6.49%
 Non Inserted Mail                                           -                          40                  26         163         25       34          20        54         231       593                       -                      -

 Total Circulation                                           250,428                    24,722              19,024     13,032      30,396   27,990      23,894    30,026     3,693     172,777      68.99%       64,631     25.81%      16,243    6.49%

                                                              Sound offers over 37% greater penetration in South King County than the Daily Metros combined!


                                                                                                                                      37%            Capture a market missed by the Metro Dailies.
Add 2% to delivery quantity for spoilage.                                                                                              more
Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits.
Source for Tacoma News Tribune circulation: ABC Audit, 52 weeks ended December 28, 2008.
Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009.
Sound Publishing, Inc. Circ By Zip
       Fe d e r a l Way S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s
                                                                                                                                                We’ve got you covered!



       Get complete coverage of one of
       Washington’s top markets.
       The Federal Way Mirror delivers five times more household distribution than any daily
       newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city.
       Federal Way ranks among the fastest-growing areas in Washington for major businesses
       and population growth. The city of Federal Way is located between Seattle and Tacoma
       offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering
       advertisers complete coverage in this consumer mega-market.


         Federal Way Mirror                                                Where Federal Way
         Average Age                    25-45              29%             Readers Shop
                                        45-65              49%             Percentage of readers who have shopped
                                                                           in each area in the last 30 days:
                                        65+                18%
         Female                                            66%             Southcenter Mall                                   38%
         Married                                           79%             Celebration Plaza                                  31%
         Have Children at Home                             33%             Seatac Village                                     26%
         Own Home                                          86%             Tacoma Mall                                        26%
         Average Household Income                        $78,284           Kent Station                                       23%
         Average Discretionary Income                $1,394/mo             Gateway Center                                     20%
                                                                           Seattle                                            15%
       Source: Pulse Research 2008


      The Mirror delivers 5 times as many Federal Way homes as any daily.


       Federal Way Circulation



                                                                                                Tacoma       News-                    Seattle                  Seattle
                                                                                  Sound          News-      Tribune      Seattle       Times       Seattle      Times
         Zip                                  Total           Mirror          Publishing        Tribune   Weekday         Times     Weekday         Times      Sunday
         Code          City             Households        Circulation          Coverage        Weekday    Coverage      Weekday     Coverage       Sunday    Coverage
         98001         Auburn                   10,431             6,312             60.51%        907      8.70%         1,306     12.52%          2,483    23.80%
         98003         Federal Way              16,933             8,921             52.68%      1,213      7.16%         2,090     12.34%          4,216    24.90%
         98023         Federal Way              16,730         11,608                69.38%      1,297      7.75%         1,966     11.75%          4,043    24.17%
         98032         Kent*                    12,881             1,083             8.41%         288      2.24%         1,912     14.84%          3,562    27.65%
         98198         Seattle*                 12,722             1,279             10.05%        263      2.07%         2,149     16.89%          4,316    33.93%
         98422         Tacoma*                   8,349             1,168             13.99%      1,963    23.51%            440       5.27%           936    11.21%
         Mail                                        -               25                               -             -          -            -            -           -
         Total Circulation*                     78,046         30,396                38.95%      5,840      7.48%        11,065     14.18%         19,556    25.06%



       *Partial distribution in these ZIP Codes, to match school district boundaries.                                                    Independently Audited By:
       Important: Please add 2% to insert quantities for spoilage


                                                                                                                                         Source: ABC & CVC Audit
SPI Media Kit 1-5-10
       Bonney Lake and Enumclaw Demographics
                                                                                                                                                                                We’ve got you covered!



       Reach Bonney Lake’s and Enumclaw’s
       growing population of high-income,
       commuter family households.
       The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the
       only two newspapers that can deliver these prime markets with over 73% household
       penetration necessary to drive sales to your place of business.
       Bonney Lake readers are younger, higher-income families that commute to Federal Way,
       Tacoma and Auburn. Daily newspapers reach only 36% of these active consumers that
       have money to spend and a taste for metro amenities.
       Enumclaw’s paid circulation reaches older families with strong incomes who are faced
       with few shopping selections in their quaint rural downtown. They report spending 43%
       of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way,
       the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace
       the daily newspapers overlook!

         Enumclaw Courier-Herald                                                                              Bonney Lake & Sumner
         Demographics                                                                                         Courier-Herald Demographics
         Ages 18 to 64                                                            56%                         Ages 18 to 64                                         64%
         Married                                                                  68%                         Married                                               60%
         Children At Home                                                         39%                         Children At Home                                      36%
         Own Home                                                                 83%                         Own Home                                              85%
         College Education                                                        52%                         College Education                                     52%
         Average Household Income                                            $52,554                          Average Household Income                            $60,282
         Income over $75k                                                         10%                         Income over $75k                                      19%



                             The Courier-Herald readers spend 43% of their
                                   shopping dollars outside the area.                                                                                                          Enumclaw
                                                                                                                                                                               Enumclaw provides a great
                                                                                                                                                                               country environment. The
                                                                                                                                                                               city is located in the foothills
                                                                                                                                                                               of Mount Rainier, in close
       Bonney Lake & Sumner and Enumclaw Circulation                                                                                                                           proximity to many recreational
                                                                                                                                                                               facilities and parks. The
                                                                                                                                                                               Enumclaw School District
                                                                                                                                                                               and Green River Community
                                                                                                                                           Tacoma                   Seattle/   College provide excellent
                                                       Claritas 2009 Bonney Lake                   Sound                                      News      Seattle     Tacoma     educational opportunities.

                                                          Estimated    & Sumner       Enumclaw Publishing                                   Tribune      Times    Combined
       ZIP         CITY                                   Hseholds Courier-Herald Courier-Herald Coverage                                 (Sunday)    (Sunday)    Coverage     Bonney Lake
                                                                                                                                                                               Located in the scenic shadow
                                                                                                                                                                               of majestic Mt. Rainier, Bonney
       98010 Black Diamond                                         1,991                                                  628    31.54%         35         550    29.38%       Lake is growing to become
                                                                                                                                                                               a premier city for families
       98022 Enumclaw                                              8,298                                                 7,954   95.85%        835       1,797     31.72%      and community in Western
                                                                                                                                                                               Washington. Located just a
       98051 Ravensdale*                                           1,178                                                  189    16.04%                    256     21.73%      short drive from Seattle and
                                                                                                                                                                               Tacoma, Bonney Lake is your
       98062 Seahurst                                                                           212                                                                            answer to living in a country
                                                                                                                                                                               community setting with
       98092 Auburn*                                             12,257                                                   482     3.93%        745       3,049    30.96%       easy access to city amenities.
                                                                                                                                                                               Lake Tapps is a residential
       98321 Buckley                                               5,801                        922                      3,376   74.09%      1,243         360     27.64%      community centered around
                                                                                                                                                                               an acclaimed 9-hole golf
       98323 Carbonado                                               275                                                  240    87.27%         54                19.64%       course with full access to a
                                                                                                                                                                               wide range of water sports.
       98390 Sumner                                                4,398                     3,968                               90.22%      1,557         392    44.31%
       98391 Bonney Lake                                         15,653                     13,896                               88.78%      3,849       1,707    32.96%
                   Insert Total                                  49,851                     18,998                   12,869      63.92%      8,318       8,111        34%
       *Partial distribution in these ZIP Codes, to match school district boundaries.Important: Please add 2% to insert quantities for spoilage
       Source: Claritas 2009 for total households, ABC Audit 12/08 for Tacoma News Tribune and 3/09 for Seattle Times.
SPI Media Kit 1-5-10
       Va s h o n I s l a n d S h o p p i n g P a t t e r n s & D e m o g r a p h i c s
                                                                                                                       We’ve got you covered!



       Target a powerful market
       the dailies miss.
       The metro dailies don’t cover Vashon’s local news and have poor circulation on the
       Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your
       business draws customers from Vashon, the most effective way to reach them is through
       the Vashon-Maury Island Beachcomber.
       Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a
       separate identity, preserving a rural way of life that includes a vibrant local economy with
       no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.


         Vashon-Maury Island                                         Where Vashon Readers Shop
         Beachcomber                                                 Percentage of readers who have shopped
                                                                     in each area in the last 30 days:
         Average Age                     25-45             16%
                                                                     Seattle                                  28%
                                         45-65             39%
                                                                     West Seattle                             31%
                                         65+               44%
                                                                     Southcenter Mall                         30%
         Female                                            74%
                                                                     Tacoma                                   15%
         Married                                           63%
                                                                     Tacoma Mall                              26%
         Have Children at Home                             22%
         Own Home                                          90%
         Average Household Income                       $79,520
                                                                     Education Levels
         Average Discretionary Income                 $1,450/mo      High School                              6%
                                                                     Some College                             14%
       Source: Pulse Research 2006
                                                                     College Degree                           21%
                                                                     Post-Graduate                            47%


                   Our paid                                          Income Levels
             circulation reaches                                     Up to $30,000                            11%

                   more than                                         $30,000 - $40,000
                                                                     $40,000 - $50,000
                                                                                                              10%
                                                                                                              11%
               8 out of 10 homes                                     $50,000 - $75,000                        24%
            on rural Vashon Island.                                  $75,000 - $100,000                       17%
                                                                     More than $100,000                       27%



       Va s h o n I s l a n d C i r c u l a t i o n


                                                                  Tacoma   News-    Seattle  Seattle
                                                         Sound     News- Tribune     Times    Times
                             Total Beachcomber       Publishing   Tribune Sunday Sunday      Sunday
Zip Code City          Households    Circulation      Coverage    Sunday Coverage Coverage Coverage
98070        Vashon          4,471        3,462         77.43%       188       4.20%      1,467 32.81%
Mail                                 -         231                     -                     -
Total Circulation            4,472        3,693         82.58%       188       4.20%      1,467 32.81%
                                                                                                                    Independently Audited By:
Important: Please add 2% to insert quantities for spoilage

                                                                                                                    Source: ABC & CVC Audit
SPI Media Kit 1-5-10
                            98297


                                         98245
                                                         Orcas
                                                         Island
                                     98243                 98279
                                                98280
                                                                                                                                    We’ve got you covered!
                  98250                98286
                                                                                                                                 SAN JUAN COUNTY
               San Juan
                Island            Friday   98261                                                                                            Journal of the San Juan Islands                Concr
                                  Harbor Lopez                                                                                              Published Wednesday
                                         Island
                                                                                                                                            Islands’ Sounder
                                                                                                                                            Published Wednesday
                  San Juan County
                                                                                                                                        Islands’
                                                                                                                                 Skagit County Weekly
                                                                                                                                            Published Tuesday
                                                                                       98277
                                                     Naval Air Station                 Oak Harbor                                ISLAND COUNTY
                                                     Whidbey Island
                                                                                                                                            Northwest Navigator-
                                                                                          Island                                            Whidbey/Everett
                                                                                          County                                            Published Friday
                                    Strait of Juan de Fuca                                                Camano
                                                                                     98239                 Island
                                                                                                                                            Whidbey News-Times
                                                                                                                                           5
                                                                                                                                           Published Wednesday & Saturday
                                                                                          Whidbey
                                                                                           Island                                              Snohomish Record
                                                                                                                                            South Whidbey County
                                                                                                98253
                                                                                                                                            Published Wednesday & Saturday


                                                                                                                 Langley         Naval Whidbey TMC
                                                                                                   98249         98260
                                                                                                                                 Station Non-subscriber product for north Whidbey Island
                                                                                                                                 Everett Published Wednesday
                                                101                                               Puget Sound            98236
                                                                                                                                              Everett
         Clallam County                                                                                                          KITSAP COUNTY
                                                                                                   98340
                                                                                                                                            Bainbridge Island Review
                                                                                                                                            Published Friday
                                                                                                         98346
                                                                                                                                            North Kitsap Herald
                                                                                             Kingston                                       Published Friday

                                                                           Poulsbo 98370                 98342
                                                                                                                                            Kingston Community News
                                                                       Bangor         98392                                                 Published Monthly
            Jefferson County                                                 98315
                                                                                                                                                  King County
                                                                                       98345
                                                                                                                                            Bremerton Patriot/
                                                                               98383
                                                                            Silverdale
                                                                                                    98110                                   Central Kitsap Reporter
                                                                                         98311Bainbridge                                    Published Friday
                                                                                                Island
                                                                                         98310                       Seattle                Port Orchard Independent
                                                        98380
                                                                           Bremerton                                                        Published Friday
                                                                            98312                                                    Mercer
                                                                                                                                     Island
                                             Kitsap County                               98337
                                                                                                                                            Northwest Navigator-Kitsap
                                                                               Port Orchard 98366                                           Published Friday

                                                                                        98367                Vashon
                                                                   98528                         98359
                                                                                                             Island
                                                                                                            98070
                                                                                           Gig
                                                                                        Harbor
                     AUDITED BY

                                             Circulation audits are
ty                                           verified by the Circulation
                                             Verification Council
                                                                                                                  Tacoma

     SPI Media Kit 1-5-10
       Kitsap County Circulation Growth
                                                                                                                                    We’ve got you covered!



       Sound Publishing keeps pace
       with Kitsap County’s growth.
                       Since 2001…
                        • County households have increased 5%
                        • Sound Publishing’s Kitsap County circulation has increased 20%
                        • The Kitsap Sun’s circulation has decreased 27%


                                  2009 County Households and Distribution
                                                                                           County households: 91,039
         95,000
         90,000
                        86,698
         85,000
         80,000
                                                                                     Sound Publishing Inc.
         75,000                                                                      circulation in Kitsap County
                                                                                     reaches 74,606 households
         70,000
         65,000
                        62,018
         60,000
         55,000
         50,000
         45,000
         40,000
                        32,870
         35,000
                                                                              Kitsap Sun weekday circulation 24,005
         30,000
         25,000
                        2001           2002            2003            2004           2005            2006            2009



        Independently Audited By:

                                      The Kitsap Sun is now reaching only 30% of the homes
                                      in Kitsap County on Sunday and only 26% midweek!
        Source: ABC & CVC Audit

                                      Can you afford to OVER HALF of the homes in the county?

                                    Reach 82% of homes in Kitsap County
                                          with Sound Publishing!
          Note: the Kitsap Sun added 221 “Electronic Editions” as part of their paid and 1,264 copies is NIE and employee copies.
SPI Media Kit 1-5-10
       K i t s a p C o u n t y S h o p p i n g Pa tt e r n s
                                                                                                                       We’ve got you covered!



       Reach 82% of Kitsap County
       households.
       Sound Publishing’s six newspapers in Kitsap County allow you to
       target your advertising message to either a specific community or the
       entire county. Our broad distribution and quality editorial products
       give our advertisers the best of both worlds: complete coverage
       without the duplication or expense of direct mail products.




                           Kitsap readers have a total
                       discretionary income of more than
                            $96 million each month.                                                    Bainbridge Island
                                                                                                       Just a half hour by ferry from Seattle,
                                                                                                       Bainbridge Island is a charming, culturally
                                                                                                       diverse town with a variety of local specialty
                                                                                                       businesses, but few major retailers. Average

         Discretionary Income                                                                          incomes and home values are high. Residents
                                                                                                       travel to Seattle or Silverdale for shopping.
                                                                                  Percentage of        Bremerton
                                                  Average Discretionary       Shopping Dollars Spent   Bremerton is home to the county’s
                                                        Income                   Outside the Area      largest employer, the Puget Sound Naval
                                                                                                       Shipyard, and the downtown area is
         Bainbridge Island Review                       $1,670/mo                     31%              currently undergoing a major revitalization.
                                                                                                       Centrally located and affordable,
         North Kitsap Herald                            $1,170/mo                     29%              Bremerton’s real estate is being snapped
         Central Kitsap Reporter                        $1,260/mo                     25%              up by young families and commuters.

         Port Orchard Independent                       $1,175/mo                     28%              Central Kitsap
                                                                                                       Silverdale is the retail heart of Kitsap County
         Bremerton Patriot                               $ 910/mo                     24%              and has experienced huge commercial
         NW Navigator-Kitsap                            $1,240/mo                     24%              and residential growth in the last 10 years.
                                                                                                       This vibrant community is dominated
                                                                                                       by growing families, many of whom are
                                                                                                       active-duty or civilian-military employees.

                                                                                                       North Kitsap
                                                                                                       North Kitsap includes the Norwegian-
         Where Kitsap Readers Shop                                                                     themed waterfront town of Poulsbo and
                                                                                                       the neighboring communities of Hansville,
         Percentage of readers who have shopped in each area in the last 30 days:                      Kingston, Indianola and Suquamish. The
                                                                                                       economy is diverse—a blend of tourism,
                                                      Silverdale          Seattle         Tacoma       small downtown shops and retailers.
         Bainbridge Island Review                        51%               35%              1%         Port Orchard
         North Kitsap Herald                             50%               11%              3%         Port Orchard is benefiting from the largest
                                                                                                       housing boom in the area and remains the
         Bremerton Patriot
         Central Kitsap Reporter
                                    } Combo buy          45%
                                                         71%
                                                                           12%
                                                                            7%
                                                                                            7%
                                                                                            6%
                                                                                                       seat of county government. The city contains
                                                                                                       a traditional downtown core, plenty of
                                                                                                       major retail options, and some of the area’s
         Port Orchard Independent                        47%                7%              16%        best recreation, from marinas to golf courses.

         NW Navigator-Kitsap                             34%                6%              20%        Military
                                                                                                       Puget Sound is the U.S. Navy’s third-
                                                                                                       largest fleet concentration, with an
                                                                                                       annual payroll of one billion. The
       Source: Pulse Research                                                                          Navy is at the center of Kitsap County’s
                                                                                                       economy, with tens of thousands
                                                                                                       of civilian and active-duty military
                                                                                                       personnel at several area installations.




SPI Media Kit 1-5-10
       Kitsap County Demographics
                                                                                                                    We’ve got you covered!



       Our readers are active consumers
       with strong household incomes.
         Bainbridge Island Review                           Port Orchard Independent
         Average Age                    25-45        12%                       Average Age     25-45        19%
                                        45-65        54%                                       45-65        50%
                                        65+          31%                                        65+         29%
         Female                                      69%                            Female                  67%
         Married                                     72%                            Married                 69%
         Have Children at Home                       31%              Have Children at Home                 24%
         Own Home                                    82%                        Own Home                    82%
         Average Household Income                 $96,790      Average Household Income                  $58,000
         Average Discretionary Income           $1,676/mo   Average Discretionary Income               $1,177/mo




         North Kitsap Herald                                Bremerton Patriot
         Average Age                    25-45        13%    Average Age                       25-45         27%
                                        45-65        51%                                      45-65         43%
                                        65+          36%                                      65+           28%
         Female                                      79%    Female                                          67%
         Married                                     67%    Married                                         56%
         Have Children at Home                       22%    Have Children at Home                           22%
         Own Home                                    87%    Own Home                                        71%
         Average Household Income                 $65,625   Average Household Income                     $53,775
         Average Discretionary Income           $1,170/mo   Average Discretionary Income                $909/mo



                                                                                                                   Kitsap County
         Central Kitsap Reporter                            Northwest Navigator-Kitsap                             Facing the neighboring cities of
                                                                                                                   Seattle to the east, and Tacoma
         Average Age                    25-45        22%    Average Age                       25-45         57%    directly to the south, Kitsap
                                                                                                                   County is a melting pot of
                                        45-65        44%                                      45-65         27%    90,000 middle-to-upper class
                                                                                                                   households set in a mix of sub-
                                        65+          34%                                      65+            9%    urban and rural neighborhoods.
                                                                                                                   Kitsap’s abundance of natural
         Female                                      65%    Female                                          45%    resources and easy access to the
                                                                                                                   major metro corridors make it
         Married                                     77%    Married                                         55%    a desirable place for com-
                                                                                                                   muters, families, and military
         Have Children at Home                       30%    Have Children at Home                           51%    retirees. The fact that Kitsap is a
                                                                                                                   longtime strategic stronghold for
         Own Home                                    83%    Own Home                                        46%    the Navy’s second largest fleet in
         Average Household Income                 $62,000   Average Household Income                     $71,630   the nation is a plus to the local
                                                                                                                   economy.
         Average Discretionary Income           $1,258/mo   Average Discretionary Income               $1,239/mo




       Source: Pulse Research



SPI Media Kit 1-5-10
SPI Media Kit 1-5-10


 Kitsap County Newspaper Circulation
 December 2009



 Zip              City                           Claritas                   Bainbridge Bremerton                  Central    Northwest North Kitsap Port          Sound        Sound        Kitsap Sun   Kitsap Sun   Seattle    Seattle    Tacoma     Tacoma
 Code                                            2009                       Island     Patriot                    Kitsap     Navigator Herald       Orchard       Publishing   Publishing   Coverage     Coverage     Times      Times      News-      News-
                                                 Estimated                  Review                                Reporter   Kitsap                 Independent   Weekly       Weekly       (Sunday)     (Sunday)     Coverage   Coverage   Tribune    Tribune
                                                 Households                                                                                                       Coverage     Coverage                               (Sunday)   (Sunday)   Coverage   Coverage
                                                                                                             Combo Buy
                                                                                                                                                                                                                                            (Sunday)   (Sunday)
 98110 Bainbridge                                   8,908                    4,196                  -              -         -          -           -             4,196        47.10%       897          10.07%        3,422     38.41%      -
         Island
 98310 Bremerton                                    7,469                    -                      5,036          934       178        -           -             6,148        82.31%       3,201        42.86%        534       7.15%       201       2.69%
 98311 Bremerton                                    8,854                    -                      271            6,847     135        -           -             7,253        81.92%       3,290        37.16%        991       11.19%      -
 98312 Bremerton                                    11,395                   -                      5,231          3,108     1,785      -           282           10,406       91.32%       3,128        27.45%        654       5.74%       25        0.22%
 98314 Bremerton                                    -                        -                      -              -         1,280      -           -             1,280        Military     -                          246                   -
 98315 Silverdale                                   1,122                    -                      -              -         3,728      -           -             3,728        Military     121          10.78%        29        2.58%       -
 98337 Bremerton                                    2,574                    -                      2,106          -         251        -           -             2,357        91.57%       1,291        50.16%        220       8.55%       -
 98340 Hansville                                    1,096                    -                      -              -         -          767         -             767          69.98%       392          35.77%        215       19.62%      -
 98342 Indianola                                    834                      -                      -              -         -          351         -             351          42.09%       48           5.76%         146       17.51%      -
 98345 Keyport                                      438                      -                      -              -         320        135         -             455          103.88%      58           13.24%        -                     -
 98346 Kingston                                     3,529                    -                      -              -         190        2,713       -             2,903        82.26%       880          24.94%        1,121     31.77%      -
 98359 Olalla                                       1,857                    -                      -              -         -          -           1,214         1,214        65.37%       217          11.69%        40        2.15%       264       14.22%
 98366 Port Or-                                     12,337                   -                      -              -         162        -           9,679         9,841        79.77%       3,765        30.52%        1,317     10.68%      531       4.30%
         chard
 98367 Port Or-                                     9,334                    -                      -              -         -          -           7,022         7,022        75.23%       2,586        27.71%        414       4.44%       524       5.61%
         chard
 98370 Poulsbo                                      10,520                   -                      -        369             135        8,178       -             8,682        82.53%       3,453        32.82%        1,542     14.66%      -
 98380 Seabeck                                      1,785                    -                      -        954             -          -           -             954          53.45%       581          32.55%        75        4.20%       -
 98383 Silverdale                                   7,886                    -                      -        5,833           161        -           -             5,994        76.01%       2,763        35.04%        1,209     15.33%      -
 98392 Suquamish                                    1,101                    -                      -        -               -          638         -             638          57.95%       189          17.17%        196       17.80%      -
 98528 Belfair                                                               -                      -        -               176        -           -             176          Military
 Insert Total                                       91,039                   4,196                  12,644   18,045          8,501      12,782      18,197        74,365       81.68% 26,860             29.50%        12,371    13.59%      1,545     1.70%
 Non Inserted Mail                                  -                        104                    7        17              41         29          43            241                 -                                -                     -
 Total Circulation                                  91,039                   4,300                       30,713              8,542      12,811      18,240        74,606       81.95% 26,860             29.50%        12,371    13.59%      1,545     1.70%
                                                                           Sound offers over 37% greater penetration in Kitsap County than the Daily Metros combined!
Important: Please add 2% to delivery quantity for spoilage.
Note: Coverages marked Military include Military publications distributed to Military facility populations
and households not tracked by Claritas or the USPS.
Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits.
Source for Kitsap Sun circulation: ABC Audit, 12 months ended March 31, 2009.
Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.




                                                                                                                   37%                Capture a market missed by the Metro Dailies.
                                                                                                                   more
       W h i d b ey I s l a n d S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s
                                                                                                                                We’ve got you covered!



       Reach Whidbey’s military,
       commuter and local workforce.
         Whidbey News-Times
         Average Age                       25-45
                                           45-65
                                                             15%
                                                             45%
                                                                                         About
         Female
                                           65+               39%
                                                             61%
                                                                                        a third of
         Married                                             71%                    Whidbey Island
         Have Children at Home                               19%
         Own Home                                            77%                    shopping dollars
         Average Household Income
         Average Discretionary Income
                                                          $63,100
                                                        $1,260/mo
                                                                                     go “off Island.”


         Northwest Navigator-
         Whidbey/Everett                                                   South Whidbey Record
         Average Age                       25-45             63%           Average Age                    25-45          10%
                                           45-65             19%                                          45-65          49%
                                           65+               12%                                          65+            40%
                                                                                                                               North Whidbey
         Female                                              61%           Female                                        68%   Oak Harbor is a thriving,
         Married                                             83%           Married                                       74%   scenic city with a young
                                                                                                                               population of military
         Have Children at Home                               58%           Have Children at Home                         16%   families, beautiful waterfront
                                                                                                                               properties and an influx
         Own Home                                            55%           Own Home                                      91%
                                                                                                                               of tourists each summer.
         Average Household Income                         $52,430          Average Household Income                  $75,600   While the city has many
                                                                                                                               major retailers of its
         Average Discretionary Income                   $1,046/mo          Average Discretionary Income            $1,625/mo   own, residents still enjoy
                                                                                                                               traveling off-Island for
                                                                                                                               significant purchases.

                                                                                                                               South Whidbey
                                                                                                                               Only 20 minutes by ferry
                                                                                                                               to Everett, South Whidbey
                                                                                                                               Island is equal parts quiet
         Where Whidbey Islanders Shop                                                                                          retirement community and
                                                                                                                               commuter haven. Because
         Percentage of readers who have shopped in each area in the last 30 days:                                              the shopping options on
                                                                                                                               South Whidbey are limited,
                                     Cascade Mall             Burlington       Bellingham     Alderwood Mall      Everett      residents make frequent
                                                                                                                               trips to the mainland.
         South Whidbey Record             6%                        9%               4%             46%            21%
         Whidbey News-Times              50%                     42%                 12%            17%             6%         Military
                                                                                                                               Naval Air Station Whidbey
         NW Navigator-Whidbey            55%                     38%                 13%            16%             4%
                                                                                                                               Island is home to thousands
                                                                                                                               of young military families.
                                                                                                                               Many of the top jobs at NAS
                                                                                                                               Whidbey go to Navy pilots
                                                                                                                               who are college-educated,
       Source: Pulse Research                                                                                                  earn high salaries and enjoy
                                                                                                                               a wealth of military benefits.




SPI Media Kit 1-5-10
SPI Media Kit 1-5-10

                Whidbey Island Newspaper Circulation
                December 2009




                                                            Northwest                                                                                                                            Everett        Seattle        Seattle
                                                 Claritas   Navigator            South         Whidbey       ZIP-                                   SOUND          SOUND           Everett       Herald         Times          Times
                                                 2009 Total Whidbey/             Whidbey       News-         CODE        Weekly     Whidbey         Paid+TMC       Paid+TMC        Herald        Coverage       Coverage       Coverage
                ZIP            CITY              Households Everett              Record        Times         TOTAL       Coveage    North TMC       Circulation    Coverage        (Weekday)     (Weekday)      (Weekday)      (Weekday)
                98199           Seattle                                   134              -             -        134       Mili-               -            134       Military              -                             -
                                                                                                                            tary
                98206           Everett                      -            195              -             -        195    Military               -            195       Military              -                             -
                98207           Everett                      -            850              -             -        850    Military               -            850       Military              -                             -
                98223           Arlington*                                160              -             -        160       Mili-               -            160      Military           See Snohomish County for comparison
                                                                                                                            tary
                98236           Clinton                 2,364                -          870              -        870     36.80%                -            870        36.80%            218         9.22%             234          9.90%
                98239           Coupeville              2,723                -          102         1,103       1,205     44.25%           1,102           2,307        84.72%              53        1.95%             293        10.76%
                98249           Freeland                1,884                -        1,058              -      1,058     56.16%                -          1,058        56.16%              94        4.99%             271        14.38%
                98253           Greenbank                 784                -          177           103         280     35.71%             213             493        62.88%              27        3.44%              79        10.08%
                98260           Langley                 2,324                -        1,883              -      1,883     81.02%                -          1,883        81.02%              98        4.22%             361        15.53%
                98271           Marysville                                705              -             -        705       Mili-               -            705      Military           See Snohomish County for comparison
                                                                                                                            tary
                98277           Oak Harbor             14,978           3,570              -        5,111       8,681     57.96%           5,540          14,221        94.95%            339         2.26%             970          6.48%
                98278           Oak Harbor                318           3,114              -          130       3,244    Military               -          3,244       Military              -                             -
                Insert Total                           25,375           8,728         4,090         6,447      19,265     75.92%           6,855          26,120          100%            829         3.27%           2,208          8.70%
                Non Inserted Mail                            -               8          247           165         420                           -            420                             -                             -
                Total Circulation                      25,375           8,736         4,337         6,612      19,685     77.58%           6,855          26,540          100%            829         3.27%           2,208          8.70%

                                                                                                                                                                                                           Independently Audited By




                        88%                      Capture a market missed by the Metro Dailies.                                                                                                            Source: ABC & CVC Audit
                          more



              Important: Please add 2% to delivery quantity for spoilage.
              Note: Coverages marked Military include Military publications distributed to Military facility populations and households not tracked by Claritas or the USPS. Source for Total Households: Claritas 2009 Estimated House-
              holds. Claritas data is used in all ABC audits. Source for Skagit Valley Herald circulation: ABC Audit, 24 months ended December 31, 2004. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009.
              Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.



              Sound offers over 88% greater penetration in Island County than the Daily Metros combined!
       The Marysville Globe & Arlington Times Newspapers
                                                                                                                                                                                             We’ve got you covered!



       The Marysville Globe has been serving active
       families for over four generations.
       Readers today look to the Marysville Globe                                Marysville Globe
       for local community news, information
                                                                                 Average Age                                             25-45                      38%
       and advertising, just as other readers have
       done since the paper was first published                                                                                          45-65                      50%
       in the 1890s. The prosperous city of                                                                                              65+                             8%
       Marysville has developed into a rapidly                                   Female                                                                             78%
       growing retail shopping area, served every                                Married                                                                            77%
       week by the Marysville Globe.
                                                                                 Have Children at Home                                                              51%
                                                                                 Own Home                                                                           74%
                                                                                 Average Household Income                                                     $66,789
                                                                                 Average Discretionary Income                                             $1,314/mo



       The Arlington Times can deliver your
       advertising message to local consumers.
       With a history that also dates back to                                    Arlington Times
       the 1890s, the Arlington Times offers
       a powerful connection to this quaint                                      Average Age                                             25-45                      41%
       community. With no major retail stores                                                                                            45-65                      42%
       in Arlington, residents do most of their                                                                                          65+                        13%
       shopping in nearby Marysville, just                                       Female                                                                             70%
       minutes away. They also travel to Everett                                                                                                                                           Marysville
                                                                                 Married                                                                            78%
       and Seattle for big ticket purchases.                                                                                                                                               With a population of 36,000
                                                                                 Have Children at Home                                                              44%                    residents and growing,
                                                                                 Own Home                                                                           78%                    Marysville is the 3rd largest city
                                                                                                                                                                                           in Snohomish County. This
                                                                                 Average Household Income                                                     $68,154                      vibrant and charming city is
                                                                                                                                                                                           the center of a thriving retail
                                                                                 Average Discretionary Income                                             $1,362/mo                        marketplace, including Kohl’s,
                                                                                                                                                                                           Wal-Mart, Target, Best Buy and
                                                                               Source: Pulse Research 2008                                                                                 other national retailers. Dubbed
                                                                                                                                                                                           as “The Strawberry City” due to
                                                                                                                                                                                           the large number of strawberry
                                                                                                                                                                                           farms that once surrounded
       Marysville & Arlington Circulation                                                                                                                                                  the city in its earlier days,
                                                                                                                                                                                           Marysville is home to a
                                                                                                                                                                                           13-story/ 5 star destination
                                                                                          Everett Herald




                                                                                                                         Seattle Times




                                                                                                                                                           Seattle Times




                                                                                                                                                                                           resort hotel operated by the
                                                                            Publishing
                                                    Marysville




                                                                                                                                                                                           Tulalip Tribe.
                                                                            Coverage




                                                                                                              Coverage




                                                                                                                                               Coverage




                                                                                                                                                                                Coverage
                                                                                                                         Weekday
                                        Arlington




                                                                 Zip Code




                                                                                          Sunday




                                                                                                                                                           Sunday
                                                                            Sound
                                                    Globe
                                        Times




                                Total
                                                                 Total




Zip Code City             Households                                                                                                                                                       Arlington
                                                                                                                                                                                           Historic downtown Arlington
98223        Arlington         15,484   4,927              -      4,927      31.82%        4,180           27.00%            499         3.22%              1,009             6.52%        retains its picturesque small-
                                                                                                                                                                                           town feel, conveniently located
98270        Marysville        15,468          -    10,741       10,741      69.44%        4,612           29.82%            622         4.02%              1,055             6.82%
                                                                                                                                                                                           41 miles north of Seattle and 10
98271        Marysville         9,576          -     2,838        2,838      29.64%        2,808           29.32%            537         5.61%              1,306          13.64%          miles north of Everett. A steady
                                                                                                                                                                                           influx of businesses and people
Insert Total                   40,528   4,927       13,579       18,506      45.66%       11,150           27.51%         1,658          4.09%              3,370             8.32%        continue to be attracted to
                                                                                                                                                                                           the area’s strong, healthy local
Mail                                -      214         143         357                               -                             -                                 -
                                                                                                                                                                                           economy and quality family
Total Circulation              40,528   5,141       13,722       18,863      46.54%       11,150           27.51%         1,658          4.09%              3,370             8.32%        lifestyle. The city’s rapidly
                                                                                                                                                                                           growing population of 15,000
Add 2% to delivery quantity for spoilage.                                                                                                                                                  is expected to double by 2025.
Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits.
Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009.
Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009.
                                                                                              Independently Audited By
SPI Media Kit 1-5-10
       Sa n J u a n I s l a n d s S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s
                                                                                                                                We’ve got you covered!



       Only Sound Publishing delivers to the
       San Juan Islands.
       Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San
       Juan Islands. Instead, nearly 100% of households depend on our publications.
       The beautiful rural setting makes the San Juans a popular location for vacations and the
       most expensive real estate market in the state. The Islands are accessible by Washington
       State Ferry or airplane, and some can only be reached by private boat.


        The Islands’ Weekly
        The Islands’ Weekly is mailed to every address
        on the San Juan Islands each week.
                                                                                     Our circulation
        Average Age                       25-45               18%
                                          45-65               46%                     covers nearly
        Female
                                          65+                 36%
                                                              63%
                                                                                       100% of the
                                                                                                                                San Juan Island
        Married                                               56%                   total households                            The picturesque seaport
                                                                                                                                of Friday Harbor is the
        Have Children at Home                                 15%
        Own Home                                              80%                  in this Northwest                            business and residential
                                                                                                                                core and county seat of
                                                                                                                                the breathtaking San Juan
        Average Household Income
        Average Discretionary Income
                                                            $62,350
                                                         $1,310/mo
                                                                                        paradise.                               Islands. San Juan Island
                                                                                                                                residents are among the
                                                                                                                                highest number of boat
                                                                                                                                owners per capita in the
                                                                                                                                country and enjoy golfing
                                                                                                                                and whale watching.
        The Islands’ Sounder                                             Journal of the San Juan Islands
                                                                                                                                Orcas Island
        The Sounder is based in Eastsound and                           The Journal is based in Friday Harbor and               Eastsound is the Island’s
        primarily covers Orcas Island.                                  primarily covers San Juan Island.                       commercial center complete
                                                                                                                                with restaurants, shops,
        Average Age                       25-45               11%       Average Age                       25-45          16%    galleries and historical
                                                                                                                                museums. The Island’s
                                          45-65               58%                                         45-65          51%    affluent homeowners
                                          65+                 31%                                         65+            31%    enjoy frequent Orca whale
                                                                                                                                sightings, sailing, kayaking
        Female                                                72%       Female                                           67%    and mountain biking — with
                                                                                                                                frequent shopping trips to
        Married                                               68%       Married                                          71%    the mainland. Local Bed
        Have Children at Home                                 17%       Have Children at Home                            21%    and Breakfasts are busy
                                                                                                                                year-round for those seeking
        Own Home                                              83%       Own Home                                         79%    a peaceful escape from the
                                                                                                                                city or romantic getaways.
        Average Household Income                            $75,470     Average Household Income                      $77,548
        Average Discretionary Income                     $1,219/mo      Average Discretionary Income                $1,428/mo   Lopez Island
                                                                                                                                Lopez Island is the first stop
                                                                                                                                on the Washington State
                                                                                                                                Ferry from the mainland.

        Where San Juan Islanders Shop                                                                                           Many residents here and
                                                                                                                                throughout the San Juan
        Percentage of readers who have shopped in each area in the last 30 days:                                                Islands regularly shop in
                                                                                                                                Bellingham and Seattle for
                                       Burlington        Mt. Vernon   Anacortes     Cascade Mall       Bellingham   Seattle     major goods and services
                                                                                                                                not found on the Islands.
        Islands’ Sounder                  41%               42%          43%             39%               18%        11%       Lopez Island is home to
                                                                                                                                entrepreneurs, artists,
        Islands’ Weekly                   35%               42%          35%             28%               13%        12%       craftspeople, musicians,
        Journal of the San Juans          27%               29%          20%             28%               16%        8%        farmers, fisherfolks, even a
                                                                                                                                local winery and golf course.

       Source: Pulse Research 2007


SPI Media Kit 1-5-10
SPI Media Kit 1-5-10



         San Juan Island Newspaper Circulation
         September 2009




                                                          Claritas                                                  Journal of                              Sound Publishing   Seattle Times        Seattle Times
                                                          2009 Total           Islands'           Islands'          the San Juan             ZIP CODE       Weekly             Coverage             Coverage
         ZIP                     CITY                     Households           Sounder            Weekly            Islands                  TOTAL          Coverage           (Weekday)            (Weekday)
         98245                   Eastsound                          1,973              1,789                   -                      125           1,914             97.01%                   50             2.53%
         98250                   Friday Harbor                      3,420                175                   -                     1,874          2,049             59.91%               185                5.41%
         98261                   Lopez Island                       1,377                158              2,167                          -          2,325              100%                    32             2.32%
         Insert Total                                               6,770              2,122              2,167                      1,999          6,288             92.88%               267                3.94%
         Non Inserted Mail                                                -              358                   -                     1,138          1,496                                       -
         Total Circulation                                          6,770              2,480              2,167                      3,137          7,784             100%                 267                3.94%




                                                                              Sound offers over 96% greater penetration in San Juan County
                                                                                                          than the Daily Metros combined!




                                                        96%
                                                         more                        Capture a market missed by the Seattle Times.




      Independently Audited By          *Islands’ Weekly is distributed by mail only.
                                        Important: Please add 2% to insert quantities for spoilage
                                        Some ZIP Codes in the San Juan Islands contain only Post Office Boxes.
                                        This is why we may distribute more copies to homes than there are addresses in a ZIP Code.
                                        Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009.
       Source: ABC & CVC Audit
                 Chelan pie chart
                Chelan pie chart & B e l l i n g h a m B u s i n e s s J o u r n a l s
         T h e We n a t ch e e
                                                                                           Services
                                                      17.7%
                               29.9%                                                   Services
                                                                                          Government
                                                                                                                                                                                                     We’ve got you covered!
                                                    17.7%
                             29.9%                                                     Government
                                                                                          Wholesale
                                                              16.8%                       & Retail Trade


         A direct line to business owners and top
                                                                                       Wholesale
                        6.7%                                16.8%                         Manufacturing
                                                                                       & Retail Trade

                      6.7%                   18.6%                                     Manufacturing
                                                                                         Agriculture



         management in two key Washington markets.
              5.1%
                                           18.6%
                                                                        5.2%
                                                                                       Agriculture
                                                                                          Construction

                                                                                       Construction
                                                                                         Other

            5.1%                                                      5.2%             Other

         Bellingham Business Journal Demographics
                Whatcom pie chart
         Employment by Industry | Whatcom County area
                Whatcom pie chart
                                                                                         Agriculture, Forestry,
                                                                                         Fishing & Hunting            Total Employment Jobs                                               55,718
                                                                                      Agriculture, Forestry,
                                            19%                                          Services
                                                                                      Fishing & Hunting               Agriculture, Forestry, Fishing & Hunting                               2,281
                                          19%               16%                       Services
                                                                                        Wholesale Trade
                                                                                                                      Construction                                                           7,376
                        25%                               16%                         Wholesale Trade
                                                                                        Construction
                      25%                                                                                             Manufacturing                                                          8,814
                                                               13%                    Construction
                                                                                        Manufacturing
                                                                                                                      Wholesale Trade                                                        3,044
                                           12%               13%                      Manufacturing
                                                                                        Retail Trade
      4%                              5%                                                                              Retail Trade                                                         10,505
                                         12%                                          Retail Trade
                                                                                         Government
     4%                              5%                                                                               Services                                                               29,37
                5%                                                                    Government
                                                                                        Other

               5%                                                                                                     Government (Includes Local, State, & Federal)                        14,009
                                                                                      Other
         Source: Covered Employment & Wage Data, Fourth Quarter 2006
                                                                                                                      Other                                                                  6,752
         Washington State Employment Security Department


         Rates of Employment | Whatcom County area                                                                             Wages | Whatcom County
                                                        2003           2004        2005          2006             2007          Up to $30,000                                                33%     Bellingham
                                                                                                                                                                                                     The Bellingham Business
           Labor Force                               95,700          100,000     103,000      103,200       105,800             $30,000 - $40,000                                            12%
                                                                                                                                                                                                     Journal is considered a vital
           Total Employment                          89,300           94,300      97,800       98,500       101,600             $40,000 - $50,000                                            10%     communicator of local
                                                                                                                                                                                                     business information to key
           Total Unemployment                          6,400           5,700       5,200        4,700             4,200         $50,000 - $75,000                                            21%
                                                                                                                                                                                                     decision makers throughout
           Unemployment Rate                         6.70%            5.70%       5.00%        4.60%          4.00%             $75,000 - $100,000                                           11%     Whatcom County. Home
         Source: Washington State Employment Security Department, June 2007
                                                                                                                                                                                                     of Western Washington
                                                                                                                                More than $100,000                                           13%     University, Bellingham boasts
                                                                                                                               Source: Washington State Employment Security Department               a highly educated workforce

         Wenatchee Business Journal Demographics                                                                                                                                                     that supplies major employers
                                                                                                                                                                                                     locally and around the region.
                                                                                                                                                                                                     The Business Journal caters
         Employment by Industry | Chelan County area                                                         Chelan pie chart                                                                        to the area’s diverse mix of
                                                                                                                                                                                                     industry, including high-tech,
           Total Nonfarm Employment Jobs                               34,965                                                                                                                        business, education, and retail
                                                                                                                                                                            Services
           Services                                                    10,417                                                       17.7%                                                            sectors.
                                                                                                              29.9%                                                         Government
           Government                                                   6,169
           Wholesale & Retail Trade                                     5,842
                                                                                                                                            16.8%
                                                                                                                                                                            Wholesale
                                                                                                                                                                            & Retail Trade           Wenatchee
                                                                                                                                                                            Manufacturing            Businesses owners depend
           Manufacturing                                                2,096                          6.7%
                                                                                                                                                                                                     on the Wenatchee Business
                                                                                                                           18.6%                                            Agriculture
                                                                                                                                                                                                     Journal to stay informed
           Agriculture                                                  6,504
                                                                                                                                                                            Construction             about their diverse economy.
           Construction                                                 1,601                                                                                                                        The sunny climate in the
                                                                                              5.1%                                                    5.2%                  Other
           Other                                                        2,336                                                                                                                        Wenatchee Valley has always
         Source: www.ccpd.com/demographics (Port of Chelan County)                                                                                                                                   been ideal for agriculture.
                                                                                                                                                                                                     Recently the area’s cheap
                                                                                                         Whatcom pie chart
         Employment Growth | Chelan County                                                             Wages | Chelan County area                                                                    hydroelectric power has
                                                                                                                                                                                                     attracted high-tech giants
40,000
                                                                                                         Est. Median Household Income                                              $43,368
                                                                                                                                                                           Agriculture, Forestry,    like Microsoft and Yahoo,
                                                                                                                                                                           Fishing & Hunting         who have spent hundreds
                                                                                                         Est. Per Capita Income (2000)                                              $25,332
                                                                        37,730                                            19%                                              Services                  of millions of dollars locally
                                                            37,260                                       Average Annual wage 16%                                         $30,786*                    on state-of-the-art internet
                                                                                                                                                                   Wholesale Trade
                                          36,950                                                       25% on an averaging of the above-listed Employment Industry sectors
                                                                                                         *Based
                                                                                                                                                                                                     data centers. The Wenatchee
                                                                                                                                                                           Construction              Business Journal is your
                                                                                                         Source: 2006 Claritas, www.wenatchee.org
                                                                                                                                             13%                           Manufacturing             conduit to reach the region’s
35,000                           34,190                                                                                        12%
                                                                                                                                                                                                     business leaders.
                                                                                                                                                                           Retail Trade
                                                                                      4%                              5%
                       33,370                                                                                                                                              Government
           32,360                                                                              5%                                                                          Other




30,000
            2001        2002         2003        2004         2005       2006
         Source: www.ccpd.com/demographics (Port of Chelan County)



SPI Media Kit 1-5-10
       Northwest Navigator Military Demographics
                                                                                                                                  We’ve got you covered!



       Target the Navy’s $1.5 billion payroll
       with the Northwest Navigator.
       The Northwest Navigator is the official military newspaper serving this audience
       with exclusive distribution to all Pacific Northwest Navy bases, military housing and
       installations and off-base newsstands.

       Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of
       the Navy spends about $3 billion annually in the region, which is home to approximately
       26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000
       family members, and 48,000 Navy retirees. The region’s military installations and facilities
       occupy more than 28,000 acres of land.

       n Reach the perfect audience                              Demographics of Navigator Readers
         The population of the U.S. Navy is                      Distributed every Friday to Naval Base Kitsap, Naval
         the perfect demographic—affluent,                       Air Station Whidbey Island, Naval Station Everett.
         educated, young, energetic, tech savvy
                                                                 Readership Age                      18 -29           21%
         consumers with 100% employment.
                                                                                                     30-44            45%
         Our average reader is 41 years old, 79%
         have attended some college and 67%                                                          45-65            24%
         are wired with high speed internet.                     Female                                               51%
                                                                 Married                                              66%      Photo credits: Navy Region Northwest
       n $483 Million in Pension Payroll                         Have Children at Home                                54%
         Influence millions of dollars in retiree                Own Home                                             51%       Kitsap County
         pension spending when you advertise in                                                                                 Bases: Naval Base Kitsap (the
                                                                 Average Household Income                          $64,758      Bremerton naval station and
         the Northwest Navigator. Fifteen percent                Average Discretionary Income                   $1,149/mo       the Bangor submarine base),
         of our readers are over 55 years old and                                                                               Puget Sound Naval Shipyard,
                                                                                                                                Keyport Undersea Warfare
         include military retirees whose pensions                                                                               Center.
         are administered through the bases.                                                                                    On-base employment of
                                                                 Northwest Navy Stats:                                          27,375 makes up about 36
                                                                 A $2.1 Billion Economic Impact                                 percent of total employment
                                                                                                                                in Kitsap County, with an
                                                                 Combined statistics for Kitsap Military Bases                  annual payroll of one billion
                                                                                                                                dollars, and another $253.9
                                                                 (Kitsap County), NAS Whidbey (Island County)
               No other publication                              and Naval Station Everett (Snohomish County)
                                                                                                                                million in pensions.

                                                                                                                                Island County
                                                                 Employment (uniformed & civilian)                   41,958
              is distributed to 100%                             Annual Payroll                               $1.558 billion
                                                                                                                                Base: Naval Air Station
                                                                                                                                Whidbey.
                                                                 Military Retiree Pensions                    $483.1 million
                of base personnel                                Health Care Paid to Private Providers         $50.2 million
                                                                                                                                On-base employment of
                                                                                                                                10,066 comprises 68 percent
                                                                                                                                of total employment in Island

                and Navy housing.                                Purchases of Local Goods & Services
                                                                 Net Direct Impact*
                                                                                                              $133.1 million
                                                                                                              $2.125 billion
                                                                                                                                County, with an annual
                                                                                                                                payroll of $399.1 million,
                                                                                                                                and another $91.1 million in
                                                                                                                                pensions.
                           The Navigator has
                        exclusive distribution on                                                                               Snohomish
                         Navy Region Northwest                                                                                  County
                                                                                                                                Base: Naval Station Everett
                       bases, military installations                                                                            On-base employment of 4,517
                           and Navy housing.                                                                                    comprises about 2 percent of
                                                                                                                                employment in Snohomish
                                                                                                                                County, with an annual
                                                                                                                                payroll of $159.1 million, and
       Source: Washington State Office of Financial Management                                                                  $138.1 million in pensions.
       and Pulse Research



SPI Media Kit 1-5-10
       Northwest Navigator Circulation 20 09
                                                                                                                    We’ve got you covered!




         KITSAP PENINSULA
         ZIP CODE       CITY                  Circulation
         98310          Bremerton                     178
         98311          Bremerton                     135          TARGETS A POWERFUL AUDIENCE
         98312          Bremerton                   1,785
         98314          Bremerton                   1,280
         98315          Silverdale                  3,728
         98337          Bremerton                     251
         98345          Keyport                       320
                                                                   Reservists   Contractors   Civilians   Active Duty   Navy Family   Retirees
         98346          Kingston                      190            2,399        11,400       15,655       26,100        42,341       55,510
         98366          Port Orchard                  162
         98370          Poulsbo                       135
         98383          Silverdale                    161
        98528           Belfair                       176
        Insert Total                                8,501
        Mail                                           41
        Total Circulation                           8,542




         WHIDBEY/EVERETT
         ZIP CODE               CITY         Circulation
         98199                  Seattle             134
         98206                  Everett             195
         98207                  Everett             850
         98223                  Arlington           160
         98271                  Marysville          705
         98277                  Oak Harbor         3,570
         98278                  Oak Harbor         3,114
         Insert Total                              8,728
         Mail                                          8
         Total Circulation                         8,736


         Grand Total                              17,278


      Important: Please add 2% to insert quantities for spoilage




      Independently Audited By:




      Source: ABC & CVC Audit
SPI Media Kit 1-5-10
       Ta r g e t e d M a r k e t i n g & C u s t o m S e r v i c e s
                                                                                                                                                                                                                                                    We’ve got you covered!



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                                                                                      KITSAP MERCHA
                                                                                          AP MER    NT   REWARDS
                                                                                                          EW
                                                                                                                            SPRING 2004
                                                                                                                                          PAGE 3

                                                                                                                                                     on to our websites to get frequent
                                                                                                               DE!
                                                                                                                LOOK INSI




                             KITSAP                                                                                                                   news updates. Run your print ad online
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SPI Media Kit 1-5-10
                                                   We've got you covered
                                                  in the Pacific Northwest.
                 C O M P L E T E L I S T I N g O F W A S H I N g T O N N E W S PA P E R N E T W O R K P u B L I C AT I O N S :

busIness Journals                                 Kirkland Reporter
                                                   PH: (425) 822-9166 n Tabloid n Wed
                                                                                                     Island County
Bellingham Business Journal                        www.KirklandReporter.com                         Northwest Navigator Whidbey/Everett
 PH: (360) 647-8805 n Tabloid n Monthly                                                               PH: (360) 675-6611 n Tabloid n Fri
 Reserve space on Thursday, two weeks
                                                  Madison Park Times*                                 www.NorthwestNavigator.com
                                                   publishes Monthly
 prior to publishing date.
                                                                                                     North Whidbey TMC
 Publishes 1st Monday of the month.               Mercer Island Reporter                              PH: (360) 675-6611 n Tabloid n Wed
 www.BBJToday.com                                  PH: (206) 232-1215 n Broadsheet n Wed
                                                   www.MI-Reporter.com                              Whidbey News-Times
Wenatchee Business Journal
                                                                                                      PH: (360) 675-6611 n Tabloid n Wed/Sat
 PH: (509) 663-6730 n Tabloid n Monthly           Nguoi Viet Tay Bac*                                 www.WhidbeyNewsTimes.com
 Reserve space on Thursday, two weeks              Publishes Tuesdays & Fridays
 prior to publishing date.
 Publishes 1st Monday of the month.
                                                  North Seattle Herald-Outlook*                      Mason County
                                                   publishes 1st & 3rd Wed of each month
 www.WBJToday.com                                                                                    Shelton-Mason County Journal*
                                                   (publishing the 5th Wed when applicable)
                                                                                                      publishes Thursday
ClallaM/Jefferson County                          The Northwest Airlifter*
Forks Forum*
                                                   publishes Thursday                                nICkel PublICatIons
 publishes Wednesday                              Queen Anne News/Magnolia News*                     Little Nickel
                                                   publishes Wednesday                                publishes Weekly
Peninsula Daily News*
 publishes Sunday-Friday                          Redmond Reporter                                   Nickel Ads
                                                   PH: (425) 867-0353 n Tabloid n Fri
Sequim Gazette*                                                                                       publishes Weekly
                                                   www.Redmond-Reporter.com
 publishes Wednesday
Sequim This Week*
                                                  Renton Reporter                                    san Juan County
                                                   PH: (425) 255-3484 n Tabloid n Fri
 publishes Wednesday                               www.RentonReporter.com                            Islands’ Sounder
                                                                                                      PH: (360) 376-4500 n Tabloid n Wed
kIng & PIerCe County                              Russian World News*
                                                   publishes Twice Monthly
                                                                                                      www.IslandsSounder.com

Auburn Reporter                                                                                      Islands’ Weekly
                                                  Snoqualmie Valley Record                            PH: (360) 468-4242 n Tabloid n Tue
 PH: (253) 833-0218 n Tabloid n Fri
                                                   PH: (425) 888-2311 n Tabloid n Wed                 www.IslandsWeekly.com
 www.Auburn-Reporter.com
                                                   www.ValleyRecord.com
Bellevue Reporter                                                                                    Journal of the San Juan Islands
                                                  South Seattle Beacon*                               PH: (360) 378-5696 n Tabloid n Wed
 PH: (425) 453-4270 n Tabloid n Fri
                                                   publishes 1st & 3rd Wed of each month              www.SanJuanJournal.com
 www.BellevueReporter.com
                                                   (publishing the 5th Wed when applicable)
Bonney Lake & Sumner Courier-Herald
 PH: (253) 862-7719 n Broadsheet n Wed
                                                  Vashon-Maury Island Beachcomber                    skagIt County
                                                   PH: (206) 463-9195 n Tabloid n Wed                La Conner Weekly News*
 www.BLSCourierHerald.com
                                                   www.VashonBeachcomber.com                          publishes Wednesday
Bothell/Kenmore Reporter
 PH: (425) 483-3732 n Tabloid n Wed
                                                  Weekly Volcano*
 www.Bothell-Reporter.com
                                                   publishes Thursday                                snoHoMIsH County
                                                                                                     Arlington Times
Capitol Hill Times*
 publishes 1st & 3rd Wed of each month
                                                  kItsaP County                                       PH: (360) 659-1300 n Tabloid n Wed
 (publishing the 5th Wed when applicable)         Bainbridge Island Review                            www.ArlingtonTimes.com
                                                   PH: (206) 842-6613 n Tabloid n Fri                Edmonds Beacon*
Maple Valley & Covington Reporter                  www.BainbridgeReview.com
 PH: (425) 432-1209 n Tabloid n Fri                                                                   publishes Thursday
 www.CovingtonReporter.com                        Bremerton Patriot/Central Kitsap Reporter          Enterprise*
 www.MapleValleyReporter.com                       PH: (360) 308-9161 n Tabloid n Fri
                                                                                                      publishes Wednesday
                                                   www.BremertonPatriot.com
El Siete Dias*                                     www.CentralKitsapReporter.com                     Marysville Globe
 publishes Wednesday                                                                                  PH: (360) 659-1300 n Tabloid n Wed
                                                  Kingston Community News
 (in King, Pierce and Snohomish Counties)          PH: (360) 779-4464 n Tabloid n Monthly             www.MarysvilleGlobe.com
Enumclaw Courier-Herald                            www.KingstonCommunityNews.com                     Mukilteo Beacon*
 PH: (360) 825-2555 n Broadsheet n Wed             Reserve space by the 15th of the month for         publishes Wednesday
 www.CourierHerald.com                             publication on the last Friday of the month.

Federal Way Mirror                                North Kitsap Herald                                 * Network Partner Newspapers
 PH: (253) 925-5565 n Tabloid n Wed/Sat            PH: (360) 779-4464 n Tabloid n Fri
                                                   www.NorthKitsapHerald.com
 www.FederalWayMirror.com
                                                  Northwest Navigator Kitsap
Fort Lewis Ranger*                                 PH: (360) 308-9161 n Tabloid n Fri
 publishes Friday                                  www.NorthwestNavigator.com
Issaquah/Sammamish Reporter
 PH: (425) 391-0363 n Tabloid n Fri
                                                  Port Orchard Independent
                                                   PH: (360) 876-4414 n Tabloid n Fri
                                                                                                     natIonal sales offICe
                                                                                                      Toll Free (888) 443-5815
 www.Issaquah-Reporter.com                         www.PortOrchardIndependent.com                     Ph: (360) 394-5840 n Fax (360) 394-5841
 www.Sammamish-Reporter.com
                                                  What’s Up                                           www.SoundPublishing.com
Kent Reporter                                      PH: (360) 779-4464 n Tabloid n Fri                 Sound Publishing
 PH: (253) 872-6600 n Tabloid n Fri                                                                   19351 8th Ave. NE, Suite 106
 www.KentReporter.com                                                                                 Poulsbo, WA 98370

                                                                                                                            SPI_MediaKitMaster1-5-9.indd